AdExchanger
JUNE 5, 2023
Dotdash Meredith bet on contextual with its launch of D/Cipher, but it remains to be seen whether it can turn its revenue numbers around. The post Dotdash Meredith Wants To Make Contextual Targeting A Cookie Killer appeared first on AdExchanger.
Martech
JUNE 5, 2023
Demand generation and acceleration platform Integrate has announced the forthcoming launch of a new app, Mobile Connect, helping B2B marketers gather lead data on the move, especially at third-party events. Mobile Connect, which will be available for download from iTunes and Android app stores in Q3, will ingest lead data by capturing images of badges or business cards.
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Ad Badger
JUNE 5, 2023
When it comes to selling products on Amazon, effective advertising and efficient inventory management are two essential components of a. Read More The Relationship Between Amazon Advertising and Inventory Management The post The Relationship Between Amazon Advertising and Inventory Management appeared first on Ad Badger.
Marketing Dive
JUNE 5, 2023
Developing marketing campaigns that drive conversions can be challenging, especially with concerns about wasted marketing spend.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
AdExchanger
JUNE 5, 2023
Apple has a knack for making privacy-related product announcements that cast aspersions on the data practices of any company whose name isn’t “Apple,” and there were a handful of those. The post Apple WWDC 2023: Low-Key Privacy News And A Mixed Reality Headset Debut appeared first on AdExchanger.
Martech
JUNE 5, 2023
Global marketing and communications company Publicis Groupe announced it will join the Coalition for Content Provenance and Authenticity (C2PA), an initiative aimed at providing a framework for authenticating human-produced content. Publicis Groupe, one of the “big four” agency companies, will serve as a Steering Committee member for C2PA. Steering Committee founding members include Adobe, BBC, Intel, Microsoft and other media and tech firms.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 5, 2023
New research from VidMob shows how brands in a growing luxury goods market are driving results with paid ads targeting business professionals.
Seth Godin
JUNE 5, 2023
They’re toxic, wasteful and a tempting trap. It’s one of the most important topics in my new book. (And here’s a new podcast on it). We need proxies. You’re not allowed to read the book before you buy it or taste the ketchup before you leave the store. We rely on labels and cultural cues to give us a hint about what to expect.
AdExchanger
JUNE 5, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Buy Me Maybe Could Experian acquire LiveRamp? Rumors abound, Digiday reports. LiveRamp is the data onboarding company behind the The post LiveRamp’s Identity Crisis; Amazon Wants To Resell Mobile Plans appeared first on AdExchanger.
Marketing Dive
JUNE 5, 2023
The salute to hip-hop’s 50 years includes a new flavor, new packaging, a tie-up with Drake’s tour and an ad starring Latto, Nas, Rakim and GloRilla.
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Single Grain
JUNE 5, 2023
With its large user base and global reach, Facebook has positioned itself as an indispensable tool for businesses leveraging the power of social media marketing. So if you stick to just one or two of your favorite Facebook advertising strategies, you’re missing out. Social media advertising is continually evolving, and unless you’re an ads expert, you might not know all the latest strategies and tips to help you maximize your ad potential, create compelling ad copy, effectively reach
Smart Insights
JUNE 5, 2023
Thinking about your e-commerce marketing plan for 2024? Use the RACE Framework to create a focused and well-structured digital marketing strategy In today’s e-commerce business landscape, there is no room for a lack of planning. All e-commerce businesses should plan … The post How to write an e-commerce marketing plan appeared first on Smart Insights.
Marketing Dive
JUNE 5, 2023
C2PA, which includes Microsoft and Adobe in its ranks, seeks to develop new content verification standards while helping safeguard IP.
Digiday
JUNE 5, 2023
Brands today want watercooler moments that breakthrough to be part of culture rather than simply advertising around it. Of course, it’s only become harder to score those moments in today’s increasingly fragmented and politically divisive media and marketing landscape. That might be why some brands like Wendy’s and Pepsi, among others, are eyeing deeper partnerships with musicians like Bad Bunny and T-Pain.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 5, 2023
“Fuel Something Bigger” shifts the energy drink from the gym towards the everyday consumer and highlights the brand’s colorful new packaging.
Digiday
JUNE 5, 2023
Marketing channels have had a turbulent time in recent years, from shifts in privacy regulations to an increase in marketing costs and the impact of macro-economics on marketing spend. As marketers continue to face roadblocks in their efforts to keep their brands at the top of consumers’ minds, Digiday+ Research has analyzed strategies and challenges across leading marketing channels — like programmatic display, Instagram and Amazon Ads — to identify key trends and best practices in our CMO Stra
Marketing Dive
JUNE 5, 2023
The deal brings major digital marketing platform expertise that Brandtech Group can apply across its global network to connect content, data and media.
Digiday
JUNE 5, 2023
Danone-owned yogurt brand Light + Fit is doubling down on its streaming ad strategy. It’s investing in Netflix for the first time in addition to other streaming services, with the goal of better targeting younger consumers. Last month, the 34-year-old brand announced an effort to modernize and garner a bigger share of millennial and Gen Z attention without alienating its core older demographic.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 5, 2023
A new internal report shows that Twitter's ad intake has continued to slide since March, the New York Times reported.
Digiday
JUNE 5, 2023
In December 2021 The Association of National Advertisers confirmed PricewaterhouseCoopers as lead partner for a landmark study geared toward bringing further transparency into the programmatic media-buying landscape. Although, 18 months later, the pairing has run its course after the ANA ended the relationship over dissatisfaction with PwC’s performance; ANA has already secured alternative partners, sources told Digiday.
VideoWeek
JUNE 5, 2023
As the boundaries between TV and digital video are becoming increasingly blurred, it’s becoming harder and harder from a buyer’s point of view to navigate the AV space. Understanding the value of each channel, how to reach your audience, and ultimately where to invest ad spend is no easy task for agency planners. In this piece Andrew Monks, partner at EssenceMediacom, outlines four golden rules which can help advertisers understand the current AV landscape.
Digiday
JUNE 5, 2023
When Eunique Jones Gibson founded Culture Brands, her Black-owned marketing agency in 2017, the 39-year-old business leader wanted to ignite conversation, introspection and social change in the industry. As opposed to what Gibson sees as general marketing agencies trying to hop on trends often spurred by Black consumers, Gibson said she strives to recognize that speaking from a lived experience requires a focused skill set.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
JUNE 5, 2023
This morning Viaplay downgraded its outlook for 2023 and announced the departure of CEO Anders Jensen, sending shares in the Nordic streaming company plummeting by 60 percent. The group lowered its annual sales growth forecast from 24-26 percent to 16-17.5 percent. In the Nordic region, the projection fell from 12-15 percent to 7-8 percent. The company also withdrew its 2025 operating and financial targets amid ongoing uncertainty.
Digiday
JUNE 5, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify The TV and movie industry is once again on the verge of a production pause, at least for scripted projects. The Writers Guild of America’s ongoing strike has put the brakes on the pre-production process, and while the Directors Guild of America reached an agreement with film and TV studios on June 4 to avert a strike, the Screen Actors Guild could still strike and bring about a work stoppage come July 1.
Brid.tv
JUNE 5, 2023
Live streaming has become an integral part of Internet culture, and whether you’re a professional broadcaster or taking up live streaming as a hobby, finding the right live streaming platform can be troublesome. For publishers looking to expand their earning potential through live streaming , we decided to ease the search by creating a list of the best live streaming platforms in 2023.
More About Advertising
JUNE 5, 2023
Top Tips for Cannes Cannes is a place that has special meaning for me. I have been to the Lions Festival there most of the last 25 years. I also celebrated being a part of the leadership of Leo Burnett Worldwide when it was the most awarded agency network there (and still privately owned). I. The post Rankin CEO Richard Pinder: My Top Tips for Cannes first appeared on More About Advertising.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
JUNE 5, 2023
Online advertising statistics can help you execute and manage a much more effective digital marketing campaign. While you should be tracking and analyzing your data based on previous campaigns, relevant advertising stats can offer valuable insights about your target audience’s behavior, help identify trends, interpret algorithms, and make data-driven decisions to optimize your campaigns.
Digital Turbine
JUNE 5, 2023
What’s the best app? Well, it depends on who you ask! We all have our own preferences. At DT, our bi-annual BRAG Index uses consumer data to tell us which apps are doing the best at building brand and users. Do I agree with the masses? Well, sometimes. Does a robot agree? Well, we asked ChatGPT what they thought as well. Here’s the breakdown: Streaming Video ChatGPT: Netflix is a pioneer in the industry with an expansive library of content.
Exchange Wire
JUNE 5, 2023
In today's ExchangeWire news digest: Viaplay drops its CEO as it reports a disappointing quarter; ITV and Publicis Media collaborate to launch an addressable audience partnership; and Twitter hires a former NBCUniversal exec as its head of brand safety departs. Viaplay [.] The post Viaplay Ousts CEO as Revenue Plunges; ITV & Publicis Media Launch Addressable Audience Partnership appeared first on ExchangeWire.com.
More About Advertising
JUNE 5, 2023
Tommy Smith, McCann London’s joint head of business leadership, has been promoted to managing director of the agency. He replaces Jessica Tamsedge, who left at the end of 2022 to become UK CEO of Dentsu Creative. Smith will sit on the management team and report to London CEO Polly McMorrow. He’ll be in charge of. The post McCann promotes Tommy Smith to managing director post first appeared on More About Advertising.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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