Adweek
AUGUST 7, 2023
For jobs site Indeed, its efforts in using data clean rooms to reach audiences--and ultimately, grow revenue--are paying off. Indeed's revenue comes from employer sign-ups advertising job vacancies on its site. Thanks to its integration with Disney's data clean room, the company has grown new audiences to convert to using its services, driving revenue that.
AdExchanger
AUGUST 7, 2023
The in-cinema advertising company National CineMedia is bringing programmatic ads to movie theaters later this year. The post Programmatic Ads: Coming Soon To A Theater Near You appeared first on AdExchanger.
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Adweek
AUGUST 7, 2023
Building a bomb shelter should never have been in any agency's office plans, but the daily truth in Ukraine makes that a necessity. And for Polina Blyzniuk, catching up on work in a shelter has become a comfortable alternative to refreshing her phone for bad news. "Even when there's an air alert, it's easier to.
Martech
AUGUST 7, 2023
When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. Who : NC Fusion is a nonprofit youth sports organization operating in the Greensboro–Winston-Salem–High Point (“Triad”) region of North Carolina. Its origins are in soccer, but it now runs field hockey and lacrosse programs as well.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
AUGUST 7, 2023
Trigger Warning: This article contains references to eating disorders In 2018, Jameela Jamil opened Instagram and clicked the "search" icon button. It led her to the "Discovery" tab, where up popped an image carousel showcasing famous women with numbers written across their body. The figures detailed each woman's weight and measurements. After interacting with that.
Seth Godin
AUGUST 7, 2023
It’s tempting and fun to argue about the logo. About the way the toilet paper is hung. About how to load the trunk of the car. These sorts of arguments work precisely because they don’t matter. At all. And they distract us from the incredibly difficult work of discussing the things that actually do matter. That we can take action on. That are easier to ignore.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
AUGUST 7, 2023
Tighter budgets are extending the B2B purchase cycle with buyers doing more research and looking for more ROI data, according to a new survey. B2B buyers are contending with many new purchase processes, according to DemandGen’s 2023 B2B Buyer’s Survey. The top five new ones are: Conducting a more detailed ROI analysis (38%) Spending more time researching purchase decisions (31%) Altering decision timelines based on changing business needs/priorities (24%) Spending more time using social media to
Adweek
AUGUST 7, 2023
Zoom has made changes to its AI strategy--twice. The video conferencing platform updated its terms of service to establish the right to use some user-level data to train its artificial intelligence/machine-learning models, without giving customers the option to opt out. Soon after a public outcry, the platform made more changes to its terms of service.
AdExchanger
AUGUST 7, 2023
Less than two weeks after finally ramping up its adoption of SKAdNetwork 4, Meta is rolling back to version 3 following a bug in Apple’s system that messed with conversion The post Meta Is Reverting To SKAdNetwork 3 Due To A Bug In Apple’s Attribution Tech appeared first on AdExchanger.
Adweek
AUGUST 7, 2023
As the writers and actors strikes continue to disrupt the entertainment industry, Paramount added a modest 700,000 subscribers to its main streaming service, Paramount+, the company announced during an earnings call this evening. The gain is far smaller than the 4.1 million subscribers it added last quarter; however, along with the additions, the company's subscription.
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Martech
AUGUST 7, 2023
It is a “truth universally acknowledged,” to quote Jane Austen, that it’s cheaper to retain old customers than acquire new ones. So why don’t marketers do a better job of winning back customers who once spent money but have gone silent? Email marketers always tell me they’ve tried reactivation or re-engagement programs, which just didn’t work.
Adweek
AUGUST 7, 2023
Since the Covid-19 pandemic, streaming television has been perhaps the hottest realm of digital media; however, its sought-after perch became a little shakier this summer. With a faltering economy, the upfronts buying cycle--where both connected and linear TV is sold--was slower than it's been in years. In addition, large TV publishers such as Disney and.
Martech
AUGUST 7, 2023
Judged by frequency of replacing martech applications, COVID-19 might not have been the accelerant for digital transformation despite widespread assumptions to the contrary. That’s one key takeaway from the 2023 MarTech Replacement Survey. Other key findings include: Marketing automation was the most replaced martech application for the third consecutive year. 38% of all replacements were aimed at improving the customer experience.
Adweek
AUGUST 7, 2023
Love is in the air as Tinder tries to woo Gen Z daters. The dating app has launched the next chapter of its global campaign, "It Starts With a Swipe," emphasizing meaningful connections to attract younger users. Created by agency partner Mischief @ No Fixed Address, Tinder's three new commercials are sentimental depictions of one-night.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
AUGUST 7, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify In 2020, the U.S. Federal Trade Commission put out a call for advertising experts to advise the regulatory body on advertising and privacy. Raashee Gupta Erry, then a director at GroupM’s Essence, answered that call. Gupta Erry initially took an interest in the privacy side of the ad industry in 2018 when working with clients to prepare for Europe’s General Data Protection Regulation privacy law.
Adweek
AUGUST 7, 2023
NFL star Travis Kelce is throwing a penalty flag on your TV setup. In a new campaign extension for DirecTV's brand strategy platform "TV Without Compromise," the Kansas City Chiefs tight end and Super Bowl winner gets overly direct, telling viewers they're watching football all wrong. Through a series of spots, Kelce roasts fans for.
Digiday
AUGUST 7, 2023
This story was first published by Digiday sibling WorkLife Pre-Covid, employers didn’t think too much about the productivity question. Employees had their butts in chairs in the office for at least eight hours a day, which had to mean they were doing their jobs, right? Not exactly. Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Adweek
AUGUST 7, 2023
It was a heartbreaking exit for the U.S. Women's National Team (USWNT) this World Cup. But the future of the brand still looks bright, thanks to the foundation laid down by key players throughout the sport's history. In the latest episode of Yeah, That's Probably An Ad, Adweek Europe brand editor Rebecca Stewart and community.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
AUGUST 7, 2023
Google’s long, protracted journey toward advertising without third-party cookies just hit another twist. Ad tech vendors — the largest ones at least — still aren’t sold on the idea. If they were, their response to the latest indications of those cookies’ imminent disappearance, after several false starts, would be more decisive. Continue reading this article on digiday.com.
AdExchanger
AUGUST 7, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Pubs Crawl Publishers are more selective about ad tech vendors nowadays after suffering through incidents involving sequential liability, The post Will Claw-Backed Pubs Hold A Grudge?; Advertisers Want Show-Level Info Again appeared first on AdExchanger.
Digiday
AUGUST 7, 2023
As influencer marketing continues to mature , a common concern has bubbled up: Oversaturation. If more and more young people want to become influencers ( they do ) and more accounts are garnering major followings ( they are — nearly 40,000 accounts on TikTok have over a million followers ), then could we be nearing some kind of influencer marketing tipping point?
AdExchanger
AUGUST 7, 2023
Paramount's subscriber growth is flat following the release of its new bundle offering, which is helping boost the programmer's streaming revenue. The post Paramount Subscribers Are Flat, But A New Bundle Means Fresh Streaming Revenue appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Relevant-Digital
AUGUST 7, 2023
The Relevant Yield team is heading to Dmexco in Cologne this September. We will be on-site at Koelnmesse GmbH on September 20-21, 2023. Our booth location is: Hall 6.1 , booth C41. It would be great to see you there!
AdPushup
AUGUST 7, 2023
Discover the top-performing banner ads size for your ads, optimize your advertising strategy with the most effective banner sizes, and ultimately maximize engagement and conversions. Banner ads have emerged as a prevalent form of online advertising. These visual components gracefully grace websites, seeking to captivate users and guide them toward desired actions.
Rob Campbell
AUGUST 7, 2023
Have a look at this … What the absolute f**k? I honestly thought it was a spoof when I first saw it. But no … it’s deadly serious. A visual of a kid who can’t be more than 3 … holding an adult-sized tennis racket … on a full-size tennis court … with a headline that suggests this is a company that can help your child become a professional athlete.
AdPushup
AUGUST 7, 2023
Find the 15 best Supply Side Platforms for publishers in 2023. These platforms are the best to monetize your digital advertising. During a survey carried out in the second half of 2021 among U.S. publishers, it was found that they used, on average, 5.4 supply-side platforms (SSPs). The number has been decreasing. However, the source projected that it [.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
VideoWeek
AUGUST 7, 2023
TikTok has announced it will stop running personalised ads for under-18s in Europe, as part of a series of new measures it’s implementing in preparation for the European Union’s upcoming Digital Services Act. The short-form video giant will also give users the ability to turn off personalised content discovery, and is making changes to its content moderation and reporting systems, in order to comply with the new rules.
Digital Remedy
AUGUST 7, 2023
In 2022, CPG advertisers spent $8.5b—or an average of $773m monthly—within the industry. According to eMarketer, CPG accounts for over 12% of ad spend share. In North America alone, consumer trends are changing, and we see digitization on the rise regarding purchasing habits. As the CPG and retail industry continues to grow, here are five things that marketers need to consider when planning their media activation strategy. 1.
Digiday
AUGUST 7, 2023
Lysol is taking a product placement approach to working with influencers for TikTok. The household cleaning brand is investing in the creator economy to pitch its new product, the Lysol Air Sanitizer, which works like an air freshener to sanitize the air, as a way to garner interest in the product. “It’s really about inserting the products into everyday moments that influencers can bring to life, which is very different from how we typically talk about our products in the media,” said to B
Exchange Wire
AUGUST 7, 2023
ShowHeroes Group, a global leader in digital video, content, tech, and advertising solutions, is delighted to announce a strategic partnership with Vidds, an AI-powered video editing platform. This collaboration marks a significant milestone for both companies as they embrace the [.] The post ShowHeroes Group & Vidds Join Forces to Integrate Advanced AI in Video Production appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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