Adweek
JUNE 20, 2023
With the rise of AVODs and FAST channels, and the TV landscape changing more than ever before, it's easy for the consumer experience to become lost in the shuffle. So in order to put that aspect of advertising front and center, ad-tech platform FreeWheel announced its new Viewer Experience Lab initiative today at Cannes. "You.
AdExchanger
JUNE 20, 2023
Data privacy law is becoming more technically complex, and enforcers are getting increasingly savvy about how online tracking technology works. That’s why being a privacy lawyer today means diving into The post Why Privacy Lawyers Also Need To Be Technologists appeared first on AdExchanger.
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Adweek
JUNE 20, 2023
The power of language-based artificial intelligence is understood by anyone who has had writing assistance from ChatGPT or Google's Bard. By constantly analyzing the words used across an unimaginably huge internet data pool, AI has proven remarkably adept at understanding the underlying relationships between language-based concepts and, as a result, the collective wisdom of humanity.
Marketing Dive
JUNE 20, 2023
Programmatic campaigns tend to have “incomprehensible” scale, with the ANA stating that marketers could save $13 billion by implementing better practices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 20, 2023
Serena Williams may have stepped down from the tennis world, but the power of her brand and the passion and integrity of her spirit is strong enough to evolve with her. Williams' post-tennis campaign from Nike, "Never Done Evolving" captured the Digital Craft Grand Prix at the Cannes Lions International Festival of Creativity today.
Marketing Dive
JUNE 20, 2023
As the tech’s buzz grows, concerns around privacy and ethics could prompt advertisers to take pause, says Kelley Drye partner John Villafranco.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JUNE 20, 2023
AppsFlyer’s solution allows advertisers and DSPs to create custom first-party segments for reengagement campaigns without needing an SDK integration of their own. The post AppsFlyer Is Working On Tools To Support The Android Privacy Sandbox appeared first on AdExchanger.
Adweek
JUNE 20, 2023
Consumer packaged goods brand Danone North America and credit card firm Discover have joined advertising platform Kargo's Multicultural Content Amplifier (MCA) Program to drive more media spend toward diverse-owned publishers, beginning members of the Black Owned Media Equity & Sustainability Institute (Bomesi). Kargo's program, which will launch July 1, offers diverse-owned publishers a mix of.
AdExchanger
JUNE 20, 2023
Paramount launches a clean room integration with Havas Media Group using LiveRamp’s data collaboration software. The software is cloud-based, so it can plug into other related technology. The post Paramount Wants Its Competitors To Use Its New Clean Room appeared first on AdExchanger.
Adweek
JUNE 20, 2023
In this episode of Brave Commerce, Gonzalve Bich, CEO of BIC, joins hosts Rachel Tipogaph and Sarah Hoffstetter to talk about developing a high-quality product. At the top of the episode, he attributes his success as a business leader to being open to understanding and exposing himself to perspectives other than his own. In alignment.
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Marketing Dive
JUNE 20, 2023
Placing animated cookie spokesperson Chip on different digital platforms and planning a themed yacht party are two of the ways the brand is staying fresh.
Adweek
JUNE 20, 2023
CANNES, France -- Energy drink Rockstar is set to enlist a number of musicians as brand ambassadors to grow its consumer base. The first has been revealed as Mercury Prize artist Stormzy, who will headline the main stage for its digital, in-app concert experience. The PepsiCo brand will premiere its in-app concert experience on Spotify.
Martech
JUNE 20, 2023
“There is no sustainable use case for evil AI.” That was how Dr. Rob Walker, an accredited artificial intelligence expert and Pega’s VP of decisioning and analytics, summarized a roundtable discussion of rogue AI at the PegaWorld iNspire conference last week. He had explained the difference between opaque and transparent algorithms.
Adweek
JUNE 20, 2023
Sprite has been named Kantar's Most Resilient Brand based on Kantar's Worldpanel, which analyzed the shopping behavior of more than one million global households over the past year and the performance of 37,000 global consumer packaged goods brands. The ranking was built on the brands that recruited the greatest number of new shoppers. Sprite's rebrand.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
JUNE 20, 2023
“Composable CDP is not a thing. Composable architecture is,” my colleague Craig Howard previously penned in an internal missive. He explained that customer data platforms (CDPs) gained traction when organizations could not implement their own cloud-native customer data store and could purchase a commercial, off-the-shelf solution — a “packaged” CDP — that could help them realize the benefits of cloud technologies by managing their customer data.
Adweek
JUNE 20, 2023
There are few things that truly bond our industry. Cannes Lions is one, and helping those in need is another. Those two are coming together in a wide-reaching industry movement started by Publicis and now encompassing numerous networks--Working with Cancer.
AdExchanger
JUNE 20, 2023
Video and CTV bring challenges and opportunities for notice and choice. And doubts persist about whether the industry can self-regulate on the issue. The post Unlocking Opportunities For Transparency And Control In Connected TV Ads appeared first on AdExchanger.
Adweek
JUNE 20, 2023
Twitter is taking advertiser concerns about brand safety more seriously. Beyond the Twitter thread from head of sales Chris Riedy at Cannes Lions, the platform has initiated a request for proposal process to evaluate brand safety solutions from its tech vendors Integral Ad Science and DoubleVerify, as well as Zefr and Unitary, to offer advertisers.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 20, 2023
The deal coincides with the launch of a co-developed generative AI product for big brands that counts Unilever and Bayer as users.
Adweek
JUNE 20, 2023
Barstool Sports is a prominent name in the media realm. The company has experienced an astonishing 4,000% growth in both revenue and audience since its founding in 2003. It has expanded from five to 220 million unique blogs worldwide and increased its workforce from 12 to 400 employees. Despite this extraordinary growth, Barstool Sports has.
VideoWeek
JUNE 20, 2023
It’s been almost a year and a half since Russia invaded Ukraine, bringing heartbreaking loss and destruction across the country. We saw immediate reactions from within our industry, with a number of agencies and brands pulling out of Russia. But we’ve also seen pullbacks in ad spending in Ukraine, depriving media companies of ad revenues.
Adweek
JUNE 20, 2023
When you think of pop culture over the last few decades, many iconic moments were defined by one person: Paris Hilton. Now, Hilton is playing by her own rules by redefining storytelling and social impact through the media company she founded with Bruce Gersh called 11:11 Media. The Creative Collective's Mission to Cultivate Culture 11:11.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Voyage Of Discovery Newspaper publisher Gannett is suing Google for alleged ad tech monopolization. Google, of course, The post Gannett vs. Google Gets Going; Nielsen Tries Honey Instead Of Vinegar appeared first on AdExchanger.
Adweek
JUNE 20, 2023
CANNES, France--Clash of Clans' campaign to build a fake lore around the mobile game took home two Grand Prix in the entertainment categories at Cannes Lions today. "Clash From the Past," created by agency Wieden+Kennedy Portland, won the top prizes in both the Entertainment Lions and Entertainment Lions for Gaming-the latter of which is an.
Marketing Dive
JUNE 20, 2023
The quarterback stars in a 60-second spot promoting the play on words, while consumers online can purchase a golf club cover resembling the bear.
Adweek
JUNE 20, 2023
CANNES, France -- With continuing economic challenges, marketing budgets will be under scrutiny for the remainder of 2023, which tests the relationship between the chief marketing officer and the chief financial officer. For Bayer Consumer Health CMO Patricia Corsi, a hands off approach works best. "He doesn't ask my permission when he's doing tax and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
JUNE 20, 2023
Culture seeks shortcuts. The oldest shortcut is: “Friend or foe?” If we know the answer to that, a whole bunch of time gets saved, and fear is reduced as well. The labeling goes beyond which team, cadre, tribe or village someone is part of. It extends to the ways we demonstrate which box we’ve chosen–fashion, pro sports, even the tech we use or how we speak.
Adweek
JUNE 20, 2023
It's that time of the year again: the Cannes Lions International Festival of Creativity. A time for us to come together and celebrate all the outstanding creative work of our peers from the past year. A time to reconnect with the people who inspire us and give us the fuel to keep creating well into.
Exchange Wire
JUNE 20, 2023
Sojern, the leading digital marketing platform for the travel industry, announces the latest version of its Sojern Travel Marketing Platform with enhanced Artificial Intelligence (AI)-powered audiences. Sojern has leveraged its long-standing AI capabilities to provide expanded support for more than [.] The post Sojern Announces Platform Enhancements to AI-Powered Audiences appeared first on ExchangeWire.com.
Adweek
JUNE 20, 2023
CANNES, France -- Since the pandemic, Pfizer had become a global household name thanks to its input into the Covid-19 vaccine. Producing thousands of medicines and healthcare products, the company is now taking on a strategy to grow its brand recognition under its first-ever CMO, Andreas Panayiotou. Panayiotou joined in September 2022 and aims to.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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