Martech
OCTOBER 20, 2021
“Our goal has always been to meet Samsung customers where they are, and offer services that are most convenient for them,” said Scott Messina, Director of Search and Design Strategy at Samsung. This meant updating their support site experience during the pandemic, when many customers were working from home and using their cell phones more than usual.
More About Advertising
OCTOBER 20, 2021
Marmite has become something of a fetish in the UK and now Camden Town Brewery, part of the mighty AB InBev empire, has repurposed an old Marmite ad -‘Marmite Kiss’ – for its new Camden Marmite Ale. Snogging loses its appeal for some some if the sticky condiment has been on the scene. From Draftline, The post Camden Brewery goes back to the present with Marmite first appeared on More About Advertising.
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Martech
OCTOBER 20, 2021
For as long as I can remember, the dichotomy of “suites vs. best of breed” has dominated marketing tech architectural decision-making considerations. You can understand why. As stacks expand and the number of tool categories increases, marketing tech leaders face pressure to simplify and sometimes consolidate efforts; meanwhile, individual vendors seek to own a greater share of your stack by expanding the number of tools they sell.
More About Advertising
OCTOBER 20, 2021
Usually run a mile from Halloween ads but US agency Red Tettemer O’Connell+Partners has produced a satisfyingly sour effort for Dietz & Watson, where even the bat (protected species, guys) gets it. Capicola, or gabagool as New Yorkers have it, was reportedly Tony Soprano’s favourite cured pork snack. For Halloween it’s become The Gabaghoul.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Martech
OCTOBER 20, 2021
Nothing makes the case for a CDP like a complex web of streaming TV channels, especially if it’s serving different types of content to users in different regions, with different interests and speaking different languages. That’s an audience which is going to generate, in aggregate, a huge volume of data, but it’s data that requires a myriad of different responses.
AdPulp
OCTOBER 20, 2021
Most of today’s best ads are entirely forgettable. We simply have too much information and too many pitches coming at us all day every day to pay attention, or to hold on to that information once we do. Now, brand experience is the name of the game. When a brand provides an experiential moment that […]. The post When Bahlsen Cookies Drop from the Sky, Good Things Are In Store appeared first on Adpulp.
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Martech
OCTOBER 20, 2021
I recently signed up for a seven-day free trial to an OTT service with, admittedly, very low intention of becoming a paying subscriber. I had the cancellation deadline on my calendar. I was surprised to receive an email from the service two days before I had to cancel, notifying me that the trial was soon to expire, and offering me a link to actually change my subscription status and to avoid paying them a dime.
More About Advertising
OCTOBER 20, 2021
Omnicom has answered the challenge laid down by holding company rival Publicis with an 11.5% rise in organic revenue in Q3 2021 to $3.4bn. Publicis reported 11.2% although its comparatives were tougher. Omnicom only inched forwards in terms of revenue compared to pre-pandemic 2019 ($3.2bn.) The US, where the market held up better than elsewhere. The post Omnicom gets back on track with 11.5% growth in Q3 first appeared on More About Advertising.
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