Adweek
JANUARY 9, 2023
For many b-to-b chief marketing officers and their marketing organizations, 2023 will be a crucible year. After three pandemic years, marketers are facing not only budget cuts and hiring freezes but also pressure from their C-suite to do more and do better. Much like their b-to-c counterparts, b-to-b CMOs are being asked to take the.
Smart Insights
JANUARY 9, 2023
My example dialogues and use cases showing how ChatGPT is much more than ‘yet another AI chatbot’ I’ve been advising on digital marketing and new innovations for over 25 years. Since it was called Internet Marketing… This tends to make … The post How can I use ChatGPT for marketing? appeared first on Smart Insights.
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Adweek
JANUARY 9, 2023
As brands and agencies dig into the work of meeting climate goals and emission-reduction targets, many are turning to outside experts for help. As such, over a third of businesses are hiring consultants to aid in ESG reporting processes, according to a 2022 report by GreenBiz. In response, a new crop of businesses are springing.
Martech
JANUARY 9, 2023
What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? MAPs help businesses identify potential customers and automate the process of nurturing the leads to sales readiness using channels like email, social media, webpages and display ads to bring customers and prospects to customized landing pages and through other experiences designed to move them down the purchase funnel.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 9, 2023
2022 is officially behind us, ferrying trends like retail media networks and live shopping to the annals of commerce history. Now, the natural question is: What's next? While we don't have a proverbial crystal ball, we do have expert sources. They made both familiar and unexpected predictions for retail and ecommerce in 2023. Their ten.
Marketing Dive
JANUARY 9, 2023
Explore how organizations are leveraging technology and AI to bear the challenges of the moment.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 9, 2023
With the legacy version of Google Analytics retiring soon , we’ve entered the era of Google Analytics 4 (GA4). Aside from getting a major facelift and data model change, one of the platform’s most powerful upgrades was the addition and refinement of machine-learning capabilities. . Google Analytics now has the ability to combine observed data and unobserved data.
Adweek
JANUARY 9, 2023
YouTube said Monday that revenue sharing will begin for creators of YouTube Shorts Feb. 1, enabling them to earn money from ads viewed between videos in the Shorts feed. The Google-owned video platform said the new revenue sharing plan replaces the YouTube Shorts Fund, and creators and their channels must follow the platform's policies on.
Martech
JANUARY 9, 2023
At CES, 3D cloud streaming platform Oorbit announced a partnership with LG Electronics, allowing users to engage in immersive experiences on LG TV sets. Oorbit hosts multiplayer games and other virtual experiences that users access with a persistent digital identity across these experiences. Immersive music. Oorbit will host virtual concerts and other immersive music experiences through the ELYNXIR virtual world made by PIXELYNX.
Adweek
JANUARY 9, 2023
Eight discerning beer lovers, gathered recently in Boston, were so confident in their palates that they were willing to do a taste test while sitting above an outdoor dunk tank filled with frigid suds. If they failed to pick out the booze-free drink amid full-strength brews, into the icy liquid they would go. Temperature on.
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Marketing Dive
JANUARY 9, 2023
At launch, Amazon, Netflix and Disney have not signed on to the Joint Industry Committee, absences that could possibly limit the group’s effectiveness.
Adweek
JANUARY 9, 2023
More than two decades into its Super Bowl sponsorship, Doritos is trying a new angle on an old Super Bowl strategy. The cheese-and-spice-dusted Frito-Lay brand has been inviting fans to "Crash the Super Bowl" by filming their own ads for more than 10 years now. Winners receive cash and a chance to work with directors.
AdExchanger
JANUARY 9, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In Vegas, The American Way Ad tech can no longer avoid privacy scrutiny, from platform changes to privacy regulations. The post In Consumer Tech, Privacy Is A Distant Concern; Netflix Guns For Net-New Subs appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
After WhatsApp users create an avatar to represent them in the messaging application, they can send stickers in conversations featuring their avatar. Our guide will show you how to use these avatar stickers in conversations in the WhatsApp mobile app. Note: These screenshots were captured in the WhatsApp app on iOS. Step 1: Open a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JANUARY 9, 2023
The deal follows a pattern of agency holding companies focusing on growing their e-commerce capabilities.
Adweek
JANUARY 9, 2023
Global restaurant chain McDonald's has outlined its plans for growth, which includes the ambition to elevate its marketing "through creative excellence," while its global chief marketing officer Morgan Flatley has been promoted in tandem. The world's largest fast-food company's marketing has been overseen by Flatley since her promotion to global chief marketing officer in November.
AdExchanger
JANUARY 9, 2023
"On TV and Video" is a column exploring opportunities and challenges in advanced TV and video. Today's column is by Greg Morrow, general manager, streaming media group at Bitcentral. We. The post Why Publishers Need A Hybrid Approach To CTV Monetization appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
As artificial intelligence's ability to produce realistic imagery and video, the television and movie industries are starting to wrestle with questions about what this new technology means for the future of video production.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
JANUARY 9, 2023
At CES in Las Vegas, Kristina Shepard, head of US brand sales at Roku, tells AdExchanger why the company decided to start manufacturing its own line of smart TVs. The post Why Roku Is Finally Making Its Own Smart TVs appeared first on AdExchanger.
Adweek
JANUARY 9, 2023
FanDuel is placing a bet on the Super Bowl. The sportsbook is making its Big Game debut with an ad campaign that will run across the playoffs and culminate with a live spot set to air in the third quarter of the Super Bowl. Titled "Kick of Destiny," the campaign was executed with creative agency.
Marketing Dive
JANUARY 9, 2023
Stagwell’s Anomaly recently announced plans to lay off 8% of U.S. staff, citing a “significant reduction” in Dunkin’ work as a leading factor.
Adweek
JANUARY 9, 2023
Bloomberg Media, entering its ninth consecutive quarter of ad revenue growth and nearing half a million subscribers, is one publisher aggressively pushing what it calls its audience-first strategy for 2023. The company is kicking off the year by cutting ties with the programmatic open marketplace, believing that a "healthier consumer subscription business will provide fertile.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
JANUARY 9, 2023
With the average person encountering thousands of ads daily, consumers cannot possibly process the volume of messages they receive. Brands and advertisers must invest in the most effective advertising channels available to cut through the clutter. . High purchase propensities environments such as grocery stores, drug stores, convenience stores, and big box retailers are ideal for targeting consumers.
Adweek
JANUARY 9, 2023
WhatsApp allows users to create an avatar that can be used to represent them throughout the messaging application. Users can customize their avatar with different hairstyles, outfits and more. Users can also delete their avatar if they no longer want to use it to represent themselves in the WhatsApp app. Our guide will show you.
Marketing Dive
JANUARY 9, 2023
Morgan Flatley, the chain’s global chief marketing officer, has been promoted to EVP, global chief marketing officer and new business ventures.
Adweek
JANUARY 9, 2023
The Shop tab will no longer appear on the navigation bar at the bottom of the Instagram application, starting next month. Instagram said it has been testing the redesign for the past few months, and the shortcut for creating content will now appear in the center, with Reels to the right and home, search and.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JANUARY 9, 2023
If Rob Gronkowski is able to make a 25-yard field goal during a live Super Bowl ad, FanDuel users will share a $10 million prize.
Adweek
JANUARY 9, 2023
Publisher Time hired executive Sad? Muhammad as its chief marketing officer Monday, making Muhammad the first person to fill the role since the publisher was acquired from Meredith Corp. in 2018 by Salesforce founder Marc Benioff and his wife Lynne Benioff. In her new role, Muhammad will oversee the integrated marketing, customer success, branded content.
Digital Turbine
JANUARY 9, 2023
What’s the buzz in mobile this week? Jumpstart your week here: Privacy crackdowns, mergers and acquisitions, and global economic slowdowns. That was SO 2022. Will it be more of the same this year? Our thought leaders are making their predictions for 2023. Let’s take a look at what their crystal Turbines are saying: Matt Tubergen EVP Global Partnerships & Corporate Development.
Adweek
JANUARY 9, 2023
The currency revolution will be televised. Today, OpenAP, along with Fox, NBCUniversal, Paramount, TelevisaUnivision, Warner Bros. Discovery and the VAB, announced the formation of the first U.S. Joint Industry Committee (JIC) to enable multiple currencies. The committee will primarily focus on creating a measurement certification process to establish the suitability of cross-platform measurement solutions ahead.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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