Adweek
AUGUST 16, 2022
Snapchatters can outfit their Bitmoji in workwear from Carhartt following a partnership between the apparel brand and Snap Inc. Bitmoji will sport Carhartt gear including its BO1 Double Front Pants, Detroit Jacket, Duck Bib Overalls, Force Sweatshirt and K87 Short Sleeve Pocket T-shirt in a variety of colors on and off Snapchat, including in Bitmoji.
Martech
AUGUST 16, 2022
As the IAB rolls out new ad standards for gaming , marketers at brands and agencies are preparing for the future of in-game ads. That’s because more consumers than ever identify as gamers (up to three billion globally), and with new technology and gaming experiences, they’re more reachable by brands. One sign of how the landscape is changing, adtech companies like Anzu are partnering with publishers to provide dynamic ad placements in-game.
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Adweek
AUGUST 16, 2022
After more than two years of a global pandemic, saying monkeypox is an unwelcome guest is a gross understatement. Maybe it seems like something outside your immediate reality. But as a queer person, let me tell you: It's here, it's real and much of America doesn't know what to do or how to talk about.
VideoWeek
AUGUST 16, 2022
Over the course of the pandemic, the gaming boom drew fresh interest from advertisers and agencies into the space. Gaming always had a strong proposition for advertisers, given the level of engagement and the inventive creative opportunities available. But the pandemic really helped blow away lingering stereotypes around the size and makeup of gaming audiences, with sceptics finally convinced that gaming had gone mainstream.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
AUGUST 16, 2022
The creator economy is riddled with 20-something fast fashion influencers who conduct clothing hauls by sprawling bags full of $3 Shein crop tops across their bedroom floors. But Gen Z is also widely known as the most socially-conscious generation, notorious for pressuring brands to set intentional standards for environmental consciousness and social impact.
AdExchanger
AUGUST 16, 2022
Advertising may be just a fraction of Walmart’s overall revenue – but it’s a nerve center for growth. Walmart, which reported its quarterly on Tuesday, generated total revenue of $153 billion in Q2 alone, the vast majority of which came from store sales. But although Walmart didn’t disclose its advertising revenue for the second quarter, it. Continue reading » The post Walmart’s Advertising Revenue Is Small But Soaring appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
AUGUST 16, 2022
“Are we in a recession or what?”. It’s a question that many advertisers have been asking themselves for months now—and how MNTN’s Senior Product Marketing Manager John Zucker kicked off his recent webinar, Stand By Your Ad: Why CTV is Every Marketer’s Ally in Good Times and Bad. Zucker noted that there seems to be a lot of uncertainty around the economy—including if the economy is even in trouble or not—and that has created a lot of stress for advertisers.
Adweek
AUGUST 16, 2022
With the rise of purpose-driven marketing, it's more important than ever for brands to show up authentically and consistently. Through inclusive products, atypical models, and content marketing, the activewear brand Fabletics has emerged as a leader in purpose-driven marketing. Meera Bhatia, Fabletics' COO joined Adweek during Commerce Week to share some key lessons from her.
Martech Series
AUGUST 16, 2022
CallRail Continues Rapid Growth Trajectory and Receives Ranking Among America’s Fastest-Growing Private Companies. CallRail, the lead intelligence platform helping businesses of all sizes market with confidence, announced it has been named to the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America.
Adweek
AUGUST 16, 2022
Raise your hand if you've noticed an astounding grocery bill in the past few months. Me too. Some experts predict that a recession will follow this period of inflation. An economic downturn likely sets our marketing strategy on a different course while consumers react to the market. We will make decisions to weather a temporary.
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Martech Series
AUGUST 16, 2022
Great Place to Work® and Fortune magazine have honored Basis Technologies as one of the 2022 Best Medium Workplaces, ranking it No. 19. Earlier this year, these organizations ranked the company No. 1 for Best Small and Medium Workplaces in Chicago. Basis Technologies is a leading provider of cloud-based workflow automation and business intelligence software for marketing and advertising.
Adweek
AUGUST 16, 2022
If those random snaps in your phone of you devouring a grilled cheese sandwich after a fun night out still make you smile, Google and beloved organization expert Marie Kondo want you to know that there's actually space available for those alongside every other memory you wish to keep close. Google worked with L.A.-based indie.
Marketing Dive
AUGUST 16, 2022
The partnership represents the first time a streaming service will have a live program measured as part of Nielsen’s national TV ratings.
Adweek
AUGUST 16, 2022
Temperatures have soared as high as 107 degrees near Phoenix lately, while a fierce weather phenomenon known as a "firenado" hit the outskirts of Los Angeles last week. No surprise, then, that consumers in those cities were pleased to see a rainstorm in the middle of a sweltering late summer. Never mind that it was.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
AUGUST 16, 2022
An interview withWill MisselbrookChief Creative & Digital OfficerThe newly renamed Washington Commanders are the only team in the NFL with a chief creative and digital officer rather than a marketing chief. Will Misselbrook, who hails from the UK (where football is soccer and soccer is football) took the job in 2021 after nearly three years. Continue reading » The post Why The Washington Commanders Don’t Have A CMO appeared first on AdExchanger.
Adweek
AUGUST 16, 2022
Serena Smith spent a summer weekend at an Airbnb on the Jersey shore, laying out by the pool with her laptop in hand, going out to dinner every night and frequenting a beach within walking distance of her rental home in Stone Harbor, N.J. The Crossmedia analyst, who lives in San Diego, wasn't technically out.
Martech Series
AUGUST 16, 2022
Adding Multi-Enterprise Visibility, Order Management, and Transportation Management to extend Kinaxis’ vision for end-to-end concurrent planning. Kinaxis Inc., the authority in driving agility for fast, confident decision-making in an unpredictable world, announced today that it has acquired MPO, a European headquartered company that offers a unified global cloud-based SaaS platform for multi party orchestration of orders, inventory and transport.
Adweek
AUGUST 16, 2022
Microsoft's Xbox partnered with the New York Liberty and Brooklyn Nets parent company BSE Global earlier this year with two goals: drive conversation and awareness for both brands, while shining the light from Lady Liberty's torch on women's sports. Those initial goals have been satisfied.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
AUGUST 16, 2022
The telecommunications leader experienced remarkable growth, placing them on the prestigious list of America’s fastest-growing private companies. First Orion, a leading provider of branded communication and protection solutions for businesses and carriers, today announces its ranking on Inc. Magazine’s annual Inc. 5000 list of America’s fastest-growing, privately-owned companies.
Adweek
AUGUST 16, 2022
The end of an era has arrived at CNBC: Mark Hoffman is stepping down from his role in charge of the financial news network and will be replaced by NBCU global advertising and partnerships president KC Sullivan. In charge of CNBC since 2005 and the network's chairman since 2015, Hoffman will serve in that role.
Martech Series
AUGUST 16, 2022
The Company Remains in the top 2,000 Companies, Achieving a Three-Year Revenue Growth of 334%. Freestar, the leading monetization partner for content publishers, e-commerce sites, and app developers, announced that it has earned another spot on the annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in the U.S, for the fourth consecutive year coming in at No. 1824.
Adweek
AUGUST 16, 2022
Being a teenage girl can be difficult--and social media has amplified many of those challenges. In this digital environment where much of reality is filtered, Puma's new campaign encourages girls to show up as their authentic selves. "Here.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
AUGUST 16, 2022
Weave’s communications and engagement platform honored for its innovative solutions for small and medium-sized businesses. Weave, the all-in-one customer communication platform for small business, has been named the winner of Best SMB CRM Solution in the fifth annual MarTech Breakthrough Awards. As a winner, Weave is recognized among other top companies, technologies, and products in the global marketing, sales, and advertising technology industry.
Adweek
AUGUST 16, 2022
What does the future of work look like? What trends do new generations tend toward regarding jobs, skills, and careers? And how can you access the right talent you can employ for your business? Melissa Waters believes the answer is Upwork. Waters, chief marketing officer at Upwork, joins Suzy founder and CEO Matt Britton on.
AdExchanger
AUGUST 16, 2022
Everything old is new again. Surveys are on the rise, marketers are turning their attention to media mix modeling (MMM) – and Google is recruiting participants for an online panel through a partnership with Gallup. The panel will serve as a truth set to validate the models Google uses to estimate online conversions across its. Continue reading » The post Google Is Creating A Panel To Feed Its Conversion Models appeared first on AdExchanger.
Adweek
AUGUST 16, 2022
Eco-friendly motorsport Formula E continues on an awareness track as the competition rushes to expand in an era of emerging sustainability requirements. The sport, which launched in Beijing in September 2014, is made up of 11 participating teams with a line-up of motorsport partners, which includes Jaguar, Porsche and Nissan. The sport, which completed its.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
AUGUST 16, 2022
The latest in a string of Molson Coors novelty products is a beer-infused ice cream bar created with Tipsy Scoop.
Adweek
AUGUST 16, 2022
Meta rolled out its Horizon Worlds virtual reality community and game to people 18 and older in France and Spain Tuesday. Horizon Worlds came out of beta last December for Meta Quest 2 users in Canada and the U.S., and Meta has said it plans to roll it out to more markets in Europe this.
Martech
AUGUST 16, 2022
When Christian humanitarian organization World Vision wanted to improve their donor experience, they knew getting a CDP was key. “To do this work well, we need to identify prospective donors and engage them in a way that feels personalized and relevant,” said Tamalyn Ramsey, World Vision’s digital technology program director, at The MarTech Conference.
Adweek
AUGUST 16, 2022
Publicis Groupe won a bulk of Mondelez's global media business following a review that kicked off in December and concluded this week. VaynerMedia and WPP retained some of the business. Publicis will lead media for the brand in Latin America, Europe, the Middle East and North Africa Peninsula, South Africa and China. It will also.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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