Adweek
JUNE 21, 2022
Gustav Martner earned his first gold at the Cannes Lions International Festival of Creativity in 2007 for a car ad. This week, he crashed the opening ceremony of the 2022 festival to give it back. Now head of creative at Greenpeace Nordic, Martner has a simple message for the ad industry this week: Stop making.
Smart Insights
JUNE 21, 2022
Make your brand identity the central organizing principle for everyone and everything in a company rather than just the products, services, logos and imagery Brands are assets that create sustainable wealth, both for businesses and wider society. Every successful brand … The post How strong is your brand identity? appeared first on Smart Insights.
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Adweek
JUNE 21, 2022
When June rolls around, brands try their hardest to get LGBTQ+ consumers' attention with a predictable release of rainbow-themed products. This tactic is referred to as "rainbow washing," and LGBTQ+ communities are calling out brands that only seem to care about them during Pride month.
Marketing Dive
JUNE 21, 2022
Three marketing strategies tailor-made for staying top-of-mind during inflationary times.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 21, 2022
Cosmo has enlisted a cutting-edge artificial intelligence program as its latest cover artist. The Hearst-owned magazine has become one of the first major print publications to tap research group OpenAI's cutting-edge image generator, Dall-E 2, to help design its cover art in a new digital issue that publishes this week. The resulting image, a purple-shaded.
Marketing Dive
JUNE 21, 2022
CMO Jonnie Cahill explained how the beer is partnering with Formula 1 and professional soccer as the value of in-person engagement grows.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
JUNE 21, 2022
The division will allow each business to make decisions that are best tailored to each operation when it comes to innovating, marketing and M&A.
Adweek
JUNE 21, 2022
Ryan Reynolds is launching a new nonprofit that aims to make creative careers more accessible to production hopefuls from underrepresented communities. During a Cannes Lions panel hosted by Bloomberg, the Maximum Effort founder announced the formation of Creative Ladder, a 501(c)(3) organization that will offer programs and services for students and emerging talent interested in.
Martech
JUNE 21, 2022
The lack of clean data is one of the main issues affecting digital brands today, making it difficult for marketing teams to effectively target and engage with audiences. In his recent presentation at The MarTech Conference (scroll down to watch the video of their session), Jack Pritchard, account manager at Peachtree Data, highlighted the necessity of organizing this information. “You need data quality and hygiene to be closer to where that marketing strategy is,” he said. “The
Adweek
JUNE 21, 2022
CANNES, France--Would you eat a human to save the planet? That's the question the Swedish Food Federation asked in its shocking, satirical "Eat a Swede" campaign, which scooped the Entertainment Grand Prix at Cannes Lions festival on Tuesday. The work, created by McCann Stockholm, was awarded the top award in the category after impressing jurors.
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Marketing Dive
JUNE 21, 2022
The QSR chain has teamed with the largest third-party publisher of collaborative social ads to transform its local ad strategy.
Adweek
JUNE 21, 2022
PepsiCo is shaking up the executive ranks among its various segments, including Frito-Lay and Quaker Foods, as the consumer packaged goods company looks to streamline leadership operations after two years of steady gains throughout the North American market. Starting on July 1, there will be a new president of PepsiCo Foods Canada (PFC), a new.
Martech
JUNE 21, 2022
Yahoo and DIRECTV announced a partnership for advertisers looking to bridge the linear and CTV divide, making 25 million TV households addressable for advertisers using the Yahoo DSP. The partnership includes DIRECTV Advertising, DISH Media and Fios, adding to Yahoo’s CTV reach of 80 million households in the U.S. DIRECTV Advertising will be available through Yahoo beginning in Q4 2022.
Adweek
JUNE 21, 2022
StockX has shifted the way the resale market operates. Sneaker culture is at an all-time fever pitch, with limited collaborations no longer being just statement fashion items, but potential investment opportunities for the shrewd collector. This move from a standard style to a more unique, limited, and exciting aesthetic isn't just limited to sneakers--it's moved.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JUNE 21, 2022
The amorphous being coated in thousands of toy darts made a splash over the weekend, kicking off the larger “Unleash the Play in You” platform.
Adweek
JUNE 21, 2022
Though keeping an eye on nutrition can be beneficial, "clean eating" trends have long been criticized for a tendency to cast food from non-white cultures as being disproportionately unhealthy. Perhaps nowhere has that misconception been so prevalent as with MSG, an additive famously maligned for causing everything from headaches to lethargy despite a lack of.
Martech
JUNE 21, 2022
Major brands, including IBM, Delta Airlines and WPP, as well as the IAB and the Ad Council, have publicly committed to raising awareness about, and mitigating, bias in adtech. The announcement came at the Cannes Lions International Festival of Creativity. IBM is encouraging brands to take the Advertising Fairness Pledge. The initiative builds on research conducted in 2021 by IBM Watson Advertising that showed bias — often unintentional — being scaled and iterated by automated adtech processes.
Adweek
JUNE 21, 2022
LinkedIn CEO Ryan Roslansky said during his keynote address on the main stage at Cannes Lions Tuesday that the professional network backed the creation of the first ever Creative B2B Lions, which will be awarded Thursday. "The advertising industry is in the promise-making business," Roslansky said, going back to 1773 to surface the example of.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
JUNE 21, 2022
Congratulations! You have the approvals and budget for your company’s first digital asset management (DAM) solution and are ready to jump in. Now what? The excitement of the early days of your DAM journey can quickly give way to apprehension when faced with the question: Where do I start? Where are my assets? Before you can decide on an appropriate DAM system and the amount of storage you’ll need, you need a complete picture of what you’re working with regarding the number of assets
Adweek
JUNE 21, 2022
This year marked the first time in over 40 years that the Los Angeles Pride parade would march outside of its traditional West Hollywood parameters into Hollywood. For decades, West Hollywood has established its clout as a global hot spot for the queer community, cementing its status as the home base for the annual parade.
AdExchanger
JUNE 21, 2022
An interview withKumaran RamanathanPresident“The Sell Sider” is a column written by the sell side of the digital media community. Foundry, formerly known as IDG Communications, wants to shed its old identity and build a new reputation not as a digital publisher but as a provider of data and marketing tech, according to Foundry President Kumaran.
Adweek
JUNE 21, 2022
Many mergers and acquisitions proceed smoothly toward their conclusion. Elon Musk's proposed $44 billion takeover of Twitter is not one of those. Twitter's board of directors revealed in a Schedule 14A filing with the Securities and Exchange Commission that it unanimously recommended that shareholders approve the transaction.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
JUNE 21, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Get Connected The coveted prizes in programmatic right now are exclusive CTV contracts. In Cannes, the crème de la crème for handshakers and lunch-takers is Netflix. Google is meeting with Netflix there, Ad Age reports, and is an obvious choice as Netflix purportedly. Continue reading » The post Ad Tech Covets Rosé With Netflix; Tremor Shakes Things Up appeared first on AdExchanger.
Adweek
JUNE 21, 2022
Aflac is marking the Summer Solstice Tuesday with its first-ever TikTok-inspired campaign, "#DuckVibes." The campaign is also tied to the start of Cancer season, and it incorporates Aflac-branded affirmations, first-of-its-kind TikTok healing sounds and zodiacs, with summer aesthetics tailored to each of the sign elements.
VideoWeek
JUNE 21, 2022
Video ad tech company Good-Loop and supply chain emissions data business Scope3 have today announced a new partnership which will combine the two companies’ green media tools into one platform. The two say that their tools combined will allow advertisers to measure the end-to-end carbon footprint of all their programmatic media buying, helping them to reduce and offset accordingly.
Adweek
JUNE 21, 2022
On this week's episode of To Dine For, host Kate Sullivan is joined by Erick Williams, owner and executive chef of Chicago's Virtue restaurant and bar. Williams is a passionate and celebrated chef, and just this week won the James Beard Award for Best Chef--Great Lakes Region. His Hyde Park restaurant has been getting plenty.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 21, 2022
Regina YeCEO & FounderTopsortWhen Topsort CEO Regina Ye was in college, she launched an ecommerce brand called Zirui to produce and sell reusable magnetic travel toiletry kits. She kicked off a Kickstarter campaign, made 3D-printed prototypes of the product, glued the pieces together, gathered feedback on the design – it was a lot of work, Continue reading » The post The Democratization Of Sponsored Listings, With Topsort CEO And Founder Regina Ye appeared first on AdExchanger.
Adweek
JUNE 21, 2022
Many high schoolers have no idea what they want to do as a career. Christian Di Bratto knew exactly what he wanted and went for it by starting his own talent management agency, Deebo. The 19-year-old business owner started out by sending DMs to top creators asking to work with them. Fast forward to today.
Brid.tv
JUNE 21, 2022
Choosing between monetizing with stream or outstream video ads can be tricky for publishers. Here's an in-depth comparison of the two formats to help you decide. The post Instream vs. Outstream Video Ads: Making the Right Choice for Your Publishing Business appeared first on BRID TV.
Adweek
JUNE 21, 2022
A mother's wish for her son took home the Film Craft Grand Prix at the Cannes Lions International Festival of Creativity, while a campaign that aims to preserve Ukrainian heritage took the Digital Craft Grand Prix, a coral reef preservation campaign won the Industry Craft Grand Prix and a Portuguese campaign on blackout poetry grabbed.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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