Adweek
JANUARY 30, 2023
It's showtime for Paramount+. Today, Paramount announced that it will integrate Showtime into Paramount+ across both streaming and linear later this year. With the change, the Paramount+ premium streaming tier and Showtime linear network will rebrand as "Paramount+ with Showtime" in the U.S. In a memo to employees, Bob Bakish, president and CEO of Paramount.
Marketing Dive
JANUARY 30, 2023
Publicis Groupe launched a giant red telephone as a Web3 recruiting tool, while Accenture made a strategic investment in a livestreaming company.
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Adweek
JANUARY 30, 2023
Instagram allows users with business accounts to add a lead form action button to their profile on the photo- and video-sharing platform. Businesses can use this lead form to gather contact info and other information from the potential customers who visit their Instagram profile. Our guide will show you how to add a lead form.
Martech
JANUARY 30, 2023
“Agile marketing transformations are not going well. We needed something built by marketers, for marketers, in a language that makes sense to marketers.” That’s what agile marketing coach and regular MarTech contributor Stacey Ackerman told me back in May 2022. Over the following months, in collaboration with her fellow agile coach Michael Seaton, and with the support of the agile marketing community, Stacey delivered on that promise in the form of the Agile Marketing Navigator.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 30, 2023
Several years after Google introduced Fledge to the world as one of a suite of cookie replacements, and nearly nine months after Google opened up the product to testing for the wider industry, the retargeting solution is gaining adherents, five sources told Adweek. There's some consensus that Fledge, an acronym for first locally executed decision.
Marketing Dive
JANUARY 30, 2023
Major industry players have come together to push for alternative currencies, but Nielsen has proven resilient, even amid challenges to its monopoly.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JANUARY 30, 2023
This is the second of a four-part series on the North Star goals that set category leaders apart from their peers. The first part (one-to-one, omnichannel personalization) can be found here. Today’s customers have two, sometimes opposing needs. They want to receive highly personalized content, offers and experiences while maintaining a high level of data privacy.
Adweek
JANUARY 30, 2023
To promote the immersive gaming worlds players can access through its PlayStation 5 (PS5) console, Sony Interactive Entertainment (SIE) has released a campaign in which it imagines journalists reporting live from within their games' action-packed narratives. These games include Spiderman, Resident Evil, God of War and Gran Turismo.
Martech
JANUARY 30, 2023
Ever since OpenAI’s ChatGPT burst onto the scene, it’s been the hottest thing on the marketing talk-track since TikTok. But is ChatGPT just the newest shiny object in a digital marketing world chock full of them? Artificial intelligence of various colors and flavors has assisted the marketing world over the last few years from chatbots to marketing optimization tools.
Adweek
JANUARY 30, 2023
I have a rule: If you make the predictions before the end of January, they still can come true for that year. My overall prediction is that 2023 will look a lot like 2022. We made a lot of progress on the retail media front. But because things moved fast, I would argue we now.
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Marketing Dive
JANUARY 30, 2023
The high-stakes tie-up challenges consumers to bet on various aspects of the brewer’s big game spot for the chance to win a portion of a $500,000 prize.
Adweek
JANUARY 30, 2023
A lot of ink has been spilled about the Great Resignation, which has resulted in staffing shortages and a war for talent across the advertising industry. Now, research from the U.K. Advertising Association and think tank Credos has a cold, hard look at the reality.
More About Advertising
JANUARY 30, 2023
Wonderhood Studios have been moving in exalted circles: last year, HRH the Princess of Wales became a client when the agency won a pitch for her Royal Foundation Centre for Early Learning. A few visits to Kensington Palace and Windsor Castle later, Wonderhood has come up with this claymation film, designed to raise awareness of. The post Wonderhood gets the HRH Princess of Wales seal of approval for early childhood campaign first appeared on More About Advertising.
Adweek
JANUARY 30, 2023
Katy Perry, armed with a feather duster, goes to work tidying a shelf of booze-free booze at a speciality retailer called Boisson. She also fusses over a window display filled with flowers, fruit and glassware on a table set for an upscale cocktail party. While the famous pop singer playfully refers to herself as "the.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
More About Advertising
JANUARY 30, 2023
There seems to be fairly major deck-clearing exercise underway at IPG-owned McCann, with McCann Worldgroup global president and chief creative officer Alex Lopez, a former Nike marketer, leaving hard on the heels of McCann global chairman and CEO Chris McDonald. Which means that McCann Worldgroup global CEO Daryl Lee (above) will become McCann global CEO.
Adweek
JANUARY 30, 2023
If you've ever found yourself wondering what life must be like for the staff at luxury resorts while watching HBO's The White Lotus, this campaign from Peninsula Hotels beautifully gives us a glimpse--sans the messy plot twists. For its new global campaign, "Peninsula Perspectives," the luxury hospitality brand goes against the grain, eschewing the traditional.
Marketing Dive
JANUARY 30, 2023
The beer brand’s game day commercial will revive the singer’s ASPCA anthem, “Angel,” as part of a playful miscommunication about outdoor survival tips.
Adweek
JANUARY 30, 2023
The first five years of a child's life are a crucial stage of development, but research shows that few people understand how this period shapes future adults and society. That issue is now coming into the spotlight in Britain, where a member of its royal family-Catherine, Princess of Wales-is spearheading a major campaign to raise.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Oko
JANUARY 30, 2023
Securing a Google AdX account is often seen as the next step after using and outgrowing Google AdSense, which is best suited to smaller publishers in the early stages of their monetization journey. We’ve outlined the main differences between the two in a separate post, but in short, AdSense acts as an ad network and […] The post How to access Google’s Ad Exchange (AdX) appeared first on OKO Digital.
Adweek
JANUARY 30, 2023
TikTok allows users to create "Duets" with other users' videos. However, creators can turn off this feature so other users can't create duets with their content. Our guide will show you how to change who can duet with your videos in the TikTok mobile application. Note: These screenshots were captured in the TikTok app on.
Digital Turbine
JANUARY 30, 2023
What’s the buzz in mobile this week? Jumpstart your week here: The Big Game is coming! Which is also a big day for brands and apps who spent big bucks to advertise during the game. And while eyes will be on the game, the commercials, and Rihanna, people will also have their eyes on their smartphones! Which is why a complimentary mobile strategy is critical to get the most bang for your big bucks.
Adweek
JANUARY 30, 2023
In this week's episode of Yeah, That's Probably an Ad, managing editor of creativity, creator economy and DEI Shannon Miller welcomes reporter Emmy Liederman and digital editor Colin Daniels to discuss the return of Billy McFarland, the architect of the notorious Fyre Festival and why three marketing agencies have decided that he deserves a second.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Basis
JANUARY 30, 2023
As folks in the technology industry know all too well, the past few years have been a wild ride. Though factors like economic uncertainty , inflation , and supply chain disruptions have affected many sectors, the tech industry has been especially hard-hit. Couple these challenges with skyrocketing layoffs , and advertisers in tech might be left questioning whether working in an industry that’s supposed to be on the cutting edge of innovation is all it’s cracked up to be.
Adweek
JANUARY 30, 2023
Ever since M&M's updated its mascots a year ago to focus more on inclusivity and belonging, many loud voices on cable news and social media have expressed disapproval. Last week, the candy brand announced an "indefinite pause" on its spokescandies due to their "polarizing" nature. Critics cheered. "Go woke, go broke," many tweeted. Tucker Carlson.
Advendio
JANUARY 30, 2023
Self-service portals are an innovative way to exchange information and successfully communicate with people that are critical to your business operations, such as customers or partners. We recognize that the communication process involved in selling advertising can frequently slow down the overall workflow. Because of the nature of email communication and creative-based media sales, questions and clarifications can take a significant amount of your sales reps’ time and slow down the entire
Adweek
JANUARY 30, 2023
Your brand could host an arena-sized Super Bowl event that half of the attendees have trouble remembering in the morning, or it could curate a slightly more intimate affair that sets up its business calendar for the rest of the year. A Rolling Stone event at the Big Game headlined by Lil Wayne may have.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JANUARY 30, 2023
As the economy fluctuates and budgets tighten, 2023 will be a year of adjustment. In the face of these conditions, and the removal of IDFA, app marketers will need new The post As The Economy Shifts, 5 Things Mobile Advertisers Should Know appeared first on AdExchanger.
Ad Monsters
JANUARY 30, 2023
We’ve written a lot about the power of first-party data strategies and their ability to balance the scale back toward publishers. Often, though, publishers don’t even know what they have, how to define it, or how to even acquire or activate it. That’s why I was excited when I scrolled through this Twitter thread by Ben Guez , Enterprise Sales, Americas, Kevel, about 6 First-party Data Strategies That Publishers Should Consider Adopting in 2023.
AdExchanger
JANUARY 30, 2023
Video creators are in a period of “rapid experimentation,” said TheSoul VP of content distribution Victor Potrel. Some are pursuing commerce, some are getting into CTV and others are going The post How TheSoul Is Surfing The Waves Of Shorts, Commerce And Video Monetization appeared first on AdExchanger.
Martech Series
JANUARY 30, 2023
Program supports the next generation of data leaders; provides hundreds of students with Alation and real-world experience Alation Inc., the leader in enterprise data intelligence solutions, announced three new universities participating in its philanthropic initiative, The Data Intelligence Project. New universities include The University of Arkansas at Little Rock in Arkansas, The University of Cincinnati in Ohio, and The University of Stirling in Scotland.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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