Seth Godin
SEPTEMBER 20, 2023
AI is a mystery. To many, it’s a threat. It turns out that understanding a mystery not only makes it feel less like a threat, it gives us the confidence to make it into something better. I use ChatGPT4 just about every day, and I’m often surprised at how frequently it surprises me, good and bad. There’s really no good reason not to play with it, put it to work and get smart about what’s happening.
Martech
SEPTEMBER 20, 2023
Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. Brand consistency Marketing automation platforms are often the place where brand consistency is enforced. Tools like Perkuto’s Jeto add-on allow marketers to use automation platforms (in Jeto’s case, Marketo) without adding off-brand elements to the campaign.
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AdExchanger
SEPTEMBER 20, 2023
Digital media and television have been playing by different sets of rules due to the nature of ad delivery and tracking. But these worlds are slowly colliding. The post Worlds Colliding: Evolving Models For Digital And Television Attribution appeared first on AdExchanger.
Martech
SEPTEMBER 20, 2023
Katya Moskalenko, product marketing manager at London-based Measure Protocol, is sounding the alarm that artificial intelligence might have a negative impact on the existing gender gap in the tech industry. Although it creates a world of exciting possibilities, it also creates — almost inherently — risks of bias and exclusion. Avoiding those traps, she told us, will require “a whole chain of decisions and strategies such as ensuring diverse datasets, ensuring diverse teams, ensuring ethica
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
SEPTEMBER 20, 2023
The broadcaster-backed joint industry committee grants “conditional certification” to Comscore, VideoAmp and iSpot. The post The Joint Industry Committee Forges Ahead With Currency Certification appeared first on AdExchanger.
Martech
SEPTEMBER 20, 2023
Martech is flooded with solutions. You name a problem, and there’s likely a software promising to solve it. But what happens when you find a unique challenge that doesn’t have a ready-made answer? You don’t have to be a Silicon Valley prodigy to harness the power of AI. From mom-and-pop shops to global conglomerates, anyone with the will to innovate can leverage AI to solve problems and revamp antiquated systems.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
SEPTEMBER 20, 2023
There was a huge outage of Salesforce services today following an internal permission change. As a result, customers were not able to access services for several hours. “This is about our public cloud access service,” Shanmugam Chinnasamy, SVP of Salesforce Sales Cloud Engineering, said during a video call with customers. “From Salesforce we call into AWS and we introduced a change in that permission that caused this error.
AdExchanger
SEPTEMBER 20, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Thanks For Not Sharing Non-advertising companies can end up with strange new incentive structures when they start collecting The post For Netflix, Sharing Isn’t Caring; Microsoft’s Mobile Game Revenue Reckoning appeared first on AdExchanger.
Exchange Wire
SEPTEMBER 20, 2023
Scibids, the global leader in artificial intelligence (AI) for digital marketing, announces a collaboration with Icelandair and its digital media agency, Brainlabs. By leveraging Scibids’ customisable AI, Brainlabs has achieved exceptional results for Icelandair’s programmatic ad campaigns. With a focus on [.] The post Scibids AI-Powered Brainlabs’ Digital Strategy Drives 10x ROI for Icelandair appeared first on ExchangeWire.com.
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029. It’s important to note that this estimation does not account for the potential growth fueled by new players aiming to enter the DSP advertising arena.
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Martech
SEPTEMBER 20, 2023
Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. It’s the key to our digital footprint. But did you know that the intelligence surrounding the simple email address has the potential to fuel more effective data science, improve marketing, increase sales, elevate the customer experience and reinvent analytics initiatives?
Exchange Wire
SEPTEMBER 20, 2023
Exploring the multifaceted realm of ethical considerations in AI-driven advertising, we delve into the pressing concerns it raises, highlighting the importance in establishing a balance between AI-driven marketing strategies and ethical values. AI-driven advertising has revolutionised how businesses connect with their [.] The post Ethical Considerations in AI-Driven Advertising: Striking the Right Balance appeared first on ExchangeWire.com.
Martech
SEPTEMBER 20, 2023
Channel99, the B2B performance and marketing attribution service launched by Chris Golec, founder and former CEO of Demandbase, has announced a pixel-technology driven platform to give visibility into the B2B customer journey. In November 2022, Channel99 debuted with a free mobile app and the promise of a full platform to follow. Today’s announcement fulfils the promise. “The platform is really a much more robust solution,” Golec told us. “It connects with your CRM.
Digiday
SEPTEMBER 20, 2023
In spite of rising skepticism around blockchain technology, Ducati remains confident in the marketing power of Web3. Today, the Italian motorcycle brand is launching “Ducati Legacy,” its first collection of limited-edition branded NFTs. Developed in collaboration with the blockchain enterprise company Web3Pro, the collection includes 11 digital motorcycles priced at $100 each, with the collection comprising 5,000 digital collectibles in total.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
SEPTEMBER 20, 2023
ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one of the largest supply platforms in the industry. Microsoft Monetise is now distributing the ID5 ID, the most adopted ID on [.] The post ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era appeared first on ExchangeWire.com.
Digiday
SEPTEMBER 20, 2023
Money coming in from YouTube has grown by double digits year over year, said Rashidah Bashir, director of editorial and audience development at Warner Bros. Discovery, onstage on Wednesday at the Digiday Publishing Summit in Key Biscayne, Fla. But in a fragmented social media landscape , Warner Bros. Discovery’s audience development team focuses on different platforms for monetization, user engagement and traffic referral — and the current standouts may surprise you.
VideoWeek
SEPTEMBER 20, 2023
As advertisers pivot towards influencer-led social media strategies, brands may be missing an untapped Gen X audience, according to new research released today by GroupM’s Wavemaker. The report, ‘Finding the Gen X Factor’, surveyed consumers aged 45-60, in order to better understand how to successfully serve the demographic through social media advertising.
Rob Campbell
SEPTEMBER 20, 2023
While I grew up in a very middle-class family, our income was definitely not. There was never much money around and there were some seriously tough times. One of them – the worst of them – will stay with me until I die. It was horrific and traumatic and had a huge influence in how I live my life. I should point out none of this was not because my parents were out spending beyond their means.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
SEPTEMBER 20, 2023
Retail media and the bounce-back of digital advertising led IPG’s Magna to raise its ad revenue growth forecast for the U.S. to more than 5% to total $337 billion in 2023. The updated fall outlook comes as the U.S. economy and advertising spending were both “stronger than expected so far this year,” said Vincent Létang, evp of global market intelligence at Magna Global.
All About Advertising Law
SEPTEMBER 20, 2023
On September 19, Sam Levine, the director of the Federal Trade Commission’s Bureau of Consumer Protection, outlined the agency’s priorities at the annual conference of the National Advertising Division. Here are the highlights: Levine outlined three pillars of the enforcement agenda: Focus on the practices that cause the most consumer harm Obtain relief that not only halts the violative conduct but also changes incentives to engage in such conduct in the future Use tools beyond case-by-case enfo
Digiday
SEPTEMBER 20, 2023
Fandom, a wiki-hosting service featuring entries on the television, movie and gaming landscape, wants to capture the attention Gen Z gamers. The service recently partnered with Instagram to conduct a livestream event centered around EA’s “Madden NFL 24” — and has plans to do so again in the future to draw in even more gamers. The collaboration between Instagram and Fandom put a spotlight on the authentic friendship between two personalities — rapper Offset, a fervent esports en
illumin
SEPTEMBER 20, 2023
Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? What is data attribution? Data attribution, also commonly referred to as marketing attribution, is the association of data points with specific marketing activities.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
SEPTEMBER 20, 2023
If Amazon has its way, the generative AI wars are heading home. During its fall showcase, Amazon on Wednesday announced a range of updates for its hardware and software, including improvements for various smart screens, TV tech, smart eyeglasses and security devices. However, powering all of them is Amazon’s new large language model, Alexa LLM, which could help connected devices actually seem smarter.
Admixer
SEPTEMBER 20, 2023
Over the past months, our team has been working hard to deliver not one, not two.but five good news for you. For demand partners, we’ve revamped planning, targeting, and campaign placement tools to empower more effective advertising. On the supply side, we’ve focused on improving inventory analysis and curation. Let us walk you through new […] The post Admixer Platform Gets an Update: 5 Things to Know appeared first on Admixer.Blog.
Digiday
SEPTEMBER 20, 2023
Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel. Welcome to the Digiday+ Research Briefing, your weekly curation of media and marketing research insights. Digiday+ members have access to the research below. This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
AdvertiseMint
SEPTEMBER 20, 2023
Do you know how to post on Instagram? Instagram has become a powerhouse of visual storytelling and connecting with friends and followers. However, you need to learn how to make Instagram posts to join the fun. This blog post will guide you through the process of posting on Instagram. 1. Tap the + Button Begin by tapping the + button found at the bottom of the screen.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
SEPTEMBER 20, 2023
This week’s Media Briefing is a recap of what went down behind closed door sessions this week at the Digiday Publishing Summit in Key Biscayne, Fla. Overheard at DPS CNN’s new CEO is tasked with changing the tone, NPR is asking readers for donations and more Overheard at DPS Another iteration of the Digiday Publishing Summit happened in Key Biscayne, Fla earlier this week and publishers were eager to discuss all things advertising — from what comes after Chrome removes third-party co
MNTN
SEPTEMBER 20, 2023
The early days of the Connected TV industry are over. Today, it’s a complex landscape with no signs of slowing down. According to eMarketer , CTV advertising is expected to reach $25.9 billion in the US in 2023. Even though people understand the importance of CTV advertising , there are still a lot of questions to answer as the industry evolves. Amelia Dieterich, MNTN’s Senior Growth Manager, recently joined eMarketer to discuss how advertisers can navigate CTV’s growth, challenges, and o
Exchange Wire
SEPTEMBER 20, 2023
Evorra, today (September 20th, 2023) announced its data clean room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through this partnership, AppsFlyer’s data clean room customers will have a greater ability to enrich data [.] The post Evorra Partners With AppsFlyer to Power Compliant Data Collaboration appeared first on ExchangeWire.com.
AdPushup
SEPTEMBER 20, 2023
Discover insider tips and strategies on how to increase CPM for maximum revenue. Unlock the secrets to boosting your earnings effectively. CPMs are among the key metrics in the ad tech industry that can help publishers evaluate their inventory. In December 2019, AdAge estimated that the internet will own more than 50% of ad spending [.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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