Martech

AUGUST 30, 2021

For a long time, we’ve taken a very task-centric approach to marketing. While having each owner write out their own task is quick and easy, and oftentimes a good way to work, writing work in a story format may be better for instilling the value of team collaboration. The story approach has been long used by agile software teams, and you may be familiar with the term “user stories.” User stories were created to get rid of heavy documentation and to spur a conversation with the team. .

Healthcare 122

Healthcare Conversion Marketing MarTech 122

More About Advertising

AUGUST 30, 2021

It was one of last month’s smaller news stories but the launch of NCA’s Glasgow office is more than just a little gentle regional expansion. It’s there to build on the company’s relationship with the Glasgow School of Art, and to drive its CX and innovation practice. Followed quickly as it was by a similar. The post Laurence Green: why do ad agencies have such an uneasy relationship with innovation?

Agency 64

Agency Advertising 64

Martech

AUGUST 30, 2021

The SEO industry has a large problem: an overwhelming lack of resources and available talent. This becomes more apparent at the enterprise level, where data sets are vast, dense, and complex, making it difficult not only to make sense of the data but to act on it. Not to mention the numerous SEO tools are advanced and great at pointing out issues to SEOs, but lack the ability to actually “do SEO.”.

SEO 122

SEO Machine Learning Cookies MarTech 122

Martech

AUGUST 30, 2021

This week’s Marketoon takes a closer look in the decision making that goes into branding. Fishburne’s take: The Brand Onion rarely passes the “Factory Floor Test” — could you share it outside of the Marketing Ivory Tower without being laughed out of the room? The strongest business communication is just plain English. I like this perspective on Brand Onions from Leo Rayman: “ Agreeing on a succinct form of words to define a brand remains a valuable exercise – not knowing what you sta

Communications 97

Communications Conversion MarTech Media 97

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

AUGUST 30, 2021

Customer service and sales software company Zendesk has announced its acquisition of AI-powered support solution Cleverly.ai. The acquisition aims at further boosting Zendesk’s agent and admin productivity tools, adding to such offerings as Zendesk macro suggestions (based on ticket context in order to increase agency efficiency), as well as Answer Bot (a chatbot which can answer routine questions or escalate to a live agent) and Content Cues (which identifies content to be refreshed based on cu

Conversion 92

Conversion MarTech Agency Marketing 92

Martech

AUGUST 30, 2021

Good morning, Marketers, and how will you build trust with your customers today? Those familiar with how branding works understand that your customer has an image of your brand in their mind, and that every time they engage with the brand, that image improves or declines. How can you improve your brand’s favorability? By allowing your customer to trust you more.

Entertainment 114

Entertainment Marketing MarTech Agency 114