Adweek
JULY 21, 2022
Twitch introduced Shared Ban Info Thursday, calling it a way for streamers on its platform to share information about users they have banned from their channels with other streamers in order for its community to collaborate and weed out serial harassers. Shared Ban Info is an extension of the Suspicious User Detection tool Twitch released.
Martech
JULY 21, 2022
When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies who didn’t cut their marketing spend during a recession actually bounced back more strongly than those who did.
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Adweek
JULY 21, 2022
Kraft Heinz's Velveeta kicked off a "La Dolce Velveeta" campaign in November 2021 as a pivot from packaged food product to lifestyle brand that continued with the launch of a pair of cheese-scented nail polishes in June. This month the brand is further trying to up its status by partnering with BLT Restaurant Group to.
Martech
JULY 21, 2022
French NFT brand DOGAMI announces a new collaboration with Gap that will enable users in the “petaverse” to deck out their virtual pets with Gap-logo hoodies and other NFT swag, beginning July 27. In-game virtual apparel, aka wearables, will become available in three-item packs that DOGAMI players can bid on and use to improve their game play and barking rights.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JULY 21, 2022
Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices, which the company said will allow buyers to more easily compare YouTube.
Martech
JULY 21, 2022
More than half of U.S. consumers (51%) say they’d be less loyal to a brand if the digital experience isn’t as enjoyable as in-person, according to PwC’s Customer Loyalty Survey 2022. For Gen Z, that number soared to 69%. Why we care. The pandemic has put the pressure on businesses to build customer experiences online that match or exceed their in-store experience.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 21, 2022
Philanthropy is making its way onto the media plan. On Tuesday, Givsly, a B2B marketing platform that helps brands and agencies make a social impact with their demand and lead generation efforts, launched an advertising solution in beta that translates ad engagement into charitable donations. Givsly was founded in 2019 by Chad Hickey, who also. Continue reading » The post This Tracking Pixel Lets Advertisers Use Their Media To Support Charitable Causes appeared first on AdExchanger.
Adweek
JULY 21, 2022
TikTok introduced auto-captions in April 2021 in order to help members of its community who are deaf or hard of hearing better enjoy videos on its platform and gain more context on those videos, and Thursday, the video creation platform rolled out more tools along those lines. Auto-generated captions were updated so that viewers now.
Martech
JULY 21, 2022
We recently introduced you to Agile Marketing Navigator , a flexible framework for navigating agile marketing for marketers, by marketers in the article A new way to navigate agile marketing. The navigator has four major components: Collaborative Planning Workshop, Launch Cycle, Key Practices and Roles. Last week we shared how to conduct a great Daily Huddle as part of the multi-step Launch Cycle.
Adweek
JULY 21, 2022
Instagram said that in the coming weeks, all videos posted to its platform that are below 15 minutes in length will be shared as Reels. This change will not affect videos that were posted prior to its rollout. Reels from users with public accounts will now be eligible to be recommended to and seen by.
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VideoWeek
JULY 21, 2022
Media measurement has arguably never faced more upheaval than it is facing right now. The loss of third-party cookies threatens to neuter a host of digital ad measurement tools. The proliferation of media platforms and channels is making the drive for cross-media measurement ever more urgent. And even TV measurement, which has operated for decades largely using the same basic principles, is undergoing a rework as it adapts to the streaming age.
Adweek
JULY 21, 2022
GroupM's Mindshare took the Discover Financial Services U.S. media account from Publicis Media's (PM) Spark Foundry and Dentsu Media following a competitive review that began approximately five months ago and concluded when agencies were notified of the results on Friday. Mindshare will manage audience and media strategy, planning, investment, measurement and data and analytics spanning.
Marketing Dive
JULY 21, 2022
Adding self-service and automation tools has become a growing mandate for Walmart as it looks to scale an ad sales business that generated $2.1 billion last year.
Adweek
JULY 21, 2022
A crucial part of the ongoing fight to dismantle systemic racism bias includes providing access to the stories in Black history that have ultimately shaped our country and culture. A new collection from Getty Images digs into its archives to do just that.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
JULY 21, 2022
More than 100 million users of the Snap app make video or voice calls through it every month.
Adweek
JULY 21, 2022
Snap Inc. saw revenue sputter a bit in the second quarter of 2022, tallying $1.111 billion, up 13% from the same quarter last year. The company said in its letter to investors that revenue decelerated by 25 percentage points from the first quarter of the year, occurring throughout the quarter, across both brand advertising and.
AdExchanger
JULY 21, 2022
Jessica JacobsGlobal Director of Partnerships and Growth“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jessica Jacobs, global director of partnerships and growth at Incubeta. Google launched Google Analytics 4 (GA4) back in October 2020 to unify digital web.
Adweek
JULY 21, 2022
Online streaming and TV channel Premier Sports, which streams live games across the U.K., has been acquired by Nordic entertainment company Viaplay Group as it prepares to enter the market in autumn. Premier Sports currently holds the rights to stream games across soccer tournaments, such as UEFA nations league, La Liga, the Scottish Cup and.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JULY 21, 2022
While the majority of categories reduced ad spend, discount stores quadrupled investment as consumers scouted out deals amid record inflation.
Adweek
JULY 21, 2022
Interpublic Group (IPG) made a series of senior leadership changes at two of its top agencies, as the holding company also announced a bump in its second quarter revenue. At McCann Worldgroup, Daryl Lee has been promoted to global CEO, up from his previous position as global CEO of IPG Mediabrands. Eileen Kiernan has been.
Martech
JULY 21, 2022
MarTech recently surveyed nearly 300 marketers from brands across the U.S. to uncover their most significant challenges and strategies for overcoming them. The survey revealed that internal alignment on go-to-market initiatives across departments is the most prominent obstacle marketers face. Join our panel to learn more about how marketers are overcoming their biggest challenges and the technology they’ve adopted to drive results.
Adweek
JULY 21, 2022
Facebook began rolling out a new way for users of its flagship mobile application on Android and iOS to experience content, enabling them to choose between a Home tab and a Feeds tab. The Home tab, which is what people will see when they initially access the app, will function along the lines of the.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Marketing Dive
JULY 21, 2022
The carmaker’s yearly summer music tour for the first time features a heavier presence on TikTok with exclusive videos from pop group The Future X.
Adweek
JULY 21, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. I've been a member of many an agency ERG for DEI progress. Often when planning our programming, we'd ask, "Is this session, workshop, forum for.
AdExchanger
JULY 21, 2022
Investment firm North Equity has amassed a portfolio of established media brands like Popular Science, Field & Stream and Saveur with a few new media upstarts mixed in, including The Drive, Task & Purpose, Donut Media and MEL Magazine. In 2021, North Equity launched Recurrent Ventures as its media division. Its CRO, Matt Young, spoke with AdExchanger about Recurrent’s acquisition strategy, its ambitions in CTV and gaming and why the company is prioritizing its private marketplace busin
Adweek
JULY 21, 2022
TikTok allows users to turn on daily screen time notifications that will notify them once they've spent a certain amount of time in the TikTok application each day. Users can choose from different screen time durations, ranging from 40 to 120 minutes. Users will need to create a passcode to use this feature and, if.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
JULY 21, 2022
Advertisers can target groups of consumers based on how they use apps, including mobile browsers.
Adweek
JULY 21, 2022
Advertising for sports drinks, whether it's Gatorade or BodyArmor, tends to stick with a familiar theme: top-level athletes run, jump or throw a ball before pausing to wipe the sweat from their brow and take a swig from the bottle. Liquid I.V. doesn't want consumers to think of it that way and is spending $20.
AdExchanger
JULY 21, 2022
Stranger things have happened than Netflix going AVOD. Netflix, which has long prided itself on an ad-free experience, is creating this upside-down version of its service to reduce churn and attract more price-conscious subscribers. Microsoft, not known for its video ad tech chops, ended up winning the deal, surprising the ad tech world. Why Microsoft?
Adweek
JULY 21, 2022
In its first year under the Warner Bros. Discovery umbrella, Discovery's Shark Week is diving into the deep end with a host of new marketing partners. The American Red Cross, the MLB, MeUndies and Sugarfina have all signed on to participate in the annual shark celebration, taking place July 24 through July 31. The summer.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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