Adweek
DECEMBER 13, 2022
Tears aplenty flowed on Snapchat in 2022, as the platform's most popular lens of the year was the Crying Lens, which has been viewed more than 9.7 billion times since its debut. Snap Inc. Other popular lenses throughout the year included Shook, Cartoon Kid and Cute Anime. Snap Inc. said it determined its year-end trends.
AdExchanger
DECEMBER 13, 2022
Lost in the Sturm und Drang of Q4 (Q for quarantine) 2020, Google introduced a beta program called Performance Max, its first ad product spanning all Google-owned media. Fast-forward to. The post Meet Performance Max, The Blackest Black Box Of All Google Ad Products appeared first on AdExchanger.
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Adweek
DECEMBER 13, 2022
Meta will become chair of nongovernmental organization the Global Internet Forum to Counter Terrorism in January, and the company is making an open-source software tool it developed available free-of-charge to aid the cause. GIFCT was established in August 2017 with Meta as one of the founding members, and it evolved into a nonprofit organization following.
Marketing Dive
DECEMBER 13, 2022
A study of one million video ads running between 2019 and 2022 found Hispanic representation the most severely impacted, hitting a four-year low.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
DECEMBER 13, 2022
After two years of pandemic-related production delays, the networks more than made up for lost time in 2022. As the industry was on track to easily surpass last year's record output of 559 scripted series, several beloved-yet-long-MIA TV shows--which have appeared on multiple Adweek top 10 lists over the years--finally returned with new seasons. But.
Martech
DECEMBER 13, 2022
Marketers don’t have to be overwhelmed by technology if they stick to basic principles when assembling their marketing technology stack. These three steps will come in handy when navigating the complicated landscape of over 10,000 martech companies. Bad stack features to avoid. But first, what does a bad stack look like? “Number one, an ineffective martech stack is incomplete,” said Darrell Alfonso, global marketing operations for Amazon Web Services at The MarTech Conference. ”You don’t h
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Dive
DECEMBER 13, 2022
By 2025, the firm predicts 70% of CMOs will rank accountability for ethical AI marketing a top concern.
Adweek
DECEMBER 13, 2022
Under the ongoing onslaught of Russia's invasion, ordinary Ukrainians perform heroic and selfless acts every day to help their fellow citizens. Ride sharing app Uber is helping Ukrainian drivers tell their stories and experiences of facing war to the world in a campaign to raise donations for the country's United24 foundation. The "Keep Ukraine Moving".
Marketing Dive
DECEMBER 13, 2022
The P&G brand is teasing what’s to come for its game day commercial through a series of ad spots and social media activations.
Adweek
DECEMBER 13, 2022
"Subdued" is not a typical description associated with Art Basel Miami. But this year, the twentieth time since the city first hosted the global art and tech fest, that's the word that fits. The wildly imaginative community representing luxury brands, contemporary art and emerging tech that converges in Miami at the end of every November.
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Martech
DECEMBER 13, 2022
On December 8, streaming service Disney+ launched a new ad-supported tier. Previously, the streamer for all things Marvel, Star Wars and Disney charged $8 per month for ad-free viewing. Now, they’ve upped the ad-free tier to $11. Subscribers can pay $8, but they get ads, while brands get exposure next to C3PO and Doctor Strange. Why we care. In the early days of streaming, a lot of premium content was ad free.
Adweek
DECEMBER 13, 2022
The confidence of marketers in the U.K. appears to be growing despite the economic turmoil being experienced around the world, with the majority having seen their marketing budgets grow this year. According to The CMO 75 Report released by the Chartered Institute of Marketers (CIM), there has been a rise in marketing budgets for 59%.
Martech
DECEMBER 13, 2022
This is the first of a three part series on the ROI of personalization. The second and third parts will look at content and process measurements. Recent statistics support the need for brands to create more personalized customer experiences. 80% of consumers are more likely to purchase from brands that provide tailored experiences. 70% of consumers say their loyalty is impacted by how well a brand understands their individual needs. 71% of customers get frustrated when they don’t have personaliz
Adweek
DECEMBER 13, 2022
Let's be honest: We sometimes see brands express support for something, and can tell immediately it's not genuine. Nowadays, consumers can read right through those types of marketing campaigns. Messaging that's genuine and truly meaningful is what all consumers are looking for. If your company only posts about certain causes or issues once a year.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
DECEMBER 13, 2022
Brand marketers are still hesitant to lean into a mobile-first approach, particularly in programmatic. But with the mobile app economy predicted to grow to $156 billion by 2023, why the. The post Consumers Are Running To Mobile Apps – Why Are Marketers Holding Back? appeared first on AdExchanger.
Adweek
DECEMBER 13, 2022
Twitch began rolling out its third annual Twitch Recap Tuesday, saying that its community watched 21 billion hours in 2022 and sent some 48 million chat messages via the Amazon-owned streaming platform. While the past two editions of Twitch Recap were shared via email, the 2022 version was integrated directly into Twitch.tv in a more.
Marketing Dive
DECEMBER 13, 2022
The Ankeny, Iowa-based company follows 7-Eleven as the next major c-store chain to launch its own retail media network.
Adweek
DECEMBER 13, 2022
Episode five of Touch of Truth features Kate Robinson, an author, speaker and co-founder of a number of initiatives dedicated to the legacy of her father, Sir Ken Robinson. She joins host Jackie Cooper to discuss dropping out of school at 16 and the four rules her parents gave her. Robinson then breaks down the.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
DECEMBER 13, 2022
Demand accelerator Integrate and pipeline-to-revenue platform 6Sense have announced a new partnership aimed at boosting B2B marketers’ ABM strategies. The partnership includes Target Account List integration, allowing joint customers to automatically import account list updates direct from 6Sense to Integrate via API, eliminating the manual task of keeping the lists up-to-date. 6Sense offers AI-driven insights into account behavior, identifying accounts to target and generating buying-stag
Adweek
DECEMBER 13, 2022
AI art isn't just for bizarro DALL-E experiments. When done deliberately, it can be an incredible tool for creating an endless supply of relevant, on-brand images, to a degree that stock sites cannot even begin to touch. In today's episode of Let's Talk About Brand, branding expert Jenna Soard joins host Christine Gritmon. Soard explains.
AdExchanger
DECEMBER 13, 2022
Advertisers often talk about supporting Black- and minority-owned media companies. It’s Mark Prince’s job to help them turn those pledges into action. As SVP and head of economic empowerment at. The post Truly Supporting Diverse Publishers Means Doing It On The Regular appeared first on AdExchanger.
Adweek
DECEMBER 13, 2022
Discord expanded its Connections feature, which allows users to connect their profiles on third-party platforms to their Discord account. With this update, users can set up more than 20 connections, including DeviantArt, eBay ,the Epic Games Store, PayPal, Reddit and Steam. Users have the option to display their connections on their profile. They can also.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Ad Monsters
DECEMBER 13, 2022
By now, we are all well aware of the drastic effects that mounting privacy regulations have on the ad tech industry. For advertisers, the loss of identifiers and signals has significantly altered their campaign outcomes and KPIs. We all know this to be true, but maybe just not how much. . Thankfully, Emodo Institute took a deep dive into the wonderful world of marketer KPIs to showcase just how dramatically they were affected by cookie and ID loss.
Adweek
DECEMBER 13, 2022
Adweek's most popular Commerce stories of 2022 run the gamut from Demi Moore partnering with a DTC swimwear brand to Nike dropping Air Max sneakers via drone, Guitar Center updating its logo, JCPenney introducing a new mascot, and Amazon releasing its latest Super Bowl ad with a psychic Alexa (alongside Scarlett Johansson and Colin Jost).
Marketing Dive
DECEMBER 13, 2022
On Cyber Monday, the grocery company started selling bundles of private label pretzels, peanut butter cups and a pack of Coca-Cola in its pilot experience on virtual platform Decentraland.
Adweek
DECEMBER 13, 2022
A flight attendant may point out emergency exits, pour you coffee and gently prod you back to your seat when the fasten seatbelt light is on, but their job is to get you to your final destination. Eric Edge began his career as a flight attendant for United Airlines in 1998. A switch to internal.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Basis
DECEMBER 13, 2022
What rhymes with “one two three” and is making big waves in the advertising industry? Why, CTV, of course! It feels like there wasn’t a single week in 2022 when connected TV (CTV) wasn’t in the news: from Amazon acquiring Thursday Night Football rights, to Netflix and Disney+ rolling out ad-supported tiers, to streaming viewership overtaking broadcast and cable in July, and more.
Adweek
DECEMBER 13, 2022
Elon Musk may be banking on Twitter users forking over $8 per month ($11 on iOS) for subscription service Twitter Blue, but Insider Intelligence foresees a much lower user base to market those premium features to by 2024. The research service is predicting a drop in worldwide Twitter users for the first time since it.
Exchange Wire
DECEMBER 13, 2022
Adform, the leading global independent advertising platform, announced an expanded global partnership with Comscore to provide Adform customers more flexibility in targeting, measurement, and frequency capping without using third-party cookies, through Comscore Predictive Audiences. Comscore’s Predictive Audiences enable advertisers to reach [.]. The post <strong>Adform Rolls Out Comscore Predictive Audiences Globally</strong> appeared first on ExchangeWire.com.
Adweek
DECEMBER 13, 2022
Privacy-focused search engine Neeva, founded by former Google ad boss Sridhar Ramaswamy, is expanding to Canada. The company said it has grown to one million monthly users globally, up from 600,000 in October, thanks to its expansion in the U.K., France, and Germany. Available on Android and iOS mobile apps, as well as on desktop.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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