Adweek
NOVEMBER 9, 2022
The U.K.'s most anticipated ad of the year--retailer John Lewis' Christmas campaign--is here, and this time it highlights a serious societal issue behind its typically emotive story. The ad, titled "The Beginner" and created by the brand's long-time agency adam&eveDDB, raises awareness of the many children who are in the foster care system, but through.
The Ad Tech Blog
NOVEMBER 9, 2022
One of the things I like about writing is you can ship something faster. I’ve never seen a one-line of code application. Yes, there are no-code tools that most non-technical people love, but they always require you to know the basics of programming. On the other hand, writing is much cheaper and has a much more profound effect. One written phrase at the right time can make your developers 10x more motivated and productive.
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Adweek
NOVEMBER 9, 2022
Throughout his extensive career, Daniel Craig has stoically (and stylishly) battled terrorist organizations, solved complicated murders and even faced off with extraterrestrial beings in Cowboys and Aliens. Suffice to say, he has become one of the enduring faces of the action genre, seemingly all too prepared for a moment of drama and intrigue. But in.
Martech
NOVEMBER 9, 2022
Podcasts are now a top channel for B2B content , with 43% of decision makers saying they use them to get business related content, according to a new study. That puts them into a tie with email newsletters, webinars and social media as the most preferred channels for buyers. Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
NOVEMBER 9, 2022
Adidas' head of global marketing has explained why the business took two weeks to cut ties with rapper Kanye West (now known as Ye) following a string of anti-Black and antisemitic outbursts across social media channels and other outlets. Speaking to Adweek during Social Media Week Europe, Vicky Free admitted it had been an "interesting.
AdExchanger
NOVEMBER 9, 2022
Sean PopenEVP“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Sean Popen, EVP at. Continue reading » The post When Times Are Tough, Performance Marketing Is A Must appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 9, 2022
Turns out 2022 was a bad year to merge two large media companies into one massive media company. “In hindsight, we timed that acquisition poorly,” IAC CEO Joey Levin wrote. Continue reading » The post Dotdash Meredith Merger Marred By Weak Traffic And A Pullback In Ad Spend During Q3 appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Swedish electric car brand Polestar is to establish an in-house creative agency as it formalizes how the company produces both product and brand marketing. Speaking at Social Media Week, Polestar's chief marketing officer ?
Single Grain
NOVEMBER 9, 2022
53% of U.S. consumers research products online when contemplating a purchase: Yet you’d be surprised by the number of online store owners and marketers who overlook the optimization of their product pages (except maybe Amazon!). Sometimes this neglect even goes as far as copying and pasting the exact product descriptions provided by the manufacturer.
Adweek
NOVEMBER 9, 2022
Today's cannabis retail landscape--defined by striking consumer brands and increasingly mainstream marketing strategies--is nearly unrecognizable compared to the industry's earliest innings. However, as more adult-use states reach a point of market saturation, cannabis brands must learn to holistically reach their target audiences to maintain and grow market share.
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Marketing Dive
NOVEMBER 9, 2022
Insider Intelligence cut its full-year and 2024 spending forecasts, with even darling app TikTok seeing its outlook dwindle.
Adweek
NOVEMBER 9, 2022
Insider Intelligence issued its revised forecast for global ad spend in 2022 Wednesday, adjusting its numbers downward for all six companies it analyzed--Amazon, Google, Meta, Snapchat, TikTok and Twitter--but predicting a particularly rough ride for the recently acquired Twitter. The research firm pegged total 2022 digital ad spending worldwide at $567.49 billion, up 8.6% over.
AdExchanger
NOVEMBER 9, 2022
Sponsored post byLouis-David (LD) Manginco-founder and CEO of Confiant, Inc.ConfiantSPONSORED BY:Only the strong survive: This has long been an inspirational tenet for ad tech, but it also describes the industry’s. Continue reading » The post Malvertising Is Maturing, And So Must Our Industry appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Last week, Elon Musk tweeted that Twitter has suffered "a massive drop in revenue, due to activist groups pressuring advertisers" to leave the platform. But new data from corporate spending platform Ramp, which analyzes $10 billion a year in transaction volume, shows that some companies have increased their spend on Twitter since Musk took over.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
NOVEMBER 9, 2022
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Apple Of Apple’s Eye Apple tracks iOS users even when they explicitly choose to “disable the sharing of. Continue reading » The post Apple’s Tracking Double Standard; Justifying Ad Budgets During A Downturn appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
You'll often hear of creative advertisers discovering their interest via pop culture, whether it stems from an iconic billboard or a music star's distinct creative direction. Freelance creative director Javier Osorio is no different in that respect, but he does cite an interesting, very specific source of inspiration: the classic 1960s sitcom, Bewitched--more specifically, one.
AdExchanger
NOVEMBER 9, 2022
The Trade Desk’s revenue machine is still running strong. But with an economic downturn on the horizon, investors are pressing for TTD’s areas of optimism to translate into bottom line. Continue reading » The post The Trade Desk Wins On Revenue In Q3, But Slips On Profit Margin appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
Former National Basketball Association chief marketing officer Kate Jhaveri joined TikTok as global head of marketing. Jhaveri will report to chief operating officer Vanessa Pappas and oversee consumer and brand marketing, as well as marketing to content creators, working closely with global head of business marketing Sofia Hernandez. She left the NBA after three years.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
NOVEMBER 9, 2022
The Gen Z-heavy promotion includes a TikTok challenge and offers new Black Card members a free Amazon Halo View fitness tracker.
Adweek
NOVEMBER 9, 2022
All it took was bringing food, technology and games onto the driving range to help Topgolf convince even golf-averse visitors to pick up a club. Now, Topgolf alums Ken May and Erik Anderson each want to bring the concept to other sports. May, the former president of Krispy Kreme and CEO of FedEx, joined Topgolf.
Marketing Dive
NOVEMBER 9, 2022
The brewer becomes a founding partner of the league, granting it control over one of the league’s expansion teams.
Adweek
NOVEMBER 9, 2022
Since the launch of its much-lauded campaign "Real Beauty" in 2004, personal care brand Dove has become synonymous with raising women's self-esteem. That mission has now been taken forward as Dove calls on other brands to rid advertising of digitally distorted images. "When you speak to a client or you are in a company, make.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
NOVEMBER 9, 2022
Despite Google’s continuing delay in deprecating third-party cookies, marketers now regard evaluating identity solutions as an urgent priority. Publishers are feeling the pressure, too. Compared with 2021, around twice as many marketers, and well over twice as many publishers, now view selecting identity solutions as urgent to very urgent. The data comes from the latest “Beyond the Cookie” report issued by data solutions provider Lotame.
Adweek
NOVEMBER 9, 2022
Twitter's self-described "Complaint Hotline Operator," Elon Musk, hosted a Twitter Spaces Wednesday afternoon in an effort to allay advertiser concerns about brand safety and ad relevancy. Brands including Paramount, eBay, Walgreens, Honda and Ford joined the audio conversation along with about 100,000 others. Advertisers are increasingly concerned about Musk's definition of free speech and how.
AdExchanger
NOVEMBER 9, 2022
After losing out to Microsoft on the Netflix deal, Alphabet’s Google is still licking its wounds. But just because you lost a battle doesn’t mean the war is over. Google needs to immediately get back into the CTV/OTT fight with all the muscle it can muster, writes Jay Krihak, executive director at Crossmedia. The post Google Should Sell Its Open Web Ad Business And Buy A CTV Platform appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
No one likes an uninvited guest showing up at a private party and snooping on every conversation. For some publishers, that's playing out on their sites, but with more damaging repercussions, like exposing them to data leakage, damaging audience trust and leading to missed revenue opportunities. Cookie syncing is when ad tech companies map a.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
NOVEMBER 9, 2022
PubMatic’s total Q3 revenue grew 11% to $64.5 million despite an industry-wide downturn, but the company doesn’t have high hopes for the rest of the year. PubMatic told investors on. Continue reading » The post PubMatic: Display Spending Was Down In Q3, But CTV Keeps On Growing appeared first on AdExchanger.
Adweek
NOVEMBER 9, 2022
By default, animated avatars will automatically animate as users browse the Mastodon mobile application. However, users have the option to disable animated avatars if they no longer want to see these animations. Our guide will show you how to turn off animated avatars in the Mastodon mobile app. Note: These screenshots were captured in the.
Frequence
NOVEMBER 9, 2022
It can take hours to research markets, analyze sales data, and convert it all into a polished media proposal. And that’s just for one client.
Adweek
NOVEMBER 9, 2022
According to the Influencer Marketing Factory, 97% of Gen Z use social media as their main form of shopping inspiration. As this younger cohort of consumers wield more power and influence, brands are tasked with building trust with them now or risk falling by the wayside. Timothy Armoo, CEO and founder of influencer marketing agency.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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