Tue.Mar 04, 2025

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Amazon’s Latest Tool Automates Big Parts of Buying TV Ads, Vying With Google and The Trade Desk

Adweek

Amazon wants a bigger piece of TV ad dollars that are going programmatic. The company is launching a new tool called Complete TV within its demand-side-platform, Amazon DSP, for advertisers to plan and manage their TV budgets, including linear and streaming deals. With Complete TV, advertisers can track their upfront commitments--year-long TV budgets that are.

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How B2B marketing is becoming a strategic growth driver

Martech

B2B tech marketing is shifting from a traditional, product-centric approach to a data-driven, AI-powered, customer-first model. Digital transformation, changing buyer expectations and the proliferation of martech tools have reshaped how tech brands engage, convert and retain customers. Data is central to this shift, enabling more intelligent decision-making, better personalization and measurable revenue impact.

Marketing 128
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Trending Sources

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Meta Wants Businesses of All sizes to Use Its AI Assistant 

Adweek

Meta introduced generative artificial intelligence-powered digital assistant Meta AI in September 2023 across Instagram, Messenger, and WhatsApp, and the company is reportedly developing a stand-alone application. Now, it's working on bringing the power of Meta AI to businesses of all sizes. Meta AI has more than 700 million monthly active users, and CEO Mark Zuckerberg.

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3 ways to boost your VOC program’s value through journey management

Martech

A major challenge for voice of the customer (VOC) teams is proving their value. Their impact is often marginalized because they struggle to drive action that improves the customer experience. This makes it harder to demonstrate their effectiveness, reducing their visibility and influence. Why does this happen? Many VOC teams focus too much on metrics and reporting , diverting attention from meaningful action.

MarTech 117
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Andrew Noel and Sophia Zhang to Succeed Brad Simms at GALE

Adweek

Stagwell agency GALE has named Andrew Noel as its new global chief executive officer (CEO) and Sophia Zhang as its North America CEO, it exclusively shared with ADWEEK. The longtime execs succeed founder and CEO Brad Simms, who informed GALE's staff last month that he will retire. The transition is effective immediately. Simms founded GALE.

Agency 288
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Target Reports Soft Store Sales But Optimistic Ad Revenue

AdExchanger

Target reported $649 million in revenue from its Roundel advertising business in 2024, up about 25% from 2023, during its Q4 and full-year earnings report on Tuesday. The ad revenue growth was a bright spot, in an otherwise flat year for Americas second-largest retail chain operator. Targets full-year net sales actually declined by 3% compared […] The post Target Reports Soft Store Sales But Optimistic Ad Revenue appeared first on AdExchanger.

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More Trending

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Across and within

Seth Godin

Media theory pioneer Harold Innis saw it 70 years ago: Some cultures and ideas are built to spread across SPACE. And some spread across TIME. It’s the tension between space and time that lead to the rise and fall of societies and cultures, and they’re worth understanding. Clay tablets, household traditions and local governments persist over time.

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Curology’s Steve Siegal on Scaling From DTC to Omnichannel Retail

Adweek

In this episode of the Brave Commerce podcast, Steve Siegal, chief marketing and innovation officer at Curology, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss Curology's journey from a DTC disruptor to an omnichannel skincare leader. Steve shares how launching in Target, Walmart, and CVS has reshaped Curology's strategy, driving credibility, visibility, and a.

Retail 188
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AI Search is Eating the Web—Can Publishers Stop It?

Ad Monsters

Googles AI Overviews and rival AI search tools are keeping users on their platforms, decimating referral traffic for publishers. As lawsuits mount, is there a way forward for the open web? For decades, publishers and Google enjoyed a symbiotic relationship: publishers created content, and Google indexed it. In return, search traffic drove visitorsand revenueback to publishers sites.

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Gen Z Is More Worried About AI Taking Their Jobs Than You Might Think, According to New Study

Adweek

It turns out that Gen Z is often just as anxious about artificial intelligence booting them from a job as many other people. One of the most common assumptions made in corporate America over the last quarter century is that "digital natives"--a term coined by educator Marc Prensky in 2001--are inherently comfortable with digital technology.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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7 barriers advertisers need to overcome to grow CTV

Martech

Connected TV has the broad reach for brand building and the targeting capabilities for performance marketing, but advertisers are holding back for various reasons. That’s according to Samsung Ads’ Q1 2025 “Ahead of the Curve” report. Despite consumers shifting to streaming, the report found advertisers’ mindset, over-targeting and measurement fragmentation are causing them to underinvest in CTV.

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Week of Feb. 24 Morning News Ratings: Today Snatches Top Spot From Good Morning America in Total Viewers

Adweek

NBC News' Today snapped ABC News' Good Morning America's two-week win streak in total viewers. The competitive battle for the top spot favored Today as it dethroned GMA with +40,000 additional total viewers for the week of Feb. 24. The back-and-forth action for first place between NBC News and ABC News clouded the fact that.

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Reach’s Post-Cookie Strategy is Helping it Deal with Gen AI Threats

VideoWeek

Shortly after Google announced its plans to deprecate third-party cookies in Chrome back in 2020, UK news publishing group Reach announced a new ‘customer value strategy’, designed to prepare the company for a post-cookie future. The strategy centred on capturing customer insights and data in order to serve audiences more relevant content, while using that same data to target ads and drive up digital ad revenues.

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Tens of Thousands In Ad Revenue Lost in Google Ads’ Weekend Outage

Adweek

Google is apologizing to advertisers after Google Ads stopped serving ads for some accounts over the weekend, beginning on March 1. Other advertisers were met with error messages, high latency, and other unexpected issues, leading to displaced ad spend and lower conversions. Some advertisers estimate the impact to be in the tens of thousands in.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Amazon’s expanding ad platforms casts shadow on ad tech cottage industry

Digiday

Amazons ads business is muscling in on the same ad tech players that once fueled its rise. Granted, its been edging into that cottage industry for years but its latest moves make those earlier steps look like a warm-up. Recently, Amazon has been rolling out features and services that were once the domain of companies like Skai and Pacvue. As Amazon tightens its grip, some casualties may be inevitable.

Ad Tech 78
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From Burger King to Bumble, These Brands are Currently Without a CMO

Adweek

There is always activity in the chief marketing executive (CMO) role, and some big moves have been made over the last 12 months. Where OpenAI hired its first marketing chief, other brands such as Starbucks, Adobe, and McDonald's said goodbye to execs and either promoted or welcomed new ones in their place. There have also.

Marketing 275
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Sources: T-Mobile has held talks to buy location-based ad startup Blis

Digiday

According to three separate sources familiar with the developments, Blis has been exploring its exit options in recent weeks, conducting discussions with both private equity and strategic suitors. However, according to separate sources, the U.K. outfit is now understood to be on the brink of announcing a deal with T-Mobile, one of the few telco groups still interested in exploring ad-funded operations.

Media 84
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E.W. Scripps Begins Layoffs at Its Local Stations

Adweek

E.W. Scripps is laying off staff at many of its local stations. Scripps owns and operates more than 60 stations in over 40 markets. Staffers were told on Monday. The station group also said open positions would not be filled. We asked the station group about which stations were affected and how many people lost.

Marketing 272
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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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American By Birth, European By Data Privacy Standards

AdExchanger

As an American ad tech CEO working for a UK-founded company, Ive heard countless stories from peers about the challenges of cracking the European market. But is the way we approach data-driven advertising in the US really better for anyone? Theres plenty about my hometown of Baltimore that I hold dear: Hairspray, The Wire and […] The post American By Birth, European By Data Privacy Standards appeared first on AdExchanger.

Ad Tech 77
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Week of Feb. 24 Evening News Ratings: CBS Evening News Scores Modes Demo Growth

Adweek

The CBS Evening News continues to show signs of positive movement a month into its existence. The reimagined newscast recorded modest gains in the Adults 25-54 demo for the final week of February. The Eye Network's flagship evening newscast was the only broadcast newscast to see gains in either measured category. ABC World News Tonight.

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Amazon tightens its grip on TV ads with AI tool built for upfront negotiations

Digiday

Amazon’s grip on TV advertising keeps tightening, and now it’s gunning for the industrys biggest payouts: upfront commitments and scatter market budgets. To do so, it’s launching Complete TV, a tool designed to make the notoriously convoluted process of managing those investments as seamless as clicking Add to Cart. The pitch is simple: Complete TV gives AI-powered recommendations to help TV buyers optimize theirspending across Prime Video and other premium streaming publishers

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Saturday, March 1 Evening Cable News Ratings: Real Time and Have I Got News For You Make a Strong Double Bill for CNN

Adweek

CNN's re-air of HBO's Real Time with Bill Maher was the network's most watched Saturday show in total viewers, nearly cracking the million mark. Meanwhile, its partner show Have I Got News For You took first place in the Adults 25-54 demo and finished second in total viewers. On Fox News, the sophomore edition of.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Dance creators believe YouTube left them behind amid its Shorts push

Digiday

YouTubes short-form video push has created new opportunities for dance creators to make money on the platform but some creators believe these changes are too little and too late to reverse the dance communitys exodus to Instagram and TikTok. Viewership of both short-form and long-form dance videos on YouTube has consistently decreased year-over-year since 2022, according to figures shared with Digiday by Tubular Labs.

Media 64
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Sunday, March 2 Evening Cable News Ratings: Fox News Wins on Oscar Night

Adweek

The 97th Academy Awards may have contributed to a decline in viewership numbers across all three cable networks. Fox News continued its run as the most-watched network, with MSNBC finishing in second place in total viewers and CNN--which ceded much of its primetime lineup to CNN to repeats of United States of Scandal--taking the No.

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MMM Is Going To Fail Us Again, Unless We All Think Bigger

AdExchanger

Ive spent nearly a decade in marketing mix modeling (MMM), and I can tell you this: MMM starts with the model and proves itself in product and growth. An MMM without growth is like a car without fuel; it simply doesnt work. The rise of open-source MMM and the flood of low-cost wrapper vendors have […] The post MMM Is Going To Fail Us Again, Unless We All Think Bigger appeared first on AdExchanger.

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Cade Cunningham Takes on Robot Basketball Hoop to Coach Fans About Crypto

Adweek

Cade Cunningham faced the three-point contest, a new game format, and a steady stream of brand activations and events during his first NBA All-Star Weekend, including everything from an interview from TNT Inside the NBA personality Ernie Johnson at an American Express All-Star event to an appearance at Foot Locker's giant activation just across Powell.

Marketing 225
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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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It’s Expensive to Build an Employer Brand, Right?

Buyer Advertising

Yep, Its Made with Bits of Real Panther So You Know Its Good. Many of us fall victim to perception versus reality, equating high cost with high quality. We cling to this belief as we ignore examples to the contrary, like an expensive Rib Eye that was tougher than expected, or a luxury car that left us stranded, or that must have designer handbag with the frayed edges after just six months.

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Where Pharma’s $12Bn TV Ad Budget Could Go Next

Adweek

Robert F. Kennedy Jr. is a longtime critic of pharmaceutical companies running advertisements on television. Now that he's U.S. Secretary of Health and Human Services, he has an opportunity to do something about it. If U.S. regulators prohibit drug companies from airing ads on TV, the ad dollars will have to flow somewhere. Billions would.

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From the Waterfall Model to Real-Time Riches: Let’s Talk OpenRTB

Playwire

Key Points for Publishers The waterfall model's sequential approach artificially limited competition and left significant revenue on the table OpenRTB revolutionized the landscape by enabling true price discovery through simultaneous auctions Effective implementation requires careful consideration of factors like timeout settings, demand partner management, and price floor optimization Different inventory types like mobile and video need specialized approaches to maximize their value Forward-thi

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Two Veteran Anchors Retiring: One in Wisconsin Another in Michigan

Adweek

It seems like veteran journalists are dropping out of local TV in larger numbers than usual. Either that, or I'm just getting old. Hopefully, no one feels shorted by this combo post where I cover two retirements in one. In Green Bay, Wisconsin, Bill Jartz is retiring from ABC affiliate WBAY, while Sheri Jones has.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.