Adweek
JUNE 30, 2023
Horror is known for its passionate fandom, and the Scream films are among the genre's most widely celebrated franchises. Created by iconic writer-director duo Kevin Williamson and Wes Craven, the movies are full of metacommentary on the slasher sub-genre that Craven helped pioneer in the 1970s and '80s. Scream has gone on to inspire countless.
AdExchanger
JUNE 30, 2023
AdExchanger has learned that MediaMath, which raised $600 million since 2007 and had a peak valuation of more than $1 billion, will file for bankruptcy. The post MediaMath To File For Bankruptcy After Acquisition Talks Fall Apart appeared first on AdExchanger.
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Adweek
JUNE 30, 2023
The 2023 edition of the Cannes Lions International Festival of Creativity may be remembered as the "disconnect show." There's the beer brand whose inclusive, award-winning marketing campaign prompted a devastating boycott. There's the technology sector, whose pull-back on marketing spend and headcount is being cheered by Wall Street. But the biggest disconnect at Cannes is.
Martech
JUNE 30, 2023
In just 48 hours we received around 400 responses to our poll question about Google Analytics 4. With the standard version of Universal Analytics sunsetting on July 1, we asked you: What level of readiness are you (and/or your team) at when it comes to switching to GA4 from Universal Analytics? Are you ready for Google Analytics 4? Have your say in our poll Despite plenty of frustration , almost a quarter of respondents said they had fully implemented and were already using GA4.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 30, 2023
Both marketing and journalism talk about the importance of storytelling and exploring the full scope of an issue, topic or community--just before leaving much of that story on the editing room floor. Rana Reeves, the founder and CEO of the RanaVerse creative agency, was kind enough to talk to Adweek earlier this month about how.
Martech
JUNE 30, 2023
CMOs desire a strategic and agile marketing organization that meets diverse work requirements. In pursuit of operational efficiency, 60% of marketing organizations have centralized some or all of their functions. However, many CMOs deal with multiple insight-generation micro-teams across the function that do not collaborate well. This can leave them struggling with managing disparate teams that do similar work.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JUNE 30, 2023
Digital abundance creates a new problem. Most of our lives are filled with “or” decisions. You can have this or that. You can save money for the big party or you can go out for lunch. You can have exactly one thing for dessert–cake or fruit. But the war for our attention has given us more than a million things to watch on YouTube, another million songs to listen to on Qobuz, and unlimited bingeing (which didn’t even use to be a word) on dozens of streaming channels.
Adweek
JUNE 30, 2023
In a special episode of Champions of Change, host Mollie Cahillane joined Ally CMO Andrea Brimmer and the Ally team on the ground at the Ally 400 NASCAR race in Nashville. Back in the first episode of the season, Cahillane asked Brimmer to explain the appeal of car racing, and Brimmer delivered. Hear why Ally.
MNTN
JUNE 30, 2023
Nielsen’s most recent ‘The Gauge’ report confirms that streaming is back on its climb in share of TV viewing time. After a slight dip in April, streaming made a comeback, rising to represent 36.4% of total TV viewing in May. While this rebound was partially fueled by a methodology change by Nielsen that better accounted for streaming usage, the other half of the 2.5% increase came from evolving viewer preferences.
Adweek
JUNE 30, 2023
Instacart's chief marketing officer Laura Jones calls this the "year of brandformance" for the 11-year-old online grocery platform. The amalgam comes from two functions of the marketing department, brand and performance. Those teams had reported to separate leaders, but Jones, who joined from Uber two years ago, felt they would perform better for clients and.
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AdExchanger
JUNE 30, 2023
What’s with all the copyrighted content on YouTube? I don’t watch YouTube TV, but I use the original mobile app to rewatch old episodes of “Dr. Phil” and “Judge Judy.” The post Why YouTube Has A ‘Safe Harbor’ From Copyright Infringement appeared first on AdExchanger.
Digiday
JUNE 30, 2023
MediaMath is filing for bankruptcy protection, an emergency proceeding that took place after it failed to successfully negotiate terms with potential buyers in recent weeks, Digiday has learned. It’s a development that will have serious repercussions felt throughout the digital media landscape leaving hundreds out of work, and dozens of sell-side ad tech companies, mostly publishers, out of pocket, with tens of millions worth of debts.
More About Advertising
JUNE 30, 2023
Economic uncertainty has UK advertising growth stuck in single digits, with media spending pulled back by buy-side budget squeezing. Social media has been hit particularly hard, with spend plummeting for the first time since records began in the UK market. More than inflation is at play here: ongoing brand safety concerns have made advertisers wary.
Digiday
JUNE 30, 2023
Luxury brands are renowned for their ability to forge strong emotional connections with customers. This is especially true of in-store experiences, where sales associates understand the art of providing individualized and personalized service. They greet customers by name, anticipate their needs and provide tailored recommendations. This level of client-centric service builds trust, loyalty and a sense of belonging.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Exchange Wire
JUNE 30, 2023
Merlin Coutinho, head of marketing, Lemma, discusses how brands are tapping into a growing trend of dynamic audience engagement and leveraging programmatic technology to amplify user-generated content (UGC) on digital out of home (DOOH). In today's digital landscape, brands are constantly [.] The post Harnessing the Power of UGC and Programmatic DOOH appeared first on ExchangeWire.com.
AdvertiseMint
JUNE 30, 2023
Are you looking for the perfect TikTok template that will help make your video stand out? With so many options available on social media, it can often take time to find just the right one. To simplify this process, we’ve compiled a list of the top 10 apps offering an extensive selection of quality templates. From popular themes like holiday and travel-inspired shots to unique settings such as underwater images, these powerful tools will give your videos an eye-catching edge.
AdPulp
JUNE 30, 2023
In his new book, Black on Madison Avenue, Mark Robinson has plenty to say about his career in account management and the current state of minorities in advertising. In this new 36-minute episode of Ad Chatter, Mark talks with me about his new book and the following topics too: What agencies need to do […] The post Ad Chatter Season 4, Episode 3: Mark Robinson, Author of “Black on Madison Avenue” first appeared on Adpulp.
Brid.tv
JUNE 30, 2023
With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdPushup
JUNE 30, 2023
In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo targeting, a powerful marketing technique, has emerged as a game-changer, allowing businesses to tailor their advertising messages based on the geographical location of their target [.
Brid.tv
JUNE 30, 2023
With platforms such as TikTok and Instagram at the peak of their popularity, it’s no surprise that video consumption has skyrocketed in recent years. As a result, the primary focus of online marketing has seen a shift toward digital video advertising. Nowadays, advertisers are willing to invest much more in video ads. However, it’s a rather challenging task to make a video ad that will fully serve its purpose.
Single Grain
JUNE 30, 2023
OpenAI’s GPT models have been around for a little while now, but ever since the start of 2023, the version we know currently as ChatGPT took the world by storm, permeating practically every industry in some capacity. Pretty much, if it involves anything lingual, ChatGPT has a place in it. For marketers, this tool can be the birthplace of ideas and rough drafts for content.
InMobi
JUNE 30, 2023
In today’s world, entertainment is everywhere. From big screens to the mobile devices we carry 24/7, companies have an unprecedented opportunity to reach and engage consumers. While the expanding global media landscape is helping to connect fandoms and communities to the creators of the content they love, industry leaders are constantly exploring innovative and creative strategies to enhance the consumer experience.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Digital Ad Blog
JUNE 30, 2023
In today’s digital environment, every brand strives to make its presence stronger online. A powerful digital identity exposes your brand to more people, increasing brand exposure and recognition. Customers are more likely to think of your products and services while making decisions if they are aware of your brand like for example, adwords agency london.
AdPushup
JUNE 30, 2023
In today’s ever-evolving digital landscape, effective advertising requires a deep understanding of your target audience and the ability to reach them in a personalized and relevant manner. Geotargeting, or geo targeting, a powerful marketing technique, has emerged as a game-changer, allowing businesses to tailor their advertising messages based on the geographical location of their target [.
Single Grain
JUNE 30, 2023
Artificial intelligence has been one of the hottest topics this year, with claims that it will revolutionize various industries, including marketing. However, amidst the buzz and excitement, we’re also hearing why AI is overrated for marketers. In this post, we will take a closer look at the reality of AI’s capabilities, debunking the hype and shedding light on its limitations.
Basis
JUNE 30, 2023
What’s new in the realms of paid search and social media? This month, Robert Kurtz, Basis’ Group VP of Search Media Solutions, and Colleen Fielder, Group VP of Social Media Solutions, compiled all the latest news, trends, and resources for easy access. Reddit Pay-As-You-Go API Results in Protests [:03] Thousands of subreddits went private this month as users protested Reddit's decision to eliminate free API access for developers, replacing it with a pay-as-you-go model.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
VideoWeek
JUNE 30, 2023
In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Top Stories YouTube Tests Games Offering YouTube is testing an online gaming product, the WSJ reported this week. According to an email sent to Google employees, Playables will be available on YouTube via web browser or the mobile app.
Exchange Wire
JUNE 30, 2023
MINT azienda leader dell’Advertising Resource Management, ha accolto più di 300 ospiti tra i rappresentanti delle più grandi aziende italiane e addetti ai lavori del mondo dell’Advertising nel nuovo headquarter di oltre 1400mq lungo il Naviglio Grande a Milano. Minimalismo, [.] The post MINT: Kick Off Ufficiale Del Nuovo Headquarter Global Di Milano appeared first on ExchangeWire.com.
More About Advertising
JUNE 30, 2023
Mayhew was a winner in Ocean’s annual digital creative competition As a record number of owners are forced to give up their pets to shelters, scores of dogs and cats are left looking for animal lovers who are able to adopt or foster them. Animal welfare charity Mayhew hopes to give dogs and cats a. The post Rescue dogs and cats seek Love for Life in interactive outdoor campaign first appeared on More About Advertising.
Exchange Wire
JUNE 30, 2023
In this exclusive byline, Kristina Prokop, CEO, Eyeota, outlines how business-to-business (B2B) marketers can effectively leverage their data to make their ad spend go further. B2B advertising is growing in leaps and bounds, becoming more sophisticated in terms of strategies, [.] The post How B2B Marketers Can Use Data to Boost ROI on Advertising and Tech Investments appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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