Martech

SEPTEMBER 27, 2021

“In a move away from last-click, data-driven attribution will soon be the default attribution model for all new Google Ads conversion actions,” tweeted Ads Liaison, Ginny Marvin on Monday morning. As Google works toward a move privacy-focused search experience for users, it’s also adjusting the available attribution models for advertisers. “[Data-driven attribution] uses advanced machine learning to more accurately understand how each marketing touchpoint contributed to a conversion, all while r

Machine Learning 119

Machine Learning Conversion Cookies Advertising 119

More About Advertising

SEPTEMBER 27, 2021

The Lawn Tennis Association has bagged tennis star Emma Raducanu while it still can: here she is in a new OOH and social campaign by The&Partnership that celebrates the US Open winner’s journey “From Bromley to the world,” and encourages the next generation to pick up a racket. No doubt the LTA didn’t pay the. The post Tiffany ambassador Emma Raducanu still has time for LTA ad first appeared on More About Advertising.

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Advertising Agency 66

Martech

SEPTEMBER 27, 2021

Privacy and consent are more important than ever in digital marketing since the advent of GDPR and CCPA, leading marketers at today’s biggest brands to change how they interact with customers. “You’ll see Apple is using this as a brand value differentiator there. And it’s not just Apple, it’s Google, it’s Facebook, everybody is working towards initiatives around privacy controls and other use cases within the browsers,” said Arshdeep Sood, Marketing Solutions

Data Management Platform 125

Data Management Platform GDPR MarTech ROI 125

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SEPTEMBER 27, 2021

Fold7 has won FMCG company PZ Cussons, whose brands include Carex, Original Source and Imperial Leather, from Iris. Fold7’s first campaign is due early next year. UK marketing director Megan Harrison says: “Fold7 displayed strong strategic and creative capabilities, digital vision and an entrepreneurial approach which made them a great agency partner.

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Agency Advertising Marketing 59

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Martech

SEPTEMBER 27, 2021

As we have detailed in previous coverage of this year’s MarTech Replacement Survey, marketing organizations were not timid when it came to ripping and replacing pieces of their marketing stacks in the past year. But while you might expect marketing leaders to be the main drivers of those projects, executive management was more involved than before.

Marketing 120

Marketing MarTech 120

More About Advertising

SEPTEMBER 27, 2021

Newish London agency Dog Cat & Mouse (which seems to cover the spectrum) has won Teapigs premium teas with a brief to take the brand on TV for the first time. Teapigs are available in most UK supermarkets, Amazon and Ocado. DC&M’s founders include Steve Stokes, from a media agency background, and creative Jo Tanner. The post Dog Cat & Mouse wins TV-bound Teapigs first appeared on More About Advertising.

Agency 59

Agency Media Advertising 59

More About Advertising

SEPTEMBER 27, 2021

Reuters is a venerable news agency, dating from 1851, although now, under Thomson Reuters, it’s better known for its desktop terminals, fuelling final services and stock market trading. But in its first global campaign it’s going back to its roots – or ‘The Source’ as the campaign by VMLy&R London has it. There’s a financial.

Agency 59

Agency Advertising Marketing Media 59

Martech

SEPTEMBER 27, 2021

Fishburne’s take: Mark Zuckerberg recently framed Facebook’s future strategy as helping “bring the metaverse to life.”…Early branded virtual experiences with branded virtual collectibles like Van’s World or Gucci Garden generated a lot of interest. But marketers often go into new experiences with brand myopia, over-inflating how much people actually want to engage with their brands.

MarTech 111

MarTech Marketing 111

InMobi

SEPTEMBER 27, 2021

Our Customer Advisory Board (CAB) publishers focus group gathered five of our most strategic publisher customers across North America and the EMEA region to talk about how publishers can make the most of their first-party data. The goal was to get direct input on our data and identity vision, which is designed to help publishers scale, standardize and verify their proprietary data.

Click Through Rate 52

Click Through Rate Impressions Conversion Advertising 52

Martech

SEPTEMBER 27, 2021

Good morning, Marketers, could you have predicted it? There isn’t much in the last 18 months that we could have seen ahead of time, from 2019 or earlier. For instance, just because there was already technology in the marketplace for work-from-home setups and virtual conferences didn’t mean that businesses would be using them the way they’ve had to. This means that there have been some unexpected upsides, since nobody could know how things would shake out.

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MarTech ROI Finance Marketing 103

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Advertising

UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

More About Advertising

SEPTEMBER 27, 2021

Admedia, the outdoor company that handles ad sales at Motorway Service Areas (MSAs) across the UK, has rebranded to i media. Admedia was founded in 1995. The company was bought recently by a consortium led by Jonathan Lewis the former CEO of Outdoor Plus (now part of Global) and is also backed by ex-Mediacom global. The post UK motorway OOH operator Admedia rebrands to i media first appeared on More About Advertising.

Media 52

Media Advertising Finance 52

UNI Digital Advertising

SEPTEMBER 27, 2021

Most WordPress themes allow for posts to contain a featured image – which appears at the top of the post. In this article, you’ll learn how to create a featured image for your WordPress post using a cool online design tool called Canva. Why Create a Featured Image at All? A featured image will give each post more visual impact – and also a clear recognizable header.

SEO 52

SEO Advertising Marketing 52

Martech

SEPTEMBER 27, 2021

“We’re very similar to the New York Sanitation Department,” said Jon Tesser, VP Research and Insights at NYC & Company; he has since moved on to another opportunity. He was explaining the quasi-governmental status of the nonprofit. “The city funds us to a degree but we are not a city agency. They provide a certain level of funding and the rest of the funding comes from membership, since we’re a trade organization.” NYC & Co is reponsible for nycgo.com, the officia

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GDPR Marketing MarTech Audience 112

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing