Adweek
MARCH 15, 2023
Get ready to log in: Adweek's Creator Visionary Awards are back for a third year. Over the years, social media has evolved beyond basic communication to become an all-encompassing necessity for creativity and progress. With an aim to carve out a differentiated space for themselves and their community of supporters, creators are often born of.
The Ad Tech Blog
MARCH 15, 2023
Working remotely means you can ping your team at any time. No wonder some are asking for a 4 day work week! Besides, who wouldn’t want a long weekend to catch up on their Netflix binge-watching? Working from home is also associated with freelancing, which means you could pay your team for the hour they worked. So you can save on all the unnecessary downtime costs that come with an office environment, like the occasional water cooler talk or coffee breaks.
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Adweek
MARCH 15, 2023
Ahead of Wednesday night's official March Madness tip-off beginning with the First Four, ESPN unveiled the next phase of its "That's Our Move" season-long campaign for women's basketball. Following a record-breaking 2022 tournament--the first year the NCAA allowed the women's edition to use March Madness branding--ESPN and brands are capitalizing on the unprecedented growth of.
Martech
MARCH 15, 2023
Event marketing is where the sizzle and the steak come together in real time. Whether in person or virtual, it’s as live action as marketing gets. You need to be on top of everything all the time and long before the event begins. It’s a constantly changing field, with ever evolving technologies. Here’s the folks to follow to stay up-to-date on trends and informed on best practices.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 15, 2023
In two suites at Game of 3 of the World Series in Philadelphia last November, Major League Baseball chief marketer Karin Timpone gave a glimpse into the future of the league's marketing plans. In one suite sat some of baseball's most outgoing rising stars--Cy Young winner Sandy Alcantara, budding TV personality Jazz Chisolm and Triston.
Marketing Dive
MARCH 15, 2023
The brewer is taking its “Made to Chill” tagline a step further with limited-edition frozen treats timed to March Madness.
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Ad Tech Daily
MARCH 15, 2023
Company recognized as a top employer for its exemplary corporate culture, employee offerings, and leadership within the marketing industry NEW YORK — MiQ, the world’s largest global independent programmatic media partner for brands and agencies, announced it has secured a spot on the Ad Age Best Places to Work 2023 list, under the category for companies with 200+ […] The post MiQ Named to Ad Age Best Workplaces 2023 Award appeared first on Ad Tech Daily.
Adweek
MARCH 15, 2023
Every brand is tempted to create its own version of Timberland's new tagline, "This Is Not a Boot." Whether lives on a billboard ad or in a brand purpose statement from their CMO, marketers want to convince consumers that purchasing their product represents an ethos that cannot be confined to consumerism. By connecting the 50th.
Ad Tech Daily
MARCH 15, 2023
LONDON — WPP (NYSE: WPP) announces the acquisition of Fēnom Digital, one of the fastest growing digital transformation agencies in North America. “Expanding our business in high-growth commerce areas continues to be a high priority for WPP as we enter 2023. The Fēnom team brings a proven track record of success paired with deep industry expertise […] The post WPP Acquires Fēnom Digital appeared first on Ad Tech Daily.
Adweek
MARCH 15, 2023
Silicon Valley Bank's collapse has destabilized the publishers, ad-tech firms and advertisers intertwined with the tech-focused bank. In the days since, unaffected companies have been serving as ballasts, offering relief payments to publishers and paying out existing publisher clients early. Other industry-wide tremors include publishers and tech firms moving money elsewhere and potentially needing to.
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Ad Tech Daily
MARCH 15, 2023
“FlexiVODs” emerge: 47 per cent of TV streamers are considering changing streaming subscriptions TORONTO — Roku revealed the results of its third annual Video-on-Demand (VOD) Evolution study, examining Canadian TV streaming behaviours and trends. According to the study, three quarters (76 per cent) of Canadians are TV streamers, and ad-supported TV is on the rise with […] The post More Than Half of Canadian TV Streamers Now Stream Ad-Supported TV appeared first on Ad Tech Daily.
Adweek
MARCH 15, 2023
From the well-meaning but hapless skateboarding foster dad depicted by British retailer John Lewis in its 2022 Christmas ad to the unconventional moms spotlighted in Johnson's "The Other Mothers" spot, advertising has come a long way in representing the personal issues of modern families. For the people making those ads, it's a different picture behind.
Digital Turbine
MARCH 15, 2023
Mobile has always been about connections. It started with making calls simple, easy, and universal. But we didn’t stop with phone calls. Our devices now connect us to a whole lot more – information, media, stories, games. The apps and content on our phone are our lifeblood. But how we connect to our lifeblood has changed. When Apple introduced the App Store it held 500 Apps.
Adweek
MARCH 15, 2023
The new chief executive officers of Vice Media, Bruce Dixon and Hozefa Lokhandwala, laid out their commercial strategy for the embattled company in an interview Tuesday, offering a vision largely identical to the one shared by their predecessor, Nancy Dubuc. The co-CEOs, who assumed the shared role in February three days after Dubuc resigned, stressed.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech
MARCH 15, 2023
The modern customer journey is complex, spanning multiple channels, devices and touchpoints as customers navigate researching and buying products and services. It’s also increasingly digital. The pandemic exacerbated the movement of B2B and B2C customers from in-person to online channels. Two years after the Covid-19 hit, the customer split between online and offline channels was at 61% and 39% respectively versus 56% and 44% in 2020, according to Salesforce’s 5th State of the Connected Cu
Adweek
MARCH 15, 2023
Roblox will no longer allow advertisements aimed at children under 13 as part of a set of standards the company is rolling out to more clearly define and govern promotions placed by developers within its platform. The gaming hub's latest updated set of rules now defines advertising as any content within its metaverse world designed.
Marketing Dive
MARCH 15, 2023
Guests can take a virtual tour of Denny’s new menu and get exclusive deals, as part of a brand update that includes new kitchen equipment and food offerings.
Adweek
MARCH 15, 2023
College basketball fans are well acquainted with the lead-in to spring and all the chaos it can bring. With the NCAA's March Madness tournaments taking off and the heat of competition on the rise, game enthusiasts might struggle to keep their cool. Considering the emotional rollercoaster of the season, Coors Light is introducing its limited-edition.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech
MARCH 15, 2023
Data is just a pile of numbers until you figure out what they mean. We devise all sorts of metrics and KPIs to find truth in our numbers. But even smart people can unknowingly deceive themselvesby trying to see what they want to see in their data. So how is it that smart people can misinterpret their data? How do they get it wrong? It’s human nature The problem with humans is that they are…human.
Adweek
MARCH 15, 2023
Magnolia Bakery has had such a presence in popular culture over the past couple of decades that it has inspired actual trips to the Big Apple just for a taste of its famed treats. If you're the kind of person to hop on a plane in pursuit of banana pudding, then the brand's newest partnership.
Martech
MARCH 15, 2023
Digimind, the social listening and marketing intelligence platform, today unveiled a new social listening program which it says is the first to use two AI engines to monitor and analyze online conversations. What it does. The new product combines Digimind’s AI Sense with OpenAI’s ChatGPT. AI Sense monitors social media, blogs, reviews, podcasts and more, to detect key events about any brand or topic.
Adweek
MARCH 15, 2023
Sustainability and environmental issues have been a part of South by Southwest's focus for more than a decade--and this year was no different, with brands like Ben & Jerry's, Patagonia and Slack bringing green messaging to the Texas capital through more creative mediums. Since former U.S. vice president Al Gore gave a keynote on climate.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 15, 2023
This article is part of a series about designing a high-performing marketing organization. Organizations thoughtfully designed to run lean, easily adapt to changing priorities, and produce remarkable work at the speed of modern marketing, have an advantage over others. They have clear, actionable rules of engagement for how they will and won’t operate.
Ad Tech Daily
MARCH 15, 2023
Study finds brands that use innovative streaming TV ads drive 78 percent greater search intent compared to traditional TV ads NEW YORK — MAGNA Media Trials, MAGNA’s industry-leading proprietary research offering, and Roku announced a new study in partnership with the Roku Brand Studio that finds new video ad formats in streaming TV are twice […] The post New Study from Magna and Roku Finds New Video Ad Formats in Streaming TV Are 2x More Favorable than Traditional TV Ads appeared fir
VideoWeek
MARCH 15, 2023
IAB Europe this morning announced that Belgium’s data protection authority, the APD, has suspended its six-month deadline for IAB Europe to rethink its Transparency and Consent Framework, a widely used technical specification for collection and passing user consent through digital advertising supply chains. The announcement means that IAB Europe won’t have to make any immediate changes to the TCF.
Digiday
MARCH 15, 2023
As publishers’ podcast executives ramp up their experimentation with accompanying video , podcast ad buyers are starting to have more conversations about what opportunities this format can provide to brands — and which investment teams handle the buys, according to four agency executives who spoke with Digiday. “I think that you’re seeing a little mini gold rush here that people are responding to.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Marketing Dive
MARCH 15, 2023
A three-year agreement introduces new ad formats to Asos properties and will help the struggling e-tailer crack into off-site channels like CTV.
Seth Godin
MARCH 15, 2023
Warm up the machines that take a long time first. Stress test the go/no go parts of the project as early as possible. If the cost is low, replace dependent processes with parallel ones. Do the difficult parts when energy is high and the budget hasn’t been depleted. Ship before you run out of time or money. Invest in slack buffers for any critical dependent components.
Marketing Dive
MARCH 15, 2023
Along with helping GM navigate the challenges of the coronavirus pandemic, Wahl has helped lead the automaker’s move toward an all-electric future.
Digiday
MARCH 15, 2023
For years, Pinterest has tried to fashion itself as a safe haven for people looking to escape the bombast of social media. With posts that let users “pin” everything from quick dinner ideas to home decor, Pinterest hoped advertisers would also see it as a safe place for their dollars. Some did, many others didn’t. Still, Pinterest persisted with the plan.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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