Adweek
NOVEMBER 28, 2023
In the realm of B2B marketing, a subtle but pervasive problem looms--ironically, one of the industry's own creation. Clarity and meaning have become casualties in an ongoing war of words that often serve little purpose beyond filling content quotas or satisfying superficial engagement metrics. As marketing professionals, we pride ourselves on our ability to craft.
AdExchanger
NOVEMBER 28, 2023
Who needs enemies when you’ve got unvetted partners? On Tuesday afternoon, ad tech research firm Adalytics published a new transparency report digging into the Google Search Partners (GSP) program, a largely unknown and completely nontransparent search ad network. Adalytics estimates GSP generates roughly $10.5 billion annually, but alleges the program is chockablock with brand unsafe […] The post Adalytics Exposes An Alleged $10.5 Billion Black Hole In The Google Search Partners Program a
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Adweek
NOVEMBER 28, 2023
For myriad personal and complex reasons breastfeeding can be tough or even impossible. That's why, although the World Health Organization (WHO) recommends exclusive breastfeeding until six months, just 40% of infants are fed this way globally. All moms will know the mantra that "fed is best," and baby bottles have come a long way since.
AdExchanger
NOVEMBER 28, 2023
One of the hottest topics in the ad-buying world today is the debate over streaming TV vs. linear TV when it comes to spending a brand’s valuable marketing budget. I get it. Streaming has never been easier for viewers. It represents over 38% of all TV usage, according to the latest Nielsen Gauge Report. And […] The post Streaming vs. Linear: Let Ad Buyers Be Aware appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
NOVEMBER 28, 2023
This holiday season, Walmart is taking a page from The Hallmark Channel--sort of. While the cable network remains the undisputed champion of the holiday film genre, the mega-retailer is throwing its own hat into the romcom ring. Its new 23-episode series, Add to Heart, aims to connect with shoppers who watch the sweet guilty pleasures.
AdExchanger
NOVEMBER 28, 2023
Across the globe, more and more privacy laws are being introduced on state, national and international levels. Many of these new and existing regulations have stricter rules and provisions for “sensitive” categories of data, such as data revealing racial or ethnic origin, political or religious opinions, sexual orientation and so on. Some new US state […] The post Regulation Isn’t Enough To Protect Personal Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
NOVEMBER 28, 2023
Happy birthday, ChatGPT! At one year old, a human baby might be able to say a few words, point and wave and take their first steps. Nov. 30 will mark one year since the public release of OpenAI’s large-language-model-based chatbot, and it’s safe to say it’s had different milestones. ChatGPT’s busy year has included racking […] The post Marketers Reflect On Generative AI As ChatGPT Turns One appeared first on AdExchanger.
Adweek
NOVEMBER 28, 2023
Since the inception of Historically Black Colleges and Universities (HBCUs) in the 1800s, HBCUs have been a driving force in developing successful Black professionals in America. According to a White House report, HBCUs have produced approximately 40% of all Black engineers, 50% of all Black lawyers, 70% of Black doctors and 80% of Black judges.
AdExchanger
NOVEMBER 28, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Think FAST Free ad-supported TV (FAST) is more than just traditional TV streamed over the internet. From a marketing perspective, FAST is a complement to both TV and streaming, says Scott Reich, SVP of programming at Paramount-owned Pluto TV, speaking at Paramount Advertising’s […] The post Started Slow But Getting FAST; None Of Your Business Is Back To Business appeared first on AdExchanger.
Adweek
NOVEMBER 28, 2023
Sin City might be where large-scale advertising is catching a glimpse of its future, creating spectacle and generating awe to capture attention. Since September, Sphere has attracted advertising from Microsoft's Xbox, Sony, the NBA, Aston Martin and Heineken with activations using the building's programmable LED exterior that's become a whole new attraction for local and.
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AdExchanger
NOVEMBER 28, 2023
Mirror Digital, which launched as an ad network in 2012, has evolved into an aggregator of culturally relevant online content made for diverse audiences. The post Mirror Digital Reflects On Must-Haves For Good Multicultural Marketing appeared first on AdExchanger.
Adweek
NOVEMBER 28, 2023
As the next wave of attention metrics evolves, brands like Domino's and Expedia Group are going beyond simply measuring attention to using tools to identify new audiences and understand the content and messaging that resonates, ultimately leading to more effective campaigns. Contextual ad-tech firm GumGum, which last year acquired attention-tracking vendor Playground xyz and its.
Seth Godin
NOVEMBER 28, 2023
If I had to choose one metric that would determine how well someone would do in law school, it wouldn’t be the LSAT or another test. It would be whether or not they formed a study group, and who else was in it. Of course, the same is true for your project, or any sort of adult learning. It’s easier than ever to organize a group like this… in fact, we almost have to work hard to avoid it.
Adweek
NOVEMBER 28, 2023
The salutation of "We're back!" doesn't have the best track record in American popular culture. It was the line uttered by the evil spirit that grabs poor little Carol Anne in Poltergeist III. Advertising aficionados might recall that "We're back" was also the slogan originally pitched to Apple in 1997--one that Steve Jobs proclaimed "stupid,".
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
NOVEMBER 28, 2023
Questions about consumer reluctance and lackluster discounts were answered by strong Cyber Week numbers this year. Over the five days from Thanksgiving to Cyber Monday online shoppers spent $38 billion total, up 7.8% year-over-year. Cyber Monday itself was a record breaker with U.S. consumers spending $12.4 billion, up 9.6% year-over-year, according to Adobe Analytics ecommerce data.
Adweek
NOVEMBER 28, 2023
On this episode of Brave Commerce, Mizkan America's president and COO Diego Palmieri and head of connected commerce Neha Mallik join hosts Rachel Tipograph and Sarah Hofstetter to talk about the CPG giant's strategic approach to staying ahead in a dynamic market. The conversation starts with Palmieri sharing insights into his two-decade career at SC.
Exchange Wire
NOVEMBER 28, 2023
The Spanish digital advertising marketplace has significantly increased levels of quality and flexibility in its client offering through using Permutive’s innovative Audience Platform solution. Reaches 5 million users in activatable social networks Has the capacity to enrich profiles of nine different audience [.] The post WEMASS reaches 100% of targetable audiences with Permutive appeared first on ExchangeWire.com.
Adweek
NOVEMBER 28, 2023
Online spending for Cyber Week (the sales period of five days from Thanksgiving through to the following Monday) is expected to total $37.2 billion. According to Adobe Analytics data, online spend for the week increased by 5.5% year-on-year, with Cyber Monday, the biggest shopping day of the year, bringing in $12.4 billion (+9.6%). Thanksgiving Day.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
NOVEMBER 28, 2023
If you thought ushering the 2020s in with a global pandemic would be the unlikeliest thing to happen for a while, you weren’t alone. But even as 2023 gives way to 2024, unexpected and unexplainable things remain in the air for businesses and their marketing teams. While the pandemic devastated industries like travel, tourism and hospitality, it created a boom for segments like B2B technology, home goods retailers and home improvement businesses.
Digiday
NOVEMBER 28, 2023
A study from Adalytics Research explores the intricacies of Google’s Search Partner (GSP) network and asks marketers, “Does a lack of transparency create brand safety concerns for search advertisers?” The report suggests marketers booking ads via GSP — a network of thousands of sites that use its content-discovery and monetization tools — run the risk of their ads appearing alongside content few would deem brand-safe.
Martech
NOVEMBER 28, 2023
Personalized marketing isn’t just a trend. It’s a cornerstone strategy for businesses aiming to forge deeper connections with their audiences. By crafting messages that resonate on a personal level, companies are not just capturing attention. They are cultivating conversations and building lasting brand loyalty. This shift is particularly crucial in sectors like SaaS, where diverse markets demand a keen understanding and targeted messaging.
Exchange Wire
NOVEMBER 28, 2023
The Women Lifting Women initiative, a champion of gender equity and diversity, is thrilled to announce the launch of its new mentorship programme. A collaboration between market leaders NumberEight and in-game audio pioneer Odeeo, this mentorship programme will connect the [.] The post Women Lifting Women Initiative Expands with Launch of Mentorship Programme appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
NOVEMBER 28, 2023
Imagine walking into a hotel room and discovering a personalized note next to a plate of your favorite food. Opening the note reveals information about hotel amenities and recommendations for local attractions aligned with your interests. It sounds like a dream scenario, doesn’t it? Personalization plays a crucial role in various industries, particularly in hospitality.
Exchange Wire
NOVEMBER 28, 2023
Adform, the most powerful and safe media buying platform built for the game changers, today (November 28th, 2023) announces the launch of its newly formed global omnichannel activation team. The announcement brings together commercial partnerships and activation to further enhance and [.] The post Adform Bolsters Omnichannel Capabilities with New Global Division Helmed by William Jones appeared first on ExchangeWire.com.
Martech
NOVEMBER 28, 2023
Salesforce and AWS are expanding their integration and now many of Salesforce’s core products can be purchased through the AWS Marketplace. In addition, the CRM giant is launching connections for AWS’ cloud that will make it easier to customize large language models. Dig deeper: IAB Tech Lab’s updated data clean room standards: What marketers need to know This expansion of their existing long-term partnership was announced Monday at the AWS re:Invent 2023 conference.
Digiday
NOVEMBER 28, 2023
Sustainability is currently up against a myriad of other challenges that face the digital advertising industry when it comes to which focus will take priority in 2024. And while the ultimate incentive to address the industry’s carbon emissions issue is pretty clear — ahem, global catastrophe — there are not currently sufficient incentives nor sufficiently coordinated efforts to rally advertisers, agencies, publishers and ad intermediaries around the issue.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
NOVEMBER 28, 2023
Television advertising has undergone significant transformations in recent years, and 2024 promises to be no different. Advertisers must adapt to remain relevant and effective as technology evolves and consumer preferences shift. Here are a few of the key trends shaping the future of TV advertising in 2024. 1. Addressable TV advertising Despite some challenges, addressable TV advertising will continue to build momentum as advertisers continue to look for ways to make their ad dollars go further
Rob Campbell
NOVEMBER 28, 2023
About 6 or so months ago, I interviewed one of the most successful football managers of all time. I wrote about it here. Anyway, in our conversation, he said something that really stuck with me. Something that feels especially important in these times where organisations seem to value complicity more than experience. Specifically, experience gained and earned at the very top level.
Martech
NOVEMBER 28, 2023
More frequently than not, B2B commerce buyers are vetting sellers based not only on product specifications, pricing, and other traditional factors but also on the digital experiences they deliver. Failing to adapt to these rising customer expectations can be costly. Deloitte Digital conducted a study of more than 500 B2B executives at U.S. companies and discovered that 77% of B2B executives agree that digital transformation is critical to their company’s success.
More About Advertising
NOVEMBER 28, 2023
Here we are then, in Charlie’s Bar in Enniskillen for the amateur viral hit of the season (there’s always one that’s “better than John Lewis.”) Made for £700 it seems. With clients recycling ads from previous years there really won’t be anything left for creative agencies to do. Pretty good though. Mind you, it would … The post Charlie’s Bar is this year’s “better than John Lewis” first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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