Adweek
FEBRUARY 13, 2024
Demand-side platform The Trade Desk began letting buyers test a new product called SP500+, which lets brands target a group of premium publishers, ADWEEK has exclusively learned. SP500+--Sellers and Publishers 500+--is a new interface for buyers that lets them target users across around 500 premium publishers, including The New York Times, Disney+, Hulu, Spotify, ABC.
Seth Godin
FEBRUARY 13, 2024
The first group cares about the policy. They benefit from it. They’ve organized themselves around it. The second group cares about stability. They have limited bandwidth, and they’re not particularly interested in reconsidering everything, all the time. The third group doesn’t care that much. And the fourth group is harmed by the policy, either directly or indirectly.
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Adweek
FEBRUARY 13, 2024
"We knew that we needed to secure an emotional territory that is very distinct," explained Julia White, SAP's chief marketing and solutions officer. "The world of business-to-business marketing and B2B tech is busy, and it can all feel the same. So I wanted to know what our unique place in the world was and what.
Martech
FEBRUARY 13, 2024
As the Kansas City Chiefs mounted a late-game charge to become repeat champions (three titles in five years!), Super Bowl LVIII proved to be a victory for fans, brands and the city of Las Vegas. Digital channels provided more options for audiences to engage with the Big Game, including an inventive stream on Nickelodeon called by SpongeBob SquarePants and friends.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 13, 2024
Layoffs are hitting Paramount. Top line Days after Super Bowl 58 smashed viewership records and Paramount saw record-breaking ad sales, the company is moving forward with significant layoffs, according to a memo from CEO Bob Bakish on Tuesday.
Martech
FEBRUARY 13, 2024
Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. The goal is to cut down on spam by enforcing specific requirements around authentication, ease of unsubscribing and relevancy of messaging. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 13, 2024
Is there such a thing as good MFA? After being demonized in the ANA’s transparency report last summer – which found that 15% of global ad spend goes to made-for-advertising (MFA) sites, often unintentionally – agencies and ad tech vendors immediately started launching anti-MFA solutions. The MFA label connotes spammy sites with undesirable audiences that many advertisers […] The post DoubleVerify Says Classifying MFA Means Considering Shades Of Gray appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2024
German media company Axel Springer announced its first U.S. leadership team this morning, a 10-person cohort whose appointments signal the domestic ambitions of the global news behemoth. The team includes a mix of four longstanding executives, five new hires and one internal promotion, and has been a year in the making, according to vice president.
AdExchanger
FEBRUARY 13, 2024
Super Bowl LVIII was different for a few reasons, particularly the presence of Taylor Swift and Chinese ecommerce challenger brand Temu. The post Why Temu Spent Tens Of Millions On Its Super Bowl Play appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2024
When a Super Bowl ad fetches between $6.5 million to $7 million for just 30 seconds of airtime, it's no wonder many brands opt to run short versions of their commercials on game day. But shorter doesn't always mean better, a phrase that rang especially true this year. Most of the Super Bowl 58 ads.
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illumin
FEBRUARY 13, 2024
Super Bowl Sunday has come and gone and that means it’s time to wrap up some of the best ads of the big game. Every marketer knows that the Super Bowl is the biggest showcase for advertisers in the US, making for some of the most exciting and entertaining ads of the year. Super Bowl LVIII had a massive audience As the San Francisco 49ers and the Kansas City Chiefs kicked off on Sunday in front of 65,000 football fans, advertisers were getting their game faces on, ready to reach the predi
Adweek
FEBRUARY 13, 2024
Nowadays, people tend to meet each other through online platforms for dating and friendship. However, finding a community, particularly for men in LGBTQ+ communities, remains a challenge. Archer is a social-first dating app for gay, bisexual and queer men. It provides a safe and celebratory platform where users can express themselves and build connections freely.
More About Advertising
FEBRUARY 13, 2024
Hardly a vintage Super Bowl as far as the ads were concerned (lathough the game was pretty good with a narrow victory for Taylor Swift.) Here are the top three in the USA Today Super Bowl Ad Meter, reflecting the views of 160,000 respondents. It’s celebs most of the way; some of this year’s ads … The post USA Today’s top Super Bowl ads: advertising meets celeb-driven branded content?
Adweek
FEBRUARY 13, 2024
If dead men could talk--or better yet, sing--they would tell us that putting flowers on their graves is a lovely gesture, but they would rather have had those buds while they were alive to enjoy them. They can't wake up and smell the roses, after all, since they "can't wake up," according to a playful.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 13, 2024
Tastemade taps Wurl for performance marketing campaigns that direct viewers to its FAST channels while lowering customer acquisition costs. The post Tastemade Wants Viewers To Feast On FAST appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2024
Super Bowl ads, often regarded as mini-blockbusters, are a central part of the event's allure. Amid the glitz of celebrity endorsements and the strategic genius of top-tier agency teams, there's an often-overlooked cadre of professionals who are the backbone of these advertising marvels: the makers. The creation of these spots is a symphony of artistic.
AdExchanger
FEBRUARY 13, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s So-Fixable, Unfixable Problems Gareth Glaser, a programmatic vet and former Prebid.js chair, offers some real talk in the latest edition of his newsletter, “Gareth Hates AdTech.” He takes the contrarian perspective. In Glaser’s view, open web programmatic is fundamentally good and, […] The post Can (And Should) Programmatic Be Fixed?
Adweek
FEBRUARY 13, 2024
Netflix is back in the (in-person) TV upfront rotation. Top line After suddenly shifting to a virtual event last year, the streaming company will make its in-person upfront debut on May 16 at Manhattan's Pier59 Studios. However, the event won't be a traditional upfront presentation. Between the lines This year, Netflix will host The Netflix.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
FEBRUARY 13, 2024
Now that Google has deprecated 1% of cookies, the clock is ticking for advertisers and agencies to future-proof their media buying strategies. Cookies offered precision and scale in ad tech, and their deprecation leaves trading teams with more fragmentation and complexity to manage than ever before. To adapt, traders need new solutions to simplify operations, […] The post What Most Buyers Are Missing In Their Cookieless Strategy appeared first on AdExchanger.
Adweek
FEBRUARY 13, 2024
AI has been around for years, but the release of ChatGPT brought it to everyone's attention. Now, technology drives most industries, and companies are focusing on giving customers tech-based experiences. For non-tech brands, this means partnering with tech companies to meet consumer expectations. To learn more about the innovation in this space, we spoke to.
AdPulp
FEBRUARY 13, 2024
A Super PAC spent $7M on a media placement during the Super Bowl, but only 36 hours to produce the spot. And they were able to run it with no input or approvals from the client. Who does that? Answer: American Values Super PAC. The spot contains no original thinking. It’s merely a clumsy recreation […] The post 64-Year-Old ‘Kennedy for President’ Ad Remade By Super PAC appeared first on Adpulp.
Adweek
FEBRUARY 13, 2024
In this episode of Brave Commerce, Bas Van Kesteren, global head of ecommerce at Sanofi, joins hosts Rachel Tipograph and Sarah Hofstetter to offer valuable insights into the complexities of leading ecommerce initiatives in a global pharmaceutical company, touching upon organizational dynamics, market trends, technological advancements and more. Van Kesteren talks about the complexities of.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
FEBRUARY 13, 2024
Traackr, the international influencer marketing platform, is partnering with Snap Inc. to help brands build influencer relationships. A Traackr integration via the Snapchat Creator API aims at making it easier for brands to connect with the Snapchat creator and influencer community. Snapchat is expected to reach almost 50 million members of the U.S.
AdExchanger
FEBRUARY 13, 2024
Is the value exchange fair? On the surface, sure. Asking people to look at a few ads in exchange for access to free content isn’t an unreasonable request. Otherwise, they’d have to open their wallets and pay. But the digital advertising industry’s definition of the value exchange also includes the collection and use of consumer […] The post #NoFilter With Eyeo’s New Chief Product Officer appeared first on AdExchanger.
Martech
FEBRUARY 13, 2024
You’ve explored the crucial link between your martech stack and strategic goals in “ The CMO’s guide to aligning martech and business strategy ,” understanding why syncing these elements boosts efficiency, customer value and growth. Your martech decisions must align with and advance your company’s core business goals for the next one to two years.
Digiday
FEBRUARY 13, 2024
The initial promise of social media was one of connection — use these various platforms and stay in touch with your friends and family no matter what. But as social media has evolved, the original intent has seemingly been put on the back burner in favor of engagement, influencers and entertainment, changing the way consumers interact with the medium.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
FEBRUARY 13, 2024
So today is Valentine’s Day. Also known as the florist industries ‘profit day’ Now I’ve written a lot about Valentine’s Day over the years and it’s never been that positive. Namely because I think it has far more to do with fear than love. Hell, I even asked Jill to marry me a few days before Valentine’s Day because I didn’t want to be a victim of the marketing.
Marketing Tech News
FEBRUARY 13, 2024
Media buying platform Adform has joined the Science Based Targets initiative (SBTi) as the first global Demand Side Platform (DSP) to do so. Following a milestone year of sustainability partnerships, Adform enters the next level by aligning itself with SBTi’s near-term (2030) emission reduction targets. Adform continues to champion sustainable advertising as a key component of its.
Digiday
FEBRUARY 13, 2024
Meet the People, a collective of agencies across a variety of services that aspires to be a mini-holding company without the conflicts of interest, is spinning out media agency, called Swell Media, to be a standalone full-funnel shop, from an acquisition it made last fall, Digiday has learned. The move is just the latest example of soft rebundling that’s sweeping across the independent agency landscape.
AdExchanger
FEBRUARY 13, 2024
Roses are red, violets are blue, third-party cookies are deprecating, so what should brands do? According to the National Retail Federation, Valentine’s Day spending is expected to hit a record $14.2 billion this year. But with Google’s rollout of tracking protection – a feature that deprecates third-party cookies by default – brands will need new […] The post Rebounding After A Toxic Relationship With Cookies appeared first on AdExchanger.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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