Adweek
JUNE 9, 2022
LinkedIn detailed several updates to pages on its platform. Companies can add lead-generation forms to their pages, with customized text and the ability to choose from a variety of calls to action. Members visiting the page can then submit their contact information via an auto-filled form. Pages can now comment or react as the page.
Marketing Dive
JUNE 9, 2022
The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.
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Adweek
JUNE 9, 2022
Comcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming? In a newly released report based on proprietary data--the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser--Comcast looked at the.
Marketing Dive
JUNE 9, 2022
Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JUNE 9, 2022
As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.
Martech
JUNE 9, 2022
B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. .
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JUNE 9, 2022
When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use, especially when it comes to design, previe
Adweek
JUNE 9, 2022
With Father's Day quickly approaching, marketers can count on one thing: Ryan Reynolds and Aviation Gin will have something to say about it. Last year, the Maximum Effort co-founder and Aviation Gin owner introduced a new gin-based cocktail called The Vasectomy--a flavorful concoction made with tonic water, cranberry juice and a twist of lemon (or.
Marketing Dive
JUNE 9, 2022
A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.
Adweek
JUNE 9, 2022
What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with.
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Marketing Dive
JUNE 9, 2022
Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.
Adweek
JUNE 9, 2022
Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Beyond unprecedented legal.
AdExchanger
JUNE 9, 2022
The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels. On Thursday, the TV ad tech and identity.
Adweek
JUNE 9, 2022
Pinterest teamed up with online furniture retailer Article on summer outdoor trends for 2022, which the two companies revealed via a shoppable Pinterest board, content from creators and a landing page on the latter's website. Color and comfort were prominent among the trends, as Pinterest said searches for outdoor rugs patio ideas surged by 20.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
VideoWeek
JUNE 9, 2022
The Institute for Strategic Dialogue (ISD) and Climate Action Against Disinformation (CAAD) have released a new report into climate disinformation around last year’s COP26. . The research identifies shortcomings in big tech efforts to combat “ viral disinformation” and offers seven key policy recommendations to overcome further barriers to climate action.
Adweek
JUNE 9, 2022
Publicis Media's Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer. The hire comes as Starcom is planning a brand refresh, and Schwartz is charged with repositioning Starcom in the market. He will lead both global and U.S. marketing. At IBM, Schwartz was vice president of brand transformation.
Marketing Dive
JUNE 9, 2022
The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.
Adweek
JUNE 9, 2022
Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to "Un-apologize" and embrace what they want and don't want in life and in a contraceptive. The spot, which.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Marketing Dive
JUNE 9, 2022
The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.
Adweek
JUNE 9, 2022
Warner Bros. Discovery has finally found its sports chief. Luis Silberwasser has been named chairman and CEO of Warner Bros. Discovery Sports, where he will head up its U.S. sports portfolio and oversee a unified sports strategy for the global company. Silberwasser, who had been president of TelevisaUnivision's U.S. Networks group, will report to Warner.
Martech
JUNE 9, 2022
Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S.
Adweek
JUNE 9, 2022
TikTok introduced customizable avatars that people can use to cover over their faces when recording videos in the video creation application. When a TikTok avatar is activated, it will animate to match the user's real-world movements. TikTok offers a selection of predesigned avatars for users to quickly select, or they can create their own avatar.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
JUNE 9, 2022
Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and ov
Adweek
JUNE 9, 2022
Fiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals. The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.
Martech
JUNE 9, 2022
Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an alternative to the traditional practice of manually pulling campaign data and organizing into charts or other visual aids for presentations.
Adweek
JUNE 9, 2022
In a stunning turn of events, Peter Rice--Disney's top TV content executive--is out at the company. He was fired today as chairman of Disney General Entertainment Content by Disney CEO Bob Chapek, and has been replaced by Dana Walden, Walt Disney Television chairman, the company said. "Dana is a dynamic, collaborative leader and cultural force.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
AdExchanger
JUNE 9, 2022
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: What’s your pick? appeared first on AdExchanger.
Adweek
JUNE 9, 2022
To mark the release of Jurassic World: Dominion in theaters June 9, Messenger released a Group Effect that adds Blue the velociraptor to users' video calls. When this effect is activated, velociraptors will randomly appear on each participant's screen. Our guide will show you how to use the Jurassic World: Dominion group effect in the.
Exchange Wire
JUNE 9, 2022
In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [.]. The post Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive appeared first on ExchangeWire.com.
Adweek
JUNE 9, 2022
Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America's latest creative campaign.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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