Thu.Jun 09, 2022

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LinkedIn Adds Lead-Generation Forms to Pages

Adweek

LinkedIn detailed several updates to pages on its platform. Companies can add lead-generation forms to their pages, with customized text and the ability to choose from a variety of calls to action. Members visiting the page can then submit their contact information via an auto-filled form. Pages can now comment or react as the page.

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Budweiser, Zed Run race into new partnership with Clydesdale NFTs

Marketing Dive

The tie-up also makes the brand the official beer of the digital horse racing platform, another sign of parent AB InBev’s growing metaverse investments.

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Trending Sources

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Comcast Says It’s Found the Ideal Ad Spend Balance Between Linear and Streaming

Adweek

Comcast Advertising has an answer to the question buyers have been grappling with since the advent of ad-supported streaming: how much money should be spent on streaming? In a newly released report based on proprietary data--the first edition of its inaugural Comcast Advertising Report, called Actionable Insights for the Modern TV Advertiser--Comcast looked at the.

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Apple's iOS 16 offers mixed blessings for marketers

Marketing Dive

Changes to the iPhone’s lock screen, new services for Apple Pay, more privacy restrictions and tweaks to ad breaks in SharePlay are scheduled for the fall.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Global Puma Campaign Presents Retro Fashion in the Future

Adweek

As it embraces successes from the past, sports brand Puma has imagined what its apparel may look like in the future with a high-energy campaign that also explores how commercial travel to space would work to promote the global relaunch of its Slipstream basketball shoe range featuring the Anti Shock System. The range was introduced.

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Digital revenues skyrocket for B2B businesses

Martech

B2B firms saw their revenue from digital channels skyrocket in the past two years. These companies say 40% of their revenue now comes from digital channels compared to 28% two years ago, according to Salesforce’s State of Commerce report. That’s a reflection of increased digital order growth as B2B global same-site sales grew 95% over that period. .

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More Trending

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20 questions to ask during an email marketing platform demo

Martech

When your team has decided that an enterprise email marketing platform is right for your brand, we recommend setting up demos with your short list of vendors within a relatively short time frame after receiving the RFP responses to help make relevant comparisons. This can help your team make an effective platform choice. Make sure that all potential internal users are on the demo call, and pay attention to the following: How easy is the platform to use, especially when it comes to design, previe

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Happy Father’s Day: Nick Cannon Steps In for Ryan Reynolds to Reshare Aviation Gin’s ‘Vasectomy’

Adweek

With Father's Day quickly approaching, marketers can count on one thing: Ryan Reynolds and Aviation Gin will have something to say about it. Last year, the Maximum Effort co-founder and Aviation Gin owner introduced a new gin-based cocktail called The Vasectomy--a flavorful concoction made with tonic water, cranberry juice and a twist of lemon (or.

Marketing 264
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How Netflix's potential acquisition of Roku would affect CTV advertising

Marketing Dive

A deal, which Business Insider reports is being discussed, could offer “synergy upon synergy” by combining Netflix’s content with Roku’s ad platform.

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Keeping Publishers at the Center of the ID Conversation

Adweek

What will be the economic impact of the depreciation of the cookie? What's the adoption rate of new identity solutions? What is big tech doing for small, medium and large publishers? Those are just some of the questions being asked in the IAB Tech Lab's 'Voice of the Publisher Survey.' The survey, in partnership with.

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Retail media advertising: How e-commerce is becoming AdTech’s next frontier

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

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YouTube brings shopping to Shorts with Glossier Challenge

Marketing Dive

Glossier is the first brand to sell products through YouTube’s TikTok-like video format, an increasingly central part of the platform’s growth strategy.

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The LGBTQ+ Opportunities Almost No Brand Has Touched

Adweek

Editor's note: This piece is part of a series with Graham Nolan on the ways marketers can commit to LGBTQ+ allyship and rethink visibility, support and inclusion in the workplace. The volume of anti-LGBTQ+ bills boomed from 41 in all of 2018 to 238 in just the first three months of 2022. Beyond unprecedented legal.

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Blockgraph Brings FullThrottle’s Cookieless Identity Strategy To TV

AdExchanger

The first-party data craze is driving advertisers and publishers alike to corral as much audience data as possible without relying on third-party identifiers. The challenge is twofold: Data must be shared with partners in a privacy-safe manner and must be made available for targeted advertising across channels. On Thursday, the TV ad tech and identity.

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Pinterest, Article Heat Up Summer Outdoor Trends for 2022

Adweek

Pinterest teamed up with online furniture retailer Article on summer outdoor trends for 2022, which the two companies revealed via a shoppable Pinterest board, content from creators and a landing page on the latter's website. Color and comfort were prominent among the trends, as Pinterest said searches for outdoor rugs patio ideas surged by 20.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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ISD Report Reveals Big Tech’s Role in Climate Disinformation

VideoWeek

The Institute for Strategic Dialogue (ISD) and Climate Action Against Disinformation (CAAD) have released a new report into climate disinformation around last year’s COP26. . The research identifies shortcomings in big tech efforts to combat “ viral disinformation” and offers seven key policy recommendations to overcome further barriers to climate action.

Media 111
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Starcom Hires New CMO, Plans Brand Refresh

Adweek

Publicis Media's Starcom has hired Robert Schwartz, previously of IBM, Carat and WPP, as its new chief marketer. The hire comes as Starcom is planning a brand refresh, and Schwartz is charged with repositioning Starcom in the market. He will lead both global and U.S. marketing. At IBM, Schwartz was vice president of brand transformation.

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Twitter tests product drop alerts with Home Depot, Dior and others

Marketing Dive

The shopping feature notifies consumers when brands offer merchandise for a limited time, part of the platform’s growing social commerce push.

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Birth Control Users Are ‘Un-Apologizing’ On Behalf of Their Vaginas

Adweek

Menstruation and reproductive health are often stigmatized, but hormonal birth control ring maker Annovera is looking to change the narrative. A new spot from McCann Worldgroup airing though social, digital and online video ads urges women to "Un-apologize" and embrace what they want and don't want in life and in a contraceptive. The spot, which.

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5 Ways You Can Win Faster with Gen AI in Sales

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

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Forever 21, Barbie launch summer collection available in the metaverse

Marketing Dive

The limited-edition Barbie Summer 2022 Collection will be available online, in stores and at the Forever 21 Shop City on Roblox.

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TelevisaUnivision’s Luis Silberwasser Named Warner Bros. Discovery Sports Chief

Adweek

Warner Bros. Discovery has finally found its sports chief. Luis Silberwasser has been named chairman and CEO of Warner Bros. Discovery Sports, where he will head up its U.S. sports portfolio and oversee a unified sports strategy for the global company. Silberwasser, who had been president of TelevisaUnivision's U.S. Networks group, will report to Warner.

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Facebook said to be planning Basic Ads product

Martech

Meta’s Facebook is said to be planning a Basic Ads product aimed at brands looking to raise customer awareness. Basic Ads are so-called because they would report only the simplest metrics such as engagement and video views. Facebook has declined to comment on the new product. There has not been a release date for a rollout, although there have been reports that testing is to start in the EU ahead of the U.S.

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TikTok: How to Create an Avatar

Adweek

TikTok introduced customizable avatars that people can use to cover over their faces when recording videos in the video creation application. When a TikTok avatar is activated, it will animate to match the user's real-world movements. TikTok offers a selection of predesigned avatars for users to quickly select, or they can create their own avatar.

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10 Ways to Leverage Buyer Signals and Drive Revenue

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

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Webinar: Get beyond the blast with this next-level email strategy

Martech

Ever feel like you’re shouting into the void with your email campaigns? You send thousands and thousands of messages; the only response you get is link clicks. It’s useful to see who’s at least somewhat paying attention, but how do you handle all those leads who clicked and didn’t convert? Join experts from Conversica and learn how companies using conversation automation as part of their email flow see an average of 9.88% response rate, nearly 4x more opportunities and ov

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Fiverr Challenges Ad Agencies With Creative Team Builder Tool

Adweek

Fiverr is rolling out a new platform to match teams of creatives with brands in its ongoing quest to expand into upscale job markets for corporations and higher-end professionals. The new tool, Togetherr, will make use of the freelance platform's Creative Genome machine learning software to assemble combinations of freelancers catered to the specific needs.

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New solution promises improved data visualization to streamline campaign reporting

Martech

Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an alternative to the traditional practice of manually pulling campaign data and organizing into charts or other visual aids for presentations.

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Peter Rice Fired as Disney TV Content Chief, Replaced by Dana Walden

Adweek

In a stunning turn of events, Peter Rice--Disney's top TV content executive--is out at the company. He was fired today as chairman of Disney General Entertainment Content by Disney CEO Bob Chapek, and has been replaced by Dana Walden, Walt Disney Television chairman, the company said. "Dana is a dynamic, collaborative leader and cultural force.

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Signal-Based Selling: How to Leverage 4 Key Buying Signals

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

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Comic: What’s your pick?

AdExchanger

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…. The post Comic: What’s your pick? appeared first on AdExchanger.

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Messenger: How to Use the Jurassic World: Dominion Group Effect in Video Calls

Adweek

To mark the release of Jurassic World: Dominion in theaters June 9, Messenger released a Group Effect that adds Blue the velociraptor to users' video calls. When this effect is activated, velociraptors will randomly appear on each participant's screen. Our guide will show you how to use the Jurassic World: Dominion group effect in the.

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Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive

Exchange Wire

In this Q&A ahead of ATS London 2022, Thomas Baart, Customer Success Manager at Permutive, discusses the importance of first-party data in a post-cookie world, the value of publishers' first-party data and cohorts, and how the shift towards a privacy-centric [.]. The post Publisher First-Party Data Can Fill the Cookie Void – Q&A with Thomas Baart, Permutive appeared first on ExchangeWire.com.

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The Body Shop’s Pride Campaign Takes On Anti-LGBTQ+ Policies

Adweek

Every June, Pride Month arrives in a flurry of colorful, celebratory marketing and familiar calls for equality. But amid the onslaught of discriminatory and harmful anti-LGBTQ+ policies, the need for real impact and support is only increasing. As part of its continued efforts in supporting queer youth, The Body Shop North America's latest creative campaign.

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Activating Intent Data for Sales and Marketing

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.