Adweek
MAY 31, 2023
Heinz turned to Reddit, TikTok and Instagram to find stories about the irrational devotion that consumers have for its products. The results inspired the 150-year-old brand's first global campaign, "It has to be Heinz," which is Kraft-Heinz's largest media investment to date. Created by agency Wieden+Kennedy New York, the platform launches June 1 with a.
The Ad Tech Blog
MAY 31, 2023
Cyber threats are well known by banks ; if you own smart home devices, you should get familiar with them too. These days, your smart home can take care of your every need, from brewing your morning coffee to managing your energy consumption. Soon, the same will happen with AI. But have you ever considered the cyber threats that come with this convenience?
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Adweek
MAY 31, 2023
One of the most storied New York ad agencies is making a big move and changing its name: DDB New York is merging with adam&eveNYC to form a new creative agency called adam&eveDDB. In addition, the agency will move its offices to a new space in the West Village in Manhattan and has hired Digitas.
Seth Godin
MAY 31, 2023
A question we don’t ask ourselves very often, but a choice we make every day. It’s tempting to not care. If you choose to not care, you’re off the hook. It’s simply to do as little as possible, avoid too much trouble, ask if it will be on the test, try to stay off the hook, so what… On the other hand, caring can lead to heartbreak.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 31, 2023
Whether it's a card a bank customer uses for payments or a service tracking how a company accepts or makes payments, Mastercard sells all elements of its business as "priceless." Yet the company still occasionally needs to explain its presence in places like the B2B Marketing Exchange earlier this year in Scottsdale, Ariz.
Marketing Dive
MAY 31, 2023
As women’s sports continue to gain viewers, the snack marketer’s activations will span popular brands and include its Cracker Jill campaign.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MAY 31, 2023
In the B2B marketing space, 70% of marketing executives expect digital marketing budgets to increase slightly or significantly this year. While 19% of marketers in general expect a significant increase, 24% of executives expect budgets to significantly grow. While 79% expect to utilize AI tools in their marketing strategies, and 67% are overall positive about the impact of AI, a non-negligible 16% are apprehensive; 12% are indifferent.
Adweek
MAY 31, 2023
Hot vax summer is in the rearview, and all that thirsty, pent-up demand for human contact seems to have cooled over the past two years. In fact, a phenom on the opposite end of the personal interaction scale has taken its place: dating burnout. So says Match in a new campaign from agency Mojo Supermarket.
Martech
MAY 31, 2023
Professional development is essential, especially for those in dynamic fields like marketing and technology. Practitioners working where these fields overlap must keep pace with constant changes and developments. Here are some marketing technology professional development books and podcasts that I find useful. This is not a comprehensive list, just what I’ve recently read and currently listen to.
Adweek
MAY 31, 2023
As an actor, producer and entrepreneur, Issa Rae knows a thing or two about setting up a climactic scene. Sometimes, however, even the Insecure creator and star needs a little inspiration--and that is where her American Express card comes in. In the financial brand's latest ad, titled "When Inspiration Hits," Rae--a longtime Amex cardmember and.
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Marketing Dive
MAY 31, 2023
The insurance firm’s “Gamerhood Challenge” is returning for a second year with bigger challenges and adding YouTube as a streaming partner.
Adweek
MAY 31, 2023
This week, Texas became the 10th state--and the fifth state this year--to pass a consumer privacy bill that gives the state's residents more control over their data. With a population of over 30 million people, Texas will emerge as the second largest state after California to pass a bill of this kind. If enacted into.
AdExchanger
MAY 31, 2023
Russia’s invasion of Ukraine is a test case for how ad tech can be used as an instrument of psychological warfare. But some ad tech companies are fighting back with The post AI Is On The Frontlines Of The Russia-Ukraine Cyberwar appeared first on AdExchanger.
Adweek
MAY 31, 2023
Brands are increasingly looking to leverage partnerships with content creators to make an impact--but one that's significant and lasting, rather than one-off sponsored posts. Content creator Pierrah Hilaire and Brent Mitchell, vp of social media and influencers at Sephora, joined Danisha Lomax, Digitas' head of client inclusivity and impact, during Adweek's Social Media Week to.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Marketing Dive
MAY 31, 2023
This generation's prioritization of time, social media and altruism — combined with a comparative mistrust of tech — sets it apart from millennials and Gen X.
Adweek
MAY 31, 2023
AAPI Heritage Month is an interesting and reflective time for many of us who exist within the community. It's special to hear the voices and stories of folks who are doing incredible things for the community and culture at large. It can also be a really interesting time to take a deeper view into the.
AdExchanger
MAY 31, 2023
It's possible to improve your efficiency as a publisher while also reducing your carbon footprint, with no cost to revenue. The post Two Ways Publishers Can Improve Programmatic Supply Efficiency appeared first on AdExchanger.
Adweek
MAY 31, 2023
Two youngsters survive a terrifying explosion in a town square, finding each other and escaping the mayhem--if only temporarily--through their own fantasy world in a heartbreaking new spot for Save the Children. The public service announcement, shot in downtown Lebanon and surrounding areas last year, comes from director Martin de Thurah and production company Bacon.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 31, 2023
David Sommer, Snap’s newly appointed head of US verticals, spoke with AdExchanger about how he’s applying his CPG knowledge to the tech space. The post Snap Bets On AR To Deliver Virtual Shelf Appeal For CPG Brands appeared first on AdExchanger.
Ad Monsters
MAY 31, 2023
Michelle Kim attributes her Asian American background to an extraordinary influence on her professional trajectory, rendering a significantly positive impact on her career. Presently holding the esteemed position of VP of Programmatic Strategy and Analytics at NBCUniversal, her rich heritage has given her the invaluable ability to adapt effortlessly in any given situation.
AdExchanger
MAY 31, 2023
Dish is making its linear TV inventory addressable. Advertisers will be able to buy addressable TV programmatically on Dish alongside buys on Sling TV, Dish's streaming service. The post Dish Makes Its Linear TV Inventory More Addressable appeared first on AdExchanger.
Basis
MAY 31, 2023
What’s new in the realms of paid search and social media? Basis’ Senior Vice President of Paid Search and Social, Amy Rumpler, compiles all the latest news, trends, and resources each month for easy access. Meta Outlines Its Evolving AI Ad Targeting Process [:03] Meta recently announced its new machine learning-based ad delivery process, Meta Lattice.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdExchanger
MAY 31, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. In The Slow Lane Dentsu is the latest company to revise its global ad spend forecast downward since The post Ad Spend’s Slow Spell; The Engagement Advantage appeared first on AdExchanger.
YieldBird
MAY 31, 2023
The post was originally posted on the 7th of October 2020 The digital environment is the largest segment of the advertising market. For many advertisers, the channel is one of the most important ways of communicating with users. In the Internet world, we can increasingly come across the concept of ad fraud. According to AppsFlyer , in 2022, app install fraud remained a significant concern, resulting in a substantial global financial risk of $5.4 billion.
Digiday
MAY 31, 2023
Sponsored by Best Buy Ads As retail media networks proliferate, agencies are increasingly identifying RMNs as valuable opportunities for their brand clients as they seek quality audience data, meaningful reporting and insights, and authentic and engaging ad formats and creative. However, there are many options for them to work through as they select RMN partners.
Exchange Wire
MAY 31, 2023
With ATS London 2023 now less than two weeks away, Edmund Mullins, director of inventory and partnerships, EMEA at StackAdapt, tells us about the current state of measurement, the importance of multi-channel campaigns, and the value of digital out of [.] The post Multi-Channel: a Holistic Approach to Targeting – Q&A with Edmund Mullins, StackAdapt appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Digiday
MAY 31, 2023
Short-form video is one of the hottest media channels right now, and gaming influencers have taken notice, flocking to platforms such as TikTok and YouTube Shorts in increasing numbers. As their fans’ eyeballs follow, it is becoming imperative for marketers to grasp how gamers approach short-form video content. To better understand how modern gamers are engaging with short-form video, Digiday teamed up with Gamesight to pull key points from an exclusive report on gamers’ shifting video con
Exchange Wire
MAY 31, 2023
As TV viewing behaviour continues to shift towards streaming services from linear broadcasting, many advertisers are finding it challenging to navigate the fragmented landscape and effectively reach viewers in meaningful ways. Furthermore, connected TV (CTV) comes with fewer barriers to [.] The post The Future of Data-Driven CTV: Interview with PubMatic & Adalyser appeared first on ExchangeWire.com.
Digiday
MAY 31, 2023
A new deal was struck between The Screen Actors Guild — American Federation of Television and Radio Artists (SAG-AFTRA) and video platform Cameo on May 23rd in which performers can get union coverage through the celebrity video marketplace. With this initiative, SAG-AFTRA’s health and pension plans will give members access to more professional talent, and brands will be able to access more talent through Cameo for Business.
Marketing Dive
MAY 31, 2023
The tool allows customers to find products as well as recipes, food prep tips and more using “natural language” instead of keyword-based searches.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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