Adweek
MAY 5, 2023
In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential. Before 2022, Formula 1 never hosted more than one event in the U.S. in a year--if it held one at all.
Seth Godin
MAY 5, 2023
Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t actually the most effective way to create that. David Risher might be mistaken.
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Adweek
MAY 5, 2023
Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually "try on" eight.
Martech
MAY 5, 2023
See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 5, 2023
As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this morning. No executive on the call mentioned the strike or the picket lines that have sprung up on both coasts. And during the question.
Martech
MAY 5, 2023
Marketing just can’t catch a break. Budget cuts, data privacy changes, new hot channels like TikTok (which might disappear overnight) and now generative AI. Marketing is never dull. You never know what is around the corner, but it will likely be exciting. This article is about marketing’s future, which AI may or may not play a role in. Marketing leaders must think about how to future-proof their teams and keep up with whatever comes their way.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
MAY 5, 2023
What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made
Adweek
MAY 5, 2023
King Charles III has a message for Americans, and it has nothing to do with global relations: Don't buy designer dogs, he says, even if they are as adorable and regal as the Cavalier King Charles spaniel. The "king" is fake, by the way, played by comedian Dana Carvey, but the plea is real. It.
Monetize More
MAY 5, 2023
We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not just happen solely in Adsense. Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. The result? More revenue! Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Googl
Adweek
MAY 5, 2023
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. It also offers a variety of.
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AdExchanger
MAY 5, 2023
“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava. The post Kochava Wins Its Motion To Dismiss The FTC’s Location-Tracking Lawsuit appeared first on AdExchanger.
Adweek
MAY 5, 2023
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision, MilkPEP (short for Milk Processor Education Program) ran a campaign that garnered attention for its star-Aubrey Plaza-mocking the plant-based sector and arguing "only dairy milk.
Marketing Dive
MAY 5, 2023
A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.
Adweek
MAY 5, 2023
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, "The Continued Rise of the In-House Agency: 2023 Edition," every five years. Its results show.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Marketing Dive
MAY 5, 2023
Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.
Adweek
MAY 5, 2023
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided to join the National Aeronautics and Space Administration (NASA), instead of working at a law firm after graduating from the University of Maryland Francis King Carey School of Law in 2006. At NASA, she was.
Ad Badger
MAY 5, 2023
SUBSCRIBE After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share. Read More How Can An Amazon Campaign Audit Help My Business? [The PPC Den Podcast] The post How Can An Amazon Campaign Audit Help My Business? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MAY 5, 2023
Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick Guillen created their food and lifestyle account @sauce on Instagram, they had no idea it would go viral and turn into a.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
MAY 5, 2023
BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers. The world of search experienced a seismic [.] The post Brightbid Release White Paper on Search Wars appeared first on ExchangeWire.com.
Adweek
MAY 5, 2023
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of anxiety. Many have recalled the common childhood experience of being mocked for their cultural dishes. Food delivery service Postmates is flipping.
VideoWeek
MAY 5, 2023
In this week’s Week in Review: RTL bundles its ad tech, Twitter’s periscope resurfaces, and US digital video ad spend grows at pace. Top Stories RTL’s Ad Revenues Hit by Severe Dip RTL Group posted its Q1 financial results this week, reporting a nine percent drop in group revenues year-on-year attributed in large part to a tough TV advertising market.
Adweek
MAY 5, 2023
Following last year's stunning Kentucky Derby upset by 80-1 long shot Rich Strike, NBC Sports and moving and storage company Pods saw an opportunity. Pods is now the presenting sponsor of NBC Sports' Championship Season collection, kicking off Saturday from Churchill Downs. The multi-faceted campaign, "NBC Sports Championship Season Moved by Pods," will be featured.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Admixer
MAY 5, 2023
The Admixer team has extensive experience in building high-load systems that process billions of transactions in real time. The application of such systems goes far beyond the advertising industry and can be used by many verticals. We want to share our experience and insights on how companies can build a reliable high-load system for their […] The post LoadFighters: your reliable assistant in high-load & big data projects appeared first on Admixer.Blog.
Adweek
MAY 5, 2023
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest events throughout the week--with the exception of TikTok's presentation, an event that was closed to the media. From the effect.
More About Advertising
MAY 5, 2023
The weather’s going to be terrible (70% rain), the nation seems bizarrely unconvinced that we should all swear “homage” to King Charles as Archbishop Welby wants (even the Church Times thinks it’s bonkers) and, well, Charles and Camilla just aren’t that interesting, now that her racy days are behind her. But brands have to step.
Adweek
MAY 5, 2023
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of Champions of Change, Ogunbowale joins Adweek's Mollie Cahillane to chat about the upcoming basketball season, a new-look Dallas team and partnerships with brands like State.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
EGC Group
MAY 5, 2023
EGC has just returned from the EOS® Worldwide Conference, where we learned a lot. Find out more about EOS, and why it is so worthwhile in business operations.
Digiday
MAY 5, 2023
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
More About Advertising
MAY 5, 2023
Argos wants to change its image as a bargain basement retailer, and has briefed The&Partnership to get a new message across – that it sells a wide range of “premium tech, stylish homeware and essential household items.” The agency’s understated answer is to animate a couple of toys, Connie the doll and Trevor the dinosaur, The post Argos goes for more premium look in new campaign by T&P first appeared on More About Advertising.
Exchange Wire
MAY 5, 2023
This week: Twitter rival Bluesky gains momentum, DeepMind and LinkedIn co-founders collaborate to launch AI chatbot. News this week centred around the return of tech royalty: former Twitter monarch Jack Dorsey made a new bid for the microblogging throne with the [.] The post The Stack: Bluesky Emerges as Twitter Rival, DeepMind and LinkedIn Co-Founders Launch Pi Chatbot appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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