Adweek
MAY 5, 2023
In the United States, Formula 1, Haas Racing and MoneyGram are all bound by one common trait: potential. Before 2022, Formula 1 never hosted more than one event in the U.S. in a year--if it held one at all.
Seth Godin
MAY 5, 2023
Amazon is the last one. They are probably the last huge company where hundreds of thousands of people will be surveilled, measured and ordered to follow the rule book. The pandemic didn’t create distributed work, the laptop did. Human interaction is critical, but the office isn’t actually the most effective way to create that. David Risher might be mistaken.
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Adweek
MAY 5, 2023
Luxury fashion brand Coach is using augmented reality to promote its new Tabby Bag collection. Coach partnered with AR fashion try-on company Zero10 to bring the company's AR Mirror and AR Storefront technologies to its Soho store in New York. From May 5 to June 5, shoppers will be able to virtually "try on" eight.
Martech
MAY 5, 2023
See something — like something — want something — buy something. That’s how people shop. Marketers know this as “the sales funnel”. The concept has different names and maybe an additional element or two, but it works pretty much the same way since the concept was first described—in the late 19 th century. The advent of AI and the avalanche of data has distorted the shape of the funnel.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 5, 2023
As the Writers Guild of America strike enters its fourth day and dominates media headlines, news of the event was conspicuously absent from Warner Bros. Discovery's first quarter earnings call this morning. No executive on the call mentioned the strike or the picket lines that have sprung up on both coasts. And during the question.
Marketing Dive
MAY 5, 2023
A 13.2% revenue increase beat expectations for the first quarter, which ended before the controversy over Bud Light’s partnership with Dylan Mulvaney.
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Marketing Dive
MAY 5, 2023
Pulse Premiere partners include embattled organizations like Buzzfeed and Vox, which will receive a cut of ad revenue.
Adweek
MAY 5, 2023
3D Apartment aims to take some of the pain out of apartment hunting and interior decorating by using VR and AR technology to help people find homes and decor. The 3D Apartment platform lets home hunters take virtual tours of apartments and apply for residence digitally from any location. It also offers a variety of.
Ad Monsters
MAY 5, 2023
It’s Cinco De Mayo, so I am sure many of you will indulge in margaritas and tacos today, but what does Cinco De Mayo mean for advertising, Hispanic-owned media, and buying power? The answer to this question is debatable; many don’t even know the true history behind the holiday, but there is an opportunity for publishers and brands to strategize. “Publishers should use cultural holidays as a starting point to build a long-term commitment to their audience,” Sandy Ramous
Adweek
MAY 5, 2023
The conflict between the dairy industry and plant-based brands heated up this year when the Food and Drug Administration ruled that the latter could call themselves milk. Following that decision, MilkPEP (short for Milk Processor Education Program) ran a campaign that garnered attention for its star-Aubrey Plaza-mocking the plant-based sector and arguing "only dairy milk.
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AdExchanger
MAY 5, 2023
“Esto perpetua” – let it be perpetual, in Latin – is the state motto of Idaho, but it doesn’t apply to the Federal Trade Commission’s lawsuit against Kochava. The post Kochava Wins Its Motion To Dismiss The FTC’s Location-Tracking Lawsuit appeared first on AdExchanger.
Adweek
MAY 5, 2023
Over the last decade, you might have witnessed amazing blogs and social accounts go from talking about their favorite fashion or foods to running their own businesses. When friends Nick Ajluni and Nick Guillen created their food and lifestyle account @sauce on Instagram, they had no idea it would go viral and turn into a.
MNTN
MAY 5, 2023
What’s up with NewFronts, and what’s new with the Upfronts? The ad industry’s event of the year is in full swing, as brands open up their wallets to snap up some deals—and we’re talking about some generous discounts. Last year, Ad Age revealed that TV ad prices during the upfronts are up to 20-40% lower during this time. Meanwhile, digital media brands ready their pitches and presentations for another ad buy frenzy at the NewFronts, digital media’s answer to the Upfronts (last year, digital made
Adweek
MAY 5, 2023
It is often said that food has the power to bring communities together, but for Asian American and Pacific Islander (AAPI) people in the U.S., xenophobic attitudes can turn meals into a source of anxiety. Many have recalled the common childhood experience of being mocked for their cultural dishes. Food delivery service Postmates is flipping.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Monetize More
MAY 5, 2023
We understand the hesitation of most Adsense publishers who are earning big time already in this popular monetization program. However, the best opportunities do not just happen solely in Adsense. Google has been successful in inviting big publishers to join Google Ad Exchange to compete against Adsense ads. The result? More revenue! Watch this video to understand what we mean: If you’d like to know if you are Ad Exchange-ready, here are 5 signs to determine if you should finally invest in Googl
Adweek
MAY 5, 2023
In-house agencies are not a nascent trend anymore, according to a new study from the Association of National Advertisers (ANA), in which 82% of ANA member respondents said their company has an in-house agency. The ANA conducts the study, called, "The Continued Rise of the In-House Agency: 2023 Edition," every five years. Its results show.
Digiday
MAY 5, 2023
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
Adweek
MAY 5, 2023
Rebecca Shore chose a non-traditional career path in the legal field, one where the sky was the limit. Shore decided to join the National Aeronautics and Space Administration (NASA), instead of working at a law firm after graduating from the University of Maryland Francis King Carey School of Law in 2006. At NASA, she was.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Ad Badger
MAY 5, 2023
SUBSCRIBE After being internet friends for years, Mina Elias, founder of Trivium, finally joins Michael on the show to share. Read More How Can An Amazon Campaign Audit Help My Business? [The PPC Den Podcast] The post How Can An Amazon Campaign Audit Help My Business? [The PPC Den Podcast] appeared first on Ad Badger.
Adweek
MAY 5, 2023
Following last year's stunning Kentucky Derby upset by 80-1 long shot Rich Strike, NBC Sports and moving and storage company Pods saw an opportunity. Pods is now the presenting sponsor of NBC Sports' Championship Season collection, kicking off Saturday from Churchill Downs. The multi-faceted campaign, "NBC Sports Championship Season Moved by Pods," will be featured.
Digiday
MAY 5, 2023
This limited editorial series will explore how commerce media, from e-commerce to retail media networks, has entered a new era. With stories that explore why agencies are believing in this strategy now to the channel’s growth trajectory given changing privacy laws, this series will detail the opportunities and challenges of commerce media.
Adweek
MAY 5, 2023
This year's IAB NewFronts has finally come to a close, capping off a week of new tech and video announcements, high-profile concerts and even Conan O'Brien. Adweek was on the ground for all the biggest events throughout the week--with the exception of TikTok's presentation, an event that was closed to the media. From the effect.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
AdPushup
MAY 5, 2023
Learn how multiplex ads can provide a more engaging and interactive experience for viewers and be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for revenue generation, as they allow advertisers to showcase multiple products or services in a single ad unit. By featuring a variety of offerings, multiplex ads [.
Adweek
MAY 5, 2023
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of Champions of Change, Ogunbowale joins Adweek's Mollie Cahillane to chat about the upcoming basketball season, a new-look Dallas team and partnerships with brands like State.
AdPushup
MAY 5, 2023
Learn how Multiplex ads can provide a more engaging and interactive experience for viewers. And can be a valuable revenue stream for publishers. Multiplex ads can be a powerful tool for revenue generation, as they allow advertisers to showcase multiple products or services in a single ad unit. By featuring a variety of offerings, multiplex [.
Adweek
MAY 5, 2023
Star Dallas Wings guard Arike Ogunbowale captured the nation's attention with two electrifying buzzer beaters in the 2018 NCAA Final Four--including one to win the championship. In this episode of Champions of Change, Ogunbowale joins Adweek's Mollie Cahillane to chat about the upcoming basketball season, a new-look Dallas team and partnerships with brands like State.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Single Grain
MAY 5, 2023
In our commercial climate, it’s practically undeniable that businesses need to have a strong online presence to reach potential customers. Among other digital marketing mediums, PPC remains a popular method for driving traffic to a website and generating more leads. For this piece, we’ve assembled six different multi-channel PPC case studies that we hope will inform your own digital marketing strategy and help amplify your campaigns’ results.
EGC Group
MAY 5, 2023
EGC has just returned from the EOS® Worldwide Conference, where we learned a lot. Find out more about EOS, and why it is so worthwhile in business operations.
Single Grain
MAY 5, 2023
While Facebook advertising can convert serious leads, creating a strategy can be daunting (and expensive) for a novice. But reading a Facebook Ads e-commerce case study is a little-known way to create a winning strategy the first time. If you’re looking for inspiration, here are four e-commerce Facebook Ads in which the stores enticed their target audience, increased B2C sales and ROAS, and kept advertising expenses down.
Exchange Wire
MAY 5, 2023
BrightBid, the ad tech platform for Google Search, has released “The Search Wars”, a white paper on the current AI revolution in the world of paid search and the opportunities this presents for advertisers. The world of search experienced a seismic [.] The post Brightbid Release White Paper on Search Wars appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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