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NOVEMBER 15, 2021

Interesting that tech giants, having conquered the internet, are turning their gaze on more traditional bricks and mortar businesses. Undervalued property assets are one aspect of course but growth has to come from somewhere else too. According to reports in Business Insider and London’s City AM, internal documents show that Amazon is planning to open.

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Martech

NOVEMBER 15, 2021

Since the advent of digital privacy laws, marketers have spent many hours re-evaluating their data strategies. These regulations restrict the use of third-party cookies, which in any case will soon be deprecated by Google’s Chrome browser, and those relying on them for customer data collection will have to rethink their practices. “We have GDPR and CCPA, and there is all this emerging data privacy legislation,” said Zack Meszaros, Marketing Privacy Engineer at consent software company OneT

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Cookies GDPR MarTech ROI 108

AdPulp

NOVEMBER 15, 2021

Ad makers are mirror makers but our mirrors are made to reflect the dreamy you. And the dreamy you looks great in jeans. Here, do you see yourself in this new ‘American portrait’ from Wrangler? Do you see yourself looking good and living free in the brand’s denim? Wrangler is counting on it. “We continue […]. The post See Yourself In A Pair of Wranglers appeared first on Adpulp.

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Marketing 76

Martech

NOVEMBER 15, 2021

Cloud-based hybrid engagement platform ON24 announced its availability on the HubSpot App Marketplace following its integration HubSpot’s CRM platform. Full availability of the integrated services will begin early next year. This will enable B2B users of both platforms to pull data from events supported by ON24 and manage them within the CRM. This includes attendee and event data, such as first-person engagement data derived from the ON24 event experience.

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Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

NOVEMBER 15, 2021

VCCP’s “Domin-oh-hoo-hoo” campaign for Dominos Pizza takes a festive turn with a full choir to launch its Christmas menu. Apparently the original campaign reached 95 per cent of the UK population, and there’s clearly plenty more mileage to be had out of the idea if this ad is anything to go by. This time, there’s. The post Dominos goes full festive yodel for Christmas pizza launch first appeared on More About Advertising.

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Advertising Agency 64

Martech

NOVEMBER 15, 2021

Ad management platform Mediavine has announced a “significant uptick” in programmatic ad sales for minority-owned inventory drawn from its network of some 8,300 independent publishers. The increase was seen following the onboarding of Colossus SSP in July. Colossus is a custom supply side platform geared to delivering a highly diverse marketplace to advertisers.

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Audience MarTech Advertising Marketing 104

Martech

NOVEMBER 15, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. If you would like to read this before the rest of the internet does, sign up here to get it delivered to your inbox daily. Good morning, Marketers, and nice exits are available for Amazon sellers. I’m an Amazon customer, of course.

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Shipping MarTech Audience Marketing 103

More About Advertising

NOVEMBER 15, 2021

John Lewis versus Sainsbury’s – from Omnicom agencies (and rivals) adam&eveDDB and AMV BBDO – used to be the annual heavyweights contest. Never more so than in 2014 when Sainsbury’s produced its Great War centenary epic, directed by the late Ringam Ledwidge. Things have moved on a bit, with Sainsbury’s, now helmed by Wieden+Kennedy, eschewing.

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Agency Advertising 59

InMobi

NOVEMBER 15, 2021

Philip Gale joined InMobi in September 2021 as our Head of Agency Development for Europe. Learn more about him and why he likes working at InMobi. What are your responsibilities at InMobi? The Agency Development team essentially drives net-new revenue through evolved product and service offerings. This means that while we are speaking to the same agencies as the rest of the sales organization, we are not having the same conversation.

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Mobile Ads Ad Tech Agency Impressions 52

More About Advertising

NOVEMBER 15, 2021

There’s always one Christmas Turkey around in adland: welcome to Lidl’s effort from Karmarama. It’s all over the airwaves but doesn’t get any better with repeat viewing. Carving the aforementioned bird with a laser? Think rival Aldi’s Kevin the Carrot has hit them where it hurts. MAA creative scale: 0. The post Lidl carves out a Christmas Turkey first appeared on More About Advertising.

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Advertising Agency 59

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Martech

NOVEMBER 15, 2021

When I started as an industry analyst 20 years ago covering the web content and experience management (WCM) market, I marveled at the plethora and diversity of vendor start-ups. Well, some elder analysts clapped my shoulders and intoned, “Yeah, but how many will be around in five years? The market will consolidate, so you need to pick winners.” No doubt they were extrapolating from their experience with other industries — notably ERP, but maybe CRM too — where vendor oligopolies did

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Martech

NOVEMBER 15, 2021

With marketers facing increasing pressure to demonstrate the value of the budget they’re allocated for programs, marketing attribution and predictive analytics solutions are tailor-made for proving how tactics and media channels contribute to the bottom line. Using sophisticated proprietary algorithms to blend different types of data, these platforms can provide marketers with valuable insights into how to better allocate their resources.

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