Adweek
FEBRUARY 1, 2024
The recent tragic passing of Antoinette Candia-Bailey, the vice president of Student Affairs at Lincoln University, strikes a deeply personal chord. It has taken time to fully process the tragedy, the depth of loss and the raw truth her experience exposes. Especially now, on the first day of Black History Month, because Dr. Candia-Bailey's story.
AdExchanger
FEBRUARY 1, 2024
Hi readers! I’m AdExchanger Senior Editor James Hercher, here with the first 2024 edition of the AdExchanger Commerce Newsletter. And why not start with a bang. This week, we’ll consider the possibility that, perhaps, the first-party data revolution is a dud. Digital native and direct-to-consumer brands are built on thumb-stopping hooks: mattresses that emerge from […] The post Were We Wrong About the Value of First-Party Data?
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Adweek
FEBRUARY 1, 2024
ABC viewers might feel a powerful sense of deja vu on Feb. 2, as Lay's will replay eight interconnected commercials 75 times in one day as tribute to the classic film Groundhog Day. The ads star Stephen Tobolowsky, who appeared as Ned the insurance salesman in the 1993 comedy about a weatherman forced to repeat.
AdExchanger
FEBRUARY 1, 2024
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem … The post Comic: The Last Third-Party Cookie appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 1, 2024
After sitting out the Super Bowl last year, Verizon is making a comeback with a strategy that encompasses an in-game ad, a weeklong collaboration with the Las Vegas Sphere, and exclusive VIP experiences with partners such as Netflix Max, Apple Music and Uninterrupted, the athlete brand co-founded by LeBron James and Maverick Carter. "The ads.
Martech
FEBRUARY 1, 2024
This week, IAB launched a new tool for standardizing privacy practices in digital advertising. The IAB Diligence Platform was created in partnership with privacy compliance company SafeGuard Privacy. The tool aims at making it easier for advertisers and publishers to vet adtech partners in an increasingly regulated digital advertising space. Why we care.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
More About Advertising
FEBRUARY 1, 2024
The Clydesdales are back (with a labrador, obs) for Budweiser’s 2024 Super Bowl effort, from FCB New York. Soundtracked by The Band’s immortal ‘The Weight,’ first time we’ve heard this in an ad. Out-for-the-count Bud Light will get most of the attention but this may help the embattled brewer. MAA creative scale: (Stick to what … The post Budweiser goes “old school” for 2024 Super Bowl first appeared on More About Advertising.
Adweek
FEBRUARY 1, 2024
Leaders of the tech industry were summoned by the Senate Judiciary Committee to testify in front of Congress on Wednesday, pressed on how safe their platforms are for children. First-time Congress testers like CEO of X Linda Yaccarino, Snap CEO Evan Spiegel and CEO of Discord Jason Citron, joined seasoned figures like Meta CEO Mark.
Martech
FEBRUARY 1, 2024
Here’s a simple rule for marketers to improve their presentations: Don’t tell jokes. That may seem odd advice coming from a (former) stand-up comic, but it is 100% true. Read on and I’ll explain why and give some other tips for better presentations. I worked as a professional comedian for several years (professional meaning people paid me to do it, not that they paid me enough to support myself) in the Greater Boston-Rhode Island area.
Adweek
FEBRUARY 1, 2024
Paramount+ is embracing the Super Bowl with arms wide open. The streaming service's "A Mountain of Entertainment" campaign returns to the Big Game for a second consecutive year, this time in a star-studded promo featuring Patrick Stewart, Drew Barrymore, Jeff Probst and Miami Dolphins quarterback Tua Tagovailoa. The two-minute creative, "Hail Patrick," is the 15th.
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Martech
FEBRUARY 1, 2024
How many emails do you think your most valuable Gmail users received on average per day in Q4? I’m guessing it was at least one hundred, with many revenue-seeking messages landing in the Promotions tab for mass deletions and/or general oblivion. It would have been nice to have a way to stand out in that crowd, right? Well, this is where I tell you that there is a way — in fact, there’s been a way for a few years, but it’s the rare email marketer who knows about it, let alone takes advantage of i
Adweek
FEBRUARY 1, 2024
The Fossil Fuel Non-Proliferation Treaty Initiative, a diplomatic and communications campaign promoting a clean energy transition and funded by the Earth Island Institute, has a new public relations agency of record (AOR): the Stagwell-owned global PR and marketing firm, Allison. The announcement, shared exclusively with ADWEEK, comes nearly five months after the Treaty cut ties.
AdExchanger
FEBRUARY 1, 2024
On Thursday, TEGNA-owned CTV ad platform Premion announced the acquisition of Octillion Media, a DSP launched in 2019 to serve local CTV ad buyers. Premion declined to disclose the terms of the deal. The post Premion Buys CTV-Focused DSP Octillion appeared first on AdExchanger.
Adweek
FEBRUARY 1, 2024
If you can remember back to grade school and the inevitable lesson about the Statue of Liberty, you probably recall that it was a gift to the United States from France. You might remember that it arrived in 1885. You may even recall that Gustave Eiffel built the iron framework inside the statue. But did.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
FEBRUARY 1, 2024
Prime Video is playing with ads now, making it the latest entrant to the AVOD streaming wars. Consumers and advertisers have mixed feelings about the new ad offering. The post Prime Video Went AVOD. But Is It Delivering On Its Promise For Advertisers (And Consumers)? appeared first on AdExchanger.
Adweek
FEBRUARY 1, 2024
Publicis Health is set to pay around $350 million in a multistate legal settlement involving its role in marketing highly addictive opioids and the resulting U.S. addiction crisis. Through the now-shuttered agency Rosetta, the advertising network was working with Purdue Pharma, which filed for Chapter 11 bankruptcy in 2019 due to the lawsuits it was.
AdExchanger
FEBRUARY 1, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Netflix And The Goldilocks Zone After World War 2, Japanese soldiers held out for years – decades, actually – in the Philippines, believing news of peace to be enemy propaganda. That’s the hardcore but perhaps justified metaphor selected by Eric Seufert of Mobile […] The post Netflix Already Won The Streaming Race; Can AI Help With That?
Adweek
FEBRUARY 1, 2024
The Economist is making moves, specifically into the U.S. market. The British newspaper that focuses on current affairs and international business launched its newest campaign in New York with the goal of increasing brand awareness, recognition and preference among U.S. audiences (specifically New York-based), while also appealing to the "reader of tomorrow.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
FEBRUARY 1, 2024
Corporate gifting platform Sendoso announced it acquired Alyce , combining two of the biggest players in the corporate gifting platform space. There will be no immediate changes to either platform, Kris Rudeegraap, CEO of Sendoso, said in the statement. Alyce will operate as Alyce by Sendoso in the immediate future. Terms of the deal were not disclosed.
Adweek
FEBRUARY 1, 2024
Brands still flock to Super Bowl 58 for its massive reach and potential rewards, but Pop-Tarts and AT&T have worked to make less crowded college bowl matchups into Big Games of their own. On Dec. 28--a Thursday night--in Orlando, Pop-Tarts parent company Kellanova and its creative partners at Weber Shandwick introduced fans to their Frosted.
Martech
FEBRUARY 1, 2024
Navigating compliance requirements has become a complex puzzle for marketers seeking campaign success. As privacy regulations tighten and consumer expectations rise, a comprehensive solution becomes critical. In this webinar, experts address the common problem of navigating intricate compliance requirements across web, mobile, OTT and CTV. Explore the tools and strategies Consent Management Platforms (CMP) provide, empowering marketers with unparalleled advantages to maintain compliance and elev
Adweek
FEBRUARY 1, 2024
Getting through a busy airport can be stressful at the best of times, but it can be even more problematic when your eyesight lets you down, as optical retailer Specsavers relays in its latest humorous campaign. Set to run for eight weeks in the U.K. from Feb. 2, the minutelong TV spot, "Airport," continues the.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Seth Godin
FEBRUARY 1, 2024
If we’ve got tenure, a lifetime appointment or simply a really secure gig, what should we do with it? One option is to race to the bottom, to chase short-term self-focused outcomes and to see how much we can get away with. (Probably, quite a bit). The other is to take this rare chance to race to the top. To do things simply because they need to be done, not because we have to do them.
Adweek
FEBRUARY 1, 2024
Charlie Collier, Roku's president of media, has made his two biggest hires since joining the connected TV company in 2022. Current CEO of Publicis Media's PMX U.S., Jay Askinasi, will join Roku in an executive role, a person familiar with the matter confirmed to ADWEEK. In addition, Roku has hired Christine Hong as its new.
Exchange Wire
FEBRUARY 1, 2024
Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced today (February 1st, 2023) its integration with Google Ad Manager’s Creative Transcoding API, allowing videos to be served to various [.] The post Clinch Announces Integration with Google Ad Manager’s Creative Transcoding API appeared first on ExchangeWire.com.
Adweek
FEBRUARY 1, 2024
As buyers spend the next few months figuring out how to accelerate testing alternative identifiers before third-party cookies deprecate, OpenX wants to make it a whole lot easier. The supply-side platform's (SSP) Cookieless Deal Library, launching Thursday, is a self-serve tool that lets buyers access more than 1,000 different deal IDs (from dozens of data.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
FEBRUARY 1, 2024
Well, would you look at that? Publishers are once again experiencing the “shock” of being overlooked by Google. This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up. They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies.
Adweek
FEBRUARY 1, 2024
Michelob Ultra will make its ninth consecutive Super Bowl appearance in 2024 with a 60-second ad titled "Superior Beach." The spot features soccer star Lionel Messi, actor Jason Sudeikis and NFL Hall of Fame quarterback Dan Marino, who are enjoying a day at the beach when Messi has the opportunity to show off his soccer.
Exchange Wire
FEBRUARY 1, 2024
On today’s ExchangeWire digest: 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise Almost 80% of consumer respondents would prefer to see more ads over having to pay [.] The post 80% of Consumers Would Prefer More Ads Over Payment; TikTok Completes Deal for Indonesia’s Top Ecommerce Platform; Microsoft Reports 33% Profit Rise appeared first on ExchangeWire.com.
Adweek
FEBRUARY 1, 2024
Prime Video is now looking to extend its ad reach thanks to shows like Reacher. Four months after Amazon said it would be adding ads to Prime Video, the service launched in the U.S. this week, becoming the latest entrant in a crowded AVOD space. Unlike competitors Disney+ and Netflix, Prime Video's ad tier is.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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