Adweek
DECEMBER 14, 2023
To promote the theatrical release of Aquaman and the Lost Kingdom on Dec. 22, Warner Bros. partnered with AR tech company Zero10 to bring the latter's AR Mirrors to select movie theaters across Los Angeles and New York. Moviegoers will be able to stand in front of the AR Mirrors to try on Aquaman's costume.
Seth Godin
DECEMBER 14, 2023
Trust is worth more than attention. Helping people get to where they seek to go is more effective than hustling people to persuade them to go where you’re going. Choose your customers, choose your future. Tell ten people. If they don’t tell the others, make a better product. Creating the conditions for the word to spread is the job of the marketer.
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Adweek
DECEMBER 14, 2023
It's OK to be jealous in the ad industry. Seeing amazing work from other agencies can make any creative say "I wish I had done that," and there's nothing wrong with being a little covetous. The Jealous List is back for another year, with a look at some of the best spots of 2023. We.
AdExchanger
DECEMBER 14, 2023
Mark your calendars for Jan. 4, 2024, all you deprecation skeptics. That’s the day Google will release a new browser feature called Tracking Protection. When enabled, it will automatically cut off a website’s access to third-party cookies. On Jan. 4, Chrome will activate Tracking Protection for 1% of a randomly selected group of Chrome users […] The post Google Plans To Ring In The New Year With Third-Party Cookie Deprecation (For Real) appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 14, 2023
Only days in, Disney+'s Hulu integration is already seeing success. On Dec. 6, Disney officially rolled out its Hulu on Disney+ beta launch to bundle subscribers, bringing a Hulu hub to Disney+ and giving users access to thousands of movies and shows from the Hulu library without having to leave the app. The beta version.
Martech
DECEMBER 14, 2023
Google will begin testing a new feature that restricts third-party cookies by default in the coming weeks. The Tracking Protection tool will be rolled out on January 4, 2024, to 1% of Chrome users globally. Why we care. Be aware that if your website depends on third-party cookies, this rollout might pose challenges. Take this rollout as a heads-up to ensure your site is prepared well in advance before Google retires third-party cookies entirely in the latter half of 2024.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 14, 2023
Nexxen announced an integration with out-of-home ad tech platform Taiv to extend its CTV ad campaigns to TV screens in restaurants and sports bars. Guess what’s old is new again when it comes to marketers using TV as a way to reach as many people as possible. The post Ad Tech Companies Are Trying To Make CTV Out-Of-Home Happen appeared first on AdExchanger.
Adweek
DECEMBER 14, 2023
Forty years ago, Americans kicking off the holiday shopping season decided to kick one another instead. It was a doll they were all after, and most would stop at nothing to get it. In Charleston, W.Va., 5,000 shoppers began fighting over the 120 dolls that the Hills department store had in stock. "They knocked over.
Exchange Wire
DECEMBER 14, 2023
In the latest in our Predictions series, we take a look at what the major innovations of the next twelve months could be. A broad category to look at, AI, identity, and sustainability all feature highly on our industry experts predictions [.] The post Predictions 2024: Innovation appeared first on ExchangeWire.com.
Adweek
DECEMBER 14, 2023
The affiliate network Howl, one of several technology platforms powering the $16 billion affiliate marketing industry, has struggled for years to consistently pay its publishing partners, racking up millions of dollars in delinquent payments and bottlenecking a key source of publisher revenue, according to interviews with executives at four commerce media operations.
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AdExchanger
DECEMBER 14, 2023
How would you describe the state of privacy in the ad tech industry? “In one word: fragmented,” said Tony Katsur, CEO of the IAB Tech Lab, speaking during a virtual event hosted by ID5 on Thursday. You already need both hands and one foot to count the number of US states that have passed comprehensive […] The post Solving For Identity With Privacy In Mind Is ‘The Issue Of Our Industry’s Time’ appeared first on AdExchanger.
Adweek
DECEMBER 14, 2023
BBH founder Sir John Hegarty admits that "a moment of madness" led him and his wife, Philippa Crane, to buy Domaine de Chamans in 2002. It wasn't in their plan to become owners of the 54-acre, south-facing vineyard, which bathes in golden sun at the foothills of Montagne Noire, just outside Carcassonne in France. "We.
AdExchanger
DECEMBER 14, 2023
Marketers spend a lot of time and energy on manual, lower-level tasks. Even if the individual tasks don’t register as taxing – 10 minutes a day here, an hour per month there – in the aggregate, they’re like holes in a boat, draining marketers’ ability to focus on the creative and decision-making aspects of their […] The post Marketing Workflow Tech Startup Arcane Secures $5 Million In Seed Funding appeared first on AdExchanger.
Adweek
DECEMBER 14, 2023
Gympass typically considers murder the antithesis of its B2B marketing strategy, but there were arguments for an exception. The corporate wellness platform's entire purpose is to help its 15,000 global clients--including Aflac, SoFi and ActivisionBlizzard--create a healthier, decidedly living workforce. It regularly boasts that the 2 million employees subscribed to its services--which feature offerings from.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 14, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. When Ad Dependence Is Independence Buried in a worthwhile Economist longread about mainstream news and The New York Times struggling to balance revenue needs with journalistic standards is an interesting nugget about the value of an ad-based business versus one that relies on […] The post Why The Gray Lady Misses Its Old Ads Biz; Google’s Location Data Update Changes Nothing appeared first on AdExchanger.
Adweek
DECEMBER 14, 2023
What makes a great influencer? Danielle Bernstein of WeWoreWhat believes it's all about authenticity and staying true to yourself. With over 13 years of experience as an influencer, Bernstein has always been transparent with her audience. This allowed her to build trust and longevity when releasing or promoting products. Bernstein joins Matt Britton in the.
AdExchanger
DECEMBER 14, 2023
AdExchanger asked a handful of agencies and advertisers to (anonymously) name which they consider to be the top TV currency contenders going into 2024. The post How The Top Alternative TV Currencies Rank, According To Buyers appeared first on AdExchanger.
Adweek
DECEMBER 14, 2023
Retail is staring in the face of a massive transition. Before the pandemic, retail was already locked in competition with online sales, forcing brands to navigate a nimble balancing act. But when stores shut down, either temporarily or permanently, during 2020 and 2021, online shopping emerged as the de facto victor. And now here we.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Martech
DECEMBER 14, 2023
Today, Salesforce announced significant updates to its Einstein 1 Platform that will unify business data to help inform AI prompts for those who use the Einstein Copilot AI assistant. The company also announced improved AI search capabilities through Einstein Copilot Search, available February 2024. Both structured and unstructured business data will be unified by the newly-announced Data Cloud Vector Database, which will be built into Einstein 1 Platform.
Ad Monsters
DECEMBER 14, 2023
Advocacy group Movement for an Open Web (MOW) prides itself in finding ways around one of the W3C’s biggest voices, Google. In the United States, the cookie replacement talk is all Privacy Sandbox this, Privacy Sandbox that, but in the UK, they seem to move to the beat of a more skeptical drum. There is no doubt that Google dominates the open web.
Martech
DECEMBER 14, 2023
Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system , as well as for future use of the system. “Ultimately, it’s the only way to manage and mitigate risk for your DAM,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.
AdExchanger
DECEMBER 14, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The Buck Has To Stop Somewhere appeared first on AdExchanger.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Ad Monsters
DECEMBER 14, 2023
In 2023, the ad tech hot topics were boiling, and we explored some of the juiciest ones in our LinkedIn Live, “AdMonsters 2023 Recap W/ Chris Kane, Founder of Jounce Media.” If you missed the thrill of our AdMonsters 2023 Recap LinkedIn Live, fear not – we’ve got the highlights, the insights, and all the scoop you need right here. We dove headfirst into the hottest topics of last year and peeked into the crystal ball for 2024, all in the company of the ever-insightful Chris Kane.
MNTN
DECEMBER 14, 2023
A new report from Group M has revealed yet another win for Connected TV: the channel is expected to reach 13.2% global growth in 2023, hitting $29.2 billion. And that growth is forecasted to continue, with an expected 9.5% Compound Annual Growth Rate (CAGR) for CTV through 2028. Linear TV, on the other hand, is continuing to decline with an estimated -1.3% CAGR by that point.
AdExchanger
DECEMBER 14, 2023
Marketers are choosing either Nielsen or alternative currencies (or both) for TV measurement. Learn what’s ahead for alternative currencies in 2024. Plus: the latest outlook on programmatic audio. The post The Big Story: The Alternative Currency Slowdown appeared first on AdExchanger.
Martech
DECEMBER 14, 2023
Let’s do some good with ugly holiday sweaters and AI: The Food Group agency has set up a site for people to “knit” a holiday sweater by adding their favorite foods and beverages to a genAI prompt. For every sweater submitted, The Food Group will donate 10 meals to Feeding America. They want to donate 50,000 meals this month, so go here to contribute. ( At right, my sweater made of egg nog, mom’s homemade cookies, plum pudding and fruit cake. ) Now, here are this week’s releases, upgr
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
DECEMBER 14, 2023
In the first of our Predictions series, we take a look at contextual advertising. Projected to experience a 13.8% growth annually, between now and 2030, contextual is poised to redefine the digital marketing landscape, with a resurgence that is fuelled [.] The post Contextual Advertising: Predictions for 2024 appeared first on ExchangeWire.com.
Smart Insights
DECEMBER 14, 2023
Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content … The post Example – How to structure an AI for marketing governance policy appeared first on Smart Insights.
Martech
DECEMBER 14, 2023
Let’s discuss the elephant in the room: is your martech stack aligned with your business goals? This isn’t just a “check-in now and then” thing. It’s about making sure your marketing technology investments are more than just fancy tools. They should be strategic assets, a vital and consistent part of your overall business strategy.
Digiday
DECEMBER 14, 2023
Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the end of the day. This trend is reflected across streaming platforms, including those traditionally relying on audio.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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