Adweek
JANUARY 23, 2024
Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant its flag in the rapidly expanding world of midlife, a subsection.
AdExchanger
JANUARY 23, 2024
The open web can be a scary place for brands. The targeting signals they once relied on are disappearing, and they’re wasting a ton of money on made-for-advertising sites. Instead of casting their net across the entire internet, some marketers are matching their own data to publisher data sets on the open web. Then, they […] The post As The Open Web Wobbles, Index Exchange Is Betting On Curated Deals appeared first on AdExchanger.
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Adweek
JANUARY 23, 2024
Four Havas agencies are at risk of losing their B Corp status after the holding company won Shell's media account last year, B Corp's certifying body B Lab Global has confirmed to ADWEEK. The result could have major implications for a growing movement, spearheaded by activist group Clean Creatives, to urge agencies to cut ties.
More About Advertising
JANUARY 23, 2024
Dan Watts is ECD at Pablo. I’m stranded on a desert island. There’s no two ways about it – I’m not going to last a day. I don’t have the patience to fish (tried it) and I can never remember the rules about drinking sea water. So, no purpose driven manifestos for butter or mood … The post Dan Watts of Pablo picks his Desert Island Ads first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JANUARY 23, 2024
As evp and chief client officer at TelevisaUnivision, Steven Wolfe Pereira knows a thing or two about how advertisers can reach Hispanic American consumers. And that includes what not to do. "If you're really trying to figure out how to be a part of the conversation, [don't] do a Cinco de Mayo, a burrito and.
AdExchanger
JANUARY 23, 2024
It takes a village to raise the profile of a global media agency. To better service clients – and help with their own bottom line – some media agencies, including Havas Media Network (HMN), are placing more weight on providing services that are more specific to particular client needs. Three years ago, HMN pushed more heavily into […] The post Havas Media Network’s Global COO On Why It’s Going Deep – And Narrow – With Its Services appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Marketing Tech News
JANUARY 23, 2024
As the second-largest market in the digital advertising space, the social media ad industry has grown tremendously over the years. With an estimated 4.9 billion social media users across the world and over 90% of marketers using social media to promote brands and reach customers, it`s no wonder this type of advertising has become one. Read more » The post Brands spent $930bn on social media advertising since 2017 appeared first on Marketing Tech News.
Adweek
JANUARY 23, 2024
The older we get, the more we look to reclaim our youth, and that is certainly true of luxury ice cream brand Haagen-Dazs, which aims to recapture past glories with the reappointment of BBH as its global lead creative agency. The agency originally worked with Haagen-Dazs in the 1990s, creating its first risque TV advertising.
Martech
JANUARY 23, 2024
Books are a broad category with a passionate following. It takes data and a solid ecommerce strategy to break through to book fans on digital channels. Over the years, online bookseller ThriftBooks developed a data-driven approach to experience that makes books relevant both to casual book browsers and to trend-setting readers in TikTok’s “BookTok” community.
Adweek
JANUARY 23, 2024
At the time of publication, more than half a million football fans have found their way to YouTube to watch four and a half minutes of retired New England Patriots greats Julian Edelman and Rob Gronkowski joshing one another while pigging out on chicken wings.
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Martech
JANUARY 23, 2024
A multi-year martech boom is underway. Global martech spend is projected to surpass $215 billion annually by 2027, up from $131 billion in 2023, according to a Forrester forecast. Last year, spend increased 10.9%, according to the report, Global Martech Software Forecast, 2023 – 2027. Annual growth is projected to climb to a steady 13.3% over the coming years.
Adweek
JANUARY 23, 2024
One common misconception in business-to-business markets is that a great product guarantees success. While it's true that an exceptional product, technology or customer experience can rapidly build your brand in the market's consciousness, it doesn't necessarily guarantee it. The real game-changer? The brand behind your product.
AdExchanger
JANUARY 23, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ring Airer Netflix is paying more than $5 billion for the rights to livestream “WWE Raw,” Variety reports. The 10-year deal is effective starting next January and represents Netflix’s biggest push into live content. Following a live sports debut with its “Netflix Cup” […] The post Netflix Enters The Live ‘Sports’ Arena; Google Shills Fake Weight Loss Gummies appeared first on AdExchanger.
Adweek
JANUARY 23, 2024
MilkPEP (short for Milk Processor Education Program) and its agency, Gale, are continuing their race to connect with female athletes by way of a new initiative that claims to be "the only U.S. marathon designed for women, by women." The inaugural Every Woman's Marathon is the brand's biggest experiential activation to date. The race will.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Ad Monsters
JANUARY 23, 2024
Google managed to track Chrome’s Incognito Mode users without their knowledge through a tactful technicality, but with a recent update to the tracking warning can Google lead the charge on privacy? There’s nothing quite like a $5 billion settlement to make you update your privacy and tracking warning — a unique experience that Google is dealing with while trying to settle a class action lawsuit.
Adweek
JANUARY 23, 2024
On this episode of Brave Commerce, retail media analyst and consultant Andrew Lipsman joins hosts Rachel Tipograph and Sarah Hofstetter to provide a comprehensive exploration of the current state and future trajectory of this dynamic ecosystem, offering valuable perspectives for brands, retailers, platforms and technology partners. Lipsman reflects on the significant transformation he has witnessed.
Ad Monsters
JANUARY 23, 2024
Like millions of consumers everywhere during the pandemic, I beefed up my number of streaming subscriptions. Binging on whole seasons of shows became the other national pastime we could indulge in at relatively little cost. But that’s changed, and understandably so. The cost of content has increased, and streaming services need to respond. Consumers don’t fully appreciate that reality.
Adweek
JANUARY 23, 2024
The world of advertising is never straightforward, with agencies following societal and tech trends to stay relevant and steer clients in the directions their customers are taking. And as the rate of change has steadily increased--helped along by technology--agencies have had to keep up to survive. With generative AI as the latest major disruption in.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
JANUARY 23, 2024
The creator economy has spent the last few years ballooning, vacuuming up more and more ad dollars each year. But the creators, who were once beholden to mysterious social media platform algorithms and anemic creator fund earnings, are increasingly moving to cut out the platforms themselves as middlemen. Because of the platforms’ unpredictable algorithms and mysterious revenue sharing models, social media is becoming more of a marketing vehicle for creators rather than a means to drive revenue i
Adweek
JANUARY 23, 2024
No one left the cake out in the rain, but just as illogically, someone launched a projectile from a slingshot--inside the house, of all places--causing a chain reaction that destroyed a chocolate confection meant for a kid named Norah. Ordering a triple-layer replacement sets off a new flurry of activity, at a local bakery, followed.
Digiday
JANUARY 23, 2024
The Overwatch League is officially done with , but the story of the “Overwatch” community isn’t over yet. With a successor on the horizon in the form of ESL/FACEIT Group’s Overwatch Champions Series, some industry observers are looking back at the OWL to figure out exactly how things went wrong. When Activision Blizzard initially announced the Overwatch League in 2016, esports fans and investors alike believed the league would help usher the esports industry into an era of unfettered growth.
Adweek
JANUARY 23, 2024
Klarna, most associated with its buy now, pay later services, is an internationally recognized technology company that has rapidly risen in recognition over the past few years. Part of its success comes down to its strategy of aligning incentives with its consumers, creating a win-win situation for all parties involved in transactions. This has been.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
JANUARY 23, 2024
Equativ, the leading global independent ad platform, today (January 23rd, 2024) announces multiple leadership changes following global revenue growth and expansion in 2023. New chief revenue officer (CRO), Parag Vohra, joins the executive team alongside newly promoted Jean-Christophe (JC) Peube and [.] The post Equativ Announces Executive Changes Following Strong Year-on-Year Revenue Growth appeared first on ExchangeWire.com.
Adweek
JANUARY 23, 2024
B2B affiliate marketing is a relatively new phenomenon. It has experienced significant growth as brands, partners and networks adapt to the distinctive needs of businesses targeting other businesses. Challenges--such as subscription models, high-price-point products, no discounting, extended sales cycles and multiple conversion events--have expedited the need to reconsider how affiliate can be effective for B2B.
More About Advertising
JANUARY 23, 2024
VCCP is having another great year for new business and it’s added significantly to its creative ranks with new creative director Frances Leach from adam&eveDDB, creative team Filipe Birck and James Lucking-Pham from Mother and another team Alice Goodrich and Lara Baxter from Anomaly. Leach was behind A&E’s lauded ‘Baby Scan’ ad while Birck and … The post VCCP signs creative heavyweights from adam&eveDDB and Mother first appeared on More About Advertisi
Adweek
JANUARY 23, 2024
Skincare has been part of human life since ancient times, with various generations devising their own potions and rituals to achieve a flawless complexion or eliminate acne. Nowadays, many brands like Glow Recipe prioritize celebrating the individuality of their customers, rather than promoting an unrealistic ideal of perfection. Glow Recipe's simple philosophy is taking care.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JANUARY 23, 2024
M&S seems to be taking the UK food market by storm and the boys and girls at head office (the food ads are in-house) may be getting a touch carried away with this new, nearly four minutes, featuring venerable rockers Status Quo and some high-as-kites staff and shoppers. “The prices are low but the quality’s … The post M&S revisits Status Quo for bizarre new food ad first appeared on More About Advertising.
Digiday
JANUARY 23, 2024
TikTok’s latest round of layoffs has proven that not even the popular entertainment app is safe in this seemingly uncertain social landscape. The platform’s latest cuts, its first of 2024, impacted around 60 staff, most of which were from the app’s sales and advertising team, and appears to be the product of a cost-saving measure. That’s not necessarily a bad thing for a platform often considered bloated.
More About Advertising
JANUARY 23, 2024
McCann London is building up its strategy department with the appointment of Aaron Harridge as head of strategy. Harridge moves from Droga5 where he has worked for the last couple of years on brands including Amazon, American Express, Barclaycard and Philips Home Appliances. He was previously at R/GA in New York for eight years. At … The post Droga5’s Aaron Harridge moves to McCann as new head of strategy first appeared on More About Advertising.
Digiday
JANUARY 23, 2024
This week’s Future of TV Briefing looks at the appetite among ad buyers for streaming ad formats to expand beyond the traditional TV-style interstitials. Ads+ Netflix’s Q4 2023 earnings report Netflix goes off the top rope, Twitch exits publisher deals and more Ads+ For as new as the streaming ad market is, its primary ad product is pretty old. This is a member-exclusive article from Digiday.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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