Adweek
FEBRUARY 28, 2024
Pride in London is one of the U.K's largest LGBTQ+ festivals, attracting 1.5 million people to the city each June with 30,000 participating in the parade itself. But in 2024, brands will have to walk the walk at a corporate level if they want to march the march. In a bid to weed out rainbow.
Martech
FEBRUARY 28, 2024
B2B marketing has become overly focused on measurement and attribution, appearing and claiming to be more science than art. Everyone wants to believe it’s a science. Investors, boards and leadership expect marketing growth to be measurable, predictable and projectable. But the truth is that marketing is not a hard science. Experiments are not repeatable and playbooks are not fully transferable between companies.
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Adweek
FEBRUARY 28, 2024
People generally prefer to know when they are being shown content generated by artificial intelligence, according to one study. To better understand people's attitudes toward AI-generated imagery in ads--including AI models, background and images--Publicis Media polled 1,200 U.S. consumers, showing them ads that included disclosures stating that AI was used.
AdExchanger
FEBRUARY 28, 2024
Vizio shared its Q4 earnings results with investors, but skipped an earnings call and guidance due to the pending Walmart acquisition. The post Vizio’s Profitability Could Be A Boon For Walmart’s Ads Business appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 28, 2024
Tubi has a new look for the first time since 2017. The Fox-owned advertising-based video-on-demand streaming TV service is debuting an updated brand identity that includes a fresh color scheme, a custom font and an updated homepage and user interface. Done in partnership with design agency DixonBaxi, the new look is designed to target the.
Seth Godin
FEBRUARY 28, 2024
We’re busy, we’re confused and we’re always seeking a shortcut. If a company is hiring, the person who worked at Google or Apple or Disney gets more of the benefit of the doubt. Even if all they did was bring coffee to someone. But, if that person was one of the hundreds laid off yesterday as a result of Apple shuttering their car project, not so much.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
VideoWeek
FEBRUARY 28, 2024
As rumours swirl around an imminent mega merger between Disney India and Reliance Industries, new research has revealed a seismic shift towards online video in India. Internet-connected devices have overtaken traditional TV as the nation’s most popular method for watching video content, according to Kantar and the Internet and Mobile Association of India (IAMAI).
Adweek
FEBRUARY 28, 2024
Walmart's intention to buy TV maker Vizio, the largest supplier of automatic content-recognition data in the industry, has sources wondering whether this precious ACR data will be available under the new ownership. In recent years, a bevy of upstart ad-tech firms sprung up to solve the challenge of measuring audiences in streaming TV environments. Many.
AdExchanger
FEBRUARY 28, 2024
Connected TV is still Magnite’s golden goose. But although CTV’s share of Magnite’s business continues to grow, the company actually rode a surge in non-CTV spending to hit $187 million in Q4 revenue, a 7% year-over-year increase. Magnite’s Q4 numbers, alongside PubMatic’s from earlier this week, are more evidence that advertisers are back to spending […] The post Magnite’s CTV Spend Swelled By 20% In 2023 appeared first on AdExchanger.
Adweek
FEBRUARY 28, 2024
McCormick and Company didn't need Taylor Swift and Travis Kelce or even the Kansas City Chiefs for its Frank's RedHot brand to win Super Bowl 58. It just needed to cover their zone of influence. Tabata Gomez took McCormick's CMO role in November after more than six years as a marketing leader with Stanley Black.
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Martech
FEBRUARY 28, 2024
The consumer experience has fully evolved from anonymously transactional to personally helpful. Retail brands must seamlessly mesh into and be present throughout the customer journey to remain useful to consumers. They must provide real value in the right place at the right time. Consumers make purchase decisions largely based on their online research, not necessarily on product packaging, benefits or customer service.
Adweek
FEBRUARY 28, 2024
Wieden+Kennedy Portland underwent a significant round of layoffs this week, the agency confirmed to ADWEEK. Multiple sources told ADWEEK that the agency's Portland office cut a fifth of its staff in a restructuring designed to better align the needs of the business with client scopes. Sources also said W+K New York underwent a very small.
Martech
FEBRUARY 28, 2024
TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Users will be able to access TruAudience’s marketing identity graph within Samooha allowing them to collaborate and to match and share customer data without exposing private information.
Adweek
FEBRUARY 28, 2024
Despite being a sizable firm, Credit One Bank found itself struggling to amplify its brand awareness. It's doubling down on those efforts now, having named full-service agency Deutsch LA its agency of record across creative, media and brand work. The brand team expanded its focus beyond media, inviting integrated agency competitors to the pitch. Dallas-based.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
FEBRUARY 28, 2024
Publicis Groupe CEO Arthur Sadoun said on an earnings call following the agency’s Q4 results that his company has “pulled away from the pack” of major agency holding groups, and he may well feel justified judging by this most recent round of financial results. The French group consistently delivered strong earnings last year, finding growth in markets and verticals where its competitors struggled, and this trend continued into Q4.
Adweek
FEBRUARY 28, 2024
Nobody ever gets used to war. Watching your country go from a peaceful place to one of destruction and death is devastating. But those from Ukraine know that life goes on, even if it means standing up for what is right in the face of extreme adversity. The staff at Bickerstaff.734 has remained focused and.
Martech
FEBRUARY 28, 2024
Our “Spotlight on the expert” series digs deeper into the stories of our expert contributors. This interview has been edited for clarity and length. MarTech columnist Scott Gillum runs his business Carbon Design from his home in Raleigh, N.C. He knew from a very young age that running a business was what he wanted to do. He just wasn’t sure what that meant.
Adweek
FEBRUARY 28, 2024
Fashion rental platform Rent the Runway has a new chief marketer for the first time in four years, the company announced Wednesday. Natalie McGrath, most recently vice president of marketing for buy now, pay later platform Afterpay, will oversee brand and growth marketing, creative services, public relations and customer service as chief marketing officer.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
AdExchanger
FEBRUARY 28, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Tech’s Open Intel Starting in 2019, a government technology contractor named Mike Yeagley went on a roadshow of sorts, demonstrating to US intelligence agencies how ad tech data might be used to compromise Americans. He was also a “scout” for US agencies […] The post How Government Agencies Use Ad Tech; Can Reddit Get Out Of The Red?
Adweek
FEBRUARY 28, 2024
Earlier this month, The Washington Post reported that a spate of big-name brands including Tesla, DoorDash, Home Depot, Wayfair and Zoom had made "steep cuts" in executive teams committed to diversity, equity and inclusion. Citing data from Revelio Labs, the paper noted that DEI jobs had fallen 8% so far this year, having tumbled 5%.
Basis
FEBRUARY 28, 2024
What’s new in the realms of paid search and social media? This month, Alana Putterman, Group VP of Social Media Investment, and Alyssa Theo, VP of Search Media Solutions, compiled all the latest news, trends, and resources that advertising pros need to know. Cyber Week Lessons CMOs Can Apply To Their Digital Marketing Strategy [:05] THE NEWS: Online sales for Cyber Week 2023 were up 7.8% year-over-year, with e-commerce sales totaling $12.4 billion on Cyber Monday.
Adweek
FEBRUARY 28, 2024
DoorDash received 8 million entries to its ambitious Super Bowl sweepstakes offering one person an item from every ad that ran during the Big Game. Now that a winner is flaunting their prizes, the brand's challenge is to keep the momentum going as it positions itself as more than a food delivery service. Speaking at.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 28, 2024
Audio agency Ad Results Media this week launched an audio buying offering to increase programmatic ad-buying access to streaming and podcasting. With the new platform, ARM Pro, brands can access a custom suite of audio solutions for purchasing their target audiences. The audiences are vetted by ARM’s teams for direct and programmatic deals, with the goal of driving investments solely toward campaigns for an intended target audience.
Adweek
FEBRUARY 28, 2024
Paramount+ is starting to hit its peak. Touting positive streaming stats in a fourth-quarter earnings call on Wednesday, Paramount CEO Bob Bakish talked up the company's Paramount+ streamer while dismissing the upcoming combined sports platform from Warner Bros. Discovery, Disney and Fox. Amid rumors of a Paramount sale swirling, the company announced that direct-to-consumer revenue.
AdExchanger
FEBRUARY 28, 2024
DoubleVerify is bullish on social. How bullish? “We expect customer adoption of DV solutions across social media to fuel revenue growth for years to come,” CEO Mark Zagorski told investors on the company’s earnings call on Wednesday. Social media measurement rose 62% in the fourth quarter compared to Q4 2022. The category now accounts for […] The post DoubleVerify Is Feeling Social appeared first on AdExchanger.
Adweek
FEBRUARY 28, 2024
One company is lighting the fuse of multicultural marketing ahead of the TV upfront. Today at the Alliance for Inclusive and Multicultural Marketing's Diverse Owned and Targeted Media GrowthFronts, Fuse Media revealed strategic partnerships with Lionsgate, Tastemade and Trusted Media Brands (TMB). The moves expand the company's owned and operated channels and increase scale ahead.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
FEBRUARY 28, 2024
Today (February 28th, 2024), Lumen Research, the global attention technology company, announced the industry-first patent for an end-to-end eye-tracking data collection platform. The patent, initially granted in the EU, covers the Lumen eye-tracking platform’s ability to collect points of interest [.] The post Lumen Research is Granted Patent in the EU for Eye-Tracking Data Collection Platform appeared first on ExchangeWire.com.
Adweek
FEBRUARY 28, 2024
Karen Blackett, WPP's U.K. president is set to leave the business after almost 29 years. During her time there she has held key leadership roles, including chief executive of MediaCom U.K. Blackett has risen through the ranks of the business after joining Mediacom U.K. (now EssenceMediacom) in where she would hold the posts of new.
Ad Monsters
FEBRUARY 28, 2024
The digital advertising industry is focused on the end of third-party cookies on Chrome, but there is a broader development publishers should be thinking about: the arrival of the AI-enabled advertising easy button. As cookies make open web advertising more complicated, the big tech platforms, especially Google an d Meta, are using AI to make buying ads on their platforms easier th an ever before.
Adweek
FEBRUARY 28, 2024
When it comes to ecommerce, brand building and engagement are becoming increasingly complex as technology develops and platforms emerge. This means marketers are constantly trying to understand where they need to focus their attention while improving business performance at the same time. Executives from Kate Spade and skincare brand Starface World both agreed that the.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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