Adweek
DECEMBER 18, 2023
Freed of pandemic-era restrictions, experiential was back in full swing in 2022 and 2023. Brands and agencies were empowered to take even bigger risks, beckoning a renaissance for the industry. Our fifth annual Experiential Awards reflect a bold and purposeful era for a form of marketing that's coming into its own. This year's roster of.
Martech
DECEMBER 18, 2023
This is the second of two articles exploring data silos in marketing. Part one can be found here. Every company has issues with siloed data. Many companies know this but continue to use systems that provide information to various parts of the organization. This is where organizations face their most significant obstacle — lack of leadership with vision.
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Adweek
DECEMBER 18, 2023
As the generative artificial intelligence hype cycle cools down from the launch of ChatGPT last November, marketers' expectations of the tech in 2024 will extend beyond simple chats to decoding client briefs and gathering real-time data on campaign performance, as well as cleaning up reams of unstructured data. How Zipcar's Gen AI Campaign Drove Brand.
VideoWeek
DECEMBER 18, 2023
While 2023 may become best known as the year Twitter imploded, it has also seen the beginnings of an AI revolution in the advertising industry. With AI adoption set to accelerate across the media landscape, 2024 will likely see advertisers start to unlock its creative potential. Meanwhile advertising has made its way onto every major streaming service, putting programmatic TV buying firmly on the agenda for the year ahead.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 18, 2023
Here's an invitation to controlled chaos: Grab a baseball bat or crowbar and start wailing on an array of small appliances and culinary staples like toaster ovens and dinner plates, watching metal twist and glass fly. If that's not cathartic enough, hurl a razor-sharp chef's knife at a target while Gordon Ramsay's disembodied voice supplies.
AdExchanger
DECEMBER 18, 2023
This is the last Data Privacy Roundup of 2023. And because it is the birthright of every trade journalist to spend most of December recycling and repackaging their own content from the year that was, that’s what I’m going to do. Consider it my contribution to the ad tech industry’s sustainability efforts. If I had […] The post Let’s Make 2024 The Year Of Data Privacy As A Differentiator appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
DECEMBER 18, 2023
Artificial intelligence is rapidly transforming marketing operations. Leading customer relationship management (CRM) and other marketing platforms are integrating sophisticated AI capabilities that promise to assist with key functions like gauging customer sentiment, training employees, making product recommendations, enriching data and even auto-generating targeted campaigns.
Adweek
DECEMBER 18, 2023
When agency Jack Morton Worldwide created a real-life version of the home in mobile puzzle game Merge Mansion, the client was eager to carry these ideas into its digital space. According to agency global co-president Craig Millon, using a physical activation to develop a flagship product speaks to the potential for experiential to become more.
Seth Godin
DECEMBER 18, 2023
Where we choose to direct our gaze determines not only what we learn or believe, but how we choose to see the world. Typing is a skill. Juggling is a skill. So is project management. It’s easy to overlook the fact that we can get better at what we think about, create and consume. If we’re not happy with how external forces are stealing and redirecting our attention, we can change it.
Adweek
DECEMBER 18, 2023
Dove hasn't been a part of the Super Bowl for 14 years, but now the brand is returning to the Big Game thanks to an effort with Nike to promote body confidence in girls and keep them playing the sports they love. The 30-second spot will premiere during the first quarter of football's biggest night.
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AdExchanger
DECEMBER 18, 2023
To find out what truly matters in digital advertising, there’s no better source than the professionals who work in the trenches. The thought leaders highlighted here have their fingers on the pulse of programmatic. From clear-eyed looks at the industry’s shortcomings and conflicts of interest to prognostications that presage the next batch of conference panel […] The post The Industry Speaks: AdExchanger’s Most Popular Opinion Columns Of 2023 appeared first on AdExchanger.
Adweek
DECEMBER 18, 2023
Any place Guy Fieri takes his brand is Flavortown, but even big partners like Pepsi realize that Las Vegas holds that title more often than most. Before he became a culinary celebrity, Fieri was a student at the University of Nevada, Las Vegas, pursuing a degree in hotel management. Although he never ended up running.
Martech
DECEMBER 18, 2023
The secret to launching an operations framework to drive AI-enablement within your organization is not so secret. So much of what enables effective AI operations lies in reframing existing core operational tools and workflows rather than introducing entirely new systems. The introduction and safe use of AI is the ultimate goal. And to operationalize it, you can leverage current tools and systems and expand them to capture AI-specific strategies.
Adweek
DECEMBER 18, 2023
When Cadillac CMO Melissa Grady Dias charged Jack Morton Worldwide to come up with an exhibit for the grounds of the U.S. Open, the agency team immediately did the most logical thing--they split for Las Vegas. Not to hit the slots, though. "We took a field trip--we went to all the immersive exhibitions there," said.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
DECEMBER 18, 2023
On today’s ExchangeWire digest: Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease… Google’s cookie deprecation plan for the second half of 2024 still currently [.] The post Google to test new Tracking Protection from January; 62% of marketers project podcast ad spend increase; Top OTT platforms see 8% YOY ad spend decrease appeared first on ExchangeWire.com.
Adweek
DECEMBER 18, 2023
At the height of the Covid-19 pandemic, animation became a lifeline for creatives in a world where lockdowns and social distancing rendered advertising production practically impossible. Animation itself can be traced way back to the early 1900s, but it's a medium that's continually evolving. For modern marketers, recent campaigns have proven the technique to be.
AdExchanger
DECEMBER 18, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Volatile Mosaic One week ago, AdExchanger Daily noted an update to Google Search rankings based on open hours where stores or local services plummet from search result pages when they’re closed. But it isn’t just local businesses or happening during open hours. Google […] The post Google Search Volatility Vortex; YouTube Postpones Co-Viewing Ratings appeared first on AdExchanger.
Adweek
DECEMBER 18, 2023
What if Santa Claus once had cancer - but recovered? The French institute Gustave Roussy, considered one of the world's best cancer treatment centers, tells this unusual Christmas story in a campaign with a hopeful message about curing the disease. Created by agency Publicis Conseil, the ad imagines Santa's journey if he were diagnosed with.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
MNTN
DECEMBER 18, 2023
Every year, the last few weeks of Q4 are full of speculation on what’s to come for any given industry. And for streaming, the vibe we can expect for 2024 is now becoming apparent: the only thing that’s certain is that nothing is certain. But for streaming services, that chaos might just be a ladder. A Content Winter Is Coming With the strikes over and the industry poised for a comeback, it’s now a question of how fast content providers can get their TV shows and movies finished and release
Adweek
DECEMBER 18, 2023
Food delivery saw unprecedented profits during Covid-19 lockdowns, and the numbers have yet to drop for this $222 billion industry. While the playing field continues to change, chains and small business owners alike are working to meet the growing need. For some brands, that means reminding consumers that delivery options exist. Most fast-food restaurants make.
Martech
DECEMBER 18, 2023
Adobe and Figma have announced the termination of a transaction plan that would have seen the creative and marketing giant acquire the collaborative design platform for $20 billion, half cash and half stock. The termination comes 15 months after the initial announcement of an intention to acquire in September 2022. The decision was made in the face of steep regulatory roadblocks the deal was facing, especially in Europe.
Adweek
DECEMBER 18, 2023
Avon has named Ozlem Citci as its new chief marketing officer, just weeks after promoting its former CMO Kristof Neirynck to chief executive. The beauty business confirmed Citci will take control of the marketing department come January 2024. The exec first joined Avon as head of marketing for Turkey in 2020, before being elevated to.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Martech
DECEMBER 18, 2023
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI chatbot for marketing technology professionals.
Adweek
DECEMBER 18, 2023
Deciding on the right souvenir to take home from a trip or what to eat for lunch may sometimes seem like a tough choice, but a provocative campaign from MSI Reproductive Choices and agency Uncommon Creative Studio contrasts those options with the lack of choices many women have when it comes to their own bodies.
Smart Insights
DECEMBER 18, 2023
Drive the direction of your technology business' growth next year with an integrated approach to marketing strategy and planning What is the secret of marketing for tech companies? As a popular topic amongst marketers of all backgrounds - this growing … The post Marketing for tech companies: How to identify opportunity, strategy, and action for business growth in 2024 appeared first on Smart Insights.
Adweek
DECEMBER 18, 2023
During the fourth quarter of this year, advertisers had to act more flexibly, as the uncertain macroeconomic environment made reaching revenue goals more challenging, according to post-mortem conversations with several ad buyers. Reflecting this cautious landscape, ad prices were down this year on Meta and Google, after already dipping in 2022. CPMs (cost per thousand.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Martech
DECEMBER 18, 2023
In the ever-evolving landscape of marketing, the use of customer data has become more critical than ever before. Customer data platforms (CDPs) have emerged as a game-changer , enabling businesses to harness the full potential of their customer data. With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs.
Adweek
DECEMBER 18, 2023
Adweek's first-ever Adweek X summit brought together industry leaders from across the country to Los Angeles for a jam-packed event all about the importance of breaking down silos and working with their teams. The summit also included the official reveal of Meta x Adweek's Creatorverse Exchange, as well as a fireside chat featuring CJ Johnson.
Marketing Tech News
DECEMBER 18, 2023
Organisations who are already investing in generative AI for marketing are dedicating almost two thirds of their budget towards the technology, according to new figures from Capgemini. 62% of marketing budgets are going on generative AI, according to a poll of 1,800 global marketing executives at organisations with annual revenues of more than $1 billion.
Adweek
DECEMBER 18, 2023
With French media company Vivendi's announcement that it's exploring a sale of Havas--as well as sister company Canal+ Group and stakes in publisher Lagardere and Telecom Italia--could unlock more value for the agency, making it attractive to potential buyers, sources tell Adweek. The potential sale follows the partial sale of record label Universal Music Group.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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