Adweek
APRIL 2, 2024
Business-to-business is, well, big business. (Its name alone contains double the business of B2C.) Consider this: U.S. B2B ecommerce sales are forecast to grow from $1.7 trillion in 2021 to more than $3 trillion by 2027, according to Forrester. And that's just online. Plenty more hospital equipment and accounting software are sold IRL. ADWEEK's second.
Seth Godin
APRIL 2, 2024
Fear is self-focused. Day to day, our fear is about us. What will happen if we give that speech, launch that project, get stuck in traffic, are eaten by an alligator… And generosity is about others. “How can I help?” Jumping in the water to save a struggling swimmer stops us from worrying about how we look in our suit or whether the water is cold.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Adweek
APRIL 2, 2024
It used to take days to craft the perfect RFI response--the first of several steps agencies take when competing in notoriously arduous pitch processes. Now, planners at Stagwell agency Gale can do it in 90 minutes, with help from an AI bot that thinks like Brad Simms, the agency's chief executive. The bot is also.
AdExchanger
APRIL 2, 2024
If Alex Schultz, Meta’s CMO and VP of analytics, had his way, the term “performance marketing” would be retired. To designate certain strategies and tactics as driving performance implies that other tactics, like brand marketing, don’t perform – and that’s simply not the case, Schultz says, on this week’s episode of AdExchanger Talks. Marketing is “100% […] The post All Marketing Is Performance Marketing appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
APRIL 2, 2024
When creator Robyn DelMonte--who shares marketing ideas with her 650,000-plus followers on TikTok--walks into a meeting with a brand, it's not uncommon that only half of them have TikTok on their phones. "There's still such a disconnect," DelMonte said. "Sometimes I get a deck and it boggles my mind." At ADWEEK's Creator Roundtable, four top.
More About Advertising
APRIL 2, 2024
KFC UK & Ireland has appointed Uncovered as its new social media agency following a pitch. KFC is trying to engage and entertain its audience by staying on top of culture and tapping into emerging trends. KFC marketing director Kate Wall says: “We’re thrilled to be partnering with Uncovered – they seriously impressed us with … The post Uncovered wins KFC social media first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Beat
APRIL 2, 2024
Here’s a thought exercise. How many times have recommendations from other people driven your purchase decisions? And how many times have you bought something online without checking the reviews first? As for me, I have done that a sum total of zero times. That’s right. I never buy anything without reading the reviews first. And I’m not alone in this. 9 out of 10 customers read reviews before they buy something online.
Adweek
APRIL 2, 2024
While neurodiversity remains underrepresented in advertising, a British household brand is on a mission to increase public understanding about autistic experiences. Vanish, a garment care brand owned by Reckitt, launched the second installment of a campaign to shift perceptions about autism. This time, it is calling on the general public and leaders in schools, businesses.
AdExchanger
APRIL 2, 2024
Publishers are eager to work with big agency holding companies, but small and midsize brands (SMBs) get less publisher love, despite having great cumulative dollars to spend. And that’s partially due to access. SMBs lack the resources – the ad tech tools, time, money and people – to assume the media-buying operation across so many […] The post Media Disco Launches Self-Serve Ad-Buying Platform For SMBs appeared first on AdExchanger.
Ad Monsters
APRIL 2, 2024
In 2024, research predicts advertising revenue will soar significantly across diverse sectors, driven by digital platforms and surpassing expectations, marking a pivotal year in industry growth. According to several US forecasts, 2024 promises to be a banner year for advertising. Last December, IPG Mediabrands predicted that ad spend would grow 8.4% this year, but last week, its research arm, Magna, raised its forecast, saying revenues would grow 9.2% to reach $390 billion.
Advertisement
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
Martech
APRIL 2, 2024
What’s the key to B2B marketing success? Influencers. B2B influencer marketing involves collaborations between creators and brands to develop and share content that promotes the brand’s products or services. The same influencers you see on your personal social media feeds could be the missing link in your B2B marketing strategy. Whether you’re looking at big fish with millions of followers or investigating micro-influencers with fewer than a hundred thousand followers, the investment is worth it
Digiday
APRIL 2, 2024
Media agencies that approach multicultural as a separate or smaller investment almost immediately hamstring their marketing strategies, argues one programmatic vendor — and it will negatively impact their engagement with communities beyond Gen Z and communities of color. In a whitepaper addressing multicultural trends and Gen Z that it is releasing this week, programmatic platform Direct Digital Holdings argues that multicultural communities have an increasing influence on brand preferences and
AdExchanger
APRIL 2, 2024
In 1897, a newspaper mistakenly published Mark Twain’s obituary, despite the fact that Twain was still very much alive. When Twain read it, he is famously quoted as having remarked, “The reports of my death are greatly exaggerated.” Supply-side platforms can relate. Cutting to the quick The past decade has been tumultuous for SSPs. The […] The post SSPs Rebut The Notion That They’re Just ‘Dumb Pipes’ appeared first on AdExchanger.
Digiday
APRIL 2, 2024
This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Adobe emerged as a top finalist for Best Connected TV Platform, showcasing innovative strategies through Adobe Acrobat’s Performance CTV campaign.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
APRIL 2, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Flip Side AppLovin continues to expand beyond gaming – this time by investing $50 million in Flip, a shopping app with a social video feed, as part of its $144 million Series C round. Flip will also consolidate to AppLovin’s buy-side ad […] The post AppLovin Takes A Stake In Flip; Google Incognito Gets Called Out appeared first on AdExchanger.
Rob Campbell
APRIL 2, 2024
We live in a place called Birkenhead in Auckland, NZ … not to mistaken for place in Liverpool with the same name. We had no idea what it was like when we bought our house on an online auction one Sunday morning in December 2020. At 2am. In England. Hell, we didn’t really have an idea what the house was like beyond some photos and a video from the real estate agent.
Digiday
APRIL 2, 2024
This year’s Digiday Video and TV Awards finalists focused on measuring results and proving ROI, crafting successful partnerships and collaborations, curating content experiences and utilizing emerging technologies. The shortlist entries showcase creativity, engagement and results, using audience understanding to produce impactful campaigns. Adobe emerged as a top finalist for Best Connected TV Platform, showcasing innovative strategies through Adobe Acrobat’s Performance CTV campaign.
More About Advertising
APRIL 2, 2024
New Commercial Arts is kicking up plenty of controversy this week. First it was complaints about its current Alzheimer’s Society campaign being too distressing, and now the Advertising Standards Authority has banned NCA’s Nationwide relaunch ad from last October. There were 282 complaints against Nationwide – including one from rival Santander – all questioning its … The post Nationwide ad ban puts NCA in the spotlight – again first appeared on More About Advertising.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
APRIL 2, 2024
If a brand is looking to reach the Super Smash Bros. community in 2024, there’s a good chance it is doing so through Luminosity Gaming. The Toronto-based esports organization, part of Enthusiast Gaming’s broader umbrella of gaming properties, has become one of marketers’ de facto entry points into the competitive scene for “Super Smash Bros.,” the decades-popular fighting game published by Nintendo.
More About Advertising
APRIL 2, 2024
Here’s another of the those new brand platforms we all love so much, ‘The best things come to the curious’ from Fold7 for Carlsberg. The object being to “future proof the brand by by uniting consumers around the idea that many of the best things in life – ideas, beers, music, nights out, inventions – … The post Carlsberg goes global with ‘the best things come to the curious’ first appeared on More About Advertising.
Digiday
APRIL 2, 2024
Four months into Google’s Chrome cookie conundrum , the loss of third-party cookies continues to push marketers to pursue alternative channels, like retail media. At least that’s the case for Scotts Miracle-Gro, a consumer lawn and garden products company. Retail media has long since been a key element of Scott’s media mix, according to Morgan Millard, director of omnichannel strategy and planning for Scotts Miracle-Gro.
More About Advertising
APRIL 2, 2024
It’s now a year since Wall Street Journal reporter Evan Gershkovich (left) was detained in Yekaterinburg – the place where the Romanovs met their grisly end at the hands of the Bolsheviks – accused of espionage by the Russian authorities. He’s detained in Moscow’s Lefortovo prison and so far, mercifully, has survived, unlike some other … The post Mother marks anniversary of WSJ reporter’s detention with ‘Missing Stories’ first appeared on More About Advertisin
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
APRIL 2, 2024
This week’s Future of TV Briefing looks at how Axios’s entertainment division has its eyes on moving physical production in-house and getting into the scripted programming market. Axios goes to Hollywood Disney’s potential first female CEO, Amazon’s sports czar, the new YouTube aesthetic and more Axios goes to Hollywood Axios only formally unveiled its entertainment division in January, but the news publisher already has its sights set on expanding its foray into producing original shows and mov
More About Advertising
APRIL 2, 2024
Some brands are still trying to “do good” although Reckitt stain remover Vanish and autism might seem a bit of a stretch. However Vanish and charity Ambitious About Autism says they’ve found 70% of autistic people think their lives would improve if people understood why clothes are so important to them. The More Than Just … The post Reckitt’s Vanish and Havas explore surprising significance of clothes for autism first appeared on More About Advertising.
illumin
APRIL 2, 2024
Canva made a name for itself in the world of technology and digital design; with its new acquisition of Affinity, it may be unstoppable. The web-based platform known for its accessible features and easy-to-use design tools is bringing award-winning software producer Affinity under its helm. On March 26, 2024, the two companies announced the deal with significant excitement.
Admixer
APRIL 2, 2024
Admixer, a leading provider of end-to-end ad management solutions for publishers and advertisers, has updated its recently launched header bidding platform Admixer.HB+ to introduce cookieless inventory monetization and improve UI to streamline operations and revenue management. These updates are crucial as the industry rapidly moves away from third-party cookies and towards a greater emphasis on […] The post Admixer.HB+ Updates: Getting Ready to the Cookieless Era and UI Simplicity appeare
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
APRIL 2, 2024
This article was first published by Digiday sibling WorkLife Traditionally, climbing the corporate ladder meant that once you excelled in your role, you would be promoted to manage a team and make more money. Management has historically been the only path to leadership. There was one problem: not everyone makes a good people manager. The expression “the best player doesn’t make the best coach” can ring true in the workplace.
Exchange Wire
APRIL 2, 2024
Adelaide, the industry leader in attention-based media quality measurement, has been selected by EMARKETER to supply attention benchmarks to its renowned research platform. This collaboration marks a significant milestone in enhancing media quality transparency, as Adelaide becomes the first attention [.] The post EMARKETER Selects Adelaide as the First Attention Measurement Company to Enrich Its Platform with Attention Metrics appeared first on ExchangeWire.com.
Digiday
APRIL 2, 2024
Parbinder Dhariwal, vice president, general manager, CVS Media Exchange Retail media networks have grown tremendously in recent years, and the market shows no signs of slowing down. A recent forecast predicts that retail media will be the fastest-growing market segment in the next three years , with spending expected to more than double to over $100 billion by 2027.
Exchange Wire
APRIL 2, 2024
On today’s news digest: Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed Last week, Hulu on Disney+ launched in the US under the Disney Bundle subscription option. The merger has brought [.] The post Hulu Launches on Disney+; Sony Pictures Entertainment to Launch Portfolio of 54 FAST Channels; LinkedIn Testing Video Feed appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
Expert insights. Personalized for you.
309 
Let's personalize your content