Adweek
MAY 1, 2023
At Philo, we've observed an intriguing trend: It's not unusual for a quarter of our daily subscription activations to come from customers who have subscribed to our service before. This phenomenon challenges the traditional notion of churn, as it's not remotely a permanent loss of customers. While average churn rates may be higher in today's.
AdExchanger
MAY 1, 2023
Nielsen is reverting back to its panel-based C3 and C7 ratings that track average commercial time over three or seven days. The post Nielsen Went Back On Its Big Data Promise. Now What? appeared first on AdExchanger.
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Adweek
MAY 1, 2023
As streaming has become a well-established presence in U.S. households, Amazon has a new statistic it wants to share this NewFronts. The company said that Prime Video has become the most-subscribed-to streaming service in the U.S. and that advertisers can now reach an average monthly U.S. audience of 155 million across Amazon ad-supported streaming TV.
Martech
MAY 1, 2023
B2B marketers say pressure to prove ROI is increasing, but budgets are not. Some 41% are feeling more pressure to do this, 27% say it’s getting overwhelming and 14% say it makes them want to pull their hair out. That is according to a new report from B2B marketing solution provider Anteriad. Dig deeper: How clean, organized and actionable is your data?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
MAY 1, 2023
In this special episode of Marketing Vanguard, Pernod Ricard Chairman and North America CEO Ann Mukherjee and CMO Pamela Forbus highlight the uniqueness and importance of their relationship in the C-suite to drive growth for the spirits company. Mukherjee, herself a decorated former CMO who held that role at Frito-Lay and SC Johnson, brings knowledge.
Martech
MAY 1, 2023
Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. This might suggest that as a discipline, we’ve maxed out — or will soon max out — our optimal usage. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Playwire
MAY 1, 2023
Key Points As a tool in the ad tech stack, ad networks, as a standalone entity, have all but disappeared. Today publishers often use the term "ad network" to refer to a more complete ad monetization solution with a richer feature set. For that we recommend reading this article comparing ad monetization platforms. Read below to learn more about the most well-reviewed ad networks.
Adweek
MAY 1, 2023
YouTube used its NewFronts presentation Monday in New York to share a slew of new ad formats available across Shorts, its short-form video TikTok competitor. The platform is also expanding its video reach ads to Shorts. The format uses AI to maximize reach for a brand as efficiently as possible through a blend of formats.
Digital Turbine
MAY 1, 2023
Last July, DT FairBid was an early partner entering a closed beta with limited access to Google bidding. Publishers already taking part in the closed beta saw great results – and we’re happy to now expand access to all publishers as we enter the open beta with Google. The DT FairBid and Google bidding closed beta allowed publishers to enjoy the benefits of quality demand at scale, seeing: Improved performance with more competition for publishers inventory: with Google advertisers now comp
Adweek
MAY 1, 2023
Adweek is proud to announce its 2023 class of Brand Genius honorees. For nearly three decades, the Brand Genius Award has stood as the marketing world's highest honor for the most dynamic and results-oriented brand builders. Each year, a panel of Adweek senior editors convenes to review internal and external submissions to identify the most.
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Playwire
MAY 1, 2023
Key Points A monetization platform within the ad space should be evaluated based on platform capabilities, technology, ad units, demand sources, and creative support. Our list of the best ad monetization platforms in 2023 includes both major players in the industry and lesser-known, smaller partners. Look to what actual publishers are saying about their ad tech partners for the most effective way to evaluate ad monetization platforms.
Adweek
MAY 1, 2023
Since 2015, Charles Skuba, professor emeritus at Georgetown University's McDonough School of Business, has taught an elective course on luxury marketing. And to each class, he gives the same assignment. A wealthy relative, he tells his pupils, plans to give each of them a gift of $50,000 on graduation day--with the proviso that the money.
Playwire
MAY 1, 2023
Key Points Ad exchanges and ad networks are distinct entities that serve different purposes within the advertising space. Ad networks are like the stores in the mall, while ad exchanges are like the mall itself. Both ad networks and ad exchanges have been absorbed into other ad tech tools over time.
Adweek
MAY 1, 2023
In this special episode, we flashback to March where sustainability editor Kathryn Lundstrom and digital editor Colin Daniels recorded a very special episode of the podcast live from South by Southwest. During the conversation, they give on-the-ground insights and share their experiences from behind-the-scenes at major brand activations and experiential marketing stunts.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
MAY 1, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Layser Focused Stephanie Layser, former News Corp VP of ad tech, data and identity products, joined Amazon Web The post Why AWS Is Ad Tech’s New Three-Letter Acronym; The Waterfall Runs Dry appeared first on AdExchanger.
Adweek
MAY 1, 2023
A woman hugs her young son, tells him to have a good day and watches as his school bus drives away. Only then, when he's out of sight, does her smile fade and her eyes fill with tears. Overcome with emotion, she tries to block the camera that's recording the moment. Too late, though, because.
Marketing Dive
MAY 1, 2023
Creative highlights how the fast-food brand is in line with a “big city built below sea level [that] throws logic out the window and beads to strangers.
Adweek
MAY 1, 2023
Despite connected TV companies being in the NewFronts for only a few years, brands like Vizio have become a dominant part of the annual conversations. The company made an impression with advertisers last year, with Vizio closing its 2023 upfront negotiations in October and securing more than $200 million in commitments, a 100% increase. So.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Ad Monsters
MAY 1, 2023
AI has been a fixture in the ad tech ecosystem for quite some time. In ad tech, artificial intelligence is used for predictive modeling and real-time campaign optimization. DSPs use the technology to determine winning bids, and the sell-side uses AI to organize and tag inventory. However, these days, there’s a new kid on the block that has the streets watching.
Adweek
MAY 1, 2023
King Charles's coronation will take place Saturday, and to celebrate, British television network Sky News launched an augmented reality experience that will let people around the world view the coronation crowns to be worn by King Charles and Queen Consort Camilla, as though they're in front of them in the real world. Created by Atlantic.
Seth Godin
MAY 1, 2023
Vitally important, rarely taught, easily messed up. In order to go onto the next thing, which we all do (unless you’re still wearing pajamas with feet and taking ballet lessons), we need to walk away from the last thing. Wrap it up, learn from it, leave it in good hands. And we also need to have an idea of what the next thing is. But if we spend too much time focusing on the next thing, we’ll neglect the thing we’re currently doing, to ill effect.
Adweek
MAY 1, 2023
Returning for its fourth year, Adweek's Convergent TV Summit was held last month from March 21-22. In the fast-paced and ever-changing TV industry, it's important to find the best way to reach your customer. This year's summit covered everything from measurement and currency to creative strategies and optimization.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Marketing Dive
MAY 1, 2023
Discover how ZiflowAI’s ethical application of generative AI can transform the design industry, enhancing collaboration and innovation for a brighter future.
Digiday
MAY 1, 2023
Marketers, agencies and publishers/platforms are still in the early stages of testing live shopping features, but they believe it has the potential to shape commerce media and video content — especially for younger consumers. The idea is similar to QVC shopping channels, but across social media platforms and oftentimes are hosted by content creators.
Marketing Dive
MAY 1, 2023
Timed to media-buying season, Tubi prepped a campaign for and about marketers as the platform becomes a central part of Fox's digital efforts.
Digiday
MAY 1, 2023
For years, marketers were laser-focused on their paid media strategies for social media platforms like Facebook and Instagram. What started as a playbook from direct-to-consumer brands looking to quickly acquire new customers and continue to scale became a standard practice for major marketers. Of course, the paid media landscape has dramatically changed in recent years with the rise of TikTok, two years of Apple’s ATT and other various privacy shifts.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Marketing Dive
MAY 1, 2023
Agency resilience is being tested as macro headwinds push clients to prioritize short-term efficiency over effectiveness, executives indicated.
Digiday
MAY 1, 2023
Subscribe: Apple Podcasts • Stitcher • Spotify Like many short-form video creators, Jorge Soto got his start on TikTok. But a year and a half after uploading his first video to TikTok in March 2020, he gave YouTube’s TikTok clone a try. “In two months, I gained a million subscribers, which is crazy,” Soto said in the third episode of the Digiday Podcast’s four-part series on short-form vertical video creators.
Marketing Dive
MAY 1, 2023
The holding company saw year-over-year organic revenue growth of 2.9% and reaffirmed its guidance of 3-5% growth for the year.
Digiday
MAY 1, 2023
This year’s Interactive Advertising Bureau’s four-day NewFronts kicked off yesterday with digital content platforms and publishers giving presentations to marketers touting new advertising offerings and slates of video shows. YouTube, Vizio, Amazon and a range of minority-owned media companies pitched their content, audience reach and ad offerings, with a focus on their ability to engage specific audiences — Gen Z, diverse and passionate entertainment and sports viewers in particular.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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