Adweek
JULY 28, 2023
They've been called "gerbils with birth defects," "Mr. Potato Rats," "hell lemurs" and "the weirdest corporate mascot of all time." Since appearing in ads for Quiznos in 2004, Spongmonkeys have divided customers. While the characters were meme-worthy, there were also reports that they made some children cry. Quiznos' former agency partner The Martin Agency was.
MNTN
JULY 28, 2023
Your feeds have no doubt been painted pink and black as the world is dazzled by the releases of “Barbie” and “Oppenheimer” this past weekend (affectionately named Barbenheimer…oh, how we missed the couple names of the early ‘00s). While theaters reveled in the post-COVID return to blockbuster events, strikes are already affecting their upcoming slate of content.
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Adweek
JULY 28, 2023
This summer has given the ad industry several reasons to be cheerful. Not only is "out of office" season well underway, but after a cloudy start to 2023, the market's outlook is slightly sunnier, too. The ad revenues of major tech platforms, responsible for driving a downward trend in previous quarters, are sprouting green shoots.
Exchange Wire
JULY 28, 2023
With ad spend in the digital audio advertising market projected to reach US$2.23bn (~£1.74bn) this year, the Asia-Pacific region has been witnessing an impressive surge in digital audio consumption over the past few years. With the proliferation of smartphones, faster [.] The post Hearing APAC Out: Key Audio Trends Shaping the Region appeared first on ExchangeWire.com.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 28, 2023
Reckitt is betting that generative AI tools will not only unleash creativity at the multinational CPG, but help reduce its carbon footprint as well. That's according to Fabrice Beaulieu, who has worked across various roles within the business since 1999. In April 2022, he was appointed to Reckitt's Group Executive Committee, overseeing marketing and sustainability.
Martech
JULY 28, 2023
The data privacy landscape is changing rapidly, driven by legislation like GDPR and CPRA , plus consumer pressure on big tech companies. Marketers can no longer use personal data without restrictions. This affects not only digital advertisers but also email marketers. Here’s how these changes impact email marketing, including open rates, and why measuring direct engagement is crucial for success.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Seth Godin
JULY 28, 2023
But not all real problems lead to good businesses. There are problems all around us. People need housing, health care and food. They want delight, belonging and status. When a company shows up in the marketplace with a product or service that people eagerly choose to buy, it’s possible to make a profit. If there are assets and other ways to offer something at a premium, a business can actually thrive.
Adweek
JULY 28, 2023
The 2023 Emmy Awards will be pushed back from its September broadcast date as the Writers Guild of America and SAG-AFTRA continue to strike. Top line Sources close to the awards show confirmed to Adweek that the ceremony will be delayed from its original Sept. 18 airdate, set to broadcast on Fox. A new date.
Seth Godin
JULY 28, 2023
It’s simple: This surgery will fix your problem and you’ll be better. It’s complicated: Changes in lifestyle, diet and attitude will, over time, help you feel better. Or… Our enemies are bad, and we’re good. Vote for me. The world is a big place that is filled with nuance, shifting alliances and constant change. It’s worth taking a minute to look for what works.
Adweek
JULY 28, 2023
Rapper Drake is incorporating augmented reality into his It's All a Blur tour by overlaying Snapchat's popular Crying Lens on concert attendees. During Drake's performance of "Laugh Now Cry Later," the stage screens will show audience members with the Crying Lens applied to their faces through augmented reality in real time, making it appear as.
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Digiday
JULY 28, 2023
As agencies seek a competitive edge and strive to deliver high-quality results for their clients, they are looking to save time by optimizing workflows and processes with new tech solutions. These solutions are often sold with the promise of more transparency and efficiency but with the caveat that everything needs to be done differently. Disruption of the processes is considered an outcome in and of itself.
Adweek
JULY 28, 2023
F1 is growing in popularity worldwide--especially in the Netherlands thanks to Dutch driver Max Verstappen, who has been the world champion for the past two years. Dutch brewer Heineken is tapping into that enthusiasm by making Verstappen the face of its new responsible drinking campaign. Created by Publicis Groupe agency Le Pub and directed by.
VideoWeek
JULY 28, 2023
In this week’s Week in Review: Netflix adjusts its advertising partnership with Microsoft, Pinterest unveils new video ad offerings, and Google is hit by a class-action lawsuit for violating agreements for video ad placements. Top Stories Netflix Looks to Sell Ads Through More Partners at Lower Prices Netflix is restructuring its advertising partnership with Microsoft, the WSJ reported on Thursday, with plans to also sell ads through other partners.
Adweek
JULY 28, 2023
Building responsive marketing is key to continued success. Paired with creative ideas and intuition, navigating unique trends and changes in the industry and our broader culture and society can drive this responsiveness.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Exchange Wire
JULY 28, 2023
Richard Simons has been appointed interim CEO of Adludio, the global AI-powered platform delivering attention-led and data-driven mobile advertising, as Paul Coggins steps down after nine years at the helm. In March 2023, Adludio secured a significant follow-on investment from its [.] The post Adludio Announces Appointment of Richard Simons as Interim CEO appeared first on ExchangeWire.com.
Adweek
JULY 28, 2023
The FIFA brand is strong, but the EA Sports brand may be stronger. Andrea Hopelain, svp of brand for EA Sports, joins Champions of Change to explain how she's overseeing the rebrand of the iconic FIFA video game franchise into EA Sports FC, arriving in 2024, following a record-breaking FIFA '23 launch.
EGC Group
JULY 28, 2023
Unless you’ve tuned out from all media—print, broadcast, and social media—you know that the Barbie doll is everywhere, thanks to the release of a blockbuster movie from Warner Brothers. Yes, the movie “Barbie” may set a higher bar for summer movie releases, not to mention the marketing of merchandise opportunities.
Basis
JULY 28, 2023
Over the past several years, the B2B advertising landscape has evolved dramatically. Perhaps the most notable shift is the rapid increase in digital ad spend, from just 29% of total B2B ad spend in 2019 to 47% in 2023. That’s a growth of more than 62% over just a few years! This digital transformation is due to a variety of factors, including the lasting impacts of the COVID pandemic, a new demographic of younger B2B buyers , prolonged economic uncertainty, and the explosion of both time and adv
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
EGC Group
JULY 28, 2023
Just when you thought you’d read, heard, or seen all you could about the ups, downs, and changes to Twitter—something else happens. The Twitter birdie has taken flight to be replaced by an “X” symbol. This radical change to a familiar image symbolizes and only hints at the inner workings, now and in the future.
Exchange Wire
JULY 28, 2023
This week: Google, OpenAI, Microsoft, and Anthropic launch a new initiative to regulate AI, X Corp cuts ad prices by up to 50%. AI dominated the tech industry once again this week, which opened with reports that OpenAI's head of trust [.] The post The Stack: Tech Giants Unite to Regulate AI; X Corp Offers Discounts to Woo Advertisers appeared first on ExchangeWire.com.
More About Advertising
JULY 28, 2023
Looked at one way ITV, the UK’s biggest terrestrial broadcaster – or “linear” as they say these days – is well and truly stuck. Ad revenue in the first six months of 2023 is down 11%, helping to slash first half profits from £219m in the same period of 2022 to £45m. Yet ITV shares … The post Ads still ITV’s most profitable activity – why is it prepared to manage decline?
Single Grain
JULY 28, 2023
If you’re looking to improve your website’s search engine rankings and drive more organic traffic, hiring an SEO freelancer can be an cost-effective alternative to hiring a full-time role. However, finding the right freelancer for your specific SEO needs can be challenging. You don’t have time to hire a one-trick pony; you need someone who can hold their own and drive results.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
More About Advertising
JULY 28, 2023
Bespoke jewellery company Abbott Lyon has appointed St Luke’s as its lead creative agency. Abbott Lyon was recently named in the Sunday Times’ list of the 100 fastest growing companies in the UK. Abbott Lyon was set up by entrepreneurs Jezz and Nick Skelton in 2014. It specialises in premium, personalised jewellery and has grown … The post St Luke’s wins Abbott Lyon jewellery first appeared on More About Advertising.
Single Grain
JULY 28, 2023
Newsletters have become a popular way for individuals and businesses to share their thoughts and connect with their audience. But is the newsletter business model really profitable? In this post, we’ll delve into the potential for success with newsletters, exploring the revenue possibilities and benefits and challenges of charging for subscription services.
More About Advertising
JULY 28, 2023
Creative agency Now and media agency December19 have been appointed by the Internet Advertising Bureau (IAB UK) to produce a campaign to shift perceptions of digital advertising. This will build on research, insight and creative strategy work from Walnut Unlimited, part of the Unlimited group, which helped to define the brief. Now and December19 will … The post Now and December19 win IAB brand-building drive first appeared on More About Advertising.
Martech
JULY 28, 2023
The big tech companies’ earnings reports this week showed mixed results in digital ad revenues. Meta had double-digit growth in the second quarter of 2023, while Microsoft and Alphabet were both close to flat. Meta The winner. Meta’s ad revenue increased 12% to $31.5 billion YoY, beating analyst expectations and returning it to double-digit growth for the first time since 2021.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
More About Advertising
JULY 28, 2023
Mother always seems to get its clients on the telly, even though it genuflects in all the right places to modern meejah. Here’s another fine example with TikTok influencer GK Barry, getting confused about the branding for KFC’s new Teriyaki burger. Mother has put on piles of new biz recently although it sometimes misses out … The post MAA Ad of the Week: Mother for KFC first appeared on More About Advertising.
Single Grain
JULY 28, 2023
If you’re running paid advertising campaigns, you know that managing costs while maximizing results is crucial for your business’s success. Luckily, we have a few quick tips that you can apply to your paid ad campaigns in an effort to maximize your profit while sparing you any added expenses. Without further ado, let’s get started! Work With Us 5 Simple Strategies to Lower Your Paid Ad Costs In this section, we’ll explore practical and simple techniques that can help you optimi
More About Advertising
JULY 28, 2023
Influencers have become a short cut for marketers looking for a hotline to an audience at a reasonable price. But influencers are always a gamble and a short term fix, and now even Accenture Song is admitting that the current “flashy” crop may not be the best bet. This year’s Love Island is finishing up, … The post Influencers are dead.
Single Grain
JULY 28, 2023
If you’ve ever heard the term “white labeling” before, you may have wondered if it has any place with your own company. We’re here to help you process that question and decide if partnering with a white label agency is right for you. In this post, we’re going to cover some major aspects of white labeling and why it can potentially be a game-changer for any business, including yours.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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