Adweek
JULY 6, 2023
The rise of artificial intelligence (AI) has raised concerns when it comes to using the technology to create celebrity deepfakes. But Jennifer Lopez is embracing its potential by giving Virgin Voyages permission to use her likeness for a "Jen AI" custom invite tool. Created by VMLY&R, the tool hosted within virginvoyages.com allows consumers to invite.
Fuel Lines
JULY 6, 2023
Exploring the myriad advantages of Threads, highlighting how it is reshaping the landscape of social media. In an era where social media has become an integral part of our lives, new platforms are continually emerging, aiming to revolutionize the way we connect and communicate. Among these innovative platforms, Threads is rapidly emerging as a frontrunner, offering a unique and enriching experience for users.
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Adweek
JULY 6, 2023
To celebrate the Season 3 premiere of its original martial arts series Warrior, streaming platform Max partnered with multicultural artists to debut interactive murals in New York, Los Angeles and San Francisco. Created by Vincent Ballantine (New York), Swank One (Los Angeles), and Vogue + Agana (San Francisco), the murals feature images of Bruce Lee.
AdExchanger
JULY 6, 2023
Based on the growing flurry of lawsuits against creators, it's clear that many of them are dangerously unaware of the legal risks involved in influencer marketing. The post Without The Right Precautions, Influencers Could Be At Risk For Legal Trouble appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 6, 2023
At the end of June, Olivier Francois, the CEO of Italian car brand Fiat made a bold declaration: "Fiat will no longer produce gray cars." It was a brave statement, given the shade's popularity among drivers in Europe. However, it was made even braver because Francois made the rallying cry sitting inside a Fiat 600.
Martech
JULY 6, 2023
Before we get to this week’s round-up of AI-powered martech , I thought I’d share the results of a consumer survey by infosec company Malwarebytes. While you and I and everyone I know professionally are all about AI only 35% of those surveyed respondents agreed with the statement “I am familiar with ChatGPT,” and 50% disagreed. Of those who said they were familiar with ChatGPT: 12% agree the information produced by ChatGPT is accurate 81% are concerned about possible security and safety risks 63
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JULY 6, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: A Stain You Can’t Wash Out appeared first on AdExchanger.
Adweek
JULY 6, 2023
Tan France was a huge Care Bears fan as a kid. Now, the Queer Eye fashion star is acting alongside Funshine Bear in an ongoing campaign for Alaska Airlines. "I was the ultimate Care Bears fan as a kid. I was obsessed with the TV show. And so the fact that I get to interact.
Martech
JULY 6, 2023
Amazon will run its yearly summer Prime Day promotions July 11 and 12. Amazon Prime members will have access to deals, while Amazon’s competitors will court bargain-hunters online and in-store. As a result, it’s a great snapshot of ecommerce trends. Why we care. As this year’s Prime Day proves, digital retail is never exclusively online. Top retailers are using a combination of digital and in-store deals to cover the multichannel ways shoppers look for deals.
Adweek
JULY 6, 2023
To promote the Barbie movie, premiering July 21, Warner Bros. Discovery and Snapchat launched an augmented reality campaign featuring virtual clothing try-on and worldwide Landmarker experiences in the Snapchat app. The Barbie AR lens allows people to virtually try on costumes inspired by the film in augmented reality. There are multiple options inspired by the.
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AdExchanger
JULY 6, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Caught Thread-Handed Tech companies rarely credit competitors when they copycat a feature or product. When Mark Zuckerberg published The post Can Meta Thread The Needle Twitter Couldn’t?; The Ad Industry Learns To Cope appeared first on AdExchanger.
Adweek
JULY 6, 2023
You can't invest in what you can't measure. And in TV advertising, rarely has there been a more dynamic time for measurement. New currencies--agreed-upon units of value with which media buyers and sellers transact--are gaining traction in the market. On the heels of TV upfront season, here are three key questions marketers should ask to.
AdExchanger
JULY 6, 2023
Phrasee, a UK-based SaaS platform that uses generative AI to create, test and optimize content for large enterprise companies, has run experiments on its customers’ content for the past eight The post Phrasee Aims To Be In the Minority Of Generative AI Startups That Survive appeared first on AdExchanger.
Adweek
JULY 6, 2023
In 1952, Revlon created one of the most iconic, paradigm-shifting ad campaigns known as "Fire & Ice," which put a dramatic twist on why women wear makeup. Instead of seeking male admiration, it empowered women by prioritizing their ambitions and needs. For decades, Revlon spearheaded feminism and cosmetic innovation, establishing itself as the world's second-largest.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Martech
JULY 6, 2023
Does it sometimes feel like you and your team are running in circles with your marketing? You’re doing great work but not seeing the results you expected? It’s almost always the result of one fundamental piece that’s missing. Last year, I found myself stuck in the middle of a corn maze. I was lost, confused and disoriented. It was nearly impossible to find my way out and it took countless wrong turns and endless frustration.
Adweek
JULY 6, 2023
Oregon becomes the 12th state to pass comprehensive digital privacy legislation. If signed by Governor Tina Kotek, the Oregon Consumer Privacy Act (OCPA) will give the state's 4 million residents the right to opt out of online targeted ads starting next July. Who does the law apply to? The law applies to companies that conduct.
AdExchanger
JULY 6, 2023
When MediaMath filed for bankruptcy last week, the company’s co-founder and former CEO, Joe Zawadzki, was on the outside looking in. AdExchanger spoke with Zawadzki just a few hours after The post MediaMath Founder Joe Zawadzki Weighs In On The Company’s Bankruptcy And His ‘Third Act’ appeared first on AdExchanger.
Adweek
JULY 6, 2023
He set up boxing's upset of the year in 2022 when he let Canelo Alvarez go up a weight class and lose to Dimitry Bivol. He teamed with Jake Paul and WWE to pack Madison Square Garden for the fight of the year between Katie Taylor and Amanda Serrano. Those events--and the pro wrestling/mixed-martial arts.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
JULY 6, 2023
A new business is complicated. It involves weaving together suppliers, partners, customers, processes, technology, leases, employees, logos, capital and more. Along the way, it’s easy to get distracted, but focusing on the hard parts is a useful way to move forward. You could work hard on the logo, or double your supplier roster or, as I did once, spend time with your corporate lawyers brainstorming the way to make your terms of service more interesting.
Adweek
JULY 6, 2023
The game of musical chairs continues at NBCUniversal. Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company's entertainment divisions, including film and TV. The move comes as Susan Rovner, chairman of entertainment content for NBCUniversal's television and streaming division, exits the company.
More About Advertising
JULY 6, 2023
Mix a classic 80s ballad, a lovable farm animal and a potentially dangerous means of transport and you have VCCP’s formula for success with Virgin Media. First we had a motorcycling Highland cow, and now it’s a hang-gliding goat who is here to inspire confidence in Virgin Media’s broadband coverage. As St Elmo’s Fire by … The post Hang gliding goat takes Virgin Media to new heights for VCCP first appeared on More About Advertising.
Adweek
JULY 6, 2023
Content creation can seem daunting, but with the right approach it can be a fulfilling and rewarding experience. Becoming a consistent creator requires planning ahead, establishing a content schedule and honing in on your message. Chronic illness advocate and creator Gigi Robinson is on a mission to help those around her not just gain followers.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
JULY 6, 2023
As the race to become the supreme text-based social media app heats up, social media managers say they’re feeling the burn. On Wednesday, Meta launched its Twitter rival Threads. That came after Twitter alternatives, Spill and Bluesky, both picked up steam over the weekend after Elon Musk’s decision to limit views, based on whether users pay, to tweets.
Adweek
JULY 6, 2023
The Premier League Summer Series runs from July 22-30, and to celebrate, the Premier League worked with metaverse consultancy Doppelg?nger and AR developer Rose Digital to launch an augmented reality trophy hunt that will give fans the chance to win a variety of prizes. The Premier League Summer Series will feature six Premier League soccer.
More About Advertising
JULY 6, 2023
Adam&eveDDB is venturing back into much-lauded CALM territory with this new campaign – #ShareWithCare – from adam&eveBERLIN & DDB Germany for Deutsche Telekom warning of the the increased risks parents face thanks to the rise of data misuse and our old pal artificial intelligence (AI). Ella is the unfortunate girl who, as a woman, finds … The post Adam&eveDDB Berlin spells out perils of AI and social media first appeared on More About Advertising.
Adweek
JULY 6, 2023
After 16 years of making his way up the ranks at Denny's, John Dillon is now president of the iconic diner that's redefining the restaurant space. In our latest episode of Marketing Vanguard, Dillon discusses the mishaps that led him to transform the brand. "The key is to learn from it and learn from them.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Smart Insights
JULY 6, 2023
What do marketers need to know and do? Exciting times for marketers who enjoy following how digital platforms evolve. It feels like 2008, as I said in my first post on Threads. Since I'll be talking about it, amongst other … The post First Look – Using Threads for Marketing appeared first on Smart Insights.
Adweek
JULY 6, 2023
"Should we make our logo rainbow this year?" was one question clients asked Lauren Gray, an Edelman svp and a leader of its Out Front LGBTQ+ task force, before this June's Pride celebrations. Nervous about marketing to the LGBTQ+ community, many marketers sought Out Front's guidance on how to do it right. Two high-profile marketing.
Digiday
JULY 6, 2023
Consumer-facing, cannabis think tank, the Cannabis Media Council, announced its official guidelines for responsible cannabis advertising early last month, signaling that the industry is taking another step to legitimize the cannabis space. The announcement comes as cannabis advertisers are building up their ad budgets on the heels of recently relaxed cannabis, hemp and CBD regulations as more states adopt policies, as well as Twitter’s updated cannabis-friendly advertising policy.
Relevant-Digital
JULY 6, 2023
Both advertisers and publishers have recently returned to a topic that started trending a few years ago: they want to create transparency in digital advertising supply chains, increase business efficiency, and reduce their carbon footprint.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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