Adweek
DECEMBER 15, 2023
If anything, Amazon's latest activation has a massive Reach. Ahead of the Las Vegas Raiders stomping the Los Angeles Chargers on Prime Video's latest Thursday Night Football game, Amazon released a giant, 15-foot-tall Jack Reacher onto the Allegiant Stadium crowds--much to everyone's delight. The giant Jack, done in honor of today's Season 2 premiere of.
Martech
DECEMBER 15, 2023
HubSpot’s November releases include deal pipeline rules, improved funnel reporting, allowing prospects to add guests to meetings on the scheduling page and more. Here are the updates relevant for managers: Deal pipeline rules (beta) Scheduling pages allow additional guests in meetings (beta) Custom funnel report builder supports optional/skip stages and more objects (beta) View purchased products on the contact or company record (beta) Subscriptions can collect or refund a prorated amount for mi
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Adweek
DECEMBER 15, 2023
This fall, the WNBA wrapped its most-viewed season in 21 years, announced an expansion for the first time since 2008 and saw its highest attendance in 13 years. And that's just the start. WNBA commissioner Cathy Engelbert told Adweek she has a game plan to keep the exponential growth going, especially considering a recent Sports.
More About Advertising
DECEMBER 15, 2023
Publicis led the traditional ad holding companies in 2023 (so far, they still have to report full year figures) but David Droga’s Accenture Song has been the clear stand-out, reporting revenues earlier in the year up 14% from $14bn to $18bn. And this without a media agency, where most of the trad. holding companies’ revenue … The post MAA holding company, media agency and person of the year first appeared on More About Advertising.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 15, 2023
American Express is ending its B2B year as it began: making big moves for small businesses. The last quarter has received special attention from Amex since 2010, when it launched Small Business Saturday as a counter to big-box Black Friday shopping. For this year's 14th installment, it introduced the Door to Shop Small augmented reality.
Smart Insights
DECEMBER 15, 2023
Our financial services social strategy recommendations and best-practice case studies put you in the driving seat to accelerate your financial services' ROI from digital marketing in 2024 Over the past few years, financial service organizations have embraced social selling programs … The post Financial services social media trends for 2024 appeared first on Smart Insights.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Ad Badger
DECEMBER 15, 2023
There has been a lot of buzz around Amazon Marketing Cloud lately. In this blog post, Head Badger, Michael Facchin, Read More How Do I Get Started With Amazon Marketing Cloud? The post How Do I Get Started With Amazon Marketing Cloud? appeared first on Ad Badger.
Adweek
DECEMBER 15, 2023
Artificial intelligence took the front wheel in car rental firm Zipcar's latest campaign, saving time on audience research and driving more people to its site to use its services. Zipcar's second "Zip If" campaign in the U.S. aimed to boost top-of-funnel brand awareness. The campaign ran from June to September this year and aimed to.
Seth Godin
DECEMBER 15, 2023
If the signal is very weak and the noise is large, it’s easy to imagine that there’s no signal at all. AI and computers can be used as lenses now, which means we can strip away the noise and see things that we certainly didn’t expect. Dina Katabi at MIT can point a radio antenna at you while you’re sleeping (even from across the room or through drywall) and determine whether you’re dreaming or not.
Adweek
DECEMBER 15, 2023
If you've spent any time on the internet dodging messages from random strangers offering financial windfalls, or texts and emails from suspicious "customer service agents" alerting you to an issue with your account, this new scam prevention campaign from Cash App may be as triggering as it is entertaining.
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AdPulp
DECEMBER 15, 2023
Since the start of Russia’s lethal attack on Ukraine (a war that has killed or wounded 500,000 people), the resilience, grit, and heart of the Ukrainian people have offered a steady beacon of light and hope for a better future in an otherwise dark time. Now, this new campaign to support German nonprofit ArtHelps from […] The post Russian Instruments of War Artfully Repurposed by Ukrainian Musicians appeared first on Adpulp.
Adweek
DECEMBER 15, 2023
In this week's episode, we sit down with David Cohen, CEO of IAB (Interactive Advertising Bureau). During the conversation, Cohen delves into his extensive experience in the advertising business, and the history and purpose of the IAB, highlighting its foundation in 1996 to set industry standards for the rapidly evolving digital landscape. The conversation then.
More About Advertising
DECEMBER 15, 2023
Orange is still knocking out great ads in France (we do miss them in the Uk) and here’s another, for its support of French women’s football team ‘Les Bleues’ back in the summer World Cup. Agency Marcel Paris (from Publicis) uses nifty VFX to show that the gals are just as good as Mbappé and … The post MAA Ads of the Year (1) – Les Bleues from Orange and Marcel first appeared on More About Advertising.
Digiday
DECEMBER 15, 2023
The factors influencing sales in the digital marketplace represent an intricate tapestry extending far beyond traditional advertising. In a multifaceted environment, where any event, development and trend can affect sales, advertisers must employ a sophisticated approach to understand and attribute these myriad influences. At the heart of this challenge lies marketing mix modeling (MMM), a powerful tool bringing clarity to the often chaotic and interconnected world of sales drivers.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Playwire
DECEMBER 15, 2023
Key Points AdSense's Evolution : Google AdSense is transitioning from CPC to CPM, marking a significant shift in digital ad monetization and affecting publishers reliant on click rates. Diversification is Key : Publishers should diversify their monetization strategies beyond AdSense, considering alternatives like Playwire's RAMP Platform, which focuses on CPM.
Digiday
DECEMBER 15, 2023
Esta historia fue reportada por primera vez en Glossy , una publicación hermana de Digiday en Español. Este artículo se basa en las conversaciones mantenidas en el panel de Cult Metaverse Beauty World sobre cómo la IA está beneficiando a las marcas. En el panel participaron Florencia Solari, tecnóloga creativa y creadora de XR, Janvi Shah, CEO y cofundadora de Hue, Olivia Lee, cofundadora de la consultora de comercio inmersivo Livvium y Joy Fennell, fundadora del estudio de diseño The Future In
VideoWeek
DECEMBER 15, 2023
In this week’s Week in Review: Vivendi is considering spinning off Havas, Channel 4 launches new streaming ad formats, and Netflix ad sales could reach $1 billion next year. Top Stories Vivendi Considers Splitting Havas and Canal+ into Separate Entities French media conglomerate Vivendi is exploring splitting into three separate entities: advertising giant Havas, TV business Canal+, and the investment arm that owns the publishing group Lagardère.
Digiday
DECEMBER 15, 2023
En los videojuegos, el marketing de marca está en alza, y los videojuegos con servicio en vivo y directo pueden ser una de las formas más eficaces de hacerlo. Este mes se cumple el quinto aniversario de “Star Trek Fleet Command”, un juego de estrategia para móviles y PC desarrollado en colaboración entre Paramount y Scopely. El juego permite a los jugadores explorar un universo virtual de “Star Trek”, interactuando con otros jugadores para completar misiones y acumular re
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
DECEMBER 15, 2023
With Chrome’s identifier deprecation approaching in the year up ahead, many advertisers have wisely turned their efforts to contextual solutions. We spoke with Benjamin Christie, founder and president of Gourmet Ads & Healthy Ads, who shed light on how advertisers [.] The post A dive into all things contextual with Gourmet Ads’ Benjamin Christie appeared first on ExchangeWire.com.
More About Advertising
DECEMBER 15, 2023
Talent procurement has become a challenge for the ad industry, even for MAA’s 2023 agency of the year, Mother London. Enter Alex Morris-Platt, who has joined from TBWA UK as the agency’s first chief people officer with a remit to attract talent and make sure that the conditions are right for them to stay and … The post Mother poaches TBWA’s Alex Morris-Platt as its first chief people officer first appeared on More About Advertising.
AdvertiseMint
DECEMBER 15, 2023
Do you want to maximize the impact of your Facebook ads? You can unlock the full potential of your Facebook ads with A/B testing. A/B testing for Facebook ads is a strategy that allows you to test the effectiveness of your ads to make data-driven decisions. This article will explore the ins and outs of A/B testing for Facebook ads. What is A/B Testing Facebook Ads?
More About Advertising
DECEMBER 15, 2023
Wonderhood Studios is ending the year on a high note, winning Bristol-based investor platform Hargeaves Lansdown, one of the UK’s biggest for private investors, to add to gambling giant Coral which it also won recently. Wonderhood’s first campaign will break in the new year for the start of the next financial year in March. Hargreaves … The post Wonderhood Studios wins investor platform Hargeaves Lansdown first appeared on More About Advertising.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Exchange Wire
DECEMBER 15, 2023
This week: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens… The Advertising Standards Authority (ASA) is certainly pushing forward in its mission to [.] The post The Stack: The ASA pushes forward with ad regulation; TikTok is first non-game app to generate $10bn in consumer spending; TikTok remains most popular social app among teens appeared first on ExchangeWire.com.
Martech
DECEMBER 15, 2023
Marketing automation isn’t just for enterprises with endless budgets. Marketing automation software for small business provides many of the same benefits as their enterprise counterparts. The big difference is that small business platforms are streamlined and more affordable. Increasingly, marketing automation is a must-have for small business so they can carry out marketing functions with a limited staff and budget.
All About Advertising Law
DECEMBER 15, 2023
The Federal Communications Commission (FCC) adopted a revised rule to restrict forms of lead generation involving texts and calls to consumers on December 13, 2023. The revised rule implementing the Telephone Consumer Protection Act (TCPA) will require one-to-one consent for certain types of regulated calls and texts—so-called robotexts and robocalls.
Martech
DECEMBER 15, 2023
Data silos — isolated collections of data within different departments or systems — hinder companies from gaining a complete picture of their customers. This is the first of two articles exploring data silos in marketing. Part one focuses on: Significance, effect and root cause of data silos. Breaking down silos with processes and tools. Beginning the integration journey.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Adweek
DECEMBER 15, 2023
When there's good news and bad news, tradition says you start with the positive, so here goes: 40 U.S. states are now part of the legal green rush--with conservative-leaning, Republican-led Ohio recently approving recreational cannabis sales--and a record 70% of the American public supports legalizing weed. Meantime, the federal Department of Health and Human Services.
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