Adweek
JULY 21, 2023
To celebrate the 2023 Women's World Cup, which takes place July 20-Aug. 20, Snapchat has released new augmented reality lenses, Bitmoji outfits and more that will let fans share their love of women's soccer. Seven augmented reality lenses have been created for the event, including a USWNT Team Tracker Lens that allows fans to view.
MNTN
JULY 21, 2023
Picture this… It’s a quiet night at home. After ordering your favorite delivery, you cozy up on your couch and turn on the TV. For a few minutes (or closer to an hour, TBH) you contemplate a variety of new titles before settling on re-watching your comfort show for the hundredth time. Between traditional television and Connected TV (CTV) there is a seemingly never-ending amount of content to watch—a perk for viewers and advertisers alike.
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Adweek
JULY 21, 2023
For the MSG Sphere in Las Vegas--a ginormous dome in the desert with a reported $2.3 billion price tag--there's no such thing as a soft launch. It would have been tough, after all, to keep any development under wraps at an entertainment venue that bills itself as the largest orb on Earth, next to the.
MNTN
JULY 21, 2023
Netflix and Disney+—two of the newer entrants into the hybrid ad-supported streaming space—are reaping the fruits of their efforts as their subscriber counts continue to grow despite the saturation of the streaming industry. According to a recent survey conducted by Samba TV, 19% of U.S. subscribers to Disney+ have opted for the ad-supported subscription tier introduced in December 2022.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
JULY 21, 2023
Meta launched its Threads app late Wednesday evening in July, a day earlier than expected. On Thursday at 8 a.m., Converse claimed its handle, marking its entry on the Twitter-clone app. The brief for appearing on Threads was a quick text exchange between the company's CMO Sejal Shah Miller and her social media team: Keep.
AdExchanger
JULY 21, 2023
Organic revenue growth for IPG sank 1.7% YOY, with a 2.5% drop in the US. The holding company said a weakened tech sector is partly to blame. The post Tech Troubles Hobble IPG’s Q2 Growth appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
JULY 21, 2023
HubSpot has been rolling out new generative AI features. The company has introduced two AI-powered tools, Content Assistant and ChatSpot, to “help customers save time while creating better connections with their audiences.” Here we take a deeper dive into Content Assistant and explain how to get the most out of ChatSpot. Content Assistant streamlines content creation for marketing and sales teams.
Adweek
JULY 21, 2023
For decades, beer brand Tennent's, soft drink Irn-Bru and the country's government were the biggest advertisers in Scotland. But in recent years, government regulation, consumer taste and marketing strategy changed all that. Tennent's bright red T was as familiar a brand emblem as the golden arches of McDonald's. It had long-running ad campaigns, including the.
Martech
JULY 21, 2023
While many consumers are skeptical about generative AI’s effect on society, they expect marketers to lead the way in pioneering the technology. Consumers are more comfortable seeing genAI magic take off in marketing than in any other sector, a new Gartner study finds. A full 38% of consumers interviewed in June and July said they were very or somewhat comfortable with generative AI technology used in marketing.
Adweek
JULY 21, 2023
Business-to-business customers are people, too. ZoomInfo provides the data and technology that helps b-to-b clients enter the market, find customers and expand their business. On its surface, it's a technical and impersonal service with little emotional appeal. From a marketing perspective, however, ZoomInfo sees value in speaking to individuals and taking a more consumer-based approach.
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Seth Godin
JULY 21, 2023
When we’re in the middle of a cultural swirl, it’s normal to believe that everyone else is too. That’s part of the magic of a cultural swirl–it’s our friends, our work, our world. Most of these moments are actually tiny pockets. An episode of the much-talked-about TV show Succession was seen by about 3,000,000 people when it aired, compared to an episode of Gilligan’s Island or the Monkees, which reached fifteen times as many people in the US with each episode
Adweek
JULY 21, 2023
The advertising industry is changing fast. Budgets are dropping while more than half of CMOs are responding to consumer movement and increasing spend on social advertising. There, advertisers face less stable pricing and targeting, and audiences have been primed by highly entertaining feeds to hate disruption. To break through, a higher creative standard is being.
Exchange Wire
JULY 21, 2023
Yahoo announces the appointment of Tressie Lieberman as chief marketing officer (CMO), following an extensive executive search process. A talented and respected marketing leader, Lieberman brings over twenty years of traditional and digital marketing experience transforming world-class consumer brands such [.] The post Yahoo Appoints Tressie Lieberman as Chief Marketing Officer appeared first on ExchangeWire.com.
Adweek
JULY 21, 2023
As the U.S. Women's National Team begins its quest tonight for a third World Cup title in a row, Roku is making it easier for fans to watch all 64 tournament games.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdPushup
JULY 21, 2023
Uncover the elite GCPP – Premier, explore their exceptional benefits and delve into more valuable insights. Maximize your business potential with these industry frontrunners. In the highly competitive landscape of digital publishing, publishers every now and then have experienced the challenge of reaching their revenue potential. While Google’s tools and platforms play an important role [.
Adweek
JULY 21, 2023
A Prime Video sports docuseries following elite native Hawaiian surfers as they pursue the sport at the highest level? Sign us up. Moana Jones Wong, Maluhia Kinimaka and Brianna Cope, three of the stars of Surf Girls Hawai'i, join Adweek's Champions of Change to share how the show came together, the importance of community, brand.
OpenX
JULY 21, 2023
To view the full video click here At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Demand Sustainability From Your Media panel. Moderated by John Osborn , lead advisor at Sharethrough and Director of Ad Net Zero, industry leaders discussed a subject that’s been core to OpenX’s identity over the past five years – sustainability.
Adweek
JULY 21, 2023
As the retail media sector expands and evolves, moving up the marketing funnel to include formats such as display, video and connected TV, it becomes even more important for companies to find ways to appear in contextually relevant and brand-safe environments. Rose Jia, head of growth marketing at Amazon, and Melanie Zimmermann, vp of Macy's.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
OpenX
JULY 21, 2023
At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our Supply-Side Targeting: Demand Addressability From Your Media panel. Moderated by Ronan Shields of Digiday, the group discussed the actions that advertisers are taking to work directly with SSPs to activate audiences in new ways.
Adweek
JULY 21, 2023
With ongoing writers and actors strikes, as well as major studios such as Disney skipping out on their usual panels, it's a very different San Diego Comic-Con in 2023. But the (TV) show must go on. Despite the unusual circumstances surrounding this year's SDCC, several TV networks and publishers are continuing to provide activations for.
OpenX
JULY 21, 2023
At Cannes this year, OpenX took the stage with leading partners and clients to conduct three panels on some of the hottest topics in ad tech. Here are the highlights from our CTV: Demand Addressability From Your Media panel. Moderated by Tony Katsur , CEO, IAB Tech Lab, the group discussed how close our industry really is to reaching target audiences in high-quality adaptive viewing environments.
Adweek
JULY 21, 2023
R?my Martin's partnership with Usher still has legs. The luxury cognac brand and Grammy-winning artist's latest collaboration gives fans and connoisseurs a taste of a harmonious relationship that's been in sync for more than a decade. The global campaign, titled "Life is a Melody" and created by agency Fred & Farid, launched this month with.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdPushup
JULY 21, 2023
Uncover the elite GCPP Premier Partners, explore their exceptional benefits, and delve into more valuable insights. Maximize your business potential with these industry frontrunners. In the highly competitive landscape of digital publishing, publishers every now and then have experienced the challenge to reach their revenue potential. While Google’s tools and platforms play an important role [.
EGC Group
JULY 21, 2023
If you are not currently using influencers as a way to make your brand’s presence known, now is the time to add it to your marketing strategy.
Exchange Wire
JULY 21, 2023
This week: Elon Musk enters AI race with xAI, ARK writes down its stake in Twitter. Another dicey week for some big names in the tech industry. In the latest episode of the Elon Musk experience, the billionaire announced the launch [.] The post The Stack: Musk Launches AI Start-Up as ARK Cuts Stake in Twitter appeared first on ExchangeWire.com.
More About Advertising
JULY 21, 2023
The Women’s World Cup is becoming a marketing and advertising phenomenon as broadcasters have finally woken up to its impact. Women’s football is becoming more important in the overall game too – it might be the only element Saudi Arabia doesn’t try to buy. The least it deserves, then, is an epic from Nike and … The post MAA Ad of the Week: Nike’s epic for Women’s World Cup first appeared on More About Advertising.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
JULY 21, 2023
Viously, a pioneer in optimised video technology for enhanced web performances, and Toutelatele, a leading television news feed, have joined forces to revolutionise user experience through improved web performance. Since integrating the Viously player, Toutelatele has achieved significant results, including [.] The post Toutelatele Boosts Core Web Vitals by 57% with Viously’s Optimised Video Player appeared first on ExchangeWire.com.
VideoWeek
JULY 21, 2023
In this week’s Week in Review: Ads are no longer Italian TV’s primary revenue stream, Publicis outlines AI’s role in CTV, and Netflix looks for ways to boost its ad business. Top Stories Subscriptions Overtake Ads as Main Source of Italian TV Revenues Subscriptions have overtaken advertising as the main source of Italian TV revenues, according to the Communications Authority’s (AgCom) Annual Report.
Single Grain
JULY 21, 2023
If your business sells tangible products online, you’ve likely asked yourself which third-party platforms are the best at hosting your products. A common comparison is eBay vs Amazon. While the choice might seem obvious, there’s actually a bit of nuance with each platform that ought to be considered when assessing which site will allow your products to perform the best.
Single Grain
JULY 21, 2023
Should you be multitasking or focusing on one thing at a time? With how people are expected to evolve their careers, it’s crucial to find the right balance between ambition and concentration. In this post, we’re going to look at why narrowing your focus on what you do best can lead to greater success, increased efficiency, and improved long-term value in your personal brand or business.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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