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At Cannes, Kara Swisher led a candid panel with media and tech leaders who explored the future of journalism amid AI disruption, advertiser hesitancy, and platform dominance.
At Cannes Lions 2025, the real buzz wasn’t just about AI — it was about culture, community, content, and connection. Here’s how brands, content creators, and publishers can tap into human moments to truly resonate. I know most folks who hit the Croisette this year left talking about how far AI has advanced and what agentic AI will do for marketing (don’t worry, we’ll get to that too), but my biggest takeaway from Cannes was something more human.
Marketers need to keep pace as consumers use an ever-increasing number of channels to engage with brands. That often leads to the type of silos and fragmentation they’ve battled for years. Today, Klaviyo introduced new AI-powered product features at its K:LDN event in London to help marketers deliver personalized, cross-channel experiences from one platform.
Most of the pitch and the demo is all about how terrific our plans are, and how well our gadget works. But if we hope for resilience, perhaps it makes sense to show off how gracefully the system breaks. Because it will break. Because plans won’t work out. Because we’ll be surprised. And then what happens?
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
The companies agreed to a consent order that they will not coordinate with other firms to direct spending away from publishers based on political views.
In the constantly evolving digital advertising landscape, agility and flexibility are paramount. As agencies and advertisers look to maximize campaign outcomes while navigating fragmented ecosystems, the value of working with a supply-agnostic media partner has never been clearer. But what does being “supply-agnostic” really mean, and why should it matter to you?
While AI has certainly been a major talking point in the industry for the past few years, a lot of the products which are now coming to market have been in development across a much longer period of time. But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month).
While AI has certainly been a major talking point in the industry for the past few years, a lot of the products which are now coming to market have been in development across a much longer period of time. But AI has played a major role in ad tech for a long time, says Gurman Hundal, Co-Founder and Global CEO at MiQ (which released its own AI-powered platform Sigma earlier this month).
At WWDC 2025, Apple unveiled the next set of upgrades to AdAttributionKit (AAK) , giving iOS marketers more tools to measure performance in a privacy-first world. Rolling out with iOS 18.4, these updates include overlapping conversion windows, configurable attribution windows and cooldowns, geo-level postback data, and improved testing capabilities.
Marketing technology is a team sport. As martech practitioners, we often wear many hats across organizations and projects. Our specific responsibilities can vary depending on our position within the organizational structure. As a result, we’re called on to support and lead a wide range of initiatives, each demanding different skills and approaches. The following tools can help us take effective action and drive progress.
Creative data provider DAIVID today unveiled a new tool that instantly measures the effectiveness of AI-powered creative, helping marketers maintain the quality of their ads amid a surge in Gen AI ad output. As Gen AI tools become crucial in meeting [.] The post DAIVID Launches New Tool to Help Advertisers Maintain Effectiveness of Gen AI Creative appeared first on ExchangeWire.com.
The measurability of ad products on Meta and Google give the “appearance of control”, says Ross Jenkins, CEO of Mediahub EMEA and APAC, leading to advertisers overinvesting in the walled garden platforms. “Sometimes brands’ use of the Meta and Google platforms can be quite narrow, and actually there are other uses of those platforms – to move those brands up the funnel, to engage consumers in different ways, to build their brands in different ways – that are m
what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks
From yesterday’s mobile hype to today’s AI evolution, Grant Gudgel, SVP of Marketing at Verve, reflects on how the AI narrative at Cannes Lions has changed. It’s shifted from theoretical buzz to practical use cases, smarter segmentation, and long-term strategy. At Cannes Lions 2025 , we caught up with Grant Gudgel , SVP of Marketing at Verve, during the ad tech company’s happy hour.
European media giant Axel Springer, fresh from a corporate restructure which saw its classifieds business spun off into a separate company, has set itself the aim of doubling its value within the next five years, CEO Mathias Döpfner has announced. Speaking at a meeting with over 100 of the company’s executives in Berlin, Döpfner laid out some of the media group’s strategy for growing both its journalism and media marketing arms.
Retail media is entering a new phase — one where it’s not just a performance channel but a strategic pillar of marketing. As brands chase precision and scale, retail media networks (RMNs) are stepping up with the data, formats and reach to deliver both. Retail media’s growing reach RMNs are rapidly evolving from their roots in lower-funnel, performance-focused advertising into full-funnel marketing ecosystems.
This State of the Industry report, sponsored by Klaviyo, explores how DTC brands and agencies are responding to rising costs and tech complexity by renewing their focus on data and ROI. The direct-to-consumer landscape has evolved significantly in recent years, with both established brands and digitally-native players adapting to new market dynamics.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
This post was created in partnership with Intuit SMB MediaLabs The rise of modern small and midsize businesses—digitally savvy, creator-led, and growth-minded—is reshaping how brands think about scale and impact.
As the ad industry barrels head first into AI for its efficiency, scale and automation, the topic of sustainability — or even the energy it takes to use AI — seems to be forgotten. Artificial intelligence has dominated conversations with marketers pouring over AI’s impact on creativity, media buying, productivity, staffing and everything else. AI’s impact on the environment seems to have taken a backseat.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Creativity x Culture Kraft Heinz and Mustard Finally Drop Their Viral Sauce Collab The Grammy winner remixes chipotle honey mustard for Kraft Heinz’s first U.S. flavor collab Dijon McFarlane, aka Mustard, is Kraft Heinzs first chief mustard officer. Kraft Heinz By Cydney Lee --> Kraft Heinz’s long-awaited collaboration with Grammy Award-winning hip-hop producer Mustard has finally arrived.
Omnicom and Interpublic Group’s (IPG) $13.5 billion super-merger took a giant leap toward completion this week, following a qualified approval granted by the Federal Trade Commission (FTC). The conditions attached to the FTC’s green light are far from normal, however. They constrain the combined holding company’s ability to steer clients away from publishers or media environments that might compromise their reputations.
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Ratings May 2025 Media Distributor Gauge: YouTube Extends Lead to 4 Months Paramount Global had the steepest decline for the month ADWEEK; Getty Images, Nielsen By Mark Mwachiro --> YouTube made it four consecutive months at the top of Nielsen’s Media Distributor Gauge, dominating the month of May.
Platforms are having an identity crisis. Or maybe, it’s a rebrand. Whether they built their businesses on social graphs, short-form video or niche communities, the story from Cannes last week was the same: they’ve always been AI companies. That’s the new message being sold to marketers. The fact that AI rarely showed up in their pitch decks until recently seems beside the point.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Influencers & Creators Why Tubi Is Working With 6 Creators to Bring More Content to the Platform The streamer will add 500 episodes of preexisting programming and plans to expand into original content Tubi is bringing more creators to its platform. Thomas Fuller/Getty Images By Elena Cavender --> Tubi is courting creators to be part of the Hollywood ecosystem.
The MarTech landscape is in constant flux, and while many tout the transformative power of Generative AI (GenAI), few truly grasp the seismic shift that’s happening in digital asset management (DAM). Forget earlier discussions of metadata enrichment and basic content generation; we’re entering an era where autonomous AI agents will redefine how we interact with, manage and capitalize on digital assets.
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Kevel, the leading retail media technology provider, today (24 June, 2025) announces the launch of Kevel Console, an AI-powered self-service platform built for retailers, marketplace and publishers. Designed for scalability, control, and operational efficiency, Kevel Console combines powerful AI features [.] The post Kevel Unveils Kevel Console: AI-Powered, Unified Self-Service Platform Transforming Retail Media Networks appeared first on ExchangeWire.com.
Meta is introducing ads to WhatsApp as part of its push for more revenue. How can WhatsApp advertising potentially impact its users? One of the world’s most popular messaging services, WhatsApp, is finally getting ads, marking its entry into direct ad revenue for the first time since Meta acquired them in 2014. Announced at Cannes Lions 2025 , the native ads will appear exclusively in the Status section of the Updates tab of WhatsApp, a format similar to Instagram Stories , where users share ph
Content Ignite®, a No-Code, SaaS Ad Stack Management Platform, has officially launched its new Revenue Insights Hub, a powerful addition to the company’s Fusion platform, aimed at helping publishers identify and act on revenue opportunities faster and with greater confidence. Built [.] The post Content Ignite® Launches Revenue Insights Hub to Help Publishers Unlock Hidden Revenue Potential appeared first on ExchangeWire.com.
The US Federal Trade Commission has conditionally cleared Omnicom’s proposed merger with IPG by accepting a consent order that prevents the merged entity from steering ad dollars away from media publishers based on their political or ideological viewpoints. Which should make X owner and on/off Trump best buddy Elon Musk happy (Elon has accused advertisers … The post Global regulators up stakes in murky media marketplace first appeared on More About Advertising.
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
In this week’s Week in Charts: Meta reassures agencies over AI, social media users call for content moderation, and Reddit shares jump at AI ad tools announcement. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week One-Third of Consumers Call for More Content Moderation on Social and Video Services One-third of consumers believe social media and online video services remove too little harmful (but
Are your ears bleeding from talk of AI? Clients are excited about it anyway, judging by the chatter from Cannes. Agencies are going along with it, like turkeys voting for Christmas. So Kazakhstan’s Forte Bank needed an ad for its Premier service in a hurry so they enlisted Progression CA and Digital da Vinci to … The post And here’s another AI generated masterpiece…. first appeared on More About Advertising.
In today’s Digest, we discuss Google’s Search overhaul offer to dodge an EU DMA fine and Google backing out of its deal with Aussie publishers. Apple also mulls an acquisition of Perplexity AI, while being sued by shareholders over AI disclosures. Additionally, we [.] The post Digest: Google Offers Search Overhaul to Dodge EU DMA Fine and Pulls Out of Deal with Aussie Publishers; Apple Mulls Perplexity AI Acquisition appeared first on ExchangeWire.com.
Subscribe Sign In Cannes Lions Agencies Brands Creativity Media TV Commerce Tech Creators Streaming & OTT Paramount+ Ad-Free Streaming Plan Subtly Changes Name Paramount+ with Showtime is becoming Paramount+ Premium More changes are coming for Showtime and Paramount Plus. Paramount, Showtime By Bill Bradley --> It’s (not) Showtime. On Monday, Paramount subtly rebranded its ad-free streaming tier, changing the name from Paramount+ with Showtime to Paramount+ Premium.
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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