Adweek
JANUARY 3, 2023
Clubhouse allows users to create "Houses," private groups that are only accessible via an invitation. Once a user creates a House, they can add a description to the House to give other users more information about the group. Our guide will show you how to add a description to a House in the Clubhouse mobile.
VideoWeek
JANUARY 3, 2023
Media companies’ spending on original content will see a significant slowdown this year, according to Ampere Analysis, bringing an end to a decade of surging content budgets. The last 10 years saw global content spend almost double, from $128 billion to $243 billion, as deep-pocketed streaming companies splashed out on original content to feed their growing user bases.
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Adweek
JANUARY 3, 2023
With the new year in full swing, many people are already partaking in Dry January, the month-long challenge where some people choose to abstain from alcohol. As a way to provide a creative alternative for the use of Tito's vodka, the brand teamed up with entrepreneur and DIY expert Martha Stewart to launch "DIY January,".
Marketing Dive
JANUARY 3, 2023
To address how Gen Z and millennials approach wellness, the chain is focused on convenience and mobile gamification.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
JANUARY 3, 2023
Clubhouse is currently testing a "Houses" feature that allows users to create private Houses, or groups that can only be joined via invitation. Each House features its own notification settings, which are separate from the application's regular notification settings. These House notification settings allow users to choose which alerts they want to receive that are.
AdExchanger
JANUARY 3, 2023
The combination of attention across streaming and linear television is a massive, undermonetized opportunity, says Blockgraph CEO Jason Manningham. But if traditional TV players don’t get more creative with their. The post It’s Time For Traditional TV Players To (Finally) Do More With Data appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
JANUARY 3, 2023
In the face of persistent economic uncertainty, marketers are simultaneously hustling to satisfy quickly changing consumer appetites and striving to squeeze the value out of every last marketing dollar. Not. The post Agencies Aim To Do Everything Everywhere All At Once In 2023 appeared first on AdExchanger.
Adweek
JANUARY 3, 2023
In this episode of Brave Commerce, Lisa Mann, managing director and CMO of Raines International, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the state of the current talent ecosystem. Mann shares why she came out of retirement in the middle of the pandemic to take a new job outside her experience in CPG.
Martech
JANUARY 3, 2023
Consumer packaged goods (CPGs) have historically relied on third-party data for their brand marketing efforts. This strategy is due for a change as the data and marketing landscapes evolve. CPGs have the opportunity to improve business outcomes by leveraging first-party data. In this article, we will explore: CPGs’ reliance on third-party data. How using a CDP can help CPGs harness the value of first-party data.
Adweek
JANUARY 3, 2023
Shopify is debuting a new way for major retailers to pick and choose from its ecommerce tools as the platform looks to widen its client base beyond small businesses. With the Canadian b-to-b ecommerce software giant's new service, Commerce Components, businesses can integrate individual parts of Shopify's platform into their existing online stores. While Shopify.
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AdExchanger
JANUARY 3, 2023
There are three key ways in which the industry can do a better job of selling customers on the value exchange they’ll see from sharing their data with brands, writes. The post 3 Ways Advertisers Can Effectively Gather More First-Party Data appeared first on AdExchanger.
Adweek
JANUARY 3, 2023
Though 2023 has just begun, Apple TV+ is already making major marketing moves. On Tuesday, the streamer named entertainment industry veteran Ricky Strauss as its new head of marketing. In the role, Strauss will lead consumer marketing campaigns, creative advertising, media and promotions across original series and films for the service, led by heads of.
Ad Monsters
JANUARY 3, 2023
Two seconds — this is the average attention span of visitors on a web page, and if the page doesn’t load within this time, readers start bouncing off. Increased page load time will turn into an increased bounce rate and decreased ad revenue, which is bad news for publishers. To tackle this issue, Google launched an open-source initiative called Accelerated Mobile Pages (AMP).
Adweek
JANUARY 3, 2023
For every woman who bets on a sporting event in the U.S., there are four men exchanging high fives in the sportsbook around her. For women who want to place bets, the gender imbalance they encounter among sports bettors has deep roots in its illegal, male-dominated history. For gaming companies and their marketers, it's a.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Martech Series
JANUARY 3, 2023
Ubitus, a cloud streaming solution leader, is the exclusive technology provider to help Sansar launch its metaverse social virtual reality platform to the cloud. The cloud version will be debuted on LG Smart TVs at CES 2023, followed by browser access on PC and mobile devices. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation.
Adweek
JANUARY 3, 2023
Discover Financial Services and the National Hockey League revealed a multiyear extension of their U.S. partnership, under which Discover will maintain its status as the official credit card and official bank of the league in the U.S., along with continuing as the title partner of the 2024 Discover NHL Winter Classic. The Seattle Kraken will.
AdExchanger
JANUARY 3, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Ad Nauseam Launching an advertising business is almost always trickier than it might seem on the surface. Beyond. The post The Second-Order Effects Of Advertising; Galloping Toward TV Audience Guarantees appeared first on AdExchanger.
Adweek
JANUARY 3, 2023
TikTok rolled out audience controls for live creators last year, enabling them to restrict their content to viewers 18 and older, and the video creation platform said last week that it was extending that option to creators of short-form video worldwide over the coming weeks.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Martech Series
JANUARY 3, 2023
WebLime launched Limey publicly. Limey is a landing page builder that allows users with no prior coding knowledge to create their own professional pages. Marketing Technology News: MarTech Interview with Liz Carter, CMO at Reputation. Users work with pre-designed blocks to create fully customized web pages that can include form submissions. Limey also includes SEO optimization and mobile responsiveness to ensure that your webpage performs well.
Adweek
JANUARY 3, 2023
Warner Bros. Discovery is kicking off 2023 with an alternative approach to audience measurement. Top line On Tuesday, Warner Bros. Discovery and VideoAmp announced they had reached an agreement to measure cross-screen campaigns across the global media company's sports, news, lifestyle and entertainment portfolio. Between the lines The deal comes following the completion of Warner.
Martech Series
JANUARY 3, 2023
Virtualness platform will enable Philippine Basketball Association (PBA) to design, mint, showcase and sell branded digital collectibles; and to use next-generation technology to connect with Filipino basketball fans across the world in new ways. The Philippine Basketball Association (PBA) and Virtualness, a mobile-first platform which simplifies the complex world of Web3, today announced that Virtualness will exclusively power an innovative, easy-to-use digital experience for basketball fans
Adweek
JANUARY 3, 2023
Have you ever watched something online or saw a meme and instantly related to it? That's exactly how anyone will feel watching content that features actress Julissa Calderon. From her early days of creating viral videos across social media to starring in a hit TV series, Calderon is here to let everyone know that anything.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech Series
JANUARY 3, 2023
Ackroo closes their second US based acquisition and their twelfth to date. Ackroo Inc., a loyalty marketing, payments and point-of-sale technology and services provider, through its’ wholly-owned subsidiary Ackroo Canada Inc., is pleased to announce that it has completed the acquisition of the Simpliconnect business. Simpliconnect is a US based SaaS provider focused on driving client engagement for small to medium sized convenience store and petroleum chains, specifically focused on chains
Digiday
JANUARY 3, 2023
Ad tech’s upbeat CEOs can spot the thinnest of silver linings on clouds covering all light. Where others point out that ad spending is slowing , they agree but contend it’s still growing. These CEOs are adamant that they will be able to spend their way to growth through the slowdown. Even the structural shifts the industry is currently going through don’t perturb them (too much), according to five execs Digiday spoke to for this story.
Martech Series
JANUARY 3, 2023
Company adds powerful NoSQL database and semantic metadata management to its portfolio of industry-leading products and continues to deliver on Total Growth Strategy. Announces strong preliminary fourth quarter 2022 financial results. Progress , the trusted provider of application development and infrastructure software, today announced it has entered into a definitive agreement to acquire MarkLogic , a leader in managing complex data and metadata and a Vector Capital portfolio company.
Digiday
JANUARY 3, 2023
This week’s Future of TV Briefing looks at some of the top questions facing the TV, streaming and digital video industry in 2023. Happy new year? YouTube’s NFL deal, Amazon’s standalone sports streamer and more. Happy new year? The key hits: What are the costs of TV’s and streaming’s austerity era? Will the streaming audience shift settle down?
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Martech Series
JANUARY 3, 2023
Get into the Holiday Spirit with Wondershare to Spread Joy and Win. After years of virtual get-togethers, people can finally gather under the same roof to celebrate Christmas this year. To make this holiday season extra special and memorable, Wondershare , the global software leader, launched the Capture the Moment campaign for users worldwide to celebrate togetherness from online to offline by recording precious moments with their loved ones. “Something we learn from the past few years is
Digiday
JANUARY 3, 2023
This article is part of a limited editorial series, called The 2023 Notebook, and is designed to be a guide to marketing and media buying in the new year. Explore the series here. It’s not often a new revenue opportunity comes along for media agencies, as their traditional sources of income (commissions on planning and buying) dry up in the age of procurement.
Martech Series
JANUARY 3, 2023
New research finds shoppable TV ads particularly attractive to male millennials. According to new research from Aluma Insights , half of online adults recall seeing shoppable ads on television. Of these consumers, 39% have engaged a shoppable TV ad, 70% of which also purchased a featured product either at that time or thereafter. Engagement with shoppable ads featured in social media video (e.g., video viewed on YouTube, TikTok, and Facebook) is significantly higher than with shoppable TV ads (6
Digiday
JANUARY 3, 2023
Cenk Bulbul , director of marketing, Global YouTube Shopping. Consumers worldwide search YouTube for help with the products they purchase — from assembling furniture to advice when choosing the right products — often in the form of how-to and explainer videos. People also rely on YouTube for guidance and information during every part of their shopping journey, whether they’re watching unboxing videos, seeking product reviews or learning more about their purchases after buying.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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