Adweek
MARCH 9, 2023
For more than a dozen years Denny's has positioned itself as "America's Diner," which means to convey a feel-good, nostalgic vibe without being stuck in the past or pegged as a boomer-only zone. With a new marketing campaign on the horizon, along with front- and back-of-the-house upgrades, Denny's intends to refresh and restart its long-running.
AdExchanger
MARCH 9, 2023
I’m James Hercher, AdExchanger senior editor and your guide this week as we contemplate Temu, an empty shell of an ecommerce business that is propelled by paid media and … The post Can The Temu Takeover Continue Without Ads? appeared first on AdExchanger.
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Adweek
MARCH 9, 2023
Spotify unveiled a host of new features, advertising products and tools for creators at its annual Stream On event Wednesday. The moves reflect the increasing priority the company has placed on discovery and short-form video. Speaking to a crowd of audio creators at its Los Angeles campus, chief executive Daniel Ek shared the redesigned mobile.
Marketing Dive
MARCH 9, 2023
Social media influencers were more impactful on consumer behavior than TV documentaries, news articles and government campaigns.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 9, 2023
South By Southwest, the annual conference and festival series spanning tech, art, music, film and comedy, kicks off this weekend in Austin, Texas. Known for startup launches, tech innovation and over-the-top brand activations, the conference component draws major talent across the ad industry.
Marketing Dive
MARCH 9, 2023
The global campaign also spotlights the work of diverse emerging artists and includes a short film, 3D billboards, digital collectibles and an online gallery.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Martech
MARCH 9, 2023
Modern marketers are obsessed with data — and for a good reason. It gives us direction and informs our strategies, among many other benefits. But not all data is equally useful or helpful. The wrong data sets can be just as damaging to your marketing program as having none. It’s essential to know how to identify the right data, so your insights accurately guide your decision-making.
Adweek
MARCH 9, 2023
St. Patrick's Day and Irish stout Guinness go hand in hand; across Ireland and beyond on March 17, you're bound to see crowds of revelers holding pints of the black stuff. But as the holiday rolls around this year, Guinness' unexpected suggestion is to go easy on the booze. The Diageo-owned beverage brand is launching.
Marketing Dive
MARCH 9, 2023
As the genre celebrates its 50th anniversary in 2023, the cognac brand is back with a more expansive campaign built around well-known DJs.
Adweek
MARCH 9, 2023
After months of teasing the launch, it's official: Starting Tuesday and for a limited time only, Canadian McDonald's fans can enjoy the Big Mac with chicken patties instead of beef. Yet, judging from the follow-up social media exchanges with fellow fast food brand KFC, that doesn't mean that there is no beef to be had.
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VideoWeek
MARCH 9, 2023
Earlier this year, Netflix co-CEO Ted Sarandos said his company is “keeping an eye” on the growth of free ad-supported streaming TV services, but suggested that the streaming service has a lot on its plate right now and is unlikely to invest in a FAST service in the near future. However Alex Hole, vice president and general manager of Samsung Electronics Europe, argues that Netflix and other SVOD services may want to take note of the cultural shifts which are driving audiences toward
Adweek
MARCH 9, 2023
For one of the shortest months of the year, February is one of the busiest: the Super Bowl, the Grammy Awards, NBA All-Star Weekend, Valentine's Day and, of course, Black History Month, jockeying for the public's time and attention. Brands and the media are often so busy courting so many different factions at once that.
Marketing Dive
MARCH 9, 2023
Even with massive hits like “The Last of Us,” marketers face obstacles around convincing leadership and moving beyond “opportunistic” strategies.
Adweek
MARCH 9, 2023
On this week's episode of To Dine For, host Kate Sullivan welcomes Randi Zuckerberg, entrepreneur and founder of HUG (and sister of Mark Zuckerberg). After graduating from Harvard with a bachelor's in psychology, Zuckerberg was an early employee at her brother's then-startup, Facebook. There, she created Facebook Live, learned the ins and outs of how.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Ad Tech Daily
MARCH 9, 2023
IRVINE, Calif. — Viant Technology Inc. (NASDAQ: DSP), a leading people-based advertising software company, today announced that it has been named to G2’s 2023 Best Software Awards, on the Marketing & Advertising list. This recognition is determined via actual customer feedback on software features and functionality. “We are honored to be recognized in G2’s 2023 […] The post Viant Technology Earns Spot in G2’s 2023 Best Software Awards for Marketing & Advertising appeared firs
Adweek
MARCH 9, 2023
Snapchat allows users to explore a wide variety of augmented reality (AR) lenses created by other Snapchat users. Users can search for lenses by typing text queries, and they can also search for lenses using their voice via the mobile application's "Voice Scan" feature. For instance, a user could say the word "makeup" to see.
Ad Tech Daily
MARCH 9, 2023
For the first time, marketers of all disciplines can ask deep questions about their performance data and instantly receive answers–including predictive and prescriptive analysis–without any technical expertise. PALO ALTO, Calif. — Dealtale, a Vianai Company,the leader in causal AI for marketers, today announced its development of Marketing Co-pilot, a ChatGPT-like feature which allows marketers to […] The post Dealtale Announces the First Conversational AI Technology for Performance
Adweek
MARCH 9, 2023
TBWA has hired former Johannes Leonardo business development lead Ben Myers as its first chief marketing officer for North America. In the role, Myers will be responsible for driving growth across the agency's offices in the U.S. and Canada. As the key new business lead, Myers will partner with Nancy Reyes, CEO of TBWAChiatDay NY.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
MARCH 9, 2023
In this feature, Hannah Dillon takes a look at the impact of OOH and DOOH technologies across the globe, pinpointing what’s working best in which region. Out of Home (OOH) advertising is a burgeoning market, forecast for global growth of USD$11016.26m [.] The post The Great Outdoors: the Global Growth of OOH appeared first on ExchangeWire.com.
Adweek
MARCH 9, 2023
The brief was simple: Make an ad that's as relatable as possible to be seen by 100 million people. That was the goal Kia America vp of marketing Russell Wager set for his agency David&Goliath for the brand's 14th Super Bowl commercial. Oh, and the stunt-filled spot, which came in at No. 11 in the.
Ad Tech Daily
MARCH 9, 2023
Veritone Attribute enables Audacy to provide advertisers with additional analytics capabilities for campaign planning, performance monitoring and optimization DENVER — Veritone, Inc. (NASDAQ: VERI), creator of aiWARE™, and a leader in enterprise AI software and services, today announced that Audacy, a leading multi-platform audio content and entertainment company, is now leveraging Veritone Attribute.
Adweek
MARCH 9, 2023
Ahead of the upfront season, buyers are still grappling with a lack of transparency around what they are buying in connected TV environments. It's a problem further exacerbated by new research on ads in kids' content. During the broadcast of an animal cartoon film, there was an ad for a wine company.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Martech
MARCH 9, 2023
Whether selling to businesses or consumers, buyers need access to various types of product content — emotionally-driven visual assets and objective information. This helps them feel most confident when making buying decisions. Delivering this experience requires digital asset management (DAM) and product information management (PIM) tools. Join this webinar and learn how to create a 360-degree view of their product content will be best equipped to create experiences that empower their customers
Adweek
MARCH 9, 2023
Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The company hired industry veteran Jenny.
Martech
MARCH 9, 2023
Today, Grammarly announced GrammarlyGO, a generative AI product slated for beta release in April. GrammarlyGO is a content creation tool for businesses and individuals, aiming to generated relevant text that matches a personal voice, as well as brand style and context for professional use cases. “Generative AI represents an inflection point in innovation that Grammarly can incorporate to deliver even more value for our customers,” said Rahul Roy-Chowdhury, Grammarly’s global head of product, in
Adweek
MARCH 9, 2023
No, you don't have to invent something totally brand new and different to have an impactful brand, but it certainly doesn't hurt to buck trends and chart your branding path sometimes. As founder and brand strategist at Sherpa/Creative Catalyst, Robin Albin has helped create unique brand positioning and voices in a variety of industries. In.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
MARCH 9, 2023
Many projects are never finished. There are countless broken and not-quite-fixed cars in garages. There are crafts projects, massive redevelopments and everything in between. They sit unfinished because of bad planning, lack of resources, and most of all, a lack of resolve and skill in overcoming challenges that might have been surmountable. Often, projects get done, but over budget and with missed deadlines.
Ad Tech Daily
MARCH 9, 2023
LOS ANGELES — MGID, the global advertising platform, has today announced the development and integration of generative artificial intelligence (AI) into its existing intelligent solutions offering. Currently undergoing beta testing by MGID’s creative team to produce client ads, this functionality — set to transform the way advertisers generate and optimize images and headlines — will […] The post MGID Revolutionizes Image Creation for Advertisers With Integration of Generative AI app
Marketing Dive
MARCH 9, 2023
The carmaker is the first to test Kerv’s Dynamic Destination ad product, which uses triggers like location and time of day to generate unique landing pages.
Martech
MARCH 9, 2023
While it may seem like magic to some, making it into the inbox doesn’t have to be a guessing game. You can take real, actionable steps to improve your email deliverability — all while increasing customer engagement and eliminating wasted spend. Email deliverability (sometimes called inbox placement) can be very complex — but it’s worth trying to understand.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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