Adweek

APRIL 21, 2025

Expedia's Hotels.com is shifting its marketing strategy by introducing the worlds first spokesbell.

Marketing 309

Marketing Advertising 309

Ad Monsters

APRIL 21, 2025

A federal judge has ruled that Google illegally monopolized two digital ad markets, confirming long-held suspicions within the industry. The landmark ruling in the United States v. Google LLC ad tech antitrust case has sent ripples through the digital advertising world, confirming what many in the industry have long suspected: Google’s dominance represents not just market leadership but an illegal monopoly.

Ad Tech 102

Ad Tech Ad Server Ad Exchange Marketing 102

Adweek

APRIL 21, 2025

Big tech firms were among the numerous companies sponsoring activities on the White House grounds.

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299

Martech

APRIL 21, 2025

The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance and if youve somehow missed this critical debate, its well worth catching up. Whats curious, though, is how many martech vendors still seem oblivious to the idea that incremental sales are what truly count.

MarTech 87

MarTech A/B Testing ROI Search Advertising 87

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Adweek

APRIL 21, 2025

The Wendy's-Katy Perry feud is just the latest in two decades of apologiesand no lessons learned.

Food 295

Food Marketing Media Advertising 295

Martech

APRIL 21, 2025

In MarTechs MarTechBot explains it all feature, we pose a question about marketing to our very own MarTechBot , which is trained on the MarTech website archives and has access to the broader internet. Q: What, exactly, is a “full-stack marketer? “ A full-stack marketer is a marketing professional who possesses a diverse skill set that spans the entire marketing spectrum, from strategy development to execution across various channels.

Marketing 74

Marketing SEO MarTech Audience 74

Playwire

APRIL 21, 2025

Key Points The digital advertising landscape in 2025 is dominated by three competitive vectors: supply, demand, and signal with demand control emerging as the critical factor for success. Publishers flooding the market with bid requests (competing on supply) face diminishing returns as automated bidding systems treat inventory as commodities. Direct buyer relationships (competing on demand) have become the most valuable currency in ad tech, with sell-side curation opening new opportunities for

Ad Tech 52

Ad Tech Advertising Marketing Media 52

Adweek

APRIL 21, 2025

FNC's panel show rebounded after a few editions that finished below the 4 million mark.

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250

Playwire

APRIL 21, 2025

Key Points for Publishers Ad density is a balancing act between maximizing ad revenue and preserving a positive user experiencetoo many ads can hurt engagement and long-term returns. Strategic ad placement outperforms volume fewer, well-positioned ads often generate more revenue than cluttered pages with excessive units. User experience directly impacts revenue high ad density can reduce session duration, increase bounce rates, and lower return visitor rates.

Audience 52

Audience Advertising 52

Adweek

APRIL 21, 2025

She joined the Raleigh, N.C. NBC station in 1993.

Affiliates 245

Affiliates 245

Advertisement

what retail media advertising is what a retail media network is how the changes in the privacy landscape benefit retail media networks how retail media network functions market overview of retail media networks

Advertising

Karola Karlson

APRIL 21, 2025

Marketing automation platforms, AI-powered software, social media and copywriting tools… If you find the marketing tool market overwhelming, let me assure you that you’re not alone. In a recent Marketing Fix newsletter issue , I wrote about the Era of Subscriptions and how I realised that my annual marketing tools budget is ca $6,000. Ugh!

Marketing 52

Marketing SEO Pop-Up Media 52

Adweek

APRIL 21, 2025

The agency says it's a similar playbook as the tech giant's dominance in search.

Agency 243

Agency Ad Tech 243

Basis

APRIL 21, 2025

Overview Advertising agencies are experiencing a period of extraordinary transformation, caught between rising client expectations, mounting operational pressures, and revolutionary technological opportunities. To better understand the industrys greatest obstacles and opportunities, Basis conducted a comprehensive survey of 100s of professionals at leading advertising agencies.

Agency 52

Agency Advertising 52

Adweek

APRIL 21, 2025

The American Marketing Association New York will honor seven influential leaders from across industriesincluding the NFL, e.l.f. Beauty, Accenture, and DDBin its 2025 Marketing Hall of Fame.

Marketing 232

Marketing Agency Advertising 232

Advertiser: ZoomInfo

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

Marketing

Rob Campbell

APRIL 21, 2025

I’m posting this early to distract me from the must-win game Forest are currently playing against Tottenham, in London. I don’t think it’s working, but it’s all I’ve got right now – especially as I have already walked 10km this morning and it’s only 7:20am. Talking of walking … 18 months ago, I didn’t like walking from the bed to the bathroom.

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59

Adweek

APRIL 21, 2025

Klaassen takes over for Kevin Gregory, who left the Indianapolis ABC station in February after 35 years on-air.

Affiliates 223

Affiliates 223

Playwire

APRIL 21, 2025

Key Points Ad curation has evolved beyond basic audience targeting and contextual alignment, becoming a crucial strategy in the post-cookie landscape Buyers are increasingly seeking specialized packages that leverage unique publisher data signals that DSPs simply cannot access Understanding what buyers truly value helps publishers create more profitable curation packages and command premium CPMs Most individual publishers lack the relationships and scale to effectively implement curation, making

Cookies 52

Cookies Audience Ad Tech 52

Adweek

APRIL 21, 2025

ADWEEKs podcast goes behind our biggest stories.

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216

Advertiser: ZoomInfo

Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.

Seth Godin

APRIL 21, 2025

Sometimes, in the absence of data or useful experience, we’re left to act on our instincts. It’s worth noting that other people have instincts as well. And in a given situation, their instincts might prove to be as right as often as ours. Just because it’s your instinct doesn’t mean it’s the best instinct. When in doubt, seek reality and useful experience instead.

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97

Adweek

APRIL 21, 2025

Revry's new head of marketing will spearhead strategies to broaden the streaming network's reach and engagement.

Marketing 165

Marketing 165

Single Grain

APRIL 21, 2025

The relationship between artificial intelligence and search engine optimization has evolved dramatically over the past few years. What was once viewed with skepticism or even fear by many SEO professionals has now become an essential component of successful search strategies. In 2025, AI isn’t replacing SEOit’s revolutionizing it. As search engines continue to sophisticate their use of machine learning and natural language processing, marketers who leverage AI tools strategically adv

SEO 52

SEO Conversion Rate Conversion A/B Testing 52

Adweek

APRIL 21, 2025

Hovde joined the station in 2003 after working in Fargo, North Dakota

Affiliates 147

Affiliates 147

Advertiser: ZoomInfo

In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.

Marketing

Single Grain

APRIL 21, 2025

Key Highlights Voice search is projected to account for over 50% of all searches by 2025, fundamentally changing how users discover content online Voice queries are typically longer, more conversational, and often phrased as questions, requiring a shift in keyword strategy Local businesses see the greatest impact from voice search optimization, with 58% of consumers using voice to find local information Mobile optimization is no longer optional, as the majority of voice searches occur on smartph

SEO 52

SEO Conversion A/B Testing Audience 52

Adweek

APRIL 21, 2025

Barajas has worked as a reporter for the San Antonio ABC affiliate for the past four years.

Affiliates 147

Affiliates 147

Aronson Ads

APRIL 21, 2025

This Toyota dealership reversed previously optimized CTAs, resulting in a dramatic 90%+ drop in lead-generating form submissions. The case highlights how critical consistent, trackable CTAs are to performance.

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52

Adweek

APRIL 21, 2025

The 30th anniversary special aired on April 19.

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147

Advertiser: ZoomInfo

As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.

Marketing

Single Grain

APRIL 21, 2025

Have you noticed a sudden drop in your social media engagement? Are your posts seemingly invisible to everyone except your most loyal followers? You might be experiencing shadow banninga mysterious form of content suppression that platforms rarely acknowledge but content creators frequently encounter. Unlike outright account suspension or content removal, shadow banning operates in the shadows, making it particularly frustrating to detect and address.

Media 52

Media Clickbait Audience Machine Learning 52

Digiday

APRIL 21, 2025

Two deals stood out during the Q1 wave of consolidation in the ad tech and martech landscape, with activity from agency holding companies piquing interest: Publicis Groupe bought Lotame, while WPP acquired InfoSum. These deals were notable as they represented holding companies writing big checks for ad tech or martech assets lets put the pending InterPublic Group ( read Acxiom ) merger with Omnicom to one side for now rare occurrences in recent years, compared to similar M&A in the 2010s.

Ad Tech 42

Ad Tech MarTech Agency Media 42

Adweek

APRIL 21, 2025

All of the major news outlets went into breaking news mode after the Pope's death was announced.

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221

Digiday

APRIL 21, 2025

Its not an overstatement to say Merkles role in Dentsu has been a bit unclear since the Japanese agency holding company consolidated its ownership in the firm back in 2020. Even a few Dentsu executives might admit it privately. Is Merkle a data arm like Acxiom is to Interpublic Group, or Epsilon is to Publicis? Is it a digital agency that contributes to and competes with Dentsus array of media agencies like iProspect or Dentsu X?

Agency 58

Agency Media Marketing 58

Advertiser: ZoomInfo

Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.

Marketing