Seth Godin
JUNE 1, 2025
In the theatre, the play is written before casting begins. This gives the playwright freedom and responsibility, and it puts the text first. Writing for a sitcom is different. The 50th episode of Seinfeld was a lot easier to write because the cast and the tropes were already set. Easier, but also more difficult to find a breakthrough. In our organizations and communities, we’re often asked for a strategic plan, which is a sort of script.
Single Grain
JUNE 1, 2025
Digital marketers are witnessing a shift in how paid advertising campaigns are created, managed, and optimized. According to recent industry data, 30% of agencies, brands, and publishers have fully integrated AI across the media campaign lifecycle ( IAB State of Data Report 2025 ). This isn’t just a passing trendit’s a transformation that’s redefining what’s possible in paid advertising.
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Bhatnaturally
JUNE 1, 2025
Every week, I attempt to share a curated list of clutter-breaking ads. The first and most important job of an ad is to get noticed – everything else is secondary. But unfortunately most ads are simply ignored: a fate worse than being disliked. Here are a few recent ads which caught my eye. Oura: give [.] The post 5 top creative ads of the week: Oura, Air India and more appeared first on Bhatnaturally.
More About Advertising
JUNE 1, 2025
Top Tips for Cannes O2 Daisy An easy pick and a brilliant one. Smart, sharp, and entertaining. Daisy is the first AI that doesnt save peoples time, it wastes it. What I love most? When creativity tackles a real-world problem and turns it into something smart, bold, and genuinely useful. Thats when a brand … The post Daniela De Seta of BETC Paris: my Top Tips for Cannes first appeared on More About Advertising.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Exchange Wire
JUNE 1, 2025
Adsquare, the global leader in location intelligence for programmatic advertising, today (June 2nd, 2025) announced the official launch of OnePlatform, its new, unified platform that empowers advertisers to plan, buy, optimise, and validate programmatic mediaall within a single, streamlined interface. OnePlatform [.] The post Adsquare Unveils OnePlatform appeared first on ExchangeWire.com.
More About Advertising
JUNE 1, 2025
Online sales are still stalled at Marks & Spencer following a cyber attack that is expected to cost the retailer around 300m. It’s not likely to be fixed before July, but the retailer is going ahead with this summer campaign from Mother – what else can you do? “Summer like you mean it” feels full … The post Mother M&S first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Digiday
JUNE 1, 2025
In 2025, advertisers Pride Month spending has cratered and LGBTQ+ creators and influencers are feeling the squeeze. Brands and marketers have been reconsidering their support of gay pride since 2023, when Bud Lights Pride campaign sparked an uproar and boycotts among elements of the political right by sponsoring transgender influencer Dylan Mulvaney.
Digiday
JUNE 1, 2025
It finally happened: The New York Times signed an AI licensing deal. Not with Perplexity, or Google and definitely not with OpenAI or Microsoft but with Amazon. The agreement will allow Amazon products, like Alexa speakers, to use summaries and short excerpts from NYT stories and recipes, as well as to incorporate this content in the training of its proprietary AI models.
Digiday
JUNE 1, 2025
In todays tech lexicon, slapping AI in front of a problem, or a product, is the fastest way to make something old sound new, whether its clickbait, content farms, or a decade-old dashboard with a fresh coat of hype. The same can be said for AI slop a term that seems to have gradually gained traction among media and marketing professionals over the last six months/year.
Digiday
JUNE 1, 2025
GroupMs rechristening as WPP Media last week was intended to answer questions posed by clients, staffers and industry critics about the future of what was once the industrys largest media investment house. But beyond the sizzle reel, question marks remain over whats actually changed and whether this is the end of WPPs long-running quest to turn the ship around, or just the latest chapter.
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Digiday
JUNE 1, 2025
While Target continues to contend with sluggish sales and external economic pressures, Roundel, the retailers ad business, seems to be a bright spot in an otherwise gloomy financial picture. In its Q1 2025 earnings call last week, Target reported net sales of $23.8 billion, down from $24.5 billion during the same period last year. The slump comes amid mounting headwinds: consumer pullback, tariffs and of course, the fallout from Targets decision to scale back some of its diversity, equity and in
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