Adweek
MARCH 11, 2025
In its February earnings call, The Trade Desk set an ambitious goal to get all its advertiser clients onto a major platform upgrade, Kokai. Adoption, to that point, had been sluggish, and the company had taken a financial hit. CEO Jeff Green blamed The Trade Desk's surprisingly bad fourth quarter earnings--where it didn't meet revenue.
Martech
MARCH 11, 2025
Generative AI is reshaping the web for brands and users alike, as features like Googles AI Overviews move the burden of processing search results from human users to AI services. AI Overviews use generative AI to pull information from various sources to generate responses. This means brands have less control over how their content is displayed and interpreted.
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Adweek
MARCH 11, 2025
According to global CEO Andrew Noel, Gale is setting the standard for modern marketing by blending "the strategic prowess of consultancies with the creative excellence of agencies." Since its founding in 2014, the agency has grown from seven employees to more than 750, offering full-service capabilities across creative, digital, public relations, data, and technology.
Martech
MARCH 11, 2025
Google confirmed to Adweek it will explore bringing ads to its new AI Mode search experience. However, ad buyers are concerned that user behavior in the conversational interface could reduce ad effectiveness. Google is looking to monetize its newest AI search experience, telling Adweek it plans to explore bringing ads into AI Mode the conversational search feature launched in beta this week.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MARCH 11, 2025
South by Southwest, a sprawling series of conferences and festivals that takes place over 10 days each spring in Austin, Texas, kicked off on March 7.
Martech
MARCH 11, 2025
Striking the right balance between familiar content and fresh insights can make or break your B2B lead nurturing strategy. Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. Why familiarity alone doesn’t drive B2B conversions We introduced a new approach to abandoned shopping cart emails in a recent optimization test for a B2B SaaS cli
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
MARCH 11, 2025
Its obvious that publishers and advertisers have a lot to offer each other. And yet, based on the way advertisers have dealt with publishers over the years, you’d think they were sworn enemies. This is far from how things play out with major walled gardens like Meta and Google. There, ingenuity and openness prevail. The […] The post To Compete With Walled Gardens, The Open Web Needs More Collaboration appeared first on AdExchanger.
Adweek
MARCH 11, 2025
AI startup ProRata is unveiling a new ad platform, ProRata Ads, which ditches traditional keyword bidding in favor of prompts to create AI-generated ads. Advertisers upload brand URLs, creative briefs, and audience descriptions, and ProRata's large language model (LLM) generates ad variations, allowing advertisers to choose those that best align with their brand's tone.
AdExchanger
MARCH 11, 2025
Newsletters are having more than a moment, and advertisers are getting interested. Inspired by the recent success that publishers like Morning Brew and The Hustle have had launching newsletter businesses, a Canada-based tech investment firm called Redbrick is looking to capitalize on the growing opportunity. On Tuesday, Redbrick announced that it has acquired Paved, a […] The post This Investment Firm Is Acquiring A Newsletter Ad Platform To Build Emails Answer To Taboola And Outbrain appe
Adweek
MARCH 11, 2025
PHD entered 2024 in a precarious position. After winning ADWEEK's Global Media Agency of the Year title in 2024, 37% of its client base went into review, putting $4 billion in billings on the line. Unfortunate timing meant multiple clients--Volkswagen Group, HP, Unilever, Sainsbury's, Singapore Airlines, and Vitasoy--kicked off overlapping reviews, creating a cumulative effect.
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InMobi
MARCH 11, 2025
“Getting new users on your application is just step one. A successful mobile strategy is three-pronged with acquisition, in-app engagement, and retention.” Phil Golas, VP Technology and Activation, Spark Foundry In today’s competitive digital landscape, user retention is key to brand success. With mobile as an always-on touchpoint, brands can go beyond transactions to build lasting relationships through personalized engagement, in-app experiences, and app-driven loyalty program
Adweek
MARCH 11, 2025
The Guardian is the latest publisher to join The Trade Desk's supply path optimization product, OpenPath, giving advertisers direct access to its inventory. The decision was driven by sustainability reasons, as well as the publisher's push to increase programmatic sales across the U.S., U.K. and Australian, said Sara Badler, chief advertising officer, North America, The.
AdExchanger
MARCH 11, 2025
It is a rare occurrence for successful ad tech entrepreneurs to venture out of the B2B software landscape and into the consumer-facing world. But the attempt is not unheard of. The latest example came last month when Andr Swanston, co-founder and former CEO of Tru Optik which sold to TransUnion in 2020 raised […] The post Meet The Free Gaming Platform Founded By An Ad Tech Vet Thats Putting CTV Ads In Video Games appeared first on AdExchanger.
Adweek
MARCH 11, 2025
Today, financial operations platform Ramp announced a partnership with Universal Ads, giving its more than 30,000 customers access to ad inventory through Comcast's TV ad-buying platform.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MARCH 11, 2025
When Outbrain bought Teads from telco Altice for $1 billion the deal closed in February it was the culmination of a multiyear process. In fact, Outbrain tried to buy Teads three times including once prior to Altice nabbing Teads in 2017 before finally putting a ring on it, says Teads CEO David Kostman, on […] The post Teads On The Brain appeared first on AdExchanger.
Adweek
MARCH 11, 2025
Gutfeld! kicked off the week as Fox News' most-watched program in the Adults 25-54 demo, overtaking usual No. 1, The Five. On MSNBC, The Rachel Maddow Show remained in first place with that advertiser-coveted cohort. And on CNN, Erin Burnett OutFront eked out a slim demo victory, finishing with 1000 more A25-54 viewers than The.
Seth Godin
MARCH 11, 2025
No one knows the name of the maternity nurse who helped with the delivery of Marie Curie or Esperanza Spaulding. You might grow up to be a genius, but the team that helped your mom give birth don’t have to be geniuses–they simply have to be pretty good at their craft. The same is becoming ever more true when it comes to the way tech is changing our lives.
Adweek
MARCH 11, 2025
Women's sports continue scoring big. Today, a new report from TV outcomes and data company EDO revealed that women's sports spiked to a 56% increase in ad effectiveness year over year, fueled by a 131% increase in viewership in 2024. Women's sports ads also brought 40% more ad effectiveness/impact than the average primetime ad last.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
Exchange Wire
MARCH 11, 2025
Todays digest looks at the DOJs revised proposed judgement to remedy Googles search dominance, Google removing diverse language from its Responsible AI team webpage, and a potential sale on the horizon for TikToks US business. Latest DOJ Proposal Still Calls for [.] The post Digest: Latest DOJ Proposal Still Calls for Google Breakup; TikTok US Business Close to Sale?
Adweek
MARCH 11, 2025
The first week of March yielded mixed results for the three evening newscasts. The CBS Evening News was the only newscast to see week-to-week growth in total viewers, while NBC Nightly News with Lester Holt enjoyed positive movement in the Adults 25-54 demo. As for World News Tonight with David Muir, the flagship ABC News.
Digiday
MARCH 11, 2025
This year, Black History Month brand campaigns in February were quieter than normal. Amidst the diversity, equity and inclusion reckoning , expect Womens History Month in March and Pride Month in June to strike similar tones. That’s according to three marketers Digiday spoke with for this story who said brand clients have either paused marketing around days geared toward honoring historically marginalized communities or tweaked language away from anything that could be deemed DEI.
Adweek
MARCH 11, 2025
Instagram is testing a new feature powered by Meta AI--spotted by ADWEEK and confirmed by Meta--that helps people explore content with more depth by surfacing tailored search results directly in the comments section. For example, a post from @overheardinyc about a running club prompted a Running clubs in NYC search icon at the top of.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
VideoWeek
MARCH 11, 2025
In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. To have Week in Charts delivered to your inbox, you can sign up to the newsletter here. Quote of the Week Number of the Week Charts of the Week Video, Gaming and Retail Media to Outpace UK Digital Ad Spend Growth Digital ad spend in the UK is forecast to reach 43.1 billion by 2030, according to IAB UK’s ‘Futurescape’ re
Adweek
MARCH 11, 2025
Major League Baseball is beginning the third year of its popular rule changes with a new chief marketing officer. Uzma Rawn Dowler took the reins during the offseason after Karin Timpone stepped down in December. "It's a really exciting time for people to come to work," she tells ADWEEK.
MNTN
MARCH 11, 2025
As a marketer, you know the power of a marketing funnel. Meeting your customer at the right time, through the right channel is essential to serving their needs, and a well-defined funnel can make that happen effectively. But theres a common mistake marketers make that can seriously hurt their overall strategy: only focusing on the bottom of the funnelon sales conversions.
Adweek
MARCH 11, 2025
McAfee has appointed ex-Fandom marketer Stephanie Fried as executive vp and chief marketing officer (CMO), with a remit to show how the brand has evolved beyond its antivirus roots. If you've ever owned a Dell or HP computer, the odds are high you've encountered McAfee, the 37-year-old brand best known for its virus protection tools.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Exchange Wire
MARCH 11, 2025
Seedtag, the global leader in contextual advertising, has appointed Aritz Reyes as global SVP of operations. In this role, Aritz will oversee the companys operational transformation to support its rapid growth and further enhance its international footprint across 16 markets. [.] The post Seedtag Appoints Aritz Reyes as Global SVP of Operations appeared first on ExchangeWire.com.
Adweek
MARCH 11, 2025
The odds seemed stacked against Scale by Zambezi, the media agency under creative shop Zambezi, at the start of 2024. After a few projects had ended and certain clients reduced budgets, Scale faced a 26% drop in revenue compared to 2023. But business turned around, and over the course of the year, Scale was able.
VideoWeek
MARCH 11, 2025
Barb, the UK’s major TV measurement body, this morning announced it has appointed media data solutions business RSMB to create a single unified user interface which will bring together its pre-campaign planning tool Advanced Campaign Hub and its post-campaign reporting solution CFlight. Barb says the redesign will make life easier for TV buyers using both tools, while also speeding up the process of rolling out new capabilities.
Adweek
MARCH 11, 2025
ABC News' Good Morning America has once again reclaimed the top spot from NBC News' Today as America's most-watched morning show in the ongoing seesaw ratings battle between the two morning shows. A difference of 47,000 total viewers propelled GMA over Today during the first week of March. ABC News' morning show was also the.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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