The Ad Tech Blog
AUGUST 11, 2023
The Wake-Up Call After working with many driven startup founders in the Bay Area (and not being there most of the time), I’ve discovered a unique cultural trait: the unyielding desire to get stuff done. No slogans, no myths, no pitches. They rise, determined to achieve results that day. Boundaries Are Just Obstacles But sometimes, physical barriers obstruct the path.
Adweek
AUGUST 11, 2023
In today's interconnected world, social media platforms are the new town squares where creators and influencers hold court. And even in the relatively short amount of time that influencers have been around, the dynamics of influence have undergone a profound transformation. Power has shifted from traditional gatekeepers to everyday individuals who have mastered the art.
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MNTN
AUGUST 11, 2023
The streaming industry has had a tumultuous few weeks. While streaming services continue to grow as linear TV drops to 1980s levels , the industry remains at the focal point of two historic Hollywood strikes over fair compensation. Now new arguments have been made that services are purposefully hiding viewership data to cover up bombs while Netflix and Microsoft are at odds over slow ad growth on the legacy service.
Adweek
AUGUST 11, 2023
Academy Award-winning director Damien Chazelle, known for movies such as La La Land and Whiplash, tells a mind-bending tale about memory in a 7-minute film for Hennessy X.O. that was three years in the making. The short film continues Hennessy's cinematic "Odyssey" campaign, which began in 2016 with a story from Drive director Nicolas Winding.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
MNTN
AUGUST 11, 2023
Still believe that viewers will go out of their way to avoid watching ads on streaming platforms at any cost? Think again. According to a new study from Hub Entertainment Research, which surveyed a pool of 3,000 US consumers, only 16%–17% of viewers expressed an outright resistance to streaming ads. Instead, nearly half of those surveyed were willing to tolerate some of the advertising, and 59% said they were willing to embrace ads as long as they were saving around $4–$5 a month on their stream
Adweek
AUGUST 11, 2023
Harnessing softball's big-league marketing power requires brand investment from the Little League on up. At Major League Baseball's All-Star Week in Seattle, softball players started off the festivities as part of a Junior Home Run Derby at T-Mobile Park. Teams from the Arm & Hammer-sponsored Jennie Finch Classic softball game crowded sidewalks around Edgar Martinez.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
Adweek
AUGUST 11, 2023
In the world of media, fandom and gaming, Stephanie Fried's journey is nothing short of remarkable. With a career spanning prestigious names like NBC, VEVO, Discovery, and Conde Nast, Fried's trajectory in the media landscape has been characterized by innovation, passion and a deep understanding of what makes fans tick. As the chief marketing officer.
Seth Godin
AUGUST 11, 2023
The first step is to imagine what the people you serve want and care about it. The second is to figure out why they don’t have it yet. If you can help people get to where they seek to go, when they’re ready to get there, the stuff called marketing gets significantly easier.
Adweek
AUGUST 11, 2023
In a rapidly evolving landscape, accurately predicting the future of online advertising is no easy task. Four years ago, I wrote an article for Adweek outlining the emergence of the fourth era of online advertising, characterized by media transactions on online platforms with a focus on data privacy.
Martech
AUGUST 11, 2023
Connected TV (CTV) ad spend is expected to reach $25.9 billion globally this year, up 13.2% year-over-year, a new study from WARC Media found. Although it’s a promising sign for CTV, it falls short of the growth seen in retail media networks (RMNs) and YouTube. “The market is fragmented, and CTV ad investment is mainly being drawn from existing budgets,” said Alex Brownsell, WARC Media’s head of content, in a release.
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Adweek
AUGUST 11, 2023
Lufthansa Group, the global airline headquartered in Cologne, Germany, has awarded its North America creative business to Washington, D.C.-based indie agency This January. The agency will focus on strengthening the brand's salience with U.S. and Canadian audiences. The brand and agency declined to reveal the incumbent agency, or the other agencies it invited to the.
Basis
AUGUST 11, 2023
Sparkly pencil pouches. Crisp new planners. Notebooks stacked meticulously by color. Aisles filled with crayons, colored pencils, glue sticks, and lunch boxes as far as the eye can see. Ah, the rush of back-to-school shopping! For many brands, this time is almost as exciting as it is for students. Back-to-school shopping provides opportunities for high customer engagement, increased sales, new product releases, and more.
AdvertiseMint
AUGUST 11, 2023
Do you want to learn how to use TikTok? TikTok offers a unique platform for self-expression, creativity, and connection. Whether you plan to use TikTok for fun or business, learning how to navigate its features can be exciting and rewarding. This article will break down the basics and provide a step-by-step guide on how to use TikTok, from setting up your account to crafting your first video.
EGC Group
AUGUST 11, 2023
Artificial intelligence (AI) continues to be adopted and applied everywhere to every kind of business. The general belief is that businesses that don’t make this transition will lose out in the long run. There remain, however, places that have worries and concerns about adapting to AI. Many of these places are small-to-midsize businesses.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
VideoWeek
AUGUST 11, 2023
In this week’s Week in Review: Disney+ plans ads launch in Europe, UM launches a new retail media offering, and digital powers the NYT’s ads business to marginal growth. Top Stories Disney+ Plans Europe Ads Tier Launch in November Disney has announced it will launch an ad-supported tier for its Disney+ streaming service in various European markets in November, amid a wider reworking of its subscription tier pricing.
All About Advertising Law
AUGUST 11, 2023
As we covered previously , courts are coming around to reading Section 19 of the FTC Act more narrowly than the Federal Trade Commission may hope. In the latest instance, on June 9, 2023, a magistrate judge in the Southern District of Texas issued a report and recommendation rejecting the FTC’s claim for consumer redress, even after finding there was consumer injury.
Exchange Wire
AUGUST 11, 2023
Mobile and CTV programmatic advertising expert, Azure Tech is proud to announce that its client, ELLIPAL, was recognised by Forbes as the most secure cold wallet in 2022. The innovator of 'Air-gapped' cryptocurrency hardware wallets, ELLIPAL provides a one-stop solution for [.] The post Azure Tech Propels Ellipal: Astonishing User Growth & ROI in Blockchain Cold Wallets appeared first on ExchangeWire.com.
Martech
AUGUST 11, 2023
You don’t have to look far in the martech world to find breathless case studies about successful system deployments and extraordinary ROI. But what’s not so well shared are the failed or incomplete implementations, the teams struggling to get full leverage out of existing toolsets and the stack leaders wrestling with difficult vendor relationships. In my experience, those quiet struggles are more common than success stories.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Exchange Wire
AUGUST 11, 2023
As the advertising business landscape continues to evolve, companies are becoming more aware of the crucial role played by responsible communication in their advertising strategies. Acknowledging the potential to make a positive impact, Danone, in collaboration with EssenceMediacom France, embarked [.] The post Empowering Change: How Viously helped Danone & Partners Champion Social Responsibility in Advertising appeared first on ExchangeWire.com.
Single Grain
AUGUST 11, 2023
Podcasting has surged in popularity over the past couple of decades, and so have podcast challenges. Offering a unique alternative to traditional talk radio, podcasts are an engaging way to connect with audiences. Having delved into the realm of podcasting with our Marketing School podcast , we can vouch for the relevance of this type of media. But let’s not kid ourselves — podcasts can be tough.
Exchange Wire
AUGUST 11, 2023
This week: peaks and troughs. While the rain may have disappeared (for now.), the contrarian British climate serves as an apt metaphor for the mixed fortunes we've observed this week. WPP lowered its full-year financial forecast following a dip in spend, while [.] The post The Stack: WPP Lowers Full-Year Forecast, South Korea Set for E-Commerce Growth appeared first on ExchangeWire.com.
Single Grain
AUGUST 11, 2023
Ready to begin advertising on LinkedIn? I know the technical details required to run ads on LinkedIn can be a bit overwhelming for a beginner. That’s why I have created this LinkedIn advertising guide to help business owners and marketers like you create high-ROI LinkedIn ads. Let’s begin! Work With Us What Are LinkedIn Ads? LinkedIn Ads is a social media advertising platform where you can target the existing audiences in LinkedIn via a number of ad formats like Sponsored Posts and Lead Ge
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Single Grain
AUGUST 11, 2023
Content creation is at the heart of digital marketing. Whether it’s social media content, blog posts or videos, the right content strategy can 10x your growth. But how do you create a content framework that’s both effective and realistic? In this post, we’ll provide our framework to create content that can 10x your growth. Work With Us What Is a Content Framework?
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