Adweek
MAY 11, 2023
German luxury vehicle manufacturer BMW aims to emulate the Hollywood experience again through its marketing. After a seven-year absence, the brand film series, BMW Films, will be resurrected. This return is set alongside the release of a short film featuring Uma Thurman, Pom Klementieff and a BMW i7 M70. The film will be screened at.
Martech
MAY 11, 2023
Data clean rooms (DCRs) are a relatively new technology that marketers are using to enhance their use of data in a privacy-compliant way. Ana Milicevic, principal and co-founder of management consultancy Sparrow Advisers, recently gave The MarTech Conference some answers to pressing questions marketers have about how DCRs can power their stack. “If you are in a decision-making role you are probably tasked with at least evaluating whether this is a technology that you need to pay attention to,” s
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Adweek
MAY 11, 2023
Arpanet was created in 1969 as a way to share information between computers. It spawned not only the modern internet but also the first U.S. data privacy law, the Privacy Act of 1974, dictating how data should be handled by government agencies. Thus, data privacy legislation was born, and by its nature, carries a legal.
Marketing Dive
MAY 11, 2023
Amid economic turbulence and the rise of AI, building a resilient team is paramount, writes Media.Monks co-founder Brady Brim-Deforest.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Adweek
MAY 11, 2023
Microsoft introduced another way for publishers to monetize artificial intelligence this week. And, despite being early days on the buzzy new tech, it's had a lukewarm response from publishers. With the ads for chat API for publishers, apps and online services, a publisher can add chatbot technology to their website--either from Microsoft or another company--and.
Marketing Dive
MAY 11, 2023
DTC cosmetics brand Jones Road Beauty is among the early testers of an AI Sandbox tool that will be made more widely available in July.
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TechCrunch Ads
MAY 11, 2023
Meta today announced an AI Sandbox for advertisers to help them create alternative copies, background generation through text prompts and image cropping for Facebook or Instagram ads. The first feature lets brands generate different variations of the same copy for different audiences while trying to keep the core message of the ad similar. The background generation feature makes it easier to create different assets for a campaign.
Adweek
MAY 11, 2023
Scroll through any mom's photo collection and you'll likely find hundreds of pictures of kids, partners and pets that capture everything from a family's pivotal moments to daily occurrences. But what's often missing from those photos? Mom. Given that the matriarch is usually the one snapping the pics, instead of showing up in them, Canadian.
Martech
MAY 11, 2023
When the European Union adopted its General Data Protection Regulation in 2018, the law was heralded as a privacy game changer that would usher in a new era of consent around online data collection and put the right to protect personal information directly in the hands of individuals. It was also meant to standardize privacy laws across member EU nations.
Adweek
MAY 11, 2023
Eos and its agency of record Mischief @ No Fixed Address are known for pushing boundaries in marketing, whether by launching a limited edition "Bless Your F*ing Cooch" shaving cream or taking aim at toxic masculinity with its expansion into the men's category. But its latest effort had the brand wondering if they'd gone too.
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Martech
MAY 11, 2023
Building a marketing technology stack can seem daunting, but it doesn’t have to be. In this article, I will simplify the process and give you a practical approach to building a custom stack for your organization. The method also works when you want to expand your existing capabilities, allowing you to see holes in your current configuration. What is a martech stack?
Adweek
MAY 11, 2023
By now, creators and the general public alike know that just because a social media platform is popular today doesn't mean it will have the same buzz tomorrow. Or even still exist. "At the end of the day, the strength of social is defined by the diversity of its audience," said Gregory Aston, director of.
Martech
MAY 11, 2023
Artificial intelligence (AI) is sprouting everywhere in marketing technology. While it has been a part of many products for some time, ChatGPT’s launch made the topic white-hot. As a result, more and more AI-powered solutions are being announced every day. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of actual AI-powered martech products, platforms and features announced this week.
Adweek
MAY 11, 2023
Even though upfront week doesn't start until Monday, the Writers Guild of America strike is already making an impact on the annual advertising event. Late Wednesday night, Adweek learned exclusively that Netflix abruptly changed its in-person upfront event, originally planned for May 17 at 5 p.m. at New York's Paris Theater, to an all-virtual presentation.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
AdExchanger
MAY 11, 2023
CEO Jeff Green pushed back against the idea that DSPs are increasingly competing with SSPs and vice versa, saying it was a fabrication of the trade press. The post The Trade Desk Says It Isn’t Competing With SSPs – It’s Taking On Inefficiency appeared first on AdExchanger.
Adweek
MAY 11, 2023
In the spirit of gift giving this Mother's Day, here's a memorable reflection on the holiday from the pages of the St. Louis Post-Dispatch in 1944: "Mother's Day is being desecrated. The telegraph companies with their ready-made greetings, the florists with their high-pressure campaigns and awful prices, and the candy manufacturers have made a racket.
Marketing Dive
MAY 11, 2023
The chatbot will soon have third-party partners including Adobe, OpenTable and Instacart and is now accessible in over 180 countries.
Adweek
MAY 11, 2023
It's not every day that you meet a chief marketing officer whose career journey began in a science lab. But that's the unconventional path Katie Williams followed to Haleon. With a background in biology, Williams initially put her scientific acumen to work at Procter & Gamble. Following roles at Kraft Foods and Mondelez International, she.
Advertiser: ZoomInfo
Incorporating generative AI (gen AI) into your sales process can speed up your wins through improved efficiency, personalized customer interactions, and better informed decision- making. Gen AI is a game changer for busy salespeople and can reduce time-consuming tasks, such as customer research, note-taking, and writing emails, and provide insightful data analysis and recommendations.
AdExchanger
MAY 11, 2023
Meta is allocating an increasing percentage of the billions of dollars it spends annually on its infrastructure toward building the company’s “capacity for artificial intelligence,” says John Hegeman, Meta’s VP The post Meta Bets Its Future On AI And Advantage+ appeared first on AdExchanger.
Adweek
MAY 11, 2023
Last year's upfront week marked the first time in two years that the advertising community had gathered in person. But while all of the other upfront week presenters had live events, Fox's presentation largely consisted of pre-recorded video. This time around, the company is emphasizing the in-person element for its Monday upfront presentation, showcasing its.
Martech
MAY 11, 2023
The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. However, adapting to these changes is not straightforward, as each generation has unique needs, values and expectations that brands need to consider when developing marketing strategies.
Adweek
MAY 11, 2023
Longtime NBCUniversal ad sales chief Linda Yaccarino is in talks to depart her company and succeed Elon Musk as Twitter's CEO, according to a source familiar with the matter. Earlier on Thursday, Musk--who bought the social media platform last October and two months later vowed to step down as Twitter CEO when he found "someone.
Advertiser: ZoomInfo
In today’s ultra-competitive markets, it’s no longer enough to wait for buyers to show obvious signs of interest. Instead, sales teams must be proactive, identifying and acting on nuanced buyer behaviors — often before prospects are fully ready to make a purchase. In this eBook from ZoomInfo & Sell Better, learn 10 actionable ways to use these buyer signals to transform your sales strategy and close deals faster.
Seth Godin
MAY 11, 2023
Part of the luxury of living near the ocean or the mountains is that you can be picky. If the surf or the powder isn’t great, leave it for the tourists. Good is insufficient, wait for the great moments… When we’re young, or the project is going really well, it’s easy to waste the good days. After all, there will be another one tomorrow.
Adweek
MAY 11, 2023
To keep up with its dominance in the search market, Google is bringing generative artificial intelligence features to its Search engine to enhance search results in the coming weeks, the company announced at its I/O developer conference. When a person types in a query into Google's main search bar, they will see an AI-generated response.
Marketing Dive
MAY 11, 2023
PepsiCo's Emily Boido details how the Gatorade water brand is building on growth with its ambassador-focused efforts and a new product innovation.
Adweek
MAY 11, 2023
With its trendy bakeries, paint-spattered warehouses and hip hotel lobbies, Hackney, London, might seem an unlikely hangout for bird enthusiasts. That's why longtime bird-watcher Ollie Olanipekun, founder and creative director at agency Futurimpose, couldn't quite believe it when sports coach Nadeem Perera slid into his Instagram DMs after commenting on his bird-watching photos in 2020.
Advertiser: ZoomInfo
As prospects define their problem, search for solutions, and even change jobs, they are generating high-value signals that the best go-to-market teams can leverage to close more deals. This is where signal-based selling comes into play. ZoomInfo CEO Henry Schuck recently broke down specific ways to put four key buying signals into action with the experts from 30 Minutes to President’s Club.
Seth Godin
MAY 11, 2023
Not simply in the classroom, but anywhere we hope to inform, inspire or educate: Assume enrollment. Either someone is committed to learning or they’re not. While many situations place people into a spot where they are compelled to show up (exhibit A: learning arithmetic in grade school), it’s almost impossible to teach well if people don’t care.
Adweek
MAY 11, 2023
While the advertising downturn of the last year has had a highly visible impact on digital publishers, leading to layoffs, fire sales and closures, new data suggests that a similarly concerning economic crunch could be lurking beneath the surface of the ad-tech ecosystem. In the first quarter of this year, 53% of programmatic payments were.
Single Grain
MAY 11, 2023
As an e-commerce store owner, you are tasked with deciding where to devote your marketing dollars. What if you already invest in an SEO strategy, but aren’t generating the traffic and sales you need for your e-commerce site? The technical side of your website may be to blame. If you suspect this is the problem, you may need to conduct an e-commerce SEO audit.
Adweek
MAY 11, 2023
It's time again for upfront week, TV's annual advertising showcase in which Madison Avenue descends on decked-out Manhattan venues. But ahead of this year's week of presentations, which kick off May 15, many buyers are wondering whether the storied tradition--which returned last year in person following two years of pandemic shutdowns--is still necessary.
Advertiser: ZoomInfo
Sales and marketing leaders have reached a tipping point when it comes to using intent data — and they’re not looking back. More than half of all B2B marketers are already using intent data to increase sales, and Gartner predicts this figure will grow to 70 percent. The reason is clear: intent can provide you with massive amounts of data that reveal sales opportunities earlier than ever before.
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