Adweek
FEBRUARY 12, 2024
The digital media company Bustle Digital Group (BDG) laid off seven editorial staff of its title Fatherly on Friday and will significantly decrease its editorial output going forward, according to two people familiar with the matter. The decision marks the latest in a series of retrenchments from BDG, which over the last two years has.
AdExchanger
FEBRUARY 12, 2024
Remember, back in the ’90s, when AOL seemed like the internet’s Goliath? Well, Goliath ultimately fell. That brings me to Google, the present-day internet Goliath. The advertising giant’s financials are strong today, but it’s facing several threats: advertiser discontent, legal minefields, a shift in search advertising budgets toward new platforms and retail sites, and everyone’s […] The post AI, Antitrust Or Advertisers: What Will Bring Google Down?
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Adweek
FEBRUARY 12, 2024
Super Bowl 58 was Taylor-made for ratings gold. Thanks to multiple telecasts and streams, the power of live sports and even a Taylor Swift bump, Sunday's Super Bowl matchup showcasing the Kansas City Chiefs' overtime win against the San Fransisco 49ers smashed viewership records. According to Nielsen Fast National data and Adobe Analytics, the game.
illumin
FEBRUARY 12, 2024
Safe to say there has been ample discussion in the media over the past few weeks about Taylor Swift’s attendance at NFL games and (more specifically) the air time she’s received. This has sparked debate, garnered ire from football fans, and brought in new viewers in the form of “swifties.” So, let’s break it down: how much air time does Taylor Swift actually receive, and is it good or bad for the NFL?
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
FEBRUARY 12, 2024
Super Bowl ads aren't cheap, with 30 seconds of screen time costing an average of $7 million. That's why effectiveness is so important for advertisers who hedge their bets on the Big Game. Though the Kansas City Chiefs might have clinched Super Bowl LVIII victory against the San Francisco 49ers in a nail-biting finale, the.
VideoWeek
FEBRUARY 12, 2024
Major League Baseball (MLB) is looking to launch its own streaming service for the 2025 season, the organisation’s commissioner has revealed. The proposed offering would offer local live broadcasts for at least half the teams in the league’s 30-strong lineup. At an owners meeting in Florida, MLB commissioner Rob Manfred told reporters: “Realistically, my target to having a digital package I can take to market would be for the ’25 season.” MLB rights are currently held by
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
FEBRUARY 12, 2024
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. CTV Shortcut Two years ago, The Trade Desk sliced out SSPs with its direct-to-publisher product, OpenPath. Now the DSP is opening up OpenPath to CTV inventory, Digiday reports. Cox Media Group and Vizio are early adopters, and other CTV publishers are talking to […] The post TTD’s OpenPath Adds CTV Inventory; News Subscriptions Aren’t Extinct Yet appeared first on AdExchanger.
Adweek
FEBRUARY 12, 2024
Verizon made a Super Bowl ad with Beyonce without announcing a tour or perks for fans. Beyonce used that ad to launch a new album on her website, which never mentioned Verizon. For both, Super Bowl 58 was a win. On a night where rival T-Mobile packed two ads with multiple stars and touted both.
Martech
FEBRUARY 12, 2024
Google expanded its generative AI features for automatically created assets (ACA) to all English language advertisers in the U.S. and UK. Why we care. If you are an English-speaking advertiser in the U.S. or UK, you can now start utilizing generative AI to help create your ad campaigns, giving you access to a broader range of ideas instantly and significant time-saving benefits.
Adweek
FEBRUARY 12, 2024
Historically, when targeting the Latinx market, ads have been dubbed in Spanish over the original English-language ad. For Super Bowl 58, brands like Starbucks, AT&T and Total by Verizon wanted to dig deeper for their moment on the biggest stage in advertising. The game-winning ads on the TelevisaUnivision stream of Super Bowl 58 focused on.
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More About Advertising
FEBRUARY 12, 2024
Top big game commercials and winning themes. A classic game on the field, but not a vintage year in the ad breaks. creative effectiveness platform System1 surveyed more than 10,000 Americans on this year’s big game ads, and Michelob, Reese’s and Hellmann’s are the public’s favourites. System1’s Test Your Ad platform tests consumers’ emotional responses … The post Messi and Michelob top Super Bowl ad winners – System1 first appeared on More About Advertising.
Adweek
FEBRUARY 12, 2024
It's not easy to pitch a product and capture a nation's pluralism in 30 seconds, but the e.l.f. Cosmetics ad in Super Bowl 58 was a notable effort. With the inimitable Judge Judy presiding from the bench, "In e.l.f. We Trust"--presented as a legal dispute about spending on overpriced cosmetics--was truly a big tent. Retired.
Martech
FEBRUARY 12, 2024
Performance marketing is a crucial tool for growing brands, but over-reliance can backfire as competition intensifies. To build a sustainable business, companies should evolve their strategy by leveraging user data to refine positioning and extend their brand identity across channels. Learn how gradually shifting focus toward brand storytelling and relationship-building can lead to increased loyalty and organic growth over the long term.
Adweek
FEBRUARY 12, 2024
Super Bowl 58 would prove dramatic, with the Kansas City Chiefs beating the San Francisco 49ers 25-22 in overtime, the third time the Chiefs have won in five years. And, as ever, brands were also competing for attention through screens across millions of homes and activations around the stadium in Las Vegas beginning well before.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Seth Godin
FEBRUARY 12, 2024
Sooner or later, we benefit from being well-published. Publishing has nothing to do with printing. It’s the act of taking risks to bring a new idea to people who want to embrace it. It’s the head of the lab who works behind the scenes to be sure the talented scientist gets a gig at the right conference. Her talk propels the work forward.
Adweek
FEBRUARY 12, 2024
Super Bowl fans rated State Farm's ad featuring Arnold Schwarzenegger as he fails to comply with a director's line reading note as their favorite Super Bowl spot for 2024, according to the USA Today Ad Meter. The "Like a Good Neighbaaa" ad saw Schwarzenegger playing his action-hero persona as Agent State Farm while being unable.
Martech
FEBRUARY 12, 2024
Mary looked at the calendar as she started her workday. It was already the second week of January, signaling that she and her team only had ten weeks to go until the end of their fiscal year. It was planning time. What could she do with her team in the next fiscal that would help her company overcome the slump in revenues they had experienced in the previous three quarters?
Adweek
FEBRUARY 12, 2024
Ashley Furniture came to the Super Bowl this weekend to takeover the Dawg House Saloon & Sports Book inside the Resorts World casino. This is the largest activation in the brand's history around the game, according to its director of brand activation field marketing, Alexa Richardson. It decked the restaurant in its signature orange color.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Digiday
FEBRUARY 12, 2024
New York Magazine’s women’s fashion and lifestyle publication the Cut is expanding this year, adding four full-time editorial staff, verticals and inventory as it chases new and existing advertiser dollars. But how can the Vox Media-owned title afford to expand at a time when most large digital publishers are undergoing layoffs? Vox Media chief revenue officer Geoff Schiller told Digiday the title’s expansion is justifiable due to an increase in advertiser demand (especially in categ
Adweek
FEBRUARY 12, 2024
The politician Robert F. Kennedy Jr. is receiving backlash from his extended family following an ad that ran in the second quarter of Super Bowl LVIII. The spot deliberately replicated an ad run by the late John F. Kennedy in his 1960 presidential campaign, down to its signature jingle and hand-drawn illustration style. The Super.
More About Advertising
FEBRUARY 12, 2024
The imminent demise of Body Shop – set to appoint merciless administrators FRP Advisory – brings to a close one of those stories that defined British business and adland in the 1970s and 80s as a new wave of entrepreneurs made the UK trendy again and saw the world as their oyster. Founder Anita Roddick … The post Body Shop’s demise brings colourful era that, briefly, defined British business to a close first appeared on More About Advertising.
Adweek
FEBRUARY 12, 2024
While Prime Video may not have had a Super Bowl spot, its marketing department has stayed busy. The streaming service debuted "Ill Terrible Gato," the second spot in its latest brand campaign, "Find Your Happy Place." From media agency Rufus, 15-, 30- and 60-second spots will run on linear and streaming TV, in-cinema, social, digital.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
FEBRUARY 12, 2024
As layoffs sweep the gaming industry, esports is getting hit particularly hard, leaving some industry veterans feeling less than optimistic about the future of competitive gaming. The story of the esports industry has always been a balancing act between the genuine passion generated by gaming at its highest levels and the less flashy, but increasingly important challenge of converting esports fandom into actual revenue.
Adweek
FEBRUARY 12, 2024
On a special episode of Yeah, That's Probably An Ad: Super Bowl Edition, community editor Luz Corona and senior podcast producer Al Mannarino get together for the annual recap immediately following The Big Game along with some familiar faces in media and entertainment. First up, deputy TV editor Bill Bradley and senior TV reporter Mollie.
More About Advertising
FEBRUARY 12, 2024
Coty has appointed 180 Amerstam’s Luxe division to handle three of its “prestige brands,” Davidoff, Escada and Joop! The agency has been tasked with advertising, social media strategy and content for the fragrances. 180’s remit will focus on digital for each of the brands, reflecting the beauty and perfume industry’s shift towards content that serves … The post 180 Amsterdam wins three ‘prestige’ Coty brands first appeared on More About Advertising.
Digiday
FEBRUARY 12, 2024
Bridge, a diversity, equity and inclusion trade nonprofit that includes brands, tech and agency diversity leaders across the marketing industry, is expanding its board of directors with a new vice chair, along with executives from agency holding groups and major brands. The independent trade group will add Yin Woon Rani, CEO and CMO of MilkPEP, as vice chair, plus five new leaders to its board of directors as it aims to increase DEI impact across the marketing industry.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Rob Campbell
FEBRUARY 12, 2024
Recently I got an email from a headhunter. It said this: I am XXX and I work as a Recruitment Partner for XXX. I hope you don’t mind the outreach. I found your profile on LinkedIn and it looks like you’ve had some great experience in your career which is what compelled me to email you. I’m currently looking for a person with similar experience and skills as yours to fill in a fortune 500 company in NZ.
Digiday
FEBRUARY 12, 2024
For all the talk of the importance and rapid growth of the creator economy, few brands tapped creators for the Big Game stage this year. The Super Bowl is one of the few monoculture moments left for brands to show up and get the attention of a live audience that may actually pay attention to the ads. Given the varied audience and the need for mass appeal, marketers turned to celebrities — so many celebrities (several ads featured multiple celebs) — this past Sunday in hopes of connecting with co
More About Advertising
FEBRUARY 12, 2024
Japanese auto brand Suzuki, which split with Iris in December, has appointed TMW Unlimited as its creative, content and CRM agency in Great Britain. The four-way pitch was handled by the Observatory International. TMW’s first job is to launch the latest model of the popular Suzuki Swift, for which the agency will build on Iris’ … The post Suzuki GB appoints TMW Unlimited after four-way pitch first appeared on More About Advertising.
Digiday
FEBRUARY 12, 2024
Subscribe: Apple Podcasts • Stitcher • Spotify Magic Spoon, the cereal company that launched entirely online back in 2019, has since expanded its footprint to more than 16,000 national retailers to meet shoppers where they are, whether that’s online or in-store. Historically, the cereal company built its millennial and Gen Z following via short-form social media videos , podcasts alongside other direct-to-consumer brands.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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