Adweek

MAY 12, 2023

Linda Yaccarino might not be named Twitter CEO yet, but her time at NBCUniversal has officially ended. The longtime ad sales chief--NBCUniversal's chairman of global advertising and partnerships--has departed the company "effective immediately," NBCUniversal announced Friday morning. Mark Marshall, currently president, advertising sales and client partnerships, has been named interim chairman of NBCUniversal's advertising and.

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Martech

MAY 12, 2023

Are you looking for inspiration to improve your organization’s marketing performance? Well, there’s plenty of inspiration if you keep your eyes and ears open. This may seem obvious, but sometimes I have to remind myself of this fact and of all the opportunities out there. As marketing-oriented professionals, we’re all responsible for contributing ideas, regardless of where we sit on the organizational chart.

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A/B Testing Marketing eCommerce MarTech 115

Adweek

MAY 12, 2023

Disney is bringing more inclusivity to upfront week. Ahead of the company's upfront presentation next Tuesday, Disney Advertising has signed branded content development agreements with diverse-owned media companies Cocina (a unit of Mecenas Media), equalpride, Group Black and UnitedMasters. As part of these agreements, each company will develop custom short- or long-form branded content series.

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Martech

MAY 12, 2023

Facebook parent Meta dipped its toe into generative AI this week by announcing AI Sandbox. Advertisers can use it to create alternative ad versions, use text prompts to generate backgrounds and crop images for Facebook or Instagram ads. Dig deeper: Facebook agrees to revamp adtech over discrimination charges What it does. It lets advertisers: Create different versions of the same ad copy for different target groups, while maintaining the main message.

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Advertising Machine Learning MarTech Marketing 108

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

Adweek

MAY 12, 2023

The quality of AI art is often determined by the creativity of the text prompts used to produce it. Absolut and Ogilvy Canada looped Canadian bartenders into the process, asking them for the qualities that make their neighborhoods special and then turning concepts like "creativity" and "vintage" into ingredients for AI-generated cocktails. The rise of.

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AdExchanger

MAY 12, 2023

Podcasting is still growing at a fast clip – two times faster than digital advertising overall. But it’s in the midst of a slowdown. In a sign of the podcasting The post Despite Layoffs and Canceled Podcasts, Podcasting Is Optimistic About AI And First-Party Data appeared first on AdExchanger.

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AdExchanger

MAY 12, 2023

Smart TV manufacturers held NewFronts presentations where they bragged about their ACR data, which the industry has been putting on a pedestal because it can add a level of consistency The post Why This Year’s NewFronts Centered On Automatic Content Recognition appeared first on AdExchanger.

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Manufacturing 104

Adweek

MAY 12, 2023

To enhance its digital show, The Drop, ESPN Edge and Verizon partnered with the National Hockey League to launch two augmented reality mini-games for hockey fans to play on their iOS and Android devices. Available on ESPN+, as well as ESPN's YouTube, Twitter and Facebook pages, The Drop features hosts Arda ?

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MNTN

MAY 12, 2023

The 2023 NewFronts officially came to a close last week, and while the celebrities might’ve stolen some of the show, free ad-supported streaming TV (FAST) and new ad formats were big crowd-pleasers this year, too. But the season doesn’t stop there. Up next is the big one: upfronts, which kick off May 15th, have already inspired discussions about ratings measurement and the future of various ad-supported streaming offerings.

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Adweek

MAY 12, 2023

L'Or?al Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region. The #GarnierVitC campaign promotes the launch of the brand's Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product.

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Advertisement

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Advertising

MNTN

MAY 12, 2023

Connected TV is set to win big during the 2023 upfronts, according to a new article from Forbes, as advertisers allocate a growing share of their total video ad budget to the platform. The article reported that 74% of marketers intend to maintain or increase their total ad budgets for the upfronts this year, with 30% planning to spend at least one-fifth or more across streaming platforms.

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Adweek

MAY 12, 2023

Writers strike? What writers strike? On Friday, NBC unveiled its fall lineup, including several new series, Tuesday night comedies and lots of football. And the broadcaster is adamant that its fall shows will launch on schedule, despite the ongoing Writers Guild of America strike. "We have a lot of unscripted because we do have The.

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Marketing Dive

MAY 12, 2023

A star in the marketing world, the ad sales chief is leaving in the thick of upfronts season, with NBCUniversal’s presentation scheduled for May 15.

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Marketing 100

Adweek

MAY 12, 2023

For six years in a row, Finland has been named as the world's happiest country. Now, as part of an initiative to drive tourism, the country's tourism bureau has been offering people the chance to be trained in being happy--and has received more than 150,000 responses through social media. The initiative, led by Visit Finland.

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Media 207

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Marketing

Seth Godin

MAY 12, 2023

A friend’s email said, “I know many of my readers aren’t techies and you’re thinking of putting this newsletter aside…” We should get clear about what we’re talking about when we say “techie.” I’m going to argue that involves a combination of two things: You give technology the benefit of the doubt.

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Adweek

MAY 12, 2023

What do zombies, K-pop and gaming have in common? Well, if you're Ned Sherman, chief business affairs and legal officer at Skybound Entertainment (the home of The Walking Dead) and a partner in Goal Ventures, they have helped inform his approach to building incredible value from IP. Today, creators who understand how to build fandoms.

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Entertainment 200

Ad Monsters

MAY 12, 2023

It has been a tough week for me and my relationship with ChatGPT. It told me numerous lies, and maligned a number of people who don’t deserve such treatment. That’s not okay. I’m not one of those researchers, like David Rozado, who is testing ChatGPT’s guardrails. I’m not looking for ways to prompt the chatbot to say unsavory things. But it did, and it did so as I used it to do research for a handful of client projects.

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Adweek

MAY 12, 2023

The Great Fail kicks off Season 3 with one of the biggest failures of 2023 so far, as we watched one of the nation's largest banks unravel. Once a rising star in the tech industry, Silicon Valley Bank was a paragon for startup founders and venture capitalists, reaching dizzying heights of success in 2020. So.

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Advertiser: ZoomInfo

Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.

Audience

Marketing Dive

MAY 12, 2023

In the follow-up to its Super Bowl spot, the website-making company explores the outer limits of its “Everything to Sell Anything” slogan.

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Adweek

MAY 12, 2023

Today. we are taking a nice little journey through time as we talk about how brands have leveraged on online presence from Web1 through Web3. In this week's episode, Benoit Vatere, CEO and founder of Mammoth Media, discusses new ways that brands are reaching their people and providing experiences both in the digital and physical.

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Media 196

More About Advertising

MAY 12, 2023

The female pioneers of advertising deserve some proper recognition, and this week Channel 4 put them in the spotlight with a documentary called Mad Women. It was an entertaining reminder that some of the biggest characters in the business have been women over the years. Barbara Nokes, writer of BBH’s Launderette ad for Levis, is. The post Channel 4 celebrates the girls who infiltrated the boys’ club in ‘Mad Women’ Documentary first appeared on More About Advertising.

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Adweek

MAY 12, 2023

Augmented reality was part of King Charles' coronation celebration thanks to an experience launched by technology and marketing services company DEPT in partnership with BBC's Children in Need and the Royally Big Portrait. The Royally Big Portrait project was led by artist Sam Barnett. It asked children to submit hand-drawn portraits of King Charles, which.

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Marketing 190

Advertiser: ZoomInfo

One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.

Marketing

Basis

MAY 12, 2023

Imagine going back in time and trying to explain TikTok to your 2009 self: “No, not the absolute banger that Kesha just dropped—it’s a social media platform. You can find everything from funny animal videos , to product recommendations , to mouthwatering recipes , to trending dances. But you don’t find them just by following people you know; there’s an algorithm that places videos it thinks you’ll like alongside content from accounts you follow on a feed called a “For You Page” (FYP).

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Advertising Audience Entertainment Media 69

Adweek

MAY 12, 2023

So what's next after a viral video? How does a creator turn their content into a business or jump-start their career? These questions are usually guided by a person's talent agency like Underscore Talent. Underscore Talent, a talent management company that helps creators build long-lasting careers, was founded in 2021 by entertainment industry pioneers Michael.

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Entertainment Agency 183

Digiday

MAY 12, 2023

Programmatically-placed ads for dozens of nonprofits and universities have been showing up on misinformation websites — including some that overtly conflict with the missions of major organizations paying for those ads, per new report release today. Researchers at the news reliability rating service NewsGuard said they found ads for Planned Parenthood on a website promoting dangerous herbal abortion recipes.

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Adweek

MAY 12, 2023

As name, image, likeness (NIL) deals and financial education become increasingly important in the world of college and professional sports, the team at Morgan Stanley has been on the ground since the beginning. Sandra Richards, the global head of the company's sports and entertainment division, is leading the way, particularly advocating for female and historically.

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Advertiser: ZoomInfo

In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.

Brid.tv

MAY 12, 2023

Experts estimate that the average person consumes around 17 hours of online video content per week in 2023. This shows just how popular video has become nowadays. Despite this popularity, however, few people know just how complex and intricate video technology can be. Do you know what happens behind the scenes of every video recording? Let us immediately tell you one thing — if it weren’t for video codecs , videos wouldn’t be so widely accessible!

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AdPushup

MAY 12, 2023

Maximize your AdSense RPM with these 19 essential tips for publishers. Improve ad placement, target high-paying keywords, optimize page speed, and more. Boost your revenue potential today! AdSense RPM is one of the key performance metrics that publishers are often chasing. Here, a major difficulty publishers face is the fluctuating nature of RPM as a [.

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MNTN

MAY 12, 2023

“Consumers plan to spend approximately the same amount (in) celebration of Father’s Day…reflecting the sentimental nature of the holidays as customers prioritize unique and meaningful gifts,” said Matthew Shay, Chief Executive Officer, National Retail Federation. Even economic headwinds weren’t strong enough to sway customers from spending over $20 billion on Father’s Day in recent years, and this year, those numbers are looking just as seaworthy.

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EGC Group

MAY 12, 2023

At Google's highly anticipated annual I/O conference, CEO Sundar Pichai set the tone by emphasizing the company's commitment to a bold and responsible approach to AI. Proudly labeling itself as the preeminent leader in AI tech, Google decided to put AI at the forefront of nearly every service and device on which it operates. This decision signals a significant inflection point—not only for the company but for the tech industry as well.

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Advertiser: ZoomInfo

Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.