Adweek
DECEMBER 12, 2023
When The Creative Circus announced it was closing in 2023, it was yet another nail in the coffin for portfolio schools, which have seen fewer students because of high prices. Virginia Commonwealth University has now acquired The Creative Circus and wants to make it more inclusive for undergraduates looking to get into the industry, and.
Martech
DECEMBER 12, 2023
After attending the recent MarketingOperations.com conference (MOps-Apalooza), my cofounder Tyler remarked, “If I had a dollar for every time I heard someone at MOps-Apalooza say something about companies buying software that they never fully implemented, I think my ticket for next year’s conference would be paid for.” This problem is true for many types of software, but especially in marketing ops for a couple of reasons: There’s “shiny object syndrome,” that const
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Adweek
DECEMBER 12, 2023
As the end of the year approaches, it's an Adweek tradition to take a look back at the year's best ads. And what a year it was. From fast food shakes turned viral sensations to a summer dominated by Barbie pink, there was no shortage of creativity. But when you're talking about a list of.
AdExchanger
DECEMBER 12, 2023
Traditional TV advertising is certainly going through a period of significant and disruptive change. But the shift of ad dollars from linear to connected TV (CTV) is not the inevitable consequence of changing audience viewing habits. Rather, it is a consequence of advertisers feeling like they have more control over campaign targeting and measurement in […] The post CTV Isn’t Just The Evolution Of TV – It Brings Unique Advertising Potential appeared first on AdExchanger.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Adweek
DECEMBER 12, 2023
The business news publisher Morning Brew, which operates a portfolio of newsletters catering to professionals in industries ranging from finance to healthcare, announced two key changes to its executive leadership team on Monday, according to an internal memo seen by Adweek. Publisher Jacob Donnelly, who has served in the role since 2019, will be leaving.
AdExchanger
DECEMBER 12, 2023
TV programmers and agencies say they’re ready to transact their ad buys using a measurement provider other than Nielsen. But panel-based currency is proving more difficult to dethrone than anticipated. The post The 2024 Marketer’s Guide To Alternative TV Currencies appeared first on AdExchanger.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdExchanger
DECEMBER 12, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Sandboxers In The Ring The Trade Desk is saying farewell to the Chrome Privacy Sandbox, and it’s firing parting shots on the way out. In its view, the APIs in the Privacy Sandbox will devalue open internet advertising, while Google’s ad tech business […] The post The Trade Desk Ditches The Sandbox; An Epic Battle appeared first on AdExchanger.
Adweek
DECEMBER 12, 2023
For the second year in a row, telecom company Vodafone is celebrating Christmas with its "Elf and Seek" campaign that allows people across the U.K. to play an AR game for the chance to win a variety of prizes. Created by Denstu UK&I in 2022, the Elf and Seek game allows people to catch digital.
AdExchanger
DECEMBER 12, 2023
We need to clear up some confusion around the “cookieless future.” The predominant view says first-party data will become the only currency that matters in digital marketing. But that’s not how it’s going to play out for one simple reason: a huge portion of marketing focuses on net-new audiences – talking to people you don’t […] The post Is Your CDP Built To Support Partner Data?
Adweek
DECEMBER 12, 2023
The introduction of tags--similar to other platforms' hashtags--to Threads has made the platform more discoverable for marketers, but a smaller audience base is still holding back more investment. Recently released globally, text-based tags work like hashtags on other platforms. However, there are several differences. Instead of limiting the topic tag to just one word, users.
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Smart Insights
DECEMBER 12, 2023
Grow your IT/high-tech business across the 'internet of things' by applying these latest industry strategies for technology product marketing What is product marketing? Product marketing describes the management of all processes involved in taking a product to market. This field … The post Technology product marketing lifecycle strategies for your IT/High tech business appeared first on Smart Insights.
Adweek
DECEMBER 12, 2023
Tom Brady will be a first-ballot National Football League Hall of Famer, but he could've been a Canadian icon. At Montreal's Olympic Stadium, the biggest draw these days is its fitness facility. Major League Baseball's Montreal Expos left nearly 20 years ago to become the Washington Nationals, and their mascot Youppi has been with hockey's.
Martech
DECEMBER 12, 2023
One of the biggest challenges an organization faces with running a digital asset management DAM) system is managing the processes and people who work on it. “It’s challenging because processes are sometimes embedded in our workplace and it’s difficult to change that,” said John Horodyski, managing director for Salt Flats, and a MarTech contributor , in a session at The MarTech Conference.
Adweek
DECEMBER 12, 2023
For all of the advancements and enhancements we've seen take center stage, sometimes it feels like we've time-traveled back to pre-pandemic circa 2019. Over the course of three years, under the worst conceivable circumstances, we proved that there were new and different ways to work, shining light on the possibility of much needed, long overdue.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
AdExchanger
DECEMBER 12, 2023
MikMak, an ecommerce ad analytics company that began as an online add-to-cart specialist, is figuring out more and more how to get things in a physical shopping cart. More than half of MikMak’s clients are brands carried in brick-and-mortar grocers, said founder and CEO Rachel Tipograph. “So one of the things that we needed to […] The post MikMak And Circana Partner To Connect In-Store Data To Digital CPG Marketing appeared first on AdExchanger.
Adweek
DECEMBER 12, 2023
This year has been an emotional rollercoaster for soccer fans with Lionel Messi's move to Miami, Cristiano Ronaldo's move to Saudi Arabia, Megan Rapinoe's retirement following the Women's World Cup and David Beckham's resurgence with a monster hit docuseries on Netflix. But while all those names have grabbed the lion's share of headlines (and brand.
AdExchanger
DECEMBER 12, 2023
The Media Rating Council has the same goals of promoting fair media measurement as it did when it formed in the ’60s. But it has had to polish its methodology to keep pace with change in the TV measurement space, says Ron Pinelli, the organization's SVP of digital research and standards. The post The MRC May Be Old, But It’s Getting With The TV Program appeared first on AdExchanger.
Adweek
DECEMBER 12, 2023
The TV climate is getting harsher, so streamers and networks are bundling up. On Monday, Paramount announced that the Showtime linear channel will officially rebrand as Paramount+ with Showtime on Jan. 8. The company, which previously made its Paramount+ with Showtime streaming option available in June, announced that the linear channel rebrand creates a "first-of-its-kind.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
Seth Godin
DECEMBER 12, 2023
Ever since O. Henry wrote about the Magi , it’s been pretty clear that gifts aren’t about the stuff as much as they are the intent. Holidays where gifts are expected undermine this, because it’s hard to tell where obligation begins and intent fades away. One lightweight and quick alternative to traditional items are digital ones. Here are a bunch of free ebooks for you to share, or consider giving someone a subscription to this blog.
Adweek
DECEMBER 12, 2023
Increasingly, brands are working to forge direct contracts with their ad-tech partners--a relationship traditionally managed by their agency. While brands in-housing programmatic capabilities has been going on for years, owning the direct contract is an increasingly in vogue tactic to gain oversight of the programmatic supply chain and more control of campaign data.
Digiday
DECEMBER 12, 2023
2024 is shaping up to be a year of M&A for the esports industry. The past 12 months have seen a rise in esports mergers and acquisitions. As some teams face economic challenges, their larger rivals have taken esports winter as an opportunity to expand their portfolios into new esports titles and gaming communities. Going into the new year, this activity shows no signs of slowing.
Adweek
DECEMBER 12, 2023
In this episode of Brave Commerce, Andrea Sengara, head of marketing at Campari Group, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss the cultural phenomenon surrounding the Aperol Spritz and what that story can teach us about alcohol branding. With over two decades of experience in the spirits industry, Sengara emphasizes that celebratory occasions.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
Digiday
DECEMBER 12, 2023
This article as first published by Digiday sibling WorkLife The return to office appears to be stalling. Office occupancy has hovered around 50% all this year, according to data from Kastle Systems, a company that tracks office badge swipes. And companies now have a better picture of exactly how much of their office space is actually getting used. Accordingly, about 75% of businesses plan to reduce office square footage next year, according to a survey from hybrid work platform Robin, including
IAB Tech Lab
DECEMBER 12, 2023
We are already deep into 2024 planning, and we’re sure you are too. To help you in achieving your objectives next year, we’ve compiled for you a summary of this year’s Tech Lab standards and resources. We expect 2024 to be another year of massive change in digital advertising.
Digiday
DECEMBER 12, 2023
This week’s Future of TV Briefing looks — once again — at why the CTV ad industry needs to reduce its reliance on the IP address as a tracking mechanism. IP = PII Paramount’s suitor, cable TV’s complacent programming, Netflix’s next live sports stream and more IP = PII Not to put a lump of coal in the CTV ad industry’s stocking ahead of the holidays… But companies — advertisers, publishers, ad tech intermediaries, etc. — really should reconsider their use of the IP address for tracking aud
Rob Campbell
DECEMBER 12, 2023
OK, I appreciate the last couple of days of posts have been long and self indulgent, so I thought I’d reward you with one that’s more concise and takes the p**s out of me like you used to take the p**s out of me. When I let you comment on here, haha. So a few weeks ago, I saw a photo on a Facebook group I’m in that’s connected to an old agency I worked at.
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Digiday
DECEMBER 12, 2023
Aunque en su gran mayoría los latinos son amantes del balompié, cuando se trata de hablar de fanáticos hispanos de la NFL se calcula un estimado de más 30 millones según un estudio de SSRS/Luker -Trends Sports, cifra corroborada por la propia liga. Por eso, no es de extrañar que la Liga Nacional de Fútbol Americano continue explorando formas de llegar a este demográfico, esta vez lanzando el programa ‘Leaders’ , líderes, su primera iniciativa minorista centrada en la creación de lice
Exchange Wire
DECEMBER 12, 2023
Access to accurate, human-centric data about platform and format-specific attention performance will help brands and agencies make strategic planning decisions using attentionPLAN®. Adelaide, Sydney, London & New York, 5th December, 2023: Amplified Intelligence, the most trusted source for accurate attention measurement, has announced the launch [.
VideoWeek
DECEMBER 12, 2023
Caffeine, a streaming service for live sports, has reached 60 million monthly active users (MAU), the US company announced this week. The milestone marks a significant jump for the AVOD service, which stood at 5 million MAU this time last year. Alongside the expansion of its user base, the company has also witnessed 140x revenue growth over the last six months.
More About Advertising
DECEMBER 12, 2023
When adam&eve founders James Murphy and David Golding announced they were leaving the agency (by then adam&eveDDB) the UK’s largest and winner of countless gongs domestically and internationally, great things were expected. What wasn’t was a launch in the teeth of the worst pandemic to hit the world in decades. But New Commercial Arts (the … The post MAA Agency of the Year: second contender is New Commercial Arts first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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