Seth Godin
SEPTEMBER 3, 2023
Adults make choices and live with the consequences. No one else should tell us what flavor of ice cream we prefer, or what career to choose. We’re good at knowing what we want. In practice, this works really well for certain kinds of decisions. But when we add the network effect, profit-seeking industrial entities, statistics, long-term impact and side effects, it often falls apart.
Rob Campbell
SEPTEMBER 3, 2023
Hello. I’m back. And because you’ve had no posts for basically 2 weeks, this is going to be a long one. Yes, I know my posts are already waaaaaaay to long. Sorry, but deal with it. I had a great time in LA and before that Australia. Well, I say Australia – but it was in Perth which is closer to Singapore than Sydney. Met lots of people.
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Digiday
SEPTEMBER 3, 2023
EA FC has become prime in-game advertising inventory — and its decoupling from FIFA last year could spark a marketing bonanza inside the prominent sports game. On Sept. 29, Electronic Arts will release EA Sports FC 24 — the first iteration of the company’s wildly popular football title after EA parted ways with FIFA last year. Unshackled from its relationship with the governing body, EA now finds itself free to bring a wider and deeper range of advertisers inside the game.
Bhatnaturally
SEPTEMBER 3, 2023
Since 2015 I have attempted to publish a weekly compilation of of clutter-breaking creative ads. It is a small tribute to brand & advertising teams everywhere for their efforts to break away from the clutter – which is a tough first task of any advert. In today’s media clutter and ‘noise’ it is even harder [.] The post Channel 4 ‘Great British Bake Off’, McDonald’s pitstop and other top creative ads of the week appeared first on Bhatnaturally.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
Digiday
SEPTEMBER 3, 2023
While X (formerly Twitter) continues to pursue brand safety, its efforts to provide something comprehensive remains an uphill — seemingly — never ending battle. With each stride it makes on the issue, such as entrusting specialized tasks to Integral Ad Science (IAS) or DoubleVerify , it stumbles back two paces (thanks to owner Elon Musk’s impromptu tweets and decisions , not to mention the exodus of key brand safety team members).
More About Advertising
SEPTEMBER 3, 2023
Mother started working with Reese’s Peanut Butter Cups at the start of the year, and the agency has already founds its groove with the “Put peanut butter in it” campaign. The message is that you can improve pretty much anything by turning it into chocolate and adding peanut butter, as long as you use your … The post Mother ‘puts peanut butter in it’ for Hershey Company’s Reese’s Bar first appeared on More About Advertising.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
AdvertiseMint
SEPTEMBER 3, 2023
What can I sell on Amazon without approval? That’s the question new Amazon sellers ask themselves. Amazon is a giant platform in the e-commerce world where you can sell product categories of different diversities. While some categories of products require special approvals, you can sell many items on Amazon without fuss. This article will discuss the product categories you can sell on Amazon without approval, the restricted categories, and the gated categories.
Digiday
SEPTEMBER 3, 2023
Can chatbots become the new AI superpower for media agencies? Recently, agencies have been employing ChatGPT-style bots both internally for automating operations and analyzing media and trends and externally for client campaigns and data reporting. Besides reducing menial tasks to save time and money, agency execs say AI tools can increase flexibility to do more for clients, as well as change organizational processes and workforce engagement.
AdvertiseMint
SEPTEMBER 3, 2023
Are you trying to decide on Amazon FBA vs. FBM? The decision between Amazon FBA and FBM can be a game-changer for your business. Would you prefer having the power to offer Prime shipping or the freedom to handle orders your way? This blog post will discuss the differences between Amazon FBA (Fulfillment by Amazon) and FBM (Fulfillment by Merchant). By the end, you will have the information to select the perfect fit for your online venture.
More About Advertising
SEPTEMBER 3, 2023
VCCP’s campaign for The British Red Cross does a simple but effective job of showing that the charity’s workers are “Here for humanity” with three films focusing on Ukraine, Turkey and Syria. The Red Cross logo is visible on responders’ uniforms in every scene, introducing an element of hope and relief no matter how terrible … The post British Red Cross by VCCP: ‘Here for Humanity’ first appeared on More About Advertising.
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Exchange Wire
SEPTEMBER 3, 2023
In today's ExchangeWire news digest: Microsoft unbundles Teams from Office; Israel's AI21 Labs raises £122m in a series C funding round; and Klarna reports it turned a profit in May this year. Microsoft to cut Teams out of Office Microsoft has stated [.] The post Microsoft Pulls Teams from Office Amidst EU Probe; AI21 Labs Secures Funding from Google, Nvidia appeared first on ExchangeWire.com.
More About Advertising
SEPTEMBER 3, 2023
The intersection between advertising and the stock market is a fascinating subject to explore, with implications that can affect all of us in our economic lives. In this article, we will examine how advancements in marketing and advertising techniques have an impact on the stock market, and explore the connection between the two. We will … The post Exploring the Intersection of advertising and the stock market first appeared on More About Advertising.
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