Digiday

MAY 29, 2022

Given the ubiquity of data across the media and marketing landscape, it was only a matter of time before cannabis-related marketing, and the media that serve up cannabis content got their data house in order. And though the number of obstacles to the growing cannabis market opportunity still exist — a lack of national standards or acceptance, and a lingering sense among its purveyors that it’s still an underground business — the increasing sophistication of data aims to convince a wider swath of

Media 84

Media Advertising Pharmaceuticals Marketing 84

AdExchanger

MAY 29, 2022

A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Happy Memorial Day, everyone! This comic first ran in January 2019. The post Comic: “All right folks, it’s safe!” appeared first on AdExchanger.

Advertising 79

Advertising Ad Tech 79

Digiday

MAY 29, 2022

While most companies are looking to diversify their media spend, Skorch dining app is spending it all in one place: influencer marketing. With more people using social media today than ever before, influencer marketing has seen steady adoption across the industry and its fair share of ad dollars — $4.14 billion by the end of this year, according to eMarketer.

Marketing 73

Marketing Conversion Rate Brand Awareness Audience 73

More About Advertising

MAY 29, 2022

Do you like your crisps served inside your sandwich, or on the side? VCCP’s new Walkers campaign does its best to stoke the question into a heated debate, with help from some famously opinionated celebrities. In a mock political campaign, Nigella Lawson, Gemma Collins, Gordon Ramsay, Ed Balls and others take sides on the “in. The post Nigella Lawson, Gordon Ramsay & Co get political in new Walkers campaign first appeared on More About Advertising.

Advertising 59

Advertising Agency 59

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

Marketing

Digiday

MAY 29, 2022

This story was first reported, and published by, Digiday sibliing WorkLife. How would you like it if your working day was monitored, and the time at the computer, the number of keystrokes and non-work-related searches all counted by your employer? Despite knowledge workers pleading for greater flexibility and autonomy in this messy post-pandemic period, and a clear shift to measuring outcomes rather than time, there has been a massive surge in worldwide demand for solutions to keep tabs on staff

Non-Profit 71

Non-Profit Communications Conversion 71

AdPushup

MAY 29, 2022

According to Statista, there are 4.66 billion active mobile internet users. That means that almost 78% of all users daily appear online either via mobile web or in-app. This fact inevitably boosts ad growth. 29% Of people’s daily screen time is spent looking at smartphones. Mobile media time spent is higher at 51% compared to [.].

Mobile Ads 52

Mobile Ads Viewability Media Ad Ops 52