AdExchanger
NOVEMBER 2, 2023
A true epoch of ad tech has passed. Criteo’s retargeting revenue was less than half the company’s total earnings in Q3, a first for the company, CEO Megan Clarken told investors during the company’s earnings call on Thursday. Criteo’s net profit ticked up a smidge – from $6.5 million in Q3 2022 to $6.6 million […] The post Criteo Is Finally Not A Retargeting Company Anymore appeared first on AdExchanger.
Martech
NOVEMBER 2, 2023
The European Data Protection Board (EDPB) is permanently banning Meta from using personal data for advertising across the EU and European Economic Area (EEA). As it stands, the ban cripples the company’s ability to sell personalized ads to the 258 million Europeans who use Facebook and Instagram each month. “Meta has been found … to not have demonstrated compliance with the orders imposed at the end of last year,” EDPB Chair Anu Talus said in a statement.
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Smart Insights
NOVEMBER 2, 2023
Try these 8 new and trending customer-centric approaches to help you keep proving your value to leads and customers over email Marketing trends forecasts should be resources marketers can consult to help them set strategic priorities for the coming year. … The post 8 email marketing experience trends for 2024 appeared first on Smart Insights.
Martech
NOVEMBER 2, 2023
There aren’t enough hours in a day. You spend eight hours working. If you’re lucky (or really disciplined), you get eight hours of sleep. What do you do with the remaining eight hours? Data says you likely spend much of it consuming digital media. As a marketer, you might think that the more time people spend online, the more opportunities we have to capture their interest through marketing.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr
AdExchanger
NOVEMBER 2, 2023
Commerce media has been stirring up a ton of buzz as the next big disruptor in digital marketing. What lies behind this buzz? Cutting through the hype is as simple as following the numbers. In the five years since its birth, commerce media has hit $200 billion in revenue. As a benchmark, Search advertising is […] The post Contextual Data Is The Backbone Of Commerce Media appeared first on AdExchanger.
Martech
NOVEMBER 2, 2023
What’s the point of adding AI to technology if no one knows how to use it? Nearly two-thirds (61%) of C-suite executives and IT professionals say they are concerned about their employees’ knowledge of how to use AI, including creating prompts, according to a Portal26 survey. Almost a quarter (23%) described themselves as “very concerned.” Being able to ask a question in natural language is not a substitute for training.
AdTech Trends brings together the best content for advertising professionals from the widest variety of industry thought leaders.
MNTN
NOVEMBER 2, 2023
The world of sports television is in the midst of a digital revolution, thanks to — of all things — consumers’ multitasking habits. That’s according to a new survey from Altman Solon, which found that around 80% of entertainment industry executives believe sports content needs to stretch beyond regular live broadcasts and into personalized experiences, better stats, and even immersive features.
AdPushup
NOVEMBER 2, 2023
Google Analytics is arguably one of the most powerful analytics software on the planet. Not to mention that it’s completely free to use. Bloggers, marketers, and webmasters can use Google Analytics to gain actionable insights on how their website is performing, what’s working, what’s not, and how to optimize both their site and content for [.
Seth Godin
NOVEMBER 2, 2023
Not all tech is new tech. The ballpoint pen was a revelation, and a bit controversial. Now, it’s disposable and obvious. Different industries go through tech spurts. My desk is covered with items I use every day (a mouse, headphones, a solid-state drive, transparent tape, and even a Star Trek communicator) that were risky breakthroughs, and now they are simply commonplace (though we now call the communicator a phone).
Digiday
NOVEMBER 2, 2023
Ad spending on TikTok is poised for another substantial increase in the coming year, with an even more rapid influx of capital fueling the growth. According to ad execs, those rises for next year are set to be as much as 25% more than they have been this year. What you need to know Shray Joshi, founder and CEO of the Good Peeps, which has clients including protein snack brand Chomps, and Chinese chilli hot sauce Fly By Jing, said his team’s goal is to get marketers spending at least 20% to 25% o
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Exchange Wire
NOVEMBER 2, 2023
It's time to rethink the ways that the ad tech sector approaches a growing criminal enterprise that is worth billions of dollars. While Hollywood portrayals of mafia bosses gleefully orchestrating lucrative criminal plots have embedded themselves in our collective cultural imagination, [.] The post The Cat-and-Mouse Game of Ad Fraud: Staying Ahead of Threats appeared first on ExchangeWire.com.
Digiday
NOVEMBER 2, 2023
Long before generative AI took over the spotlight in media and marketing , numerous companies have used AI as a selling point when pitching content creators and advertisers. Now, a new startup is tapping into the potential of large language models to help YouTubers sell ads. Agentio, co-founded earlier this year by Arthur Leopold and Jonathan Meyers, aims to help creators sell more ads while also helping advertisers find, buy and measure inventory across the right content.
Exchange Wire
NOVEMBER 2, 2023
SmartFrame Technologies, a UK-based technology provider specialising in image streaming, is pleased to announce the appointment of Alan Capel, who joins the company as its chief commercial officer. Capel joins the business with over 30 years of experience in the image [.] The post SmartFrame Technologies Appoints Alan Capel as Chief Commercial Officer appeared first on ExchangeWire.com.
AdExchanger
NOVEMBER 2, 2023
YouTube and connected TV are hot media channels, but they’re also among the ad market’s most impenetrable black boxes. Making matters more complicated for marketers is that viewers are increasingly watching YouTube via CTV, where measurement signals are even scarcer than on the web. CTV now accounts for 38% of all time spent watching YouTube, […] The post Attention Vendors Team Up To Crack The YouTube Measurement Code appeared first on AdExchanger.
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Digiday
NOVEMBER 2, 2023
Google’s advertising empire (both in search and online display advertising) is under fire on several fronts, and in this week’s proceedings, the narrative took a new hue as the search giant’s defense spoke up in court. In some territories, those jibes are being landed in the court of public opinion – okay, maybe make that the court of ‘professional opinion’ – while in other jurisdictions, such as the District of Columbia, it is literally in the dock.
AdExchanger
NOVEMBER 2, 2023
A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem… The post Comic: The Great Data Lakes appeared first on AdExchanger.
Rob Campbell
NOVEMBER 2, 2023
Today would be my Mum’s 91st birthday. The idea of her being 91 feels weird because that’s proper old, but I never saw her that way, even when she was in her 80’s. Part of this is because she refused to make age an excuse for not being interested or invested in contemporary culture. From music to comedy to film to food … she was actively invested in knowing more about what was going on, even if she didn’t understand or like it herself.
Digiday
NOVEMBER 2, 2023
During a time in which esports organizations are increasingly siloing themselves within either the competitive or casual side of gaming, NRG has found it pays off to have a hand in both. The last few months have been the esports organization’s busiest ever, from a sponsorship perspective. On Sept. 25, NRG announced a partnership with Carvana rooted in the game “Rocket League.
Advertiser: ZoomInfo
Shifting to an account-based marketing (ABM) strategy can be both exciting and challenging. Well-implemented ABM motions build engagement with high-value accounts and drive impactful campaigns that resonate with your audience. But where do you begin, and how do you progress from crawling to running? Watch now as Demand Gen experts delve into the essentials of each stage of the ABM process.
More About Advertising
NOVEMBER 2, 2023
The big guns are loading for Christmas with celebs all over the place (even if you’re not quite sure who or, indeed, why they are.) We all know who Rick Astley is (those of us of a certain age anyway) and the singer, who’s still popular despite officially retiring at 27, is the star of … The post Rick Astley gives sneak peek at Sainsbury’s Xmas first appeared on More About Advertising.
AdExchanger
NOVEMBER 2, 2023
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Whoever Attributes, Wins When people refer to the control that Apple and Google exert over the mobile ecosystem, they usually focus on onerous app store fees. Which, okay, fair enough. But “there’s a looming, more subtle, and much more esoteric form of control […] The post Google And Apple Lay Their Attribution Plans; The Holdco Holdup appeared first on AdExchanger.
Exchange Wire
NOVEMBER 2, 2023
With the ExchangeWireLIVE Attention Event just around the corner, we caught up with Playground xyz’s Global Head of Commercial Ben Dimond in this exclusive interview to hear how attention has evolved in recent years, his thoughts on different attention measurement [.] The post State of play, differences in techniques and privacy: Ben Dimond talks all things attention appeared first on ExchangeWire.com.
AdPushup
NOVEMBER 2, 2023
Programmatic Audio Advertising is a form of digital ad that can be placed in the audio form of content like digital radio, podcasts, and music streaming services. Similar to other programmatic formats, it takes the assistance of the technology of algorithmic buying so that the process of ad insertion and selling can be automated. Learn [.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. Without these insights, marketing campaigns can feel more like guesswork, with high investment and little return. We’re here to tell you there’s a better way. By tracking buyers’ digital footprints and online activity, such as website visits, product reviews, and spikes in content consumption, you can engage prospects with a message that really resonates.
AdvertiseMint
NOVEMBER 2, 2023
Looking for the best Amazon Fresh guide? Amazon Fresh is one of the biggest grocery delivery services today. It has eliminated the need to battle crowded grocery store aisles and long checkout lines. This article will give you a deeper understanding of Amazon Fresh, its benefits, and how to join the program as a seller. What Is Amazon Fresh? Source: Canva Amazon Fresh is a grocery delivery and pickup service offered by Amazon.
VideoWeek
NOVEMBER 2, 2023
Roku reported a “solid rebound” in video ad revenues in its Q3 financial report, fuelled by significant year-on-year growth in viewing. Roku, which owns CTV software and hardware as well as its own streaming service The Roku Channel, said that streaming hours in Q3 26.7 billion, up 4.9 billion hours year-on-year. The number of active accounts using Roku meanwhile reached 75.8 million, up 2.3 million from the previous quarter.
More About Advertising
NOVEMBER 2, 2023
This lavish Black Friday ad for Walmart shows just how important that date is in the US retail calendar. It’s a Mean Girls nostalgia trip and stars many of the original cast, including Lindsay Lohan and Amanda Seyfried. A collective Publicis Groupe effort by agencies Fallon, Publicis New York, Digitas, the Community, and Contender, it … The post Walmart does a Super Bowl-level spot for Black Friday with ‘Mean Girls’ spoof first appeared on More About Advertising.
Digiday
NOVEMBER 2, 2023
For publishers, winning subscribers is only the start of the journey. Long-term revenue relies on moving from pure acquisition — getting as many conversions as possible and using aggressive trial offers — to building a sustainable, loyal subscriber base and maximizing customer lifetime value. Customer retention and engagement are crucial. As consumers double down on culling their subscription lists — 40% of consumers think they have too many subscriptions, according to a Kearney Consumer Institu
Advertiser: ZoomInfo
In this eBook, we’ll run through real-world examples that show how RevOps teams can benefit from modern solutions for the access, management, and activation of their GTM data. Whether you need to improve lead response times, boost adoption of core tools, improve lead qualification, or target and automate your GTM motions, you’ll find examples of how revenue teams are solving some of the toughest problems in modern business.
Exchange Wire
NOVEMBER 2, 2023
In his latest MadTech Sketch, Ciaran O'Kane turns his attention to curation - an ad tech model that is gaining momentum and turning heads across the industry. Curation is one of ad tech's hottest topics. It has been around for some [.] The post The MadTech Sketch: Curation vs the Open Marketplace appeared first on ExchangeWire.com.
Digiday
NOVEMBER 2, 2023
Social media management requires navigating the constantly vigilant eyes of the digital world. The task often involves monitoring brand mentions, comments and discussions across various social media platforms, as well as handling crises if bad press surfaces. Due to social media’s fast and widespread impact, social media managers are crucial to determining a brand’s response to adverse situations, protecting its reputation and maintaining transparent communication with its audience.
Exchange Wire
NOVEMBER 2, 2023
Yahoo today (November 2nd, 2023) announced the appointment of Sona Iliffe-Moon as chief communications officer. Iliffe-Moon brings over 20 years of experience leading strategic consumer, crisis, and corporate communications for iconic brands including Facebook, Instagram, Nestle, Toyota, and, most recently, [.] The post Yahoo Appoints Sona Iliffe-Moon as Chief Communications Officer appeared first on ExchangeWire.com.
More About Advertising
NOVEMBER 2, 2023
Memo to advertisers and agencies this Christmas: this is how you do it. Helps if you have a quirky brand of course but Wieden+Kennedy has scored a quirky winner for TK Maxx down on the farm. TK MAXX CHRISTMAS ADVERT 2023 from Esther Thomas on Vimeo. Deborah Dolce, group director says: “Our festive campaign celebrates … The post Wieden+Kennedy shows the way for TK Maxx Christmas first appeared on More About Advertising.
Advertiser: ZoomInfo
Consolidating your tech stack is an effective cost-saving measure that drives GTM efficiency and adds value to your enterprise. With a cohesive, integrated tech stack, your revenue teams can deliver an excellent customer experience that sets you up to win faster than your competitors.
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