Martech

DECEMBER 29, 2021

In the year ahead, successful marketers will be using data to initiate more communications while respecting consumers’ privacy. In many cases, one of the most important messages the brand will be communicating is how they are honoring a commitment to privacy. If a message is of real value to a consumer, however, it will be easy to tell based on the actions that follow from it.

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More About Advertising

DECEMBER 29, 2021

Estate agents and romance are an unlikely mix -in ads anyway – so credit to upscale property firm Savills and agency Isobel for giving this unlikely scenario a New Year airing. In this case the plaintive suitor in question is a house, desperate for an offer. Fortuitous timing too as the UK airwaves are not, The post Isobel essays a new twist on romance for Savills first appeared on More About Advertising.

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Agency Advertising 78

Advertising to Baby Boomers

DECEMBER 29, 2021

The Key to Marketing to Older People? Don’t Say ‘Old.’ New York Times By Corinne Purtill Dec. 8, 2021 … In contrast, longevity experts said, today’s most effective marketing campaigns focus on the specific needs a product or service addresses, and the lifestyle of the person buying it — ideally without explicitly mentioning age at all. Quiz : Who/What’s older?

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More About Advertising

DECEMBER 29, 2021

You can see why agencies are queueing up to work for Amazon: not only has it more money than just about anyone else (it helps) but it lets its agencies have fun. Amongst other things, it doesn’t seem to worry too much about hits and misses – just move on. But the standard of work. The post Joint rewrites history for Amazon Prime first appeared on More About Advertising.

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Agency Advertising 64

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

MarTech

More About Advertising

DECEMBER 29, 2021

The biggest event in adland over the past few years was undoubtedly the ousting of WPP founder and long-serving CEO Sir Martin Sorrell in 2018. This followed an injudicious trip to Shepherd Market, a lively area of London’s Mayfair, then home to WPP. WPP has since revived somewhat and Sorrell has gone on to form. The post From the MAA Archive: Sorrell out as he quits WPP ahead of investigation findings first appeared on More About Advertising.

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Advertising Marketing Finance Media 52